Connect with us

Business

Fidelity Bank Reassures Commitment to Excellence with ‘Fidelity For You’ Campaign

Published

on

Coming on the heels of several auspicious announcements, frontline tier-two lender, Fidelity Bank Plc, has launched a new thematic campaign set to help it demonstrate its devotion to customers.
The campaign themed Fidelity for You, broke across several media outlets over the weekend and signposts the bank’s commitment to supporting customers no matter their economic status, age or creed to meet their financial aspirations.
The television commercial for the campaign, which was shot across locations in Nigeria, boasts of a catchy tune and interesting performances designed to drive home the bank’s promise to always stand by its customers.
Upon assuming office as the bank’s fourth Managing Director on January 1, 2021, Mrs Nneka Onyeali-Ikpe announced her plans to take the bank to tier-one status by 2025 through seven key imperatives including a brand refresh exercise.
Speaking to journalists earlier in the year, Onyeali -Ikpe had explained that the brand refresh would help Fidelity maintain top of mind awareness in its key markets.
By design or coincidence, the launch of the Fidelity for You campaign is yet another commendable announcement in a string of achievements the 33year old bank has recorded in the last few weeks.
These include its recently released 9months 2021 financial results in which the bank posted a 31.4% growth in profits to N28.1billion; the successful completion of its Eurobond exercise where it raised $400 Million from the international capital markets as well as the launch of the fifth season of its savings reward scheme tagged Get Alert in Millions (GAIM) Season 5 where it would be doling out over N125million to lucky customers.
The bank has also been in the news lately for winning a string of awards with the most recent being the awards for the “Fastest Growing Bank” and “MSME & Entrepreneurship Financing Bank of the Year” at the 2021 BusinessDay Banks & Other Financial Institutions (BAFI) Awards; and the 2020 Development Bank of Nigeria (DBN) service award for the highest disbursement to DBN-focused locations.
Market watchers expect the launch of the Fidelity for You campaign to give the Onyeali-Ikpe-led institution additional impetus as it aims to close the year strong and take on nascent opportunities in the year 2022.
Continue Reading
Advertisement


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Sterling Bank Abolishes Account Maintenance Fees

Published

on

Sterling Bank, on Wednesday, announced the removal of account maintenance fees on all personal accounts, describing the decision as a “gift” to Nigerians in celebration of the country’s 65th Independence Day.

The decision, which follows the abolition of transfer fees on local online transactions in April 2025, was outlined in a statement shared by the bank. The bank said the policy would allow customers to keep more of their earnings, framing it as a step toward financial freedom.

“Every fee we remove is one less barrier between our customers and true financial freedom. This was the rationale behind eliminating transfer fees in April, and it is the same principle we uphold as we eliminate account maintenance fees,” Sterling Bank’s Managing Director, Abubakar Suleiman, said.

The statement highlighted that in 2024 alone, tier-1 banks in Nigeria earned over ₦650 billion from account maintenance and e-banking charges. “This decision cuts at the heart of a revenue model that has long cost Nigerian customers dearly,” the bank noted.

Obinna Ukachukwu, Sterling’s Growth Executive for Consumer and Business Banking, said the initiative was intended to strengthen long-term relationships with customers. “This initiative is about building lasting relationships that fuel sustainable growth. We put transparency and customer value first, and in doing so, we are building a foundation that serves both our customers and Sterling’s future,” he said.

Sterling Bank also framed the removal of fees as part of a broader strategy to make banking more inclusive and customer-focused. The April 2025 transfer fee abolition had already eliminated charges on all local online transactions, easing costs for individuals and small businesses. At the time, Ukachukwu described the move as a values-driven decision aimed at ensuring fair access to money.

“Access to your own money shouldn’t come with a penalty. This is more than a financial decision—it’s about redefining banking to put customers first,” Ukachukwu said.

The latest move aligns with Sterling’s positioning as a bank committed to transparency, customer value, and digital innovation, and it signals a continued effort to reshape banking practices in Nigeria.

Continue Reading

Business

GTCO Announces Pre-Tax Profit of N600.9bn for H1 2025

Published

on

Guaranty Trust Holding Company Plc has reported a profit before tax of N600.9 billion for the half year ended June 30, 2025.

The figure is contained in the company’s audited consolidated and separate financial statements, which were released to the Nigerian Exchange Group and the London Stock Exchange.

The group stated that the performance was driven by growth in core earnings lines, including interest income and fee income, which rose year-on-year by 31.5% and 33.0%, respectively.

It explained that the growth helped to cushion the absence of N493.01 billion in fair value gains recorded in 2024, resulting in a 40 per cent decline.

GTCO stated that its total assets stood at N16.7 trillion, while shareholders’ funds totaled N3.0 trillion during the review period.

It added that its balance sheet remained strong, diversified, and de-risked across operating jurisdictions, as well as its payments, pension, and funds management businesses.

The group disclosed that its Capital Adequacy Ratio closed at 36.2 per cent, while asset quality improved with IFRS 9 Stage 3 loans declining to 3.2 per cent.

At the group level, Stage 3 loans stood at 4.5 per cent, compared with 5.2 per cent in December 2024.

Similarly, the cost of risk improved to 1.7 per cent from 4.9 per cent recorded in December 2024.

The company stated that its net loan book increased by 20.5 per cent, from N2.79 trillion in December 2024 to N3.36 trillion in June 2025.

Deposit liabilities also increased by 16.6 per cent from N10.40 trillion to N12.13 trillion during the same period.

The board of GTCO approved an interim dividend of N1.00 per share for the half year ended June 30, 2025.

Commenting on the results, Segun Agbaje, Group Chief Executive Officer, said the half-year performance reflected business strength and progress towards building a diversified financial services ecosystem.

He said beyond last year’s extraordinary one-off gains, the group was now driving sustainable growth with recurring earnings that demonstrated the resilience and scalability of its model.

Mr Agbaje noted that continued investment in technology, particularly in core banking upgrades, was delivering stronger uptime, efficiency, and greater capacity to scale with a growing customer base.

He added that across banking, funds management, pension, and payments, GTCO was leveraging a de-risked balance sheet to reinforce its market position while maintaining strategic flexibility. According to him, this foundation positions the group to seize emerging opportunities and deliver lasting value for all stakeholders.

Mr Agbaje stressed that GTCO had continued to post some of the best metrics in Nigeria’s financial services industry in terms of key financial ratios. He said the group recorded Pre-Tax Return on Equity of 60.4 per cent, Pre-Tax Return on Assets of 10.6 per cent, Capital Adequacy Ratio of 36.2 per cent, and Cost-to-Income ratio of 30.1 per cent.

NAN

Continue Reading

Business

FirstBank Partners Organisers to Host E1 Lagos GP

Published

on

In line with its commitments of promoting sports and developmental initiatives at all levels, First Bank of Nigeria Limited is partnering the organizers of the first of its kind E1 Lagos GP an all-electric powerboat racing championship, set to hold between the 3rd and 5th of October 2025.

Disclosing this at the E1 Lagos GP Stakeholder Immersion session in Lagos recently, Olayinka Ijabiyi, the Acting Group Head, Marketing and Corporate Communication of FirstBank, reaffirmed the Bank’s commitment to supporting initiatives that engender human development across the country while cementing legacies.

“Our involvement in the E1 Lagos GP is about driving legacy and enabling the passions and aspirations that unite Nigerians. We are a bank that has been in business for over 131 years and we recognize that sports drives us as a country, which is why through our First@Sports initiative, we continue to invest in platforms that inspire and elevate our people. We have been supporting legacy sport tournaments like the Georgian Polo Cup which we have hosted for 105 years, and the Lagos Amateur Open Golf Championship for 64 years now,” Ijabiyi said.

With the event slated for the start of the fourth quarter, FirstBank is aligning its partnership with the annual DecemberIssaVybe initiative, a campaign that celebrates the vibrant spirit of Nigerians during the festive season by curating unforgettable experiences that blend culture, entertainment and lifestyle.  “FirstBank is deeply woven into the fabric of society and the lives of our customers. As presenting partner, we are creating meaningful touchpoints with customers and prospects, offering them a world-class experience of relaxation and celebration that captures the true essence of Lagos during the festive season,” he added.

Lagos State Commissioner for Information and Strategy, Gbenga Omotoso, who was also at the event, described the initiative as an event that will grow not just the sports but also showcase Lagos’s vibrant culture, dynamic people, and global relevance, while commending FirstBank for their support.

The teams owned by notable stars like Tom Brady, LeBron James, Didier Drogba, Will Smith, Marc Anthony, Steve Aoki, Rafael Nadal will compete in the Lagos leg before the 2025 season of the competition terminates in Miami in the United States.

Continue Reading