Entertainment
FirstBank Connects Fans, Promotes Culture with Sponsorship of Davido’s Timeless Concert
Nigeria’s premier banking giant, FirstBank, has once again, threw its weight behind one of Nigeria’s biggest music export, David Adeleke, better known as Davido as it sponsored the much-anticipated Timeless concert by the pop star. The event was an electrifying music showpiece that further reiterated the lofty height and growth that has defined the Nigerian Music industry in recent years, and FirstBank’s first position in connecting fans, promoting culture and boosting the music industry.
The Timeless Concert in Lagos was the climax to the treble of concerts to complement the 31 March 2023 launch of his fourth studio album, ‘Timeless’. Before the Lagos concert, Davido performed at the Irvine Plaza in New York on 2 April 2023 and in London on 5 April 2023.
The 17-track project album has topped several charts, breaking and setting several records. Big amongst these was the recognition of the Timeless album as the first African album to hit Number 1, topping the US iTunes Albums Chart which is credited to be the world’s biggest music market.
Davido the Timeless Concert in Lagos was indeed more than music, as it unified individuals from all works of lives, irrespective of tradition, culture, economic strata and nationalities. Fans and music lovers trooped to the venue, the historical Tafawa Balewa Square, from far and wide to show their love and support for Davido, have fun, relax, connect and reunite.
A show without a well-constructed stage is a no show as staging promotes the interaction and connection between the artistes and fans.
The Timeless stage, the biggest in West Africa and second biggest in Africa, was groundbreaking in both design and aesthetics.
The beauty of the stage was reminiscent of the words of Canadian international bestseller, Yann Marte: “Nature can put on a thrilling show. The stage is vast, the lighting is dramatic, the extras are innumerable, and the budget for special effects is unlimited”.
These words simply depicted the nature, class and details applied to the construction of the Timeless stage as its exquisiteness was conspicuous during the day well ahead of the fall into the night when the concert took centre stage at Tafawa Balewa Square in Lagos, Nigeria’s commercial nerve centre.
The hosts of the night, celebrity skit makers and comedians, KieKie and Mr Macaroni added spice to the event, as they thrilled fans to a more than music experience, whetting their appetite for the grand performance of the evening; who else but Davido.
Timeless Concert was lit with a sensational performance by several leading artistes including, Asake, Mayorkun, Skiibii, Iyanya, B-Red, Pheelz, Fave, Spyro, Iyanya, Khaid.
Other artistes that added spark to the night include Peruzzi, The Cavemen, Majeeed, Odumodublvck, Starboy Terri and May D, amongst many others.
Expectedly, Davido’s entrance received a never-ending ovation as fans could not hold back their excitement of seeing him perform yet again. The Nigerian music legend and globally acclaimed music sensation’s well over two-hour electrifying performance on stage had his fans spellbound on several classical hits from previous albums and those from his most recent album, Timeless.
The hits performed from his previous and most recent albums included, Skelewu, Dami Duro, Gobe, Aye, Unavailable, Over Dem All and Feel.
Davido also performed Electricity, a duet with Pheelz, a smash hit in 2022.
A déjà vu of some sort to Davido fans, as FirstBank was the headline sponsor of Davido 30 billion concert in 2017.
Also, as part of its yearly DecemberIssaVybe fiesta and supported events in 2021, the Bank sponsored ‘A Decade of Davido’ Concert, organised to celebrate 10 years of achievement of the Nigerian American pop singer and global music sensation. Fast forward to the Timeless concert in 2023, the Bank’s yearly DecemberIssavybe fiesta, no doubt came pretty early much as it is a long road to December from this month, April.
The bank’s dedication to going beyond functional products and benefits for its stakeholders and providing these types of enabling experiences sets it apart in the industry and solidifies its position as a leader in not just directly supporting the arts and entertainment industry but economically impacting its value chain.
Anyone not following the Bank is surely on a long thing but hey, it is never too late as there are still many exciting moments the Bank creates on its social media ecosystem via @firstbanknigeria (Instagram); @FirstBankngr (Twitter) and First Bank of Nigeria Limited (Facebook).
FirstBank’s support of Davido’s Timeless Concert is undoubtedly a curtain raiser as the bar has been raised for another back-to-back hit for the financial giant to create more memorable experience for its customers and social media followers in 2023 as the year fast edges into DecemberIssavybe due to hold in some 9 months’ time.
Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsored African Voices on CNN International.
She will be answering questions and providing exposition on her writing career from the host of the programme, Larry Madowo, on the special package, which premieres at 11:00 a.m. on Saturday, September 20, 2025.
Adichie’s gripping narratives continue to inspire readers all over the world. She has established herself as a significant writer whose works question stereotypes, reinterpret identities, and honour African stories, starting with her highly praised debut novel, Purple Hibiscus, and continuing with the widely acclaimed Half of a Yellow Sun and Americanah.
She once again demonstrates her status as a cultural icon whose influence transcends literature into international discussions on feminism, heritage, and authenticity with her eagerly awaited new book, Dream Count.
This edition was shot in Adichie’s hometown of Nsukka, Enugu State, Nigeria, which also appears frequently in her writing. The show gives viewers a close-up look at her writing development, sources of inspiration, and ongoing efforts to reimagine African storytelling for the world.
The programme will air multiple times to give viewers across different time zones the opportunity to watch, with rebroadcasts scheduled for Sunday, September 21, at 3:30 a.m. and 6:00 p.m.; Monday, September 22, at 3:00 a.m. and 5:45 p.m.; as well as the following weekend, Saturday, September 27, at 7:30 a.m. and 11:00 a.m.; Sunday, September 28, at 3:30 a.m. and 6:00 p.m.; and Monday, September 29, at 3:00 a.m. and 5:45 p.m.
Through Globacom’s sustained sponsorship of CNN’s African Voices, the programme has become a premier platform for celebrating African excellence. By shining a spotlight on trailblazers like Adichie, it continues to showcase the continent’s talent, creativity, and cultural influence to a global audience.
Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the unmissable lineup of street carnivals, concerts, plays, and festivals that keep Lagos, Abuja, Warri and Port Harcourt buzzing deep into the New Year. Since its launch, FirstBank’s “DecemberIssaVybe” (DIAV) campaign has stood at the centre of this cultural energy, giving Nigerians more than just access to premium entertainment — it’s been about creating awesome shared moments, uniting families, and giving the creative industry the big boost it deserves.
For almost a decade, DIAV has quietly shaped the last few months of the year especially December as the season of vibe, through its First@arts initiative, and if you’ve ever danced shoulder-to-shoulder with thousands at a FirstBank-sponsored event, you’ll know exactly what that means.
2018: When the Vybe Began
December 2018 felt different. Nigerians were beginning to embrace “Detty December” as a tradition, and FirstBank cleverly caught the wave. The bank rolled out DecemberIssaVybe with free and discounted tickets to mega concerts and stage plays, pulling crowds that wanted premium vibes without premium stress. Wizkid, Davido, Burna Boy were headlining the big music festivals, while stage productions like “Moremi the Musical” got a new audience thanks to FirstBank’s push.
For the over 130-year-old FirstBank, “DecemberIssaVybe is a way of giving back during the festive season. It’s not just about music or theatre; it’s about connecting people, supporting the creative industry, and ensuring families make memories together.
Families who hadn’t been to the theatre in years found themselves seated side by side at Terra Kulture, watching Nigerian history come alive on stage. And for diaspora kids back home with “I just came back” energy? DIAV became their shortcut into Nigeria’s hottest events.
2019: The Year of Mega Concerts
By 2019, the Vybe was unstoppable. DecemberIssaVybe became synonymous with front-row seats at Davido’s “A Good Time” concerts, Kizz Daniel’s explosive Lagos show, and of course, the unforgettable Wizkid Starboy Fest. But it wasn’t just music. DIAV sponsored families into “Mad About You”, a romantic stage play that had couples rediscovering love, and rolled out tickets to AY Live Comedy Show, proving that December isn’t just about music — it’s about laughter too. By year’s end, DIAV had cemented itself as a December passport.
2020: The Pandemic Pause
2020 was strange for everyone. COVID-19 clipped the wings of live entertainment. But even then, FirstBank didn’t fold its arms. DIAV adapted by sponsoring virtual concerts and livestreamed plays, ensuring families could still bond over art and entertainment from the safety of their homes. It wasn’t the usual sweaty concert hall, but for many, DecemberIssaVybe campaign was proof that even in tough times, music and theatre are powerful connectors.
2021: The Big Comeback
With restrictions easing, Nigerians were desperate for a proper December. DIAV answered in full colour. Imagine a December where Adekunle Gold (AG Baby) sang his heart out at sold-out shows, Simi serenaded lovers, and Fireboy lit up the stage with “Peru” before it became an international anthem.
Families returned to KAKADU the Musical, friends reunited at comedy festivals, and for diasporans who hadn’t been home since 2019, the Vybe was a welcome mat rolled out in sound and laughter.
2022: The Golden Year
By 2022, DIAV wasn’t just an add-on to December, it was the main dish. That year, Asake’s breakout concerts shook Lagos, Burna Boy’s Love, Damini show was an electric storm, and the theatre scene — from The King Must Dance Naked to Awo The Musical — had DIAV stamping tickets for culture lovers.
2023: A Night of Queens
DecemberIssaVybe 2023 brought something fresh to the table with “A Night of Queens”, an all-female musical showcase at Eko Convention Centre. It was a dazzling lineup: Tiwa Savage, Simi, Teni, Yemi Alade, Waje, Niniola and Dope Ceaser all shared the stage in one unforgettable night of music.
FirstBank also sponsored the revival of Kakadu the Musical at MUSON Centre — a play that blends highlife, Afrobeat, soul and pop with the turbulent history of 1960s Nigeria. Meanwhile, families trooped out for Ali Baba’s January 1st concert and Basketmouth Unprovoked, while diaspora returnees shared DIAV tickets proudly on Instagram.
2024: From Comedy to Culture
Last December opened with a bang: Kenny Blaq’s Reckless Musicomedy Festival at Onikan Stadium. The crowd roared as Kenny Blaq, DJ Neptune, Aproko, MC Monica, and OvyGodwin delivered a high-energy mix of music and stand-up.
At the same time, FirstBank sponsored Motherland the Musical, Street Souk at Harbour Point, A True Christmas Story, and family-friendly events like Eko Hotel Pride Land Adventures and the Calabar Carnival Festival.
Reflecting on the season, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications said: “FirstBank is facilitating memorable homecoming and unforgettable experiences in December with family reunions, concerts and festivals. DecemberIssaVybe isn’t just about entertainment — it’s about the cultural glue for Nigerians everywhere.
Across the years, DIAV has done more than hand out tickets. It has fuelled the creative economy by investing in theatre, comedy, and music. Families and friends have been reunited, turning concerts into bonding sessions. Given the diaspora a homecoming anchor, it has blended the “I just came back” energy with Nigerian hospitality.
In a country where December is both the busiest and most joyful month, DIAV has positioned FirstBank not just as a financial giant, but as a lifestyle brand that understands culture.
2025: The Vybe Is Loading
Now here we are, on the cusp of another December. Whispers are already flying: who will headline the 2025 DecemberIssaVybe experience? Will it be another electrifying Davido Timeless Experience? Will Asake shut down Lagos again? Will Burna Boy, Rema, Tems, or Ayra Starr bring home the global magic? Or will DIAV surprise everyone with a mix of music legends and fresh new voices?
What’s certain is that FirstBank will once again hold the keys to the hottest tickets in town — concerts, fashion, culture, musicals, plays, comedy shows — all to be rolled out on their social media handles, where lucky fans can get premium access.
So, whether you are keeping it real in Naija or you are planning to visit, DecemberIssaVybe 2025 is coming, and FirstBank is about to make it unforgettable.
Contributed by By Bolaji Israel
The Big Brother Naija Season 10 house witnessed another emotional moment during Sunday’s live eviction show, as two housemates, Arinze Ekwenme (Denari), and Uchenna Ekwe (Tracy), were evicted after seven weeks in the competition.
Twenty-seven-year-old Denari, who appeared surprisingly excited, was the first to leave the show.
Tracy, who hails from Anambra, became the second housemate evicted, marking the end of their journey in the Big Brother Naija reality show.
Their departures reduced the pool of contenders, leaving 17 housemates vying for the N150 million grand prize.
Faith Adewale emerged as the “Most Influential Player” of the week.
The title, awarded through a combination of tasks and housemate recognition, grants Faith immunity from eviction in Week 8.
