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FirstBank Set to Make Millionaires Out of Nigerians with FirstMobile Cash-Out Promo

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By Eric Elezuo

As the final lap of the FirstMobile Cash-Out Promo, organised by Nigeria’s leading bank, FirstBank of Nigeria Limited, gets hotter, the Nigerian public is jostling to have a bite of the delicious pudding, and become millionaires. As a result Nigerians are encouraged to thrive to become millionaires without as much as doing anything. Yes, without as much as doing anything. This is because the leading financial inclusion bank is bent on creating millionaires this season as part of its spread of social corporate responsibility efforts, which encompasses all strata of human endeavours, and which has put smiles on the faces of Nigerians as well as lifted families to above average status.

Kick-started on March 21, 2022, the FirstBank’s FirstMobile Cash-Out Promo, which is expected to end on Tuesday, June 21, 2022, has so far rewarded a great deal of customers with mouth watering prizes including N480, 000 for 480 customers at 10, 000 each; N360, 000 worth of airtime for 360 customers; sets of television, refrigerators, washing machines and air conditioners to five customers and a whooping N8, 000, 000 to 200 customers at 40, 000 each.

But the big one is here! The promo, on its last leg is set to produce two Nigerians, who will cart away N1, 000, 000 each, and the most beautiful part of the show is that all Nigerians are eligible to participate, so long as they are users of the FirstBank FirstMobile App. Simple! It is also worthy of note that the promo is and has been opened to new and existing customers of the bank, connected to the FirstMobile App. So what are you waiting for?

FirstBank’s Group Executive, e-Business & Retail Products, Chuma Ezirim, while speaking on the campaign at inception in March, made it clear that participating customers will have cause to smile and upgrade their status as the promo lasted. It is not late for anyone who is yet to participate to get involved, and be one of the winners of the one million naira cash prize.

“As the leading financial inclusion services provider in Nigeria, we are delighted to partner with Interswitch, an Africa-oriented technology-driven company, to reward our customers for their continuous patronage. Together with Interswitch, we remain committed to ensuring the continued safety of customers’ funds across multiple electronic payment channels irrespective of where our customers may be across the world. FirstMobile remains another obvious step towards leveraging evolving technologies to bring fast and convenient digital banking solutions to our customers,” Ezirim had said

Whichever way one looks at it, this is a definite period for a thorough cash out, and all Nigerians are advised to get their own FirstMobile App, and get into the groove.

HOW TO GET STARTED

All you need to do is download a FirstMobile App, and do a minimum of six transactions within the week on the app. These sets were eligible for the respective rewards: N10,000 cash for 200 winners; Gift items (TVs, Refrigerators and AC) for 10 winners; N10,000 airtime for 340 winners.

In addition, 500 customers that carried out a minimum of 10 transactions in a month won N30,000 cash. The Grand Prize of N1,000,000 will be won by 2 lucky customers who carry out a minimum of 20 transactions or a minimum of two bills payment of N1000 plus five airtime transactions of at least a total of N5000 in a week.

ABOUT FIRSTMOBILE APP

FirstMobile is built to reflect FirstBank’s resolve at reinforcing the digitisation of payment systems, whilst putting customers at an edge to conveniently meet their everyday needs at any time, irrespective of where they are. The app provides convenient access to both financial and non-financial transactions by FirstBank account holders via their mobile devices. It is sleek and convenient to use – evident in its easy enrolment process as all FirstBank customers with Verve and Naira Mastercards can begin using the app without having cause to visit a FirstBank branch. It is also poised to offer a more reliable and more convenient overall digital banking experience.

To set up the FirstMobile app, customers with android phones should visit the Google Play store to download and install the FirstMobile app. Customers with Apple devices can download it from the Apple Store. Once installed, customers are required to open the app, tap the register button, and use their FirstBank issued Naira MasterCard or Verve card to activate the app. After details have been inputted, an OTP code will be sent via an SMS to your phone number that is linked to your bank account and you are then required to Input a 5 digits code that will be your login password, select two security questions and answer them, create a personalised 4 digits transaction pin that will help your confirm transactions. Upon the conclusion of these steps above, click Done and start enjoying the app.

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Ecobank Nigeria Unveils New Premier Branch in Victoria Island

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Ecobank Nigeria has announced the opening of a new branch dedicated solely to Premier Banking clients. This branch located No 25. Akin Adesola Street in Victoria Island is dedicated to serving high-net-worth individuals, providing personalized world-class banking services and amenities.

This location offers a bouquet of carefully curated premium banking services enjoyed in the comfort of an exclusive VIP Lounge staffed with dedicated team of relationship managers and supported by a 24X7 contact centre.

Announcing this in Lagos, Adeola Ogunyemi, Head, Distribution Channels/Sales, Consumer & Commercial Banking at Ecobank said “in Nigeria, Ecobank’s mission is to deliver on its promise as the preferred platform for accessible, affordable, and instant banking services to customers. Ecobank remains the go-to bank for pan-African trade and payments.

“Our medium-term goal is to establish ourselves as the leading gateway for facilitating pan-African banking services to our customers in Nigeria. This new premier branch is designed to provide our high-net-worth customers with a suit of exclusive benefits and privileges. This is part of Ecobank’s strategy to cater to the evolving needs of its affluent clientele, offering them a tailored banking solution with enhanced features and privileges.

Ecobank Nigeria Ltd. is a subsidiary of the Ecobank Group, the leading pan-African banking group with operations in 35 African countries and an international presence in four locations (London, Paris, Beijing, and Dubai). Ecobank’s unique pan-African platform is designed to help unlock the opportunities of the continent, for the continent, facilitating regional integration, trade, and investment across borders.

Ecobank utilizes a broad range of digital platforms such as the Ecobank Mobile App, USSD *326#, Ecobank Online, Ecobank OmniPlus, Ecobank Omnilite, EcobankPay, Ecobank RapidTransfer, ATMs, POS terminals, and a vast distribution network with over 250 branches and approximately 50,000 agency banking locations.

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FirstBank Wins Gold for Best Corporate University in Social, Climate Change Impact

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FirstBank, the West Africa premier bank and financial inclusion services provider, has announced that its Corporate University, FirstAcademy, has bagged the Gold Award for Best Corporate University in Social & Climate Change at the Global Council of Corporate Universities (GlobalCCU) Awards 2025.

This highly acclaimed award recognises FirstAcademy’s outstanding commitment to driving social and climate change learning initiatives, aligning its learning and development programs with internal stakeholder needs, and promoting Corporate Social Responsibility (CSR).

The GlobalCCU Awards is a prestigious, biannual recognition of excellence in corporate universities, setting the highest standard for the industry. With a rich 12-year history dating back to its inaugural ceremony in Paris in 2013, the awards have consistently honoured outstanding Corporate Universities, learning and development structures worldwide. The GlobalCCU Awards celebrate institutions that create remarkable value for people, businesses, society and the planet.

FirstBank’s FirstAcademy exemplifies this mission by earning the Gold Award for Best Corporate University in Social & Climate Change at the 2025 ceremony in Paris, France. This distinction reflects FirstAcademy’s dedication to fostering sustainability and environmental responsibility; developing impactful learning initiatives that transcends traditional corporate training, with broader societal goals; integrating climate action into its portfolio and operations;  expanding climate finance offerings and developing a climate action capacity building training program.

FirstAcademy was inaugurated in 2012 as the Bank’s designated corporate academy designed to provide structured talent development, knowledge management and culture change initiatives. One major objective of the academy is to equip staff with the requisite knowledge and skills required to deliver on the Bank’s strategic aspirations and to thrive in an ever-evolving work environment while contributing to social and environmental responsibility.

According to the Founder and Chairman of the GlobalCCU Awards, Annick Renaud-Coulon, “FirstAcademy is an outstanding Corporate University that is clearly the Best Corporate University globally for driving social and climate change learning initiatives.”

Congratulating FirstAcademy, the Founder and Chairman of the GlobalCCU Awards, Annick Renaud-Coulon, said “FirstAcademy is a very mature Corporate University which demonstrates a strong alignment with FirstBank’s vision of responsible banking and sustainable development, with clear support from senior leadership and a governance model that strategically connects learning to business priorities. Congratulations to FirstAcademy for setting a visionary standard in advancing meaningful social and climate change impact through learning and inclusive capacity building!”

In the words of Olayinka Ijabiyi, the Acting Group Head, Marketing and Corporate Communications, FirstBank “We are delighted to receive this international recognition for our efforts in promoting social responsibility and climate action. This award serves as a testament to our belief that businesses can be a force for good, driving transformation that extends beyond profit to create sustainable and equitable futures for all.  FirstAcademy’s programs have not only enhanced employee skills but also contributed to the well-being of society and the environment.”

As FirstBank’s FirstAcademy continues to bridge the gap between corporate initiatives and community needs, it sets a leading example for corporate universities around the globe, inspiring others to follow suit in the quest for meaningful change.

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Fidelity Bank Hits N1trn Market Capitalisation after Share Price Increase

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The market capitalisation of Fidelity Bank has crossed the N1 trillion mark as the share value of the company appreciated by 1.27 percent at the close of trading.

According data from the Nigerian Exchange Group (NGX), the bank’s market capitalisation hit N1 trillion after its share price rose from N19.75 on Tuesday to N20 on Wednesday.

The increase moved the company’s valuation from N991.6 billion to N1 trillion.

With the development, Fidelity Bank joins the list of financial institutions with a market capitalisation of over N1 trillion.

The companies are Zenith Bank, Access Bank, United Bank of Africa (UBA), Guaranty Trust Bank (GTB), and First Bank.

On May 21, Nneka Onyeali-Ikpe, the managing director (MD) and chief executive officer (CEO) of Fidelity Bank, acquired an additional 18 million shares in the bank.

Two days later, Onyeali-Ikpe bought additional 2 million units of shares in the bank.

According to a regulatory filing on the NGX, the shares were acquired on May 22, at N18.6 each — amounting to a total value of N37.2 million.

The acquisitions increased her shareholding in the bank to 114.64 million shares — from 94.64 million held as at December 31, 2024.

In its latest financial performance report, Fidelity Bank said it reported a 167.8 percent year-on-year increase in profit before tax (PBT), which increased to N105.8 billion in the first quarter (Q1) of 2025

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