Business
FirstBank’s Firstmonie Agents Hits 100,000 – Impacting Hundreds of Thousands of Lives, Communities Across Nigeria
If you live in Lagos, Abuja or Port Harcourt, or you reside in any of the other state capitals, you probably take for granted that you actually live in the better of the two worlds that make up Nigeria when it comes to banking. Take Lagos, for example, you would find a bank in almost any corner you turn. You have many streets in business or commercial areas in the city that are lined up by nothing but banks in all their glory and magnificence. If a count is taken, it could be established that there are probably more bank branches in Lagos than any other branded business outlets or branded activity centres – if street stores and religious centres are excluded.
Many people in city centres somehow assume that this situation of banks being in your face in cities is the same reality that prevails in most parts of the country. They have no idea that there are parts of Nigeria, especially the hinterland, where people take the absence of banks for granted the same way city dwellers take the preponderance of bank branches for granted. To get to the nearest bank, people in the hinterland who live this reality every day would have to travel many kilometres to get to their state capitals or some other large towns. These are the people living in the worse of the two worlds you find in Nigeria as far as having bank presence is concerned.
Imagine if the situation were reversed and city dwellers had to travel many kilometres to get to the nearest bank branch where they could do their transactions. It is not unlikely that such a situation would be accompanied by a ballooning of the stress levels in city dwellers, increased road rage on city highways and heightened frustration generally. How would people who spend multiple hours in traffic on a daily basis, work longer than counterparts elsewhere for far less remuneration, enjoy less sleep on their beds and less time with family and loved ones, cope with the additional burden of walking or driving endlessly in search of a bank to do their transactions? How? Just how?
So city dwellers should indeed be thankful for their world. And while at it, they as well as people in the hinterland, who live in the other world, should not be shy to extend appreciation to those working so hard and tirelessly to bridge the gap between the two worlds in Nigeria. The Central Bank of Nigeria’s (CBN) financial inclusion initiative geared towards bringing the unbanked and underbanked as well as communities in Nigeria’s hinterland into the formal financial ecosystem has been key to efforts to bridge the gap. The CBN’s mandate to ensure the availability of affordable financial products and services to all individuals and groups of people in Nigeria, regardless of location, literacy level, familiarity with technology or accessibility to modern infrastructural facilities, has been wholly embraced, supported and promoted by FirstBank.
FirstBank’s unmatched commitment to financial inclusion is informed by the bank’s undivided focus on making real impact across Nigeria. Hear Dr. Adesola Adeduntan, the Chief Executive Officer of the premier bank in West Africa and the leading financial inclusion services provider in Nigeria for over 127 years: “The key strength of our franchise is our ability to look at gaps in the society and develop products and services that [address those gaps].” Continuing, he notes that as an integral part of the bank’s strategy, “We believe that by significantly working with the Central Bank to improve the financial inclusion index of the country, we would, as FirstBank, be assisting [the] country to address poverty, to address hunger, thereby also promoting security of life and property because when people are gainfully employed, the implication is that they think less of crime.”
It is therefore not surprising that FirstBank has driven the financial inclusion initiative much more vigorously than any other bank in Nigeria, with its Firstmonie Agent channel, which crossed the 100,000 Agents mark a few days ago, being among the bank’s many initiatives to expand financial access in the country. The 100,000 Agents feat in itself speaks volumes about the bank’s strides in the financial inclusion space. No other bank comes anywhere close to FirstBank in terms of number and spread of agents in their agent banking networks. FirstBank’s Firstmonie Agents and the thousands of staff they employ are in all the 774 local government areas in Nigeria save two and, in 2020 alone, processed over 295 million transactions with a total value of N6.65 trillion and opened more than 196,000 accounts. However, for FirstBank, it is not about number or competition with others or even being the largest bank-led network in Africa, but the impact the Firstmonie Agents channel it is creating, as Dr Adeduntan highlighted above. His deputy, Francis Shobo agrees, saying FirstBank is looking beyond numbers and considering impact. He makes a bold declaration, “We are trying to make those Agents the centre of the financial ecosystem in the country.” This probably explains why Firstmonie Agents are considered by the bank as community heroes that it is planting all over the nation. And this is the sense one gets in interviews with Agents and customers across the country.
Aiyetoro is a riverine community in Ilaje Local Government Area of Ondo State. It has no banks, according to Stephen Adeleye, a Firstmonie Agent serving Aiyetoro community. He recounts how Firstmonie has impacted his community. Adeleye says Firstmonie has provided easy access to banking ensuring that “people in the community now have this kind of savings habit” – a reference to the growing savings culture in Aiyetoro. One of his customers, Tina Farodoye, who operates a grocery store in the community says Firstmonie has helped her business to grow. She can now buy her stock in bulk all the way from Lagos where they are relatively inexpensive (even with transport costs added) compared to her community, all because she is able to transfer funds through Agent Stephen to the wholesalers in Lagos. This has improved her business profitability by increasing the profit margin in her business.
Ephraim Osinachi, is a Firstmonie Agent in Obehie, Asa Ukwa West, Abia State. He serves customers across all ages, including the very aged, as all customers are assisted with their transactions, unlike the use of ATM where the customer is practically on their own. He says market traders take advantage of his presence in the community to make lodgements at the end of the day’s trade. He and his staff wait until traders are done at the market (unlike your regular banks which shut their doors to customers at four o’clock, generally). The advantage this offers the people is invaluable. He cites a case where a customer’s house was raided by robbers in their absence and all the robbers could find after ransacking the entire house was fifty naira cash and old phones valued at N3,000. His services are enabling his community to avoid keeping bulk cash at home and the consequent risk of being robbed and traumatised by men of the underworld.
Orode Hesse, Firstmonie Agent in Ubeji, Warri South, Delta State is both emphatic and ecstatic about impact Firstmonie has had on her life. She enthuses that it has really impacted and empowered her financially and enabled her to empower others, especially other women. She has six employees, five of whom are female. So she sees Firstmonie as a business or platform to employ and empower women. Interestingly, Orode is part of the 26 per cent of Firstmonie Agents that are women, a fact that points to the important role Firstmonie is playing in driving women economic empowerment.
Abubakar Aki Bolaji, is a Firstmonie Agent along Karishi Road, Orozo in FCT, Abuja. He points out that the nearest bank to his community is 15km away. He is pleased that his presence as an Agent in the community has cut out the costs of transportation his people would have continued to incur in order to access banking services. His sentiment and delight are shared by the teeming customers he serves. This situation is very common in the North given its landmass and the dispersed nature of human settlements. Dr Adeduntan relates how a senior government official in Jigawa State highlighted how important the presence of Firstmonie Agents was when he informed him that all across a 70km stretch from Gumel, where there was the branch of a bank, there were no banks anywhere in sight. All he saw were at least two Firstmonie Agents in that long stretch of 70km, no banks. Without those two Agents, all the people in the settlements along that 70km stretch would be without access to banking services.
Another Firstmonie Agent, Mohammed Tatari, serving Tudun Wada in Bununu, Bauchi State, says his services are helping to drive commerce in his community as traders are now able to transfer funds to the wholesalers elsewhere from whom they buy. His services are helping traders to avoid carrying large cash with them given the dire security situation. He noted that the people used to travel elsewhere just to access banking service. His presence has changed all that now. He concludes that Firstmonie is changing his community (for good). One woman who would agree with him is Halima, a housewife and petty trader in the outskirts of Abuja. She discovered Firstmonie through her co-tenant, during the recent lockdown due to COVID-19, and was excited that she could access funds at the Firstmonie Agent outlet close to her and send money to her mother in far away, Maiduguri in Borno State. She had been unable to move to Garki where her bank branch was because of the lockdown.
Besides ensuring that individuals in the suburbs do not have to travel for long hours to the city for their banking activities, Firstmonie Agents are also bridging the gap between the tech-savvy and the low-literacy clients as the Agent network represents the convenient and comfortable alternative for customers that are unacquainted with sophisticated digital channels. And as Firstmonie Agents give their best, FirstBank, on its part, has been doing everything to encourage the Agents. In its inaugural Firstmonie Agent Banking Awards, FirstBank rewarded 37 leading Agents that have promoted financial inclusion in the country. Thirty-one (31) Agents each won the sum of N250,000 at the state level while five Agents won the sum of N1,000,000 at the regional level. At the national level, the grand prize of N2,500,000 was won by Zayyanu Hassan Ishaq, an Agent from Abuja (North Central), who described it as a miracle and noted that it would spur him to work harder.
As further encouragement and to promote the business activities of Firstmonie Agents, the bank announced the provision of loan facilities of up to N1,000,000 to the Agents. This new credit scheme, which they can access 24 hours a day, can be processed in less than two minutes. The scheme means more empowerment and business expansion for Firstmonie Agents. And the expansion can go beyond Nigeria as Dr Adeduntan says FirstBank is looking beyond Nigeria to other African countries where FirstBank operates, like Ghana and DRC – a country with over 80 million people – to promote financial inclusion and begin to address poverty on the African continent through the Firstmonie platform.
As part of activities to mark its 75th anniversary, Africa’s Global Bank, United Bank for Africa (UBA) Plc, has teamed up with Mastercard to introduce a special commemorative Debit Card.
This exclusive card offers UBA customers exciting deals and attractive discounts across multiple platforms, enhancing their banking experience in a memorable way.
The commemorative card which was unveiled at the bank’s corporate head office in Marina, Lagos, on Wednesday, is a custom-built card created with the intention of appreciating customers and other users for their loyalty throughout the seven and half decades of impactful journey.
UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, who spoke at the unveiling, emphasised that the card, comes loaded with irresistible benefits aimed at impressing customers, including 25% off purchases on Jumia and $75 cashback on transactions made through AliExpress.
This according to him, symbolizes the shared vision between UBA and Mastercard towards empowering Africans by enhancing customer experience through secure and convenient transactions.
He said, “This new card represents the deepening of our relationship and our shared mission to empower millions of Nigerians and Africans, providing them with access to secure transactions and new opportunities across the continent.
The GMD also disclosed the bank’s plans to unveil similar products across all its subsidiaries, adding, “We are proud of this collaboration, and we are confident that Mastercard’s role in Africa will only grow stronger in the coming years.”
The President, Africa, Mastercard, Mark Elliot, who expressed gratitude to the management of the bank on the partnership, emphasised the importance and potential of the partnership with UBA.
“We are thrilled to be partnering with UBA, which we know is one of the best banks in Africa. For us, it is a privilege to work with a partner that shares our commitment towards digitizing the continent and enhancing customer experience through secure and convenient transactions.”
Elliot who noted the immense opportunities in the African payment ecosystem, said the organisation looks forward to exploring them with UBA. “Africa is currently one of the most attractive payment markets worldwide, and it’s clear that by 2030, the continent will likely become the fastest-growing equity market,” he said.
“Meeting the UBA management is always inspiring, as we always come up with bold and strategic ideas, and today is no exception. We are excited to match our shared ambitions,” Elliot stated.
United Bank for Africa Plc is a leading Pan-African financial institution, offering banking services to more than thirty-five million customers, across 1,000 business offices and customer touch points in 20 African countries. With presence in New York, London, Paris and Dubai, UBA is connecting people and businesses across Africa through retail, commercial and corporate banking, innovative cross-border payments and remittances, trade finance and ancillary banking services.
By Eric Elezuo
“Our goal is to ensure women feel supported, valued and respected. We have been working to balance the gender makeup of our workforce and leadership. As a result, the proportion of women in managerial positions is increasing, including in our most senior executive posts,” – Nestlé
If we have to measure the level or state Nestlé is giving women the power, authority and wherewithal to carry out their specific and basic assignments without recourse to another authority, the result will be unprecedented. Of course, this article is tailored towards that measurement, and the outcome is positively humongous. Women has found a resting beam on the efficacy and empowerment prowess of Nestlé, both as a Nigerian entity, and as a global force.
It is no secret that Nigerian women have found solace in the empowerment efforts of the dairy manufacturing giants, thereby taking charge of their own affairs, legally or otherwise towards becoming independent, self reliant, self sustaining, and of course capable of independently meeting their personal and communal responsibilities.
That is the makeup of Nigeria’s foremost food, beverage and other essential household makers, Nestlé Nigeria Limited, empowering all and sundry, with special bias to women, to becoming masters of their existence.
Charity, they say, begins at home, and so, Nestlé has anchored its placement of women on higher pedestal of empowerment and recognition from it primarily environment, as it gives women a pride of place in its employment indices. Presently, a total of 46.4% of its management positions are occupied by women. It is no wonder they won Top Employer Award in 2022 and following.
The company noted, “Our Gender Balance Acceleration Plan aims to increase the proportion of women in our top 200+ senior executive posts. We carefully monitor our succession planning to ensure that we have the right pipeline for our most critical business roles and provide career support and guidance through our Senior Leader Development Roadmap (Corporate Mentoring Program, Senior Leaders Development Assessment Center and Senior Executive Program).”
This has fulfilled one of their cardinal objectives, which is giving women the leverage to support their men, and in most cases become their own economic masters.
Nestlé’s efforts at empowering women is not limited to geo-location, and workplace excellence. Consequently, the brand on many occasions and still counting, has zeroed into communal existence, entrepreneurial capacity building, academic enablement, vocational mentorship and many more for women, giving them the needed zeal to coexist in a world erroneously described as a man’s world.
No one will forget in a hurry how during the 2014 United Nations 6th Annual Women’s Empowerment Principles event, Nestlé shared its mind bulging efforts to empower women and girls worldwide, exhibiting its works in cooperation with almost 750,000 women to provide technical and business skills, aimed at boosting education, training and opportunities, to encourage the professional development of women in the marketplace and community.
Also in August 2021, the brand launched the Nestlé Empowering Rural Women in Nigeria project, the first of its kind, with the sole aim of helping rural women retailers within the company’s value chain to scale up their businesses to increase their household incomes. The programme has assumed national prominence from Nsukka and Obolo-Afor, where it was launched, reaching instantly to the suburbs of the Federal Capital Territory and Osogbo in its first and second phases.
From the initial 150 beneficiaries, the gains have continued to multiply, integrating more Nigerian women, who are presently capable of holding their own. Nestle doesn’t settle for less in its quest to create a self reliant Nigerian woman.
The project is one of the Creating Shared Value initiatives that Nestlé deploys to help build thriving communities by improving livelihoods, and designed to equip female distributors at the end of the pyramid to scale up to three times the size of their existing businesses over three months, and to sustain the new level.
“At Nestlé, we believe that by contributing to the health and wellbeing of our communities, we create shared value for all stakeholders while contributing to the growth of our business,” the corporate headquarters was quoted as saying.
The package for beneficiaries of this programme includes grants by way of Nestlé products valued at 300% of their current monthly sales and participation in training and mentorship programs.
That’s not all, Nestlé provides each beneficiary retailer with a one-on-one mentor for guidance and consistent support. At the end of the day, the beneficiaries come out grounded and rounded, gaining the ability to master the trade and remain relevant in their businesses.
With this programme, Nestlé Nigeria has propelled 332 women entrepreneurs to amplify their businesses by an impressive 300% within the span of just one year, underscoring the company’s commitment to Creating Shared Value within its value chain, tailored to bolster financial security and enhance livelihoods, which specifically targets women within Nestlé Nigeria’s value chain.
Nestlé has also empowered women to diversify their incomes with the innovative family-centered approach, known as the Income Accelerator Programme, which is aiming to close the living income gap and reduce child labour risks by encouraging changes in behavior and rewarding positive practices.
This exemplifies Nestlé’s commitment to empowering women and households collectively, towards diversifying their incomes and building income resilience beyond every other primary endeavour.
Beyond the Nigerian shores, Nestlé also tells the story of global empowerment of women towards becoming the backbone of coffee cultivation.
The story goes, “Nescafé sources coffee from 20+ countries and recognizes the vital role that women play in growing high-quality coffee. Our sustainability initiative, the Nescafé Plan, isn’t just about producing great coffee. It’s also about empowering the communities that grow it. Supporting farmer incomes is a critical element, and, in many origins like Vietnam, the program is helping achieve yield increases up to 25%…
…”So far, Nescafé Plan 2030‘s farmer training programs have reached over 148 000 farmers in 16 countries, including… Vietnam. This knowledge empowers women to make informed decisions about their farms, improve yields, and, ultimately, grow their incomes.”
Again, Nestlé is in the forefront of empowering women farmers and advancing agriculture, and has been keenly aware of women’s vital role in Nigeria’s agriculture sector. Nestlé’s Agricultural Support Programmes have turned the challenge of limited access to resources, and climate change which threatens crop yield around, focusing specifically on women farmers by providing quality seeds, modern tools, and training in sustainable farming practices.
It has also partnered with the International Institute of Tropical Agriculture (IITA) to promote climate-smart farming techniques that empower women to combat environmental challenges and increase crop yields.
As a testament of wholesome assistance to women’s course, the Bloomberg Gender Equality Index, has recognized Nestlé for transparency in advancing women’s equality in the workplace for the fifth consecutive year.
It is believed that when the women are empowered, the community is empowered, and Nestlé takes cognizance, and is working assiduously in that direction.
Business
Dangote to IPMAN, PETROAN: Claims of Landing Fuel Cheaper Than Ours Means Importing Substandard Products
In response to allegations by the Independent Petroleum Marketers Association of Nigeria (IPMAN) and the Petroleum Retail Outlet Owners Association of Nigeria (PETROAN) about high fuel prices from the refinery, and importing cheaper fuel, Dangote Refinery has said that its ex-depot price of petrol ia pegged at N990 per litre for sale into trucks, and N960 for ships.
While defending pricing strategy, the refinery insisted that its rates are competitive and in line with international standards.
The refinery, in a statement signed by the company’s Group Chief Branding and Communications Officer, Anthony Chiejina, claimed that the assertions made by IPMAN and PETROAN that they can land cheaper petroleum products meant that they were importing substandard products into the country.
“We had lately refrained from engaging in media fights, but we are constrained to respond to the recent misinformation being circulated by IPMAN, PETROAN, and other associations.
“Both organisations claim that they can import PMS at lower prices than what is being sold by the Dangote Refinery. We benchmark our prices against international prices, and we believe our prices are competitive relative to the price of imports. If anyone claims they can land PMS at a price cheaper than what we are selling, then they are importing substandard products and conniving with international traders to dump low quality products into the country, without concern for the health of Nigerians or the longevity of their vehicles.
Unfortunately, the regulator (NMDPRA) does not even have laboratory facilities which can be used to detect substandard products when imported into the country.
“Post deregulation, NNPC set the pace by selling PMS to domestic marketers at N971 per litre for sale into ships and at N990 for sale into trucks. This set the benchmark for our pricing, and we have even gone lower to sell at N960 per litre for sale into ships while maintaining N990 per litre for sale into trucks.
“In good faith, and in the interest of the country, we commenced sales at these prices without clarity on the exchange rate that we will use to pay for the crude purchased.
“At the same time, an international trading company has recently hired a depot facility next to the Dangote Refinery, with the objective of using it to blend substandard products that will be dumped into the market to compete with Dangote Refinery’s higher quality production.
“This is detrimental to the growth of domestic refining in Nigeria. We should point out that it is not unusual for countries to protect their domestic industries in order to provide jobs and grow the economy. For example, the US and Europe have had to impose high tariffs on EVs and microchips in order to protect their domestic industries.
“While we continue with our determination to provide affordable, good quality, domestically refined petroleum product in Nigeria, we call on the public to disregard the deliberate disinformation being circulated by agents of people who prefer for us to continue to export jobs and import poverty” he stated.
