Business
GTCO Introduces Squad to Ease Payment for African Merchants
When it comes to internet penetration and adoption of mobile payments, most African countries are still very much below the global average. Even where the internet penetration is improving, the mobile payments adoption rate is still low, meaning an overall lag. For instance, in Kenya where mobile payment adoption is most on the continent, only about 23.1% of the internet users actually use mobile payment methods.
So, even though the internet infrastructure allows business owners access a wide market, mostly outside their location, sending and receiving payments with ease still remains a struggle for many. But this is only for businesses that are not taking advantage of Squad – the newly launched Integrated Payment Solution that is set to revolutionise digital payments in Africa.
Squad is a payment service that is set to drive the future of mobile payments in the African Continent. If you have imagined an Africa where every payment is digital, it is an Africa where every business uses Squad. The features show that this might be the most online and offline payments option for merchants.
Squad will be empowering businesses by taking care of their payment problems and helping to make every payment digital whether it is made online or offline. It features offline as well as online payment acquisition channels like the Payment Gateway and the Soft POS. If you are worried about getting or handling a POS, the software Point of Sale (Soft POS) allows merchants and vendors to accept payments directly on their phone or device without the need for any additional software. And isn’t this what every merchant needs?
Also, there are several value-added services like the bulk payment collection, automated reconciliation of offline and online payments, fraud prevention tools and instant settlement among others.
There is a need to get on board the use of Squad considering the need to adopt more cashless based transactions in Africa, growing cases of transmittable diseases, tightened cash liquidity, insecurity amongst others.
The best way to sum it is that Squad is the one-stop payment solution for every business in Africa. Squad is that single product that brings technology and user experience and satisfaction for a meet-and-greet. The features are designed for and targeted at micro and small business owners like Kiosk owners and petty traders, medium business owners like digital sellers, online vendors; Tech talents; and even big enterprises.
It is interesting to note that the adoption of cashless based transaction help businesses especially small and medium scale enterprises to increase their top line (revenue). According to a survey by Khatabook, about 45% of SMEs report a boost in sales after adopting mobile or digital payment services.
Therefore, with Squad bringing in a solution that features ease, convenience, and security from fraud, businesses can jump on this train and improve their chances of success.
It makes so much sense that such a product is coming from Guaranty Trust Holding Company Plc (GTCO). Indeed, if any brand has the relevant pieces to define new frontiers in payment and dominate the payments landscape in Africa, it is GTCO.
The GTCO Squad behind Squad
Guaranty Trust Holding Company Plc is a fully fledged financial services group, on a mission to make financial services accessible to all Africans. GTCO Plc metamorphosed from Guaranty Trust Bank Ltd which has really been around since the 1990s, and now present in several African countries including Uganda, Ghana, Gambia, Sierra Leone, Rwanda and Kenya.
In June 2011, Segun Agbaje took over as Chief Executive of the Bank and since then led the team to blaze a trail in innovation and efficiency. Within the space of a decade, Agbaje raised the Bank’s profit by N1.3 trillion and expanded the balance sheet by 12.07% on average annual growth. The assessment indices show positive growth for the financial institution not just in Nigeria, but in every African country where GTCO is present.
Shareholder’s wealth has also seen a major boost during the period with total equity rising from N230.393 billion in 2011 to N814.395 billion in 2021, an average 13.46% growth per annum. Earnings per share also grew 15.45% on the cumulative average growth rate, from N1.69 per share outstanding in 2011 to N7.11 in 2020. Total assets grew by at least by 12.07% annually in the decade, from N1.598 billion in 2011 to N4.944 trillion in 2020.
What we can all attest to is that the numbers don’t lie, and GTCO has a track record filled with numbers that demonstrate efficiency and profitability, even in the face of the harsh and challenging economy which crumbled several other businesses. Only a formidable leadership could have sustained such records.
GTCO has always had a digital-first, customer-centric strategy that builds digital products and to help individuals and businesses thrive. Expectedly, the bank was recipient of several awards at the Electronic Payment Incentive Scheme (EPIS) Efficiency Awards organized by the Central Bank of Nigeria (CBN) in conjunction with the Nigeria Inter Bank Settlement System (NIBSS). The bank clinched 8 out of the 13 awards available for the banking industry at the 2019 EPIS Efficiency Awards including Best Customer Experience Award; Cashless Driver, Point of Sale (POS) Transactions; Real-Time Payments Transaction Efficiency; Cashless Driver, USSD Channel Champion among others.
The Holding company is now home to several trusted brands that are driving innovation and creating viral product adoption, ensuring great experiences and growing valuable customer engagement. Squad is only the latest addition to this list.
Culled from Nairametrics
About 20 fresh millionaires have emerged in the Fidelity Bank Plc Get Alert in Millions (GAIM) Season 6 promo.
They winners were picked at the second and third monthly draws of the financial institution held at its corporate headquarters in Lagos recently.
The events were monitored by the representatives of relevant regulatory bodies, including the South-West Zonal Coordinator of the Federal Competition and Consumer Protection Council (FCCPC), Mrs Aboluwade Margaret; and the Principal Legal Officer of the Lagos State Lotteries and Gaming Authority, Oyinkan Kusamotu.
A statement from the lender disclosed that the 20 lucky winners were randomly selected through an electronic draw across Lagos, North, Abuja, South-West, South-South, and South-East zones and would be rewarded with N1 million each.
The Fidelity Bank GAIM campaign was launched in November 2024 and about N19.75 million has been won by 869 customers across different categories.
The GAIM 6 campaign, which will run until August 2025, is set to reward lucky customers with a total of N159 million.
Speaking at the draws, the promo Chairperson and Executive Director for Lagos and South-West, Fidelity Bank, Dr Ken Opara, noted that the GAIM 6 promo was designed to reward customers’ loyalty, encourage a savings culture, and promote financial inclusion across the country.
Dr Opara, represented by the Regional Bank Head for Ikoyi, Chetachi Okechukwu, said, “Fidelity Bank is dedicated to the financial well-being of our customers and this commitment inspired the launch of the GAIM Promo, designed to cultivate a strong culture of savings.
“Through this promo, customers have the chance to win substantial cash prizes up to N10 million by saving and transacting with their Fidelity Bank Savings accounts.
“In addition to the monetary rewards, winners will receive complimentary financial advisory services to secure and grow their wealth for the future.”
Fidelity Bank, ranked among the best banks in Nigeria, is a full-fledged Commercial Deposit Money Bank serving over 8.5 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
Through a legacy of excellence and Innovation, First Bank of Nigeria Limited, the country’s oldest and most distinguished financial institution, has once again solidified its reputation as a leader in the banking industry. The Bank was recently crowned the Best SME Bank in Nigeria and the Best SME Bank in Africa at the 2025 Asian Bankers Awards for the second year running. The Asian Banker Global Excellence in Retail Finance Awards are renowned for their rigour, prestige and transparency, celebrating excellence across financial services, technology, risk management and transaction finance.
These prestigious recognitions reaffirm FirstBank’s unwavering commitment to Small and Medium Enterprises (SMEs), a sector that serves as the backbone of Nigeria’s and Africa’s economy. For over a century, First Bank of Nigeria Limited has been instrumental in the nation’s financial evolution, pioneering innovative banking solutions and fostering economic growth.
The awards underscore the efficacy of its strategic focus on empowering SMEs through tailored support programs and an inclusive economic environment where small/medium businesses can thrive and also grow to compete globally. Winning these distinguished awards is no small feat. FirstBank stood out among its competitors across the continent due to several of the Bank’s key initiatives which have effectively transformed the SME banking landscape in all the countries where the bank operates.
Some of the Bank’s Tailored Financial Solutions include customised loans and flexible credit facilities to cater to SMEs at various growth stages. From microloans for startups to large-scale funding for expanding businesses, FirstBank has ensured that small businesses have access to the capital they need to thrive.
The bank’s SMEConnect platform, a digital hub that provides SMEs with access to financial resources, business advisory services, and networking opportunities, has been a game-changer. This initiative has helped thousands of entrepreneurs navigate challenges and scale their operations effectively.
Beyond financial support, FirstBank has invested in entrepreneurship training programs to equip SMEs with knowledge in financial literacy, business management, and technology adoption. Partnerships with organisations like the International Finance Corporation (IFC) and the Nigerian government have further strengthened these initiatives.
Women-Led and Youth Entrepreneurship Support is another tool which he Bank has deployed to its benefit. By recognising the role of women in economic development, the Bank has a dedicated product – FirstGem, which provides financial support to women entrepreneurs. In addition, the Retail Temporary Overdraft (RTOD) product, tailored to SMEs aims to provide financial support for their businesses. These strategic efforts have set FirstBank apart, positioning it as the ‘go-to’ financial partner for SMEs across Africa.
The recognition of FirstBank as the Best SME Bank in Nigeria is not just a win for the Bank but also for the entire Nigerian economy. SMEs account for over 90% of businesses in Nigeria and contribute significantly to employment and GDP. By providing robust financial solutions and business support, FirstBank is fostering job creation, innovation, and sustainable economic growth. With access to better funding, training, and technology, more SMEs can scale their operations beyond local markets and compete on the global stage. This award also highlights Nigeria’s potential as a hub for entrepreneurship and business expansion.
FirstBank’s achievement is expected to set a new benchmark for banking excellence in Africa. Other financial institutions will likely follow suit, improving their SME-focused initiatives, leading to a more vibrant and competitive business environment.
FirstBank will continue to champion SME growth, affirm its legacy as a trusted financial partner whose commitment remains unshaken. This award serves as both recognition of past efforts and a call to push boundaries further in supporting African businesses.
For small business owners, aspiring entrepreneurs, and the Nigerian economy, FirstBank’s success story is a beacon of hope, proving that with the right financial backing, the possibilities are limitless for the average businesses.
For the African continent, First Bank of Nigeria Limited’s win at the Asian Banker Awards for Excellence in Retail Finance Global Award 2025 marks a significant milestone in African banking history. It showcases the Bank’s relentless commitment to empowering SMEs, driving digital transformation, and fostering economic prosperity across the continent. As the Bank continues to innovate and expand its reach, the future for SMEs in Nigeria and Africa looks brighter.
This piece is contributed by Tosin Ajayi
Unity Bank Plc has reaffirmed its commitment to women’s empowerment with a series of high-impact initiatives designed to inspire action toward gender equality and sustainable development.
The Bank hosted a webinar with the theme: “Unleashing Women’s Potential,” pivoted by the Unity Bank Women Network as it was marking this year’s International Women’s Day,
Being one of the Bank’s thought leadership on self-reliance, opportunity and equity, the webinar featured influential female leaders, including Gbemi Olateru-Olagbegi, a Nigerian entrepreneur and media personality, and Oluwabusayo Adegoke, a certified life coach and Strategy Consultant, who shared perspectives on women’s leadership, financial inclusion, and breaking barriers in male-dominated industries. The event provided an opportunity for professionals, entrepreneurs, and young women to gain valuable insights into personal and professional development.
The Bank also spotlighted women making significant contributions to their communities, particularly those driving change through education, mentorship, and financial empowerment. Among them were Abisoye Ajayi-Akinfolarin, a trailblazer empowering girls through technology; Tejumoluwa Olaobaju, an advocate leading the fight against period poverty in her community; and Chioma Ohakwe, a champion of inclusivity and women’s empowerment through targeted skill acquisition programmes for girls and women.
Speaking on the Bank’s commitment to gender equity, Mrs. Particia Ahunanya, Unity Bank’s Chief Compliance Officer and Chair of Unity Bank Women’s Network, stated: “Our commitment to financial inclusion and gender equity has made Unity Bank remain in the vanguard of championing opportunities for empowering women across all sectors. This is in view of the realization that women are crucial drivers of economic growth and societal transformation. Through initiatives like the ‘Unleashing Women’s Potential’ webinar and our community spotlights, the Bank is focused on promoting more initiatives to drive impact among the female gender”.
Unity Bank’s IWD 2025 initiatives align with its broader vision of supporting women in leadership, business, and entrepreneurship. Through gender-focused initiatives – particularly with products like the Yanga Account – the bank is committed to driving financial inclusion and empowering women to actively participate in economic and financial systems. By providing tailored financial solutions, Unity Bank aims to create equal opportunities for women to thrive, grow, and succeed.
As the global conversation on gender equality continues to gain momentum, Unity Bank calls on stakeholders across industries to accelerate actions toward creating a more inclusive society without limitations.
