Entertainment
K1 De Ultimate Endorses Imprxx, a Live Streaming Application
King of Fuji Music, Olasunkanmi Ayinde Marshal, popularly known as K1 De Ultimate, has endorsed a live-streaming application developed by a Nigerian startup, Imprxx, created by Ayo Ileesemi.
The music maestro, in a press briefing at his Mayegum Royal Resort in Ijebu-Ode, Ogun State, said Imprxx will open a lot of eyes to what most people probably believe will be too hard and impossible to get done.
His words: “I volunteer myself, and I know that within a short period of time, a lot of people will follow suit. We have the grace of having a transition, and when we witness the benefit of it plus what we have done together with imprxx, we want to showcase the whole thing to the world, to let the world know you have the word next to you right in your sitting room, wherever you are in Australia, China or America, wherever you are. You can have the feeling like everything is happening next to you. That’s the essence of it—to be able to beam the May 29 presidential inauguration in Abuja live, and let everybody know that all these things they’ve been keeping away from us from afar can be truly brought nearer to us.
“Imprxx will define how we will receive live shows in music or live theatre. It makes us understand that we should be thankful for the innovations that are available to us now. When they used to say the world ‘global village,’ one might not quickly recognise what we’re trying to talk about. I can be here in my office, passing music to the rest of the world, and everybody will enjoy it. You don’t necessarily need to be at every venue before you get things done.
“This innovative idea is to tell us that the world is moving. The world is not static; it’s moving, and we should move. If you don’t move, then you’ve lost it. I don’t want to be one of the losers. I want to be in the moment and enjoy the benefits.”
In appreciation of the partnership to be the brand ambassador for Imprxx, K1 enthused: “I give glory to God Almighty. I’ve always been a supporter of every good initiative that comes the way of entertainment so that every entertainer and the people will see the very best of what everybody expected. I am also grateful to Imprxx for considering me worthy of such a partnership. And it will help others take a cue from me to better their lives too. It is not going to be only me; before you know it, within the first month, I believe the whole world will be feeling good about the initiative we’re talking about.”
In his remarks, the soft-spoken creator of Imprxx, Mr Ayo Ileesemi, explained that Imprxx is a digital platform that’s going to handle content from a very broad angle, and one of those angles is keeping a playlist of whatever content we have.
“Be rest assured that K1’s content, the old schools, and the new ones —everything — will be accessible on Imprxx. In content creation, there’s something they call reel on Facebook, and I think in Tik Tok, we are disrupting that by adding a broad thing to reel in Imprxx. So new things are coming to the field of the reel in Imprxx, and every content of K1.
“Imprxx is going to serve all content creators. So once you create your content, the rest comes from live streaming. From wherever you live stream on Imprxx, it will automatically be on Imprxx. So it opens you up to anybody in the world to have that on Imprxx, which is also a platform where once you live stream from there, you have your content, and you can still bring old content, put it on a waitlist. And that content is what they used to do on the reel. Reel means that if I want to do a live video, I have a playlist of songs that I can put in an interface with the live video, and two of them come out together as live content.
On generation of employment by Imprxx, which is going to interest so many people, Ayo noted: “What we are bringing to the entertainment industry is the creation of almost 500,000 jobs from the angle. Content creators should be ready. Videographers should be ready. Musicians should be ready; the Central Bank of Nigeria should be ready, Nigeria and the world should be ready for this disruption and new innovations that are going to create so many opportunities for the world.”
Talking of live streaming, how possible will it be for K1 to interact with people who are not physically at an event? Ileseeni said:
“It’s possible because Imprxx is creating a dedicated interface in the space of live streaming. If he’s onstage doing his music, what we’ve seen before is people consuming what he’s doing from any part of the world that has existed. But he has not created a chance for an engrossing entertainer to also interact with people in the digital space. Imprxx is bridging that space right now.
“We are bringing a dedicated interface whereby no matter how engrossed he is on the stage he can still briskly interact with people in the space. What that means is that if you are having a birthday elsewhere in Nigeria and KI is here in Ijebu-Ode, he will be playing from the studio. We are interfacing you with him because there’s going to be a dedicated interface in your house and his studio. As you’re in your house, you will interface with him, and he will sing for you, and everyone will see it.
“Then you also have the chance to live-spray K1. Because, normally, these are the things we know as our own lifestyle in this part of the world. So we are turning that into another means of monetization; so that comes in as digital monetisation for entertainers. This is one of the unique factors of Imprxx to the world. Every spray is digital, which means we are helping the Central Bank of Nigeria solve the problem of abuse of the naira, because they’ve been looking for a solution.
The Imprxx founder thanked K1 for his support for the innovation given his fatherly figure and inspiration, even as he promised that in a short while, “we are going to approach CBN in solving a problem. In a short while, we’re also going to approach job creation that’s going to come in the next two weeks, because we are planning collaborations with the National Institute of Film Technology in Abuja.
“We’re also partnering with PEFTI, another film institute and a leading brand in the production of LED screens, Excel LED. And in the next two weeks, we should be talking about creating 120 jobs for anchors; we call them Imprxx Anchors. These are the guys that will bring the dedicated interface to your house to interface you with K1. From June, people can book for K1, bringing affordability to his services. You can have the best of K1 for five minutes or 30 minutes in the comfort of your home.”
The Performing Musicians Association of Nigeria has voiced strong objection to ban imposed by the National Broadcasting Commission (NBC) on rapper Eedris Abdulkareem’s trending song, “Tell Your Papa.”
The IPMAN President, Pretty Okafor, emphasised that the ban was likely to backfire, as it only serves to amplify the song’s reach and relevance in light of the current socio-economic challenges facing Nigerians.
Okafor stated: “The first major mistake is banning the song because it’s going to make the song even go viral right now. Those who haven’t heard about the song or haven’t even listened to it will go now to look for the song and will start promoting it. The song has practically pinched the government somewhere, that’s why they ordered for the ban. So, there is already a mistake that has been made by the NBC or even the government by paying attention to that particular song.”
Discussing PMAN’s position on the matter, Okafor remarked, “We don’t have the power to offer the artiste support right now because it is a very sensitive issue, so, we need to be careful. We will just be watching because people are dying and the suffering is too much. How do we repair the economy? We cannot pretend that all is well. The song is telling us the truth, and there is nothing wrong with that song.”
The NBC barred Nigerian radio and television stations from airing the trending song, “Tell Your Papa,” by popular rapper Eedris Abdulkareem, citing its “objectionable nature.”
In a memo dated April 9, 2025, and issued by the Coordinating Director of Broadcast Monitoring, Susan Obi, the commission declared the track “Not To Be Broadcast” under Section 3.1.8 of the Nigeria Broadcasting Code.
This section prohibits content deemed inappropriate, offensive, or in breach of public decency from being aired on Nigerian broadcast platforms.
According to NBC, while the song had gained momentum across social media platforms, its lyrical content failed to meet the standards of responsible broadcasting.
The statement titled, “Restriction on broadcasting ‘Tell Your Papa’ by Eedris Abdulkareem,” reads, “The National Broadcasting Commission has identified the song ‘Tell Your Papa’ by Eedris Abdulkareem, currently trending on social media, as content deemed inappropriate for broadcast due to its objectionable nature.
” It is, therefore, classified as Not To Be Broadcast (NTBB), as it violates Section 3.1.8 of the Nigeria Broadcasting Code.
“The commission requests that your station exercises discretion and refrains from airing this song to maintain responsible broadcasting standards.”
The controversial song, released earlier this week, targets Seyi Tinubu, son of President Bola Tinubu, calling on him to confront his father over the worsening socio-economic conditions in Nigeria.
In the track titled “Tell Your Papa,” which was shared on X (formerly Twitter) on Sunday, Abdulkareem delivered a blunt message, painting a grim picture of the hardships facing everyday Nigerians.
The song comes in response to Seyi Tinubu’s recent comments in Adamawa State, where he described his father as “the greatest President in Nigeria’s history.”
In the hard-hitting lyrics, Abdulkareem raps, “Seyi, tell your papa country hard. Tell your papa people dey die. Tell your papa this one don pass jagajaga.”
“Seyi, how far? I swear your Papa no try. Too much empty promises. On behalf of Nigerians, take our message to him; kidnappers dey kill Nigerians.
“Seyi, try travel by road without your security, make you feel the pains of fellow Nigerians. You dey fly private jets, insecurity no be your problem.”
Digital solutions provider, Globacom, last Sunday sponsored the premier of Radio Voice, the much-anticipated movie produced by Richard Mofe-Damijo.
At the event held at the Alliance Francaise, Mike Adenuga Centre, Ikoyi, Lagos, Mofe-Damijo described the movie as “the triumph of the human spirit over adversity. It’s about the life of people on radio and their challenges and the things they have to go through; cyber bullying and the like, and succeeding against all odds. I don’t want to reveal everything about it; it’s a movie everyone needs to watch”.
Explaining why he is venturing into movie production, he explained, “It’s time when it’s time, you know. I’ve produced before but this is the first time in the new era, so to speak”.
Since launch in 2003, Globacom has carved a niche as the biggest corporate supporter of Nigeria’s entertainment industry. The company has signed on many musicians, actors and comedians as brand ambassadors, sponsored several entertainment reality shows including X Factor, Glo Naija Sings, Battle of the Year and Dance with Peter, and also hosted several music and comedy shows across Nigerian cities to avail talents in the industry the grace to their gifts.
Radio Voice is a motivational story of resilience, passion and transformation. It features notable Nollywood giants including Richard Mofe Damijo (RMD), who equally produced the movie; Nse Ikpe Etim, Nancy Isime, Deyemi Okanlawon, Damilola Adegbite and Timini Egbuson.
Radio Voice has the support of the Office of the Vice President as it is meant to complement the Federal Government’s investment in the Creative Arts and Digital Transformation.
Afrobeat music singer, Davido, has announced that his Church wedding with Chioma will take place in August, 2025.
The singer disclosed this in a recent interview with The Breakfast Club.
He likened the upcoming event with the traditional marriage in Nigeria, which he said was a “Carnival”.
Davido said: “I’m doing my white wedding in Miami (USA) in August. The wedding I did was traditional; it was like a carnival in Nigeria, like a holiday. The whole world stood still. Me and my wife’s relationship was in the public eye, especially after I did that one song.
“So, a lot of things happened. Even apart from losing our child, I messed up a lot of times so that full circle moment everyone was like finally she can get what she deserves.”
