Entertainment
K1 De Ultimate Endorses Imprxx, a Live Streaming Application
King of Fuji Music, Olasunkanmi Ayinde Marshal, popularly known as K1 De Ultimate, has endorsed a live-streaming application developed by a Nigerian startup, Imprxx, created by Ayo Ileesemi.
The music maestro, in a press briefing at his Mayegum Royal Resort in Ijebu-Ode, Ogun State, said Imprxx will open a lot of eyes to what most people probably believe will be too hard and impossible to get done.
His words: “I volunteer myself, and I know that within a short period of time, a lot of people will follow suit. We have the grace of having a transition, and when we witness the benefit of it plus what we have done together with imprxx, we want to showcase the whole thing to the world, to let the world know you have the word next to you right in your sitting room, wherever you are in Australia, China or America, wherever you are. You can have the feeling like everything is happening next to you. That’s the essence of it—to be able to beam the May 29 presidential inauguration in Abuja live, and let everybody know that all these things they’ve been keeping away from us from afar can be truly brought nearer to us.
“Imprxx will define how we will receive live shows in music or live theatre. It makes us understand that we should be thankful for the innovations that are available to us now. When they used to say the world ‘global village,’ one might not quickly recognise what we’re trying to talk about. I can be here in my office, passing music to the rest of the world, and everybody will enjoy it. You don’t necessarily need to be at every venue before you get things done.
“This innovative idea is to tell us that the world is moving. The world is not static; it’s moving, and we should move. If you don’t move, then you’ve lost it. I don’t want to be one of the losers. I want to be in the moment and enjoy the benefits.”
In appreciation of the partnership to be the brand ambassador for Imprxx, K1 enthused: “I give glory to God Almighty. I’ve always been a supporter of every good initiative that comes the way of entertainment so that every entertainer and the people will see the very best of what everybody expected. I am also grateful to Imprxx for considering me worthy of such a partnership. And it will help others take a cue from me to better their lives too. It is not going to be only me; before you know it, within the first month, I believe the whole world will be feeling good about the initiative we’re talking about.”
In his remarks, the soft-spoken creator of Imprxx, Mr Ayo Ileesemi, explained that Imprxx is a digital platform that’s going to handle content from a very broad angle, and one of those angles is keeping a playlist of whatever content we have.
“Be rest assured that K1’s content, the old schools, and the new ones —everything — will be accessible on Imprxx. In content creation, there’s something they call reel on Facebook, and I think in Tik Tok, we are disrupting that by adding a broad thing to reel in Imprxx. So new things are coming to the field of the reel in Imprxx, and every content of K1.
“Imprxx is going to serve all content creators. So once you create your content, the rest comes from live streaming. From wherever you live stream on Imprxx, it will automatically be on Imprxx. So it opens you up to anybody in the world to have that on Imprxx, which is also a platform where once you live stream from there, you have your content, and you can still bring old content, put it on a waitlist. And that content is what they used to do on the reel. Reel means that if I want to do a live video, I have a playlist of songs that I can put in an interface with the live video, and two of them come out together as live content.
On generation of employment by Imprxx, which is going to interest so many people, Ayo noted: “What we are bringing to the entertainment industry is the creation of almost 500,000 jobs from the angle. Content creators should be ready. Videographers should be ready. Musicians should be ready; the Central Bank of Nigeria should be ready, Nigeria and the world should be ready for this disruption and new innovations that are going to create so many opportunities for the world.”
Talking of live streaming, how possible will it be for K1 to interact with people who are not physically at an event? Ileseeni said:
“It’s possible because Imprxx is creating a dedicated interface in the space of live streaming. If he’s onstage doing his music, what we’ve seen before is people consuming what he’s doing from any part of the world that has existed. But he has not created a chance for an engrossing entertainer to also interact with people in the digital space. Imprxx is bridging that space right now.
“We are bringing a dedicated interface whereby no matter how engrossed he is on the stage he can still briskly interact with people in the space. What that means is that if you are having a birthday elsewhere in Nigeria and KI is here in Ijebu-Ode, he will be playing from the studio. We are interfacing you with him because there’s going to be a dedicated interface in your house and his studio. As you’re in your house, you will interface with him, and he will sing for you, and everyone will see it.
“Then you also have the chance to live-spray K1. Because, normally, these are the things we know as our own lifestyle in this part of the world. So we are turning that into another means of monetization; so that comes in as digital monetisation for entertainers. This is one of the unique factors of Imprxx to the world. Every spray is digital, which means we are helping the Central Bank of Nigeria solve the problem of abuse of the naira, because they’ve been looking for a solution.
The Imprxx founder thanked K1 for his support for the innovation given his fatherly figure and inspiration, even as he promised that in a short while, “we are going to approach CBN in solving a problem. In a short while, we’re also going to approach job creation that’s going to come in the next two weeks, because we are planning collaborations with the National Institute of Film Technology in Abuja.
“We’re also partnering with PEFTI, another film institute and a leading brand in the production of LED screens, Excel LED. And in the next two weeks, we should be talking about creating 120 jobs for anchors; we call them Imprxx Anchors. These are the guys that will bring the dedicated interface to your house to interface you with K1. From June, people can book for K1, bringing affordability to his services. You can have the best of K1 for five minutes or 30 minutes in the comfort of your home.”
Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsored African Voices on CNN International.
She will be answering questions and providing exposition on her writing career from the host of the programme, Larry Madowo, on the special package, which premieres at 11:00 a.m. on Saturday, September 20, 2025.
Adichie’s gripping narratives continue to inspire readers all over the world. She has established herself as a significant writer whose works question stereotypes, reinterpret identities, and honour African stories, starting with her highly praised debut novel, Purple Hibiscus, and continuing with the widely acclaimed Half of a Yellow Sun and Americanah.
She once again demonstrates her status as a cultural icon whose influence transcends literature into international discussions on feminism, heritage, and authenticity with her eagerly awaited new book, Dream Count.
This edition was shot in Adichie’s hometown of Nsukka, Enugu State, Nigeria, which also appears frequently in her writing. The show gives viewers a close-up look at her writing development, sources of inspiration, and ongoing efforts to reimagine African storytelling for the world.
The programme will air multiple times to give viewers across different time zones the opportunity to watch, with rebroadcasts scheduled for Sunday, September 21, at 3:30 a.m. and 6:00 p.m.; Monday, September 22, at 3:00 a.m. and 5:45 p.m.; as well as the following weekend, Saturday, September 27, at 7:30 a.m. and 11:00 a.m.; Sunday, September 28, at 3:30 a.m. and 6:00 p.m.; and Monday, September 29, at 3:00 a.m. and 5:45 p.m.
Through Globacom’s sustained sponsorship of CNN’s African Voices, the programme has become a premier platform for celebrating African excellence. By shining a spotlight on trailblazers like Adichie, it continues to showcase the continent’s talent, creativity, and cultural influence to a global audience.
Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the unmissable lineup of street carnivals, concerts, plays, and festivals that keep Lagos, Abuja, Warri and Port Harcourt buzzing deep into the New Year. Since its launch, FirstBank’s “DecemberIssaVybe” (DIAV) campaign has stood at the centre of this cultural energy, giving Nigerians more than just access to premium entertainment — it’s been about creating awesome shared moments, uniting families, and giving the creative industry the big boost it deserves.
For almost a decade, DIAV has quietly shaped the last few months of the year especially December as the season of vibe, through its First@arts initiative, and if you’ve ever danced shoulder-to-shoulder with thousands at a FirstBank-sponsored event, you’ll know exactly what that means.
2018: When the Vybe Began
December 2018 felt different. Nigerians were beginning to embrace “Detty December” as a tradition, and FirstBank cleverly caught the wave. The bank rolled out DecemberIssaVybe with free and discounted tickets to mega concerts and stage plays, pulling crowds that wanted premium vibes without premium stress. Wizkid, Davido, Burna Boy were headlining the big music festivals, while stage productions like “Moremi the Musical” got a new audience thanks to FirstBank’s push.
For the over 130-year-old FirstBank, “DecemberIssaVybe is a way of giving back during the festive season. It’s not just about music or theatre; it’s about connecting people, supporting the creative industry, and ensuring families make memories together.
Families who hadn’t been to the theatre in years found themselves seated side by side at Terra Kulture, watching Nigerian history come alive on stage. And for diaspora kids back home with “I just came back” energy? DIAV became their shortcut into Nigeria’s hottest events.
2019: The Year of Mega Concerts
By 2019, the Vybe was unstoppable. DecemberIssaVybe became synonymous with front-row seats at Davido’s “A Good Time” concerts, Kizz Daniel’s explosive Lagos show, and of course, the unforgettable Wizkid Starboy Fest. But it wasn’t just music. DIAV sponsored families into “Mad About You”, a romantic stage play that had couples rediscovering love, and rolled out tickets to AY Live Comedy Show, proving that December isn’t just about music — it’s about laughter too. By year’s end, DIAV had cemented itself as a December passport.
2020: The Pandemic Pause
2020 was strange for everyone. COVID-19 clipped the wings of live entertainment. But even then, FirstBank didn’t fold its arms. DIAV adapted by sponsoring virtual concerts and livestreamed plays, ensuring families could still bond over art and entertainment from the safety of their homes. It wasn’t the usual sweaty concert hall, but for many, DecemberIssaVybe campaign was proof that even in tough times, music and theatre are powerful connectors.
2021: The Big Comeback
With restrictions easing, Nigerians were desperate for a proper December. DIAV answered in full colour. Imagine a December where Adekunle Gold (AG Baby) sang his heart out at sold-out shows, Simi serenaded lovers, and Fireboy lit up the stage with “Peru” before it became an international anthem.
Families returned to KAKADU the Musical, friends reunited at comedy festivals, and for diasporans who hadn’t been home since 2019, the Vybe was a welcome mat rolled out in sound and laughter.
2022: The Golden Year
By 2022, DIAV wasn’t just an add-on to December, it was the main dish. That year, Asake’s breakout concerts shook Lagos, Burna Boy’s Love, Damini show was an electric storm, and the theatre scene — from The King Must Dance Naked to Awo The Musical — had DIAV stamping tickets for culture lovers.
2023: A Night of Queens
DecemberIssaVybe 2023 brought something fresh to the table with “A Night of Queens”, an all-female musical showcase at Eko Convention Centre. It was a dazzling lineup: Tiwa Savage, Simi, Teni, Yemi Alade, Waje, Niniola and Dope Ceaser all shared the stage in one unforgettable night of music.
FirstBank also sponsored the revival of Kakadu the Musical at MUSON Centre — a play that blends highlife, Afrobeat, soul and pop with the turbulent history of 1960s Nigeria. Meanwhile, families trooped out for Ali Baba’s January 1st concert and Basketmouth Unprovoked, while diaspora returnees shared DIAV tickets proudly on Instagram.
2024: From Comedy to Culture
Last December opened with a bang: Kenny Blaq’s Reckless Musicomedy Festival at Onikan Stadium. The crowd roared as Kenny Blaq, DJ Neptune, Aproko, MC Monica, and OvyGodwin delivered a high-energy mix of music and stand-up.
At the same time, FirstBank sponsored Motherland the Musical, Street Souk at Harbour Point, A True Christmas Story, and family-friendly events like Eko Hotel Pride Land Adventures and the Calabar Carnival Festival.
Reflecting on the season, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications said: “FirstBank is facilitating memorable homecoming and unforgettable experiences in December with family reunions, concerts and festivals. DecemberIssaVybe isn’t just about entertainment — it’s about the cultural glue for Nigerians everywhere.
Across the years, DIAV has done more than hand out tickets. It has fuelled the creative economy by investing in theatre, comedy, and music. Families and friends have been reunited, turning concerts into bonding sessions. Given the diaspora a homecoming anchor, it has blended the “I just came back” energy with Nigerian hospitality.
In a country where December is both the busiest and most joyful month, DIAV has positioned FirstBank not just as a financial giant, but as a lifestyle brand that understands culture.
2025: The Vybe Is Loading
Now here we are, on the cusp of another December. Whispers are already flying: who will headline the 2025 DecemberIssaVybe experience? Will it be another electrifying Davido Timeless Experience? Will Asake shut down Lagos again? Will Burna Boy, Rema, Tems, or Ayra Starr bring home the global magic? Or will DIAV surprise everyone with a mix of music legends and fresh new voices?
What’s certain is that FirstBank will once again hold the keys to the hottest tickets in town — concerts, fashion, culture, musicals, plays, comedy shows — all to be rolled out on their social media handles, where lucky fans can get premium access.
So, whether you are keeping it real in Naija or you are planning to visit, DecemberIssaVybe 2025 is coming, and FirstBank is about to make it unforgettable.
Contributed by By Bolaji Israel
The Big Brother Naija Season 10 house witnessed another emotional moment during Sunday’s live eviction show, as two housemates, Arinze Ekwenme (Denari), and Uchenna Ekwe (Tracy), were evicted after seven weeks in the competition.
Twenty-seven-year-old Denari, who appeared surprisingly excited, was the first to leave the show.
Tracy, who hails from Anambra, became the second housemate evicted, marking the end of their journey in the Big Brother Naija reality show.
Their departures reduced the pool of contenders, leaving 17 housemates vying for the N150 million grand prize.
Faith Adewale emerged as the “Most Influential Player” of the week.
The title, awarded through a combination of tasks and housemate recognition, grants Faith immunity from eviction in Week 8.
