Entertainment
K1 De Ultimate Endorses Imprxx, a Live Streaming Application
King of Fuji Music, Olasunkanmi Ayinde Marshal, popularly known as K1 De Ultimate, has endorsed a live-streaming application developed by a Nigerian startup, Imprxx, created by Ayo Ileesemi.
The music maestro, in a press briefing at his Mayegum Royal Resort in Ijebu-Ode, Ogun State, said Imprxx will open a lot of eyes to what most people probably believe will be too hard and impossible to get done.
His words: “I volunteer myself, and I know that within a short period of time, a lot of people will follow suit. We have the grace of having a transition, and when we witness the benefit of it plus what we have done together with imprxx, we want to showcase the whole thing to the world, to let the world know you have the word next to you right in your sitting room, wherever you are in Australia, China or America, wherever you are. You can have the feeling like everything is happening next to you. That’s the essence of it—to be able to beam the May 29 presidential inauguration in Abuja live, and let everybody know that all these things they’ve been keeping away from us from afar can be truly brought nearer to us.
“Imprxx will define how we will receive live shows in music or live theatre. It makes us understand that we should be thankful for the innovations that are available to us now. When they used to say the world ‘global village,’ one might not quickly recognise what we’re trying to talk about. I can be here in my office, passing music to the rest of the world, and everybody will enjoy it. You don’t necessarily need to be at every venue before you get things done.
“This innovative idea is to tell us that the world is moving. The world is not static; it’s moving, and we should move. If you don’t move, then you’ve lost it. I don’t want to be one of the losers. I want to be in the moment and enjoy the benefits.”
In appreciation of the partnership to be the brand ambassador for Imprxx, K1 enthused: “I give glory to God Almighty. I’ve always been a supporter of every good initiative that comes the way of entertainment so that every entertainer and the people will see the very best of what everybody expected. I am also grateful to Imprxx for considering me worthy of such a partnership. And it will help others take a cue from me to better their lives too. It is not going to be only me; before you know it, within the first month, I believe the whole world will be feeling good about the initiative we’re talking about.”
In his remarks, the soft-spoken creator of Imprxx, Mr Ayo Ileesemi, explained that Imprxx is a digital platform that’s going to handle content from a very broad angle, and one of those angles is keeping a playlist of whatever content we have.
“Be rest assured that K1’s content, the old schools, and the new ones —everything — will be accessible on Imprxx. In content creation, there’s something they call reel on Facebook, and I think in Tik Tok, we are disrupting that by adding a broad thing to reel in Imprxx. So new things are coming to the field of the reel in Imprxx, and every content of K1.
“Imprxx is going to serve all content creators. So once you create your content, the rest comes from live streaming. From wherever you live stream on Imprxx, it will automatically be on Imprxx. So it opens you up to anybody in the world to have that on Imprxx, which is also a platform where once you live stream from there, you have your content, and you can still bring old content, put it on a waitlist. And that content is what they used to do on the reel. Reel means that if I want to do a live video, I have a playlist of songs that I can put in an interface with the live video, and two of them come out together as live content.
On generation of employment by Imprxx, which is going to interest so many people, Ayo noted: “What we are bringing to the entertainment industry is the creation of almost 500,000 jobs from the angle. Content creators should be ready. Videographers should be ready. Musicians should be ready; the Central Bank of Nigeria should be ready, Nigeria and the world should be ready for this disruption and new innovations that are going to create so many opportunities for the world.”
Talking of live streaming, how possible will it be for K1 to interact with people who are not physically at an event? Ileseeni said:
“It’s possible because Imprxx is creating a dedicated interface in the space of live streaming. If he’s onstage doing his music, what we’ve seen before is people consuming what he’s doing from any part of the world that has existed. But he has not created a chance for an engrossing entertainer to also interact with people in the digital space. Imprxx is bridging that space right now.
“We are bringing a dedicated interface whereby no matter how engrossed he is on the stage he can still briskly interact with people in the space. What that means is that if you are having a birthday elsewhere in Nigeria and KI is here in Ijebu-Ode, he will be playing from the studio. We are interfacing you with him because there’s going to be a dedicated interface in your house and his studio. As you’re in your house, you will interface with him, and he will sing for you, and everyone will see it.
“Then you also have the chance to live-spray K1. Because, normally, these are the things we know as our own lifestyle in this part of the world. So we are turning that into another means of monetization; so that comes in as digital monetisation for entertainers. This is one of the unique factors of Imprxx to the world. Every spray is digital, which means we are helping the Central Bank of Nigeria solve the problem of abuse of the naira, because they’ve been looking for a solution.
The Imprxx founder thanked K1 for his support for the innovation given his fatherly figure and inspiration, even as he promised that in a short while, “we are going to approach CBN in solving a problem. In a short while, we’re also going to approach job creation that’s going to come in the next two weeks, because we are planning collaborations with the National Institute of Film Technology in Abuja.
“We’re also partnering with PEFTI, another film institute and a leading brand in the production of LED screens, Excel LED. And in the next two weeks, we should be talking about creating 120 jobs for anchors; we call them Imprxx Anchors. These are the guys that will bring the dedicated interface to your house to interface you with K1. From June, people can book for K1, bringing affordability to his services. You can have the best of K1 for five minutes or 30 minutes in the comfort of your home.”
Entertainment
Actor Lalude Laments Unpaid N1.5m Promised Him by MC Oluomo to Campaign for Tinubu, Sanwo-Olu
Nollywood actor, Fatai Adekunle Adetayo, popularly known as Lalude, has accused the president of the National Union of Road Transport Workers (NURTW), MC Oluomo, of failing to fulfil financial promises made to celebrities who campaigned for President Bola Tinubu and Lagos State Governor, Babajide Sanwo-Olu, during the 2023 general elections.
Speaking during a recent episode of the Beyond the Fame podcast, Lalude expressed deep disappointment over what he described as abandonment, revealing that he and other entertainers were promised N1.5 million each by MC Oluomo but never received a dime.
Lalude, known for his iconic ‘babalawo’ roles in Yoruba movies, said he and other actors, including comedian Ganiu ‘Alapini’ Nofiu, were lodged and made to campaign for weeks without proper compensation.
According to him, they initially received N10,000 daily for feeding, but even that was stopped abruptly.
“We were camped for seven weeks. We trekked long distances every day while MC Oluomo followed us in his car. In the end, we were abandoned,” he lamented.
He claimed that both he and Alapini were promised N1.5 million each, a promise that was never fulfilled.
‘We finished the work and no dime was given to us. Is it good? It was MC who called us.
“MC promised me and Alapini. He asked us to demand for whatever we wanted. We did but we got nothing up till date.
“He took us to where we lodged to campaign for the president. He promised to give us N1.5 million each.
“Whoever is behind these misdeeds will not prosper. I know they will still come to us by 2027 and we are waiting for them?” He added bitterly.
This comes just days after veteran Nollywood actor Ganiu Nafiu, popularly known as Alapini, and actress Bukky Adekogbe Raji, also known as Aminatu Papapa, expressed deep regret for supporting President Tinubu during the 2023 presidential campaign.
Popular Nigerian film and stage producer, Kayode Peters, has passed away in Canada.
“Yes, he is,” Yaw told Peoples Gazette when asked if Mr Peters had died. “I am still trying to speak with his brother but he is not picking.”
Circumstances surrounding the producer’s death remain unclear as of the time of this report.
Mr Peters was known for his work on several stage plays and sitcoms, including Extended Family, and he was behind the hit comedy sitcom Flatmates in the early 2000s. He was also regarded as a significant contributor to Nigeria’s contemporary theatre and television space.
Anna Wintour has stepped down as the editor-in-chief of Vogue after an impressive 37-year tenure.
According to recent reports, Condé Nast, the publisher of Vogue, has initiated the search for her successor.
This significant development marks a new era in the fashion industry, given Wintour’s unparalleled influence in shaping Vogue’s editorial direction and cementing its position as a global fashion authority.
As Wintour’s legacy continues to inspire future generations of fashion enthusiasts and industry professionals, her departure raises questions about Vogue’s future direction and the potential shifts in editorial focus.
However, the circumstances surrounding her departure remain undisclosed.
