Celebratory seasons, such as Christmas and New Year, are times when corporate organisations churn out new television commercials (TVCs) to connect with their customers and share the fun,  euphoria and uncommon conviviality of such seasons.

One such organization which has over the years used this strategy to great effect is Nigeria’s top telecommunications brand, Globacom.

The exciting commercials that the technology company keeps rolling out fan the delight and elation of the season of goodwill. The brand employs the occasion not only to   promote brand awareness but to felicitate its customers and the nation at large.

It is a tradition Glo has established. Since it started operations  in 2003, it has always used television commercials as veritable tools of ensuring brand presence, marketing products and services and spreading joy among its various targets.

The 2024 Yuletide adverts it rolled out recently are not different. The two unique yet powerful commercials serve dual purposes. They felicitate the Nigerian people and spread mirth, which the season typifies, around existing and prospective customers.

Expectedly, the two new  commercials have dominated the airwaves, and kept viewers talking and relishing  the joy that Christmas brings.

The first commercial features juju music maestro, King Sunday Adegeye, popularly called King Sunny Ade, who parades a full ensemble of dancers and a rich, talented band in the TVC tagged “Merry Christmas”. The percussions, rhythm and dance merge to foster affability and enchanting memories of the season of glad tidings.

Before the party celebration where King Sunny and his band entertain guests, the TVC takes viewers back to the 1970s and 1980s when Christmas was celebrated with so much fanfare. It paints a vivid picture of rural Nigeria during Christmas where the warmth of tradition and community fills the air. The village with lush green vegetation is buzzing with excitement, with children playing, women cooking delicious meals in open-air kitchens, the aroma of local dishes (you can literally perceive it) mixing with the sounds of Afro Juju music. Families and friends gather around, dancing joyfully to the rhythmic beats, their faces beaming with happiness as they celebrate the festive season. A woman bearing the Aso ebi for the party is shown coming down from a Peugeot 504 car which also reinforces the advert as being set in the 1980s.

The television commercial by the telecom company captures the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas, all while subtly underscoring the telecom brand’s role in connecting loved ones, no matter how far apart they may be. It ends with “Better don come. Merry Christmas, Nigeria” further underscoring the reason for the commercial.

The second commercial tagged “Feliz Navidad” uses a galaxy of known artistes including  Nollywood star, Timini Egbuson, as well as Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare and Tope Adenibuyan (Teddy A)  to pass across the message of Christmas.

At the heart of the Christmas party, the energy is electric as tap dancers take center stage, their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad. The sound of their shoes striking the floor creates a lively pulse, complementing the lively tunes of the music band performers who bring the festive song to life with vibrant instruments and harmonious vocals. Laughter and cheer fill the air as all come together to toast the season, sharing in the joy of music, movement, and the warmth of the Christmas spirit. The scene is a vibrant celebration of culture, unity, and festive joy, all set to the timeless sounds of Feliz Navidad.

These commercials  have further endeared  the Glo brand to its subscribers and the general Nigerian public as they enjoy the geniality of the season of love, hope, gifts and celebrations.

Talking about the Yuletide commercials, Ademide Gafar, an industry watcher opined that churning out great TVCs is one of the selling points of the Glo brand while John Michael, a marketing communications expert, noted that Globacom is not just a leader in the telecommunications sector but a prominent creator of unforgettable commercials. From the nation’s pride in telecommunications, it’s Feliz Navidad-Merry Christmas!

The management of First Bank of Nigeria Limited has dismissed allegations of fraud reported against it in a recent publication by an online platform, Tech Cabal, describing the claims as baseless and unsupported by evidence.

In a corporate statement titled ‘Correction of Misleading Information Regarding Fraud Allegations,’ Olayinka Ijabiyi, the Acting Group Head of Marketing and Corporate Communications, addressed the issue on behalf of the bank.

“We have been made aware of a recent publication by Tech Cabal containing allegations of fraud involving our institution. We wish to categorically state that the story is entirely unfounded and not supported by any factual evidence,” Ijabiyi stated.

The bank reaffirmed its commitment to ethical practices and transparency, urging the public to disregard the allegations. It emphasized its dedication to maintaining trust with its customers and stakeholders while upholding its longstanding reputation as a leader in Nigeria’s financial sector.

First Bank reiterated its focus on delivering reliable and trustworthy banking services, dismissing the report as misleading and lacking merit.

The Ogun State Government, under the able leadership of His Excellency, Prince (Dr) Dapo Abiodun MFR, CON, has issued the Certificates of Occupancy (C of O) for Treasure Park and Gardens Phase 2 (City of David) and Treasure Park and Gardens phase 3 (Capetown Estate), to the foremost real estate developer in Nigeria, Adron Homes.

The gesture, according to a statement signed by the Chief Press Secretary to the Chairman, Maureen Echefu, and made available to Pointblank.ng, is to showcase Ogun State’s commitment to fostering a conducive environment for real estate development.

The milestone, the statement further revealed, reflects the state government’s unwavering dedication to partnering with credible organizations that are driving development and growth in the real estate sector. By issuing the C of O to Adron Homes, the Ogun State Government has not only demonstrated its efficiency in processing land documentation, but has also emphasized its trust in reputable developers who prioritize excellence and compliance in their operations.

This recent issuance of the C of O by the Ogun State Government marks the second time the state has demonstrated its strong belief in the power of Public-Private Partnerships to drive development. During the tenure of the previous administration, the past governor, His Excellency, Senator Ibikunle Amosun, similarly issued Certificates of Occupancy for Treasure Park and Gardens Phase 1 (Genesis Estate), and Treasure Park and Gardens (Glasshouse Estate). This continued collaboration shows a consistent commitment to fostering a thriving real estate sector, creating jobs, and delivering quality housing solutions for the people of Ogun State.

The Chairman of Adron Homes and Properties, Aare Adetola Emmanuelking, expressed his gratitude to the Ogun State Government for its prompt issuance of the C of O. He commended the leadership of Governor Dapo Abiodun for maintaining a business-friendly environment that enables real estate developers to contribute meaningfully to the state’s housing development agenda.

“We are deeply honored by this gesture, as it further validates our commitment to building world-class estates that provide comfort, security, and long-term value for our clients. Treasure Park and Gardens Phase 2 (City of David), and Treasure Park and Gardens phase 3 (Capetown Estate) in Shimawa are demonstrations of our vision of making luxury affordable, with state-of-the-art infrastructure and facilities that cater to the modern homeowner. This partnership with the Ogun State Government strengthens our resolutuons to expand access to quality housing for all Nigerians,” the Chairman said.

The Treasure Park and Gardens Estates, situated in the serene locale of Shimawa, Ogun State, offers residents a harmonious blend of tranquility and accessibility. With meticulously planned layouts, paved roads, modern drainage systems, recreational spaces, and lots more, these estates set a benchmark for sustainable living. The issuance of the C of O now provides an added layer of assurance to current and prospective investors, reaffirming Adron Homes’ reputation as a trusted leader in real estate development.

The issuance of the C of O marks a significant chapter in the Treasure Park and Gardens Estates’ journey, and reinforces the Ogun State Government’s commitment to driving development, investment, and prosperity in the real estate sector.
For more information about Adron Homes, and the Treasure Park and Gardens Estates, visit www.adronhomesproperties.com