Business
Nestlé Empowers Women Towards Self-Sufficiency, Self-Reliance, Nation Building
By Eric Elezuo
“Our goal is to ensure women feel supported, valued and respected. We have been working to balance the gender makeup of our workforce and leadership. As a result, the proportion of women in managerial positions is increasing, including in our most senior executive posts,” – Nestlé
If we have to measure the level or state Nestlé is giving women the power, authority and wherewithal to carry out their specific and basic assignments without recourse to another authority, the result will be unprecedented. Of course, this article is tailored towards that measurement, and the outcome is positively humongous. Women has found a resting beam on the efficacy and empowerment prowess of Nestlé, both as a Nigerian entity, and as a global force.
It is no secret that Nigerian women have found solace in the empowerment efforts of the dairy manufacturing giants, thereby taking charge of their own affairs, legally or otherwise towards becoming independent, self reliant, self sustaining, and of course capable of independently meeting their personal and communal responsibilities.
That is the makeup of Nigeria’s foremost food, beverage and other essential household makers, Nestlé Nigeria Limited, empowering all and sundry, with special bias to women, to becoming masters of their existence.
Charity, they say, begins at home, and so, Nestlé has anchored its placement of women on higher pedestal of empowerment and recognition from it primarily environment, as it gives women a pride of place in its employment indices. Presently, a total of 46.4% of its management positions are occupied by women. It is no wonder they won Top Employer Award in 2022 and following.
The company noted, “Our Gender Balance Acceleration Plan aims to increase the proportion of women in our top 200+ senior executive posts. We carefully monitor our succession planning to ensure that we have the right pipeline for our most critical business roles and provide career support and guidance through our Senior Leader Development Roadmap (Corporate Mentoring Program, Senior Leaders Development Assessment Center and Senior Executive Program).”
This has fulfilled one of their cardinal objectives, which is giving women the leverage to support their men, and in most cases become their own economic masters.
Nestlé’s efforts at empowering women is not limited to geo-location, and workplace excellence. Consequently, the brand on many occasions and still counting, has zeroed into communal existence, entrepreneurial capacity building, academic enablement, vocational mentorship and many more for women, giving them the needed zeal to coexist in a world erroneously described as a man’s world.
No one will forget in a hurry how during the 2014 United Nations 6th Annual Women’s Empowerment Principles event, Nestlé shared its mind bulging efforts to empower women and girls worldwide, exhibiting its works in cooperation with almost 750,000 women to provide technical and business skills, aimed at boosting education, training and opportunities, to encourage the professional development of women in the marketplace and community.
Also in August 2021, the brand launched the Nestlé Empowering Rural Women in Nigeria project, the first of its kind, with the sole aim of helping rural women retailers within the company’s value chain to scale up their businesses to increase their household incomes. The programme has assumed national prominence from Nsukka and Obolo-Afor, where it was launched, reaching instantly to the suburbs of the Federal Capital Territory and Osogbo in its first and second phases.
From the initial 150 beneficiaries, the gains have continued to multiply, integrating more Nigerian women, who are presently capable of holding their own. Nestle doesn’t settle for less in its quest to create a self reliant Nigerian woman.
The project is one of the Creating Shared Value initiatives that Nestlé deploys to help build thriving communities by improving livelihoods, and designed to equip female distributors at the end of the pyramid to scale up to three times the size of their existing businesses over three months, and to sustain the new level.
“At Nestlé, we believe that by contributing to the health and wellbeing of our communities, we create shared value for all stakeholders while contributing to the growth of our business,” the corporate headquarters was quoted as saying.
The package for beneficiaries of this programme includes grants by way of Nestlé products valued at 300% of their current monthly sales and participation in training and mentorship programs.
That’s not all, Nestlé provides each beneficiary retailer with a one-on-one mentor for guidance and consistent support. At the end of the day, the beneficiaries come out grounded and rounded, gaining the ability to master the trade and remain relevant in their businesses.
With this programme, Nestlé Nigeria has propelled 332 women entrepreneurs to amplify their businesses by an impressive 300% within the span of just one year, underscoring the company’s commitment to Creating Shared Value within its value chain, tailored to bolster financial security and enhance livelihoods, which specifically targets women within Nestlé Nigeria’s value chain.
Nestlé has also empowered women to diversify their incomes with the innovative family-centered approach, known as the Income Accelerator Programme, which is aiming to close the living income gap and reduce child labour risks by encouraging changes in behavior and rewarding positive practices.
This exemplifies Nestlé’s commitment to empowering women and households collectively, towards diversifying their incomes and building income resilience beyond every other primary endeavour.
Beyond the Nigerian shores, Nestlé also tells the story of global empowerment of women towards becoming the backbone of coffee cultivation.
The story goes, “Nescafé sources coffee from 20+ countries and recognizes the vital role that women play in growing high-quality coffee. Our sustainability initiative, the Nescafé Plan, isn’t just about producing great coffee. It’s also about empowering the communities that grow it. Supporting farmer incomes is a critical element, and, in many origins like Vietnam, the program is helping achieve yield increases up to 25%…
…”So far, Nescafé Plan 2030‘s farmer training programs have reached over 148 000 farmers in 16 countries, including… Vietnam. This knowledge empowers women to make informed decisions about their farms, improve yields, and, ultimately, grow their incomes.”
Again, Nestlé is in the forefront of empowering women farmers and advancing agriculture, and has been keenly aware of women’s vital role in Nigeria’s agriculture sector. Nestlé’s Agricultural Support Programmes have turned the challenge of limited access to resources, and climate change which threatens crop yield around, focusing specifically on women farmers by providing quality seeds, modern tools, and training in sustainable farming practices.
It has also partnered with the International Institute of Tropical Agriculture (IITA) to promote climate-smart farming techniques that empower women to combat environmental challenges and increase crop yields.
As a testament of wholesome assistance to women’s course, the Bloomberg Gender Equality Index, has recognized Nestlé for transparency in advancing women’s equality in the workplace for the fifth consecutive year.
It is believed that when the women are empowered, the community is empowered, and Nestlé takes cognizance, and is working assiduously in that direction.
West Africa’s premier financial institution and financial inclusion services provider, FirstBank, has officially announced its sponsorship of the Carnival Calabar & Festival 2025, unveiling a landmark addition set to redefine the carnival experience — the first-ever private premium seating area at the event.
The highlight of FirstBank’s participation is the construction of a 500-seater premium bleacher, designed to provide comfort, safety, and an elevated viewing experience for carnival enthusiasts.
Speaking on the sponsorship, the Acting Group Head Marketing and Corporate Communications, FirstBank, Olayinka Ijabiyi, noted that the carnival aligns with the Bank’s First@Arts initiative, a platform dedicated to supporting the creative arts value chain across Nigeria. He said, “We recognise the transformative power of the arts, including carnivals, in inspiring people and strengthening national unity. For more than 131 years, we have supported platforms that promote self-expression, social reflection and cultural exchange. Our investment in the Carnival Calabar & Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts.”
“As part of our sponsorship this year, we are introducing the first-ever private 500-seater premium bleacher to further elevate the carnival experience. This exclusive seating is designed to provide exceptional comfort and an unforgettable viewing experience for attendees,” Ijabiyi added.
The Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, also commented on FirstBank’s sponsorship. “FirstBank’s involvement is a strong demonstration of private-sector support for culture and tourism. This partnership not only enhances the overall quality of the carnival but also strengthens its global appeal,” he said.
The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited, the appointed Official Marketer responsible for brand partnerships, promotional engagements, and ticket sales. Okhma Global Limited has partnered with the Cross River State government in delivering Carnival Calabar & Festival for over ten years, playing a key role in strengthening the carnival’s commercial growth and global visibility.
Ecobank Nigeria, a member of Africa’s leading pan-African banking group, has assured customers of uninterrupted access to banking services throughout the year-end holiday period via its secure and robust digital platforms. The Bank also urged customers to remain vigilant against fraud and scams during the festive season.
Speaking on the development, Victor Yalokwu, Head, Products & Analytics, Consumer & Commercial Banking, Ecobank Nigeria, said the Bank’s digital channels — including the Ecobank Mobile App, Ecobank Business App, USSD *326#, Ecobank Online, OmniPlus, Omnilite, EcobankPay, RapidTransfer, Ecobank Cards, ATMs, PoS terminals, and over 35,000 Ecobank Xpress Point (Agent Banking) locations nationwide — will remain fully available to support customers throughout the yuletide and year-end holiday period.
He noted that customers will continue to enjoy a wide range of services during the period, including local and international funds transfers, bill payments and airtime top-ups, merchant payments, balance inquiries and account statements, as well as cardless cash withdrawals via ATMs.
According to Yalokwu, “Ecobank encourages customers to leverage these digital solutions for safe, fast, and efficient banking, especially during the festive season when convenience and reliability are essential. While physical branch operations may be subject to adjusted working hours in line with public holidays, customers can be assured that Ecobank’s digital platforms are designed to deliver uninterrupted service and enhanced security at all times. Ecobank remains committed to providing innovative financial solutions and exceptional customer service, and we wish all our customers a joyful festive season and a prosperous New Year.”
Yalokwu also cautioned customers to remain vigilant against fraudsters and scammers during the period. “Before you wrap up the year, tighten your security. December brings online sales, travel, and year-end distractions—this is exactly when scammers are most active. From fake festive deals to cloned merchant sites and suspicious messages, staying vigilant helps keep your money safe.”
He advised customers to shop only on trusted websites, never share their PINs, passwords, or one-time passwords (OTPs), avoid banking on public Wi-Fi networks, be cautious of urgent or emotionally charged messages, and regularly review their account activity.
Fidelity Bank Plc has donated firefighting and preventive equipment, including hoses and gasoline-powered water pumps, to the Ikoyi Fire Service Station in Lagos, reinforcing efforts to improve emergency response and promote community safety.
The donation was executed under the Fidelity Helping Hands Programme (FHHP) by the bank’s True Serve team. Through the initiative, Fidelity Bank employees identify critical community needs, raise funds, and receive matching financial support from the bank to implement impact-driven projects.
Speaking on the initiative, Divisional Head, Brand and Communications Division at Fidelity Bank, Dr Meksley Nwagboh, said the intervention reflects the bank’s commitment to public safety, environmental protection, and sustainable community development.
“Community safety is a shared responsibility. Fidelity Bank remains committed to supporting initiatives that protect lives, property, and the environment,” Nwagboh said, adding that preventive measures remain more effective than emergency responses.
He noted that providing the right tools to first responders aligns with the bank’s broader goal of enabling people to live safe, meaningful, and empowered lives.
Lagos State Controller of the Federal Fire Service, Controller of Fire (CF) Funke Adebayo, commended Fidelity Bank for the timely support, particularly as the festive season approaches amid dry weather conditions that heighten fire risks.
She urged residents to remain vigilant and warned parents against allowing children to handle fireworks during celebrations, stressing that careless handling of fire could lead to avoidable disasters.
Adebayo also disclosed that the Fire Service has intensified sensitisation visits to corporate organisations to promote fire safety and discourage unsafe practices.
Also speaking, Area Commander, Onikan Fire Station, Chief Superintendent of Fire (CSF) Oswere Michael, expressed appreciation for the donation, noting that it would strengthen the station’s operational capacity.
He encouraged households, businesses, and community members to prioritise fire safety, describing collective responsibility as critical to preventing fire outbreaks.
Fidelity Bank Plc is a full-fledged commercial deposit money bank serving over 9.1 million customers through its digital platforms, 255 business offices across Nigeria, and its UK subsidiary, FidBank UK Limited. The bank has received multiple local and international awards in recognition of its performance in digital transformation, MSME banking, and innovative financial services.
Photo – L-R: Lagos State Controller, Federal Fire Service, CF (Controller of Fire), Adebayo Funke; Tolulope Rojaiye, Marketing Business Partner, Fidelity Bank Plc; Assistant Superintendent of Fire, Ishola Folorunsho Olufemi; and Station Commander, Onikan Fire Station, Lagos, Okeke Ferdinand; during the donation of firefighting equipment to the Federal Fire Service at Ikoyi, Lagos, recently.
