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Nestlé Empowers Women Towards Self-Sufficiency, Self-Reliance, Nation Building

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By Eric Elezuo

“Our goal is to ensure women feel supported, valued and respected. We have been working to balance the gender makeup of our workforce and leadership. As a result, the proportion of women in managerial positions is increasing, including in our most senior executive posts,” – Nestlé 

If we have to measure the level or state Nestlé is giving women the power, authority and wherewithal to carry out their specific and basic assignments without recourse to another authority, the result will be unprecedented. Of course, this article is tailored towards that measurement, and the outcome is positively humongous. Women has found a resting beam on the efficacy and empowerment prowess of Nestlé, both as a Nigerian entity, and as a global force.

It is no secret that Nigerian women have found solace in the empowerment efforts of the dairy manufacturing giants, thereby taking charge of their own affairs, legally or otherwise towards becoming independent, self reliant, self sustaining, and of course capable of independently meeting their personal and communal responsibilities.

That is the makeup of Nigeria’s foremost food, beverage and other essential household makers, Nestlé Nigeria Limited, empowering all and sundry, with special bias to women, to becoming masters of their existence.

Charity, they say, begins at home, and so, Nestlé has anchored its placement of women on higher pedestal of empowerment and recognition from it primarily environment, as it gives women a pride of place in its employment indices. Presently, a total of 46.4% of its management positions are occupied by women. It is no wonder they won Top Employer Award in 2022 and following.

The company noted, “Our Gender Balance Acceleration Plan aims to increase the proportion of women in our top 200+ senior executive posts. We carefully monitor our succession planning to ensure that we have the right pipeline for our most critical business roles and provide career support and guidance through our Senior Leader Development Roadmap (Corporate Mentoring Program, Senior Leaders Development Assessment Center and Senior Executive Program).”

This has fulfilled one of their cardinal objectives, which is giving women the leverage to support their men, and in most cases become their own economic masters.

Nestlé’s efforts at empowering women is not limited to geo-location, and workplace excellence. Consequently, the brand on many occasions and still counting, has zeroed into communal existence, entrepreneurial capacity building, academic enablement, vocational mentorship and many more for women, giving them the needed zeal to coexist in a world erroneously described as a man’s world.

No one will forget in a hurry how during the 2014 United Nations 6th Annual Women’s Empowerment Principles event, Nestlé shared its mind bulging efforts to empower women and girls worldwide, exhibiting its works in cooperation with almost 750,000 women to provide technical and business skills, aimed at boosting education, training and opportunities, to encourage the professional development of women in the marketplace and community.

Also in August 2021, the brand launched the Nestlé Empowering Rural Women in Nigeria project, the first of its kind, with the sole aim of helping rural women retailers within the company’s value chain to scale up their businesses to increase their household incomes. The programme has assumed national prominence from Nsukka and Obolo-Afor, where it was launched, reaching instantly to the suburbs of the Federal Capital Territory and Osogbo in its first and second phases.

From the initial 150 beneficiaries, the gains have continued to multiply, integrating more Nigerian women, who are presently capable of holding their own. Nestle doesn’t settle for less in its quest to create a self reliant Nigerian woman.

The project is one of the Creating Shared Value initiatives that Nestlé deploys to help build thriving communities by improving livelihoods, and designed to equip female distributors at the end of the pyramid to scale up to three times the size of their existing businesses over three months, and to sustain the new level.

“At Nestlé, we believe that by contributing to the health and wellbeing of our communities, we create shared value for all stakeholders while contributing to the growth of our business,” the corporate headquarters was quoted as saying.

The package for beneficiaries of this programme includes grants by way of Nestlé products valued at 300% of their current monthly sales and participation in training and mentorship programs.

That’s not all, Nestlé provides each beneficiary retailer with a one-on-one mentor for guidance and consistent support. At the end of the day, the beneficiaries come out grounded and rounded, gaining the ability to master the trade and remain relevant in their businesses.

With this programme, Nestlé Nigeria has propelled 332 women entrepreneurs to amplify their businesses by an impressive 300% within the span of just one year, underscoring the company’s commitment to Creating Shared Value within its value chain, tailored to bolster financial security and enhance livelihoods, which specifically targets women within Nestlé Nigeria’s value chain.

Nestlé has also empowered women to diversify their incomes with the innovative family-centered approach, known as the Income Accelerator Programme, which is aiming to close the living income gap and reduce child labour risks by encouraging changes in behavior and rewarding positive practices.

This exemplifies Nestlé’s commitment to empowering women and households collectively, towards diversifying their incomes and building income resilience beyond every other primary endeavour.

Beyond the Nigerian shores, Nestlé also tells the story of global empowerment of women towards becoming the backbone of coffee cultivation.

The story goes, “Nescafé sources coffee from 20+ countries and recognizes the vital role that women play in growing high-quality coffee. Our sustainability initiative, the Nescafé Plan, isn’t just about producing great coffee. It’s also about empowering the communities that grow it. Supporting farmer incomes is a critical element, and, in many origins like Vietnam, the program is helping achieve yield increases up to 25%…

…”So far, Nescafé Plan 2030‘s farmer training programs have reached over 148 000 farmers in 16 countries, including… Vietnam. This knowledge empowers women to make informed decisions about their farms, improve yields, and, ultimately, grow their incomes.”

Again, Nestlé is in the forefront of empowering women farmers and advancing agriculture, and has been keenly aware of women’s vital role in Nigeria’s agriculture sector. Nestlé’s Agricultural Support Programmes have turned the challenge of limited access to resources, and climate change which threatens crop yield around, focusing specifically on women farmers by providing quality seeds, modern tools, and training in sustainable farming practices.

It has also partnered with the International Institute of Tropical Agriculture (IITA) to promote climate-smart farming techniques that empower women to combat environmental challenges and increase crop yields.

As a testament of wholesome assistance to women’s course, the Bloomberg Gender Equality Index, has recognized Nestlé for transparency in advancing women’s equality in the workplace for the fifth consecutive year.

It is believed that when the women are empowered, the community is empowered, and Nestlé takes cognizance, and is working assiduously in that direction.

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Business

FirstBank Partners Verve to Issue Free Debit Cards in Nationwide Promo

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First Bank of Nigeria Limited (FirstBank), Nigeria’s premier and leading financial inclusion services provider, has announced the launch of the Verve Flash Promo, a special initiative rewarding customers with free Verve cards.

The campaign, which commenced on 6 October 2025, and will run until 30 January 2026, is exclusively targeted at FirstBank customers whose ATM cards have expired.

The free cards will be issued daily to 131 customers on a first-come, first-served basis across the Bank’s branches, nationwide. FirstBank’s unwavering commitment to convenience, accessibility, and customer satisfaction.

Speaking on the rewards to FirstBank customers, Chuma Ezirim, the Group Executive, e-Business and Retail Products at FirstBank, said: “The Verve Flash Promo is not just about rewarding customers with free verve debit cards; it is about celebrating our legacy of 131 years of trust, resilience, and innovation in the Nigerian financial services industry. At FirstBank, we remain committed to providing customer-centric solutions that enable secure, seamless, and convenient payment experiences. Partnering with Verve International on these initiatives, including the Verve Good Life promo, underscores our shared vision of deepening financial inclusion while rewarding our loyal customers for their continuous patronage.”

Also commenting, Vincent Ogbunude, Managing Director, Verve International, noted:

“Through strategic collaborations like this with FirstBank, we continue to demonstrate Verve’s commitment to enhancing access to seamless payment solutions for every Nigerian. The Verve Flash Promo not only rewards loyal customers but also reinforces our vision of making everyday transactions more rewarding, secure, and convenient. As we extend the Good Life Promo, we remain steadfast in our goal of deepening financial inclusion while delivering real value to Verve cardholders across the country.”

Meanwhile, the ongoing Verve Good Life promo, designed to reward Verve debit card holders for using their cards at specific merchant points, has been extended to 30 November 2025.

During the period, Verve Card holders enjoy 10% cashback at The Place Restaurant, Quickteller, Buypower, Filmhouse, AlliExpress, Addide Supermarkets, and Chowdeck app every Thursday to Sunday.

Verve cardholders can now enjoy a 10% cashback on the Google Play Store any day of the week throughout the Good Life Promo, which runs until 30 November 2025. Moreso, every transaction made with a Verve card whether on ATMs, POS terminals, or online platforms automatically earns customers a chance to win up to ₦1,000,000.

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Glo Enhances Data Bundles, Offers More Data at No Extra Cost

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Nigeria’s leading telecommunications company, Globacom, has announced enhancement of its data bundles to give subscribers more data volume at the same affordable prices.

The upgrade reinforces the company’s commitment to providing superior value and exceptional customer satisfaction.

The upgraded Glo Data Bundles are enhanced versions of the existing daily, weekly, and monthly plans, giving subscribers more data at no additional cost.

These improvements offer users greater freedom and convenience to enjoy their favourite online activities from streaming and gaming to social media, video calls, and more.

For daily users, the ₦100 plan has been upgraded from 105MB to 125MB, giving light internet users even more data to browse, chat, and stream short videos conveniently.

The weekly bundles have also received notable boosts, such as the ₦1,500 plan, which now offers 6GB instead of 5.9GB, enabling subscribers to stay connected longer.

Heavy data consumers will also enjoy remarkable value on the monthly plans. The ₦2,000 bundle now gives 6.25GB, while the ₦10,000 package has been enhanced from 38GB to 42GB, allowing users to do more from video streaming and large file downloads to remote work and virtual meetings.

Students are not left out, as the Campus Booster Plan has been upgraded with higher data allowances, ensuring seamless access to academic resources and social networks while on campus.

Globacom noted that the revised bundles are available to all Glo customers  prepaid, postpaid, and hybrid and can be activated by dialing *312#, using the Glo Café app (available on Android and iOS), or visiting hsi.glo.com.

The company added that subscribers can use, share, or gift data through *312# or the Glo Café app. Customers will also continue to receive data usage alerts at 75% and 100% consumption levels to help monitor usage effectively.

Unused data is automatically rolled over upon renewal before expiry or when a new plan is purchased within the grace period (ranging from one to seven days, depending on the plan).

Globacom reaffirmed its commitment to empowering Nigerians with reliable and affordable data access, urging customers to take advantage of the revised data bundles that combine affordability, quality, and more browsing power ensuring every Glo subscriber enjoys more data without paying more.

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Maiden Flight to Heathrow Airport: Fidelity Bank Hails Air Peace

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Fidelity Bank Plc has congratulated Air Peace on the successful launch of its maiden direct flight from Lagos to London Heathrow, describing the milestone as a significant achievement for Nigeria’s aviation sector and a testament to the power of indigenous partnerships.

The commendation was delivered by Dr. Nneka Onyeali-Ikpe, managing director of Fidelity Bank, during a special event held in Lagos to celebrate the airline’s expansion into the European market.

“This is not just a win for Air Peace, but a win for Nigeria,” Onyeali-Ikpe said. “It reflects the strength of home-grown businesses and the impact of strategic financial support in enabling national champions to thrive on the global stage.”

Nigeria CommunicationsWeek reports that Fidelity Bank has played a pivotal role in Air Peace’s growth, providing early financial backing and advisory services that helped the airline become the largest carrier in West Africa. The bank continues to support Air Peace through payment processing and other financial services

The launch of the London route marks a new chapter for Air Peace, which now joins a select group of African airlines operating direct flights to Heathrow.

The development is expected to boost tourism, trade, and connectivity between Nigeria and the United Kingdom.

Speaking at the event, Allen Onyema, Chairman of Air Peace, expressed gratitude to Fidelity Bank for its unwavering support and reaffirmed the airline’s commitment to excellence and service.

“This partnership has been instrumental in our journey,” Onyema said. “We are proud to fly the Nigerian flag across international skies.”

Industry stakeholders present at the event praised the collaboration between the two companies as a model for sustainable business growth and national development.

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