Business
Nestlé MILO Partners Real Warri Pickin, Aproko Doctor to Empower Children
MILO, a nutritious brand of Nestlé Nigeria, is partnering with two social media influencers to empower Nigerian children towards the acquisition of invaluable lifeskills that are not prevalent in classroom environments.
The Head, Corporate Communications and Public Affairs, Mrs Victoria Uwadoka, in a statement, said the partnership will involve inspiring parents to increase the participation of their children in sporting activities.
Read the statement in details:
In a nation that prioritizes academic learning and achievements, Nestlé MILO® believes that sport teaches children invaluable life-skills that traditional classroom learning alone cannot.
MILO® is therefore pleased to announce a strategic collaboration with two Nigerian social media personalities, Anita Asuoha, a health and fitness enthusiast, widely recognized as Real Warri Pikin, and Egemba Chinonso Fidelis, a practicing Medical Doctor and Nutritionist, known as Aproko Doctor, to inspire parents to increase the participation of their children in sporting activities.
This partnership demonstrates the commitment of the brand to play a vital role in shaping children’s character and values, in addition to providing nutritious energy through the MILO® beverages.
At the formal announcement of the partnership at the company’s Head office in Lagos, the Category Manager, Beverages, Nestlé Nigeria PLC, Ifeanyi Orabuche said, “MILO® is deeply committed to empowering children through sports. We are therefore delighted to announce our collaboration with Anita Asuoha popularly known as Real Warri Pikin and Dr Chinonso Egemba also known as Aproko Doctor, to amplify the reach and impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age. We recognize the immense value that these personalities bring to our shared passion for promoting healthy lifestyles.”
Anita Asuoha said, “This partnership is a homecoming for me as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business, but also a personal journey, a blend that is a true blessing not only for me, but also for those I care about.”
On his part, Egemba Fidelis said, “On the path to a healthier Africa, the importance of health education and positive behavioral change cannot be overemphasized. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily will help to make the world a better place.”
With a legacy spanning over seven decades, MILO® plays a pivotal role in nurturing champions globally, providing a nourishing addition to the breakfasts of approximately 8 million children daily.
In 2023 alone, MILO® School Sports Development program reached around 4 million children across Nigeria.
The Brand believes that sport instills essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life.
MILO is putting more efforts behind encouraging greater participation of girls and children with special abilities in sporting activities, ensuring equal opportunities for all.
It is MILO’s firm belief that the partnerships will provide a viable platform for inspiring millions of parents across Nigeria to nourish their kids’ journey to success with the nutritious MILO energy and the inspiration to grow with sports.
Financial Strength and Market Position
Fidelity Bank Plc has demonstrated remarkable financial resilience, solidifying its position as one of Nigeria’s leading financial institutions. Recent reports highlight the bank’s impressive growth trajectory, including its re-entry into the N1 trillion market capitalization club and a 167.8% increase in profit before tax (PBT) to N105.8 billion in Q1 2025. Fidelity Bank’s financial performance has been exceptional, with a 64.2% year-on-year increase in gross earnings to N315.4 billion in Q1 2025. The bank’s total deposits have surged to N6.6 trillion, driven by a 21.4% increase in foreign currency deposits. These figures highlight its ability to attract and retain capital, ensuring liquidity and operational efficiency.
Investor Confidence and Regulatory Compliance
Fidelity Bank’s stock performance has been impressive, with a 237% oversubscription in its capital raise venture. Analysts predict continued growth, with gross earnings expected to reach N1.5 trillion and profit before tax projected at N415.4 billion in 2025. The bank’s ability to meet the N500 billion capitalization target set by the Central Bank of Nigeria (CBN) underscores its financial resilience and regulatory compliance.
Support for Small and Medium Enterprises
Fidelity Bank’s commitment to supporting Small and Medium Enterprises (SMEs) plays a crucial role in its significance to the economy. By providing tailored financial solutions and resources for SMEs, such as the recently launched SME Hub, the bank contributes to job creation and economic development, further cementing its importance in the financial ecosystem.
Regulatory Compliance and Risk Management
Fidelity Bank has demonstrated a strong commitment to regulatory compliance and risk management. By maintaining capital adequacy ratios above the required thresholds – liquidity ratio at 54.7% and capital adequacy ratio (CAR) at 20.3%, compared to the minimum requirement of 30.0% and 15.0%, respectively- the bank not only ensures its own stability but also contributes to the overall health of the banking sector.
Strategic Expansion and International Presence
The bank’s acquisition of Union Bank UK in 2023 marked a significant step toward international expansion. This move strengthens its global footprint and enhances its ability to serve a diverse clientele. Fidelity Bank’s leadership has also set ambitious goals to elevate the institution to tier-1 status, further reinforcing its stability and growth potential.
It is also worth noting that global best practice allows for judgement payments of this nature to be made in installments as agreed by the relevant parties. This is to ensure that the judgement is executed to the letter in a sustainable manner.
Fidelity Bank on Monday confirmed a subsisting Supreme Court judgement involving GCappa and Sagecom Concepts Limited, adding its computation puts the settlement figure at N14 billion.
The bank disclosed this in a statement on Monday, maintaining that the issues leading up to the judgment arose from a legacy transaction between the defunct FSB International Bank and Sagecom Concepts Limited.
The bank clarified, however, that a sponsored publication of the apex court judgement has allegedly been orchestrated and syndicated in the media with the aim of embarrassing the bank.
Source: Nairametrics
As global financial fraud surges to over $485 billion in annual losses, Access Holdings PLC is setting a new standard in Africa’s banking industry through aggressive and strategic investment in technology aimed at combating the growing threat, National Association of Online Security News Publishers, NAOSNP can report.
With Nigeria’s financial sector experiencing a spike in digital fraud, particularly through mobile and online channels, Access Holdings has emerged as a front-runner in fraud prevention through innovation.
In 2024, Access Holdings, the parent company of Access Bank, recorded a landmark ₦193.5 billion ($120.5 million) in technology investments, a 147% increase over the previous year and the highest IT spend in Nigeria’s banking industry. This bold move has paid off significantly. The Group reported a 73% drop in fraud-related losses, falling from ₦6.15 billion in 2023 to just ₦1.64 billion in 2024.“Our customers’ trust is our most valuable asset,” said Bolaji Agbede, Acting Group Chief Executive Officer of Access Holdings Plc.
“In a world of rising digital risks, we have chosen to lead with innovation and resilience. Our sustained investment in cybersecurity, AI-driven fraud detection, and biometric authentication is delivering real results, and reinforcing confidence in our digital banking platforms.”
Globally, banks like JPMorgan Chase are increasing technology budgets to combat fraud, with a record $17 billion in 2024. Nigeria is not left behind. Among local peers, Access Holdings has demonstrated the strongest correlation between strategic tech spending and measurable fraud reduction.
Access Holdings’ investments include AI-driven transaction monitoring, biometric verification systems, enhanced core banking upgrades, and real-time fraud analytics, all designed to detect and respond to threats with speed and precision.
While digital innovation is expanding access to banking, it has also exposed customers and institutions to evolving threats.
According to Nigeria Inter-Bank Settlement System (NIBSS) data, fraud incidents in the country jumped 112% from 2019 to 2023, underscoring the urgent need for systemic countermeasures.
Access Holdings’ proactive stance not only affirms its leadership in Nigeria’s digital banking landscape but also offers a compelling model for financial institutions across Africa looking to secure trust in an increasingly digital world.
