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Seyi Tinubu: Successful Entrepreneur, Quiet Humanitarian, Sports Enthusiast

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By Peter Ikechukwu

The culture of birthday celebration has evolved over the centuries, from the Egyptians, to the Greeks, Romans, and the modern times. Birthday ceremonies have endured dramatic changes. But the purpose has remained the same: celebration of the most memorable day in the life of an individual, the born day.

For Seyi Tinubu, the son of President Bola Tinubu, who turned 38 today, it is a day to reminisce the philanthropic focus of an entrepreneur who has in the last few years busied himself with the issues that bother the masses most.

The Seyi I know is a textbook example of how a man can successfully pursue an onerous career and yet manage to serve society in ways that bring relief to those that need it most.

The CEO of Loatsad Promomedia, a digital outdoor advertising company in Lagos, is a leader in innovative marketing strategies. His works have had a tremendous impact on the concept of goods and services promotion.

Seyi also founded Noella Foundation, a non-profit organisation, named after his daughter, dedicated to supporting girl-child education, healthcare, youth empowerment, and poverty alleviation initiatives throughout Nigeria.

Noella Foundation is the umbrella body of the Seyi Tinubu Empowerment Project (STEP) aimed at employment creation and technological skill acquisition for Nigerians through the support of tech start-ups with skills development and seed funding.

STEP also provides business mentorship and networking opportunities for tech start-ups and gives them access to a community of pioneers in the tech space. The foundation aims to contribute to nation-building through human capital development.

With a combination of his business and philanthropic initiatives, Seyi has touched many lives far and near.

He says touching lives brings him a tremendous sense of fulfilment.

“I believe every human being is created for others, that is for God to use in fulfilling His purpose on earth,” he says. “Thus, for me, the most fulfilling activity is helping people to find their feet, contributing to the happiness of others, and contributing to the good of society, generally.”

Seyi is an executive member and co-founder of TELD NGO, launched in 2005 with the aim of improving the standard of living for underprivileged youths in Nigeria through sponsorship and mentoring programmes.
He has been committed to fostering a culture of excellence in his organisations through investment in talent development, extensive training programmes, and mentorship opportunities to employees.

Through the various ventures, he has demonstrated versatility and rare ability to thrive in a range of industries.

A trained lawyer with a Bachelor’s degree in law and a Master’s degree in corporate and commercial law from the University of Buckingham. He was called to the Nigerian Bar in 2013.

A lover of sports, Seyi is married to Layal Jade, a Nigerian-Lebanese entrepreneur and Political Scientist, who is the founder of Tot Toys. Tot Toys is a children’s educational toyshop and learning space providing an array of education-based items, such as toys, books, and activities to help children unlock their potential.

We don’t choose what family we are born into but we get to choose what to do with what we have. In my experience of Seyi, despite being from an influential background with a powerful surname, his rise to prominence has been largely merit-based.

Seyi enjoys polo and is, reportedly, building a horse stable outside Falomo. He is also Patron of the STL Polo Team in Lagos. He believes in the power of sports as a uniting factor.

His work has also been widely recognised in Nigeria and beyond, with awards, such as The Young Entrepreneur of the Year Award at the Leadership Excellence Awards in 2017; Business Person of The Year at the Entrepreneur Africa Award (2019); Special Recognition Award by JustU Magazine at the Justival Award night (2019); Patron of Man O’ War Lagos (2019); Europe Business Assembly (EBA) Award for Best Enterprise and Manager of the Year (2019); Honouree of the Most Influential People of African Descent under 40 (2019); and the Excellence Award in Media Enterprise by the Sapio Club (2019).

In 2020, he was inducted into the Institute of Public Resources Management and Politics, Ghana. In 2019, he was crowned the ECOWAS Youth Ambassador for Entrepreneurship and Youth Development.

However, in the midst of his noble pursuits, Seyi has sometimes faced controversies that tend to thrust him into opposition with sections of society. There were occasions his actions were misunderstood or his intentions misinterpreted. One of such was the recent controversy over his trip to Kano on invitation to attend the Kano polo tourney, being a polo player and patron of a polo club.

The photo of Seyi arriving the Northwest state of Kano in a presidential jet had given the opposition the needed missile to launch ferocious attacks on the Presidency, by whipping up sentiments on social media. Sadly, many innocently fell for the orchestrated narratives of the opposition.

But his critics missed the fact that all over the world, children of heads of state and government are high value targets of enemies of state, and are given special protection, which covers their movements both within and outside the boundaries of their respective nations. The protection could extend to the type of means of transportation, locations they could visit, secrecy around their movements and even where they could dine. Such are determined by the security and intelligence agencies.

Also missed by the opposition, was the fact that Seyi’s invitation and presence at the tournament actually brought this beautiful game of polo to the front burner of national discourse. The spotlight his presence and those of other dignitaries beamed on the sport he loved so much was enough consolation for the barrage of attacks he received.

As a polo player and patron on STL Polo Club of Lagos, he knows that the spotlight on the Kano Polo Tournament, in the coming weeks and months, would increase interest in the sport and attract investors.

Seyi believes in service – service to the people, service to the nation and service to God. He also believes it’s human to err and that constructive criticisms could make a man better.

“I’m human and imperfection is all part of being human,” he says. “Only God is perfect. I humbly accept my occasional imperfections. But mistakes don’t define who we are.”

As humans, there’s a Seyi in each of us, which is why we always wish to be judged for what we mean to do – our original intentions – for who we really are, and nothing more.

Happy birthday!!

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Personality in Focus

BusinessDay Recognises Nestlé Boss, Wassim Elhusseini, Among Top 25 CEOs

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Nestlé Nigeria has announced that its Chief Executive Officer, Mr. Wassim Elhusseini, has been recognized as one of the Outstanding CEOs at the recent BusinessDay Top 25 CEO Awards held on September 28, 2024.

The BusinessDay Top 25 CEO Awards 2024 acknowledges the achievements of CEOs from companies listed on the Nigerian Stock Exchange (NGX) and the Next Bulls category—an elite group of companies poised for listing on the NGX. These CEOs have not only navigated the complexities of today’s business landscape but have also steered their organizations toward remarkable success.

This recognition comes during a time when many businesses are scaling back operations, yet Nestlé Nigeria has continued to push the boundaries, investing in both its people and innovative product development.

In the first half of 2024, the company reported strong growth, with a remarkable 67% increase in second-quarter sales year-on-year, despite the challenging business environment. These results underscore the strength of Nestlé Nigeria’s brands, and the trust placed in them by consumers, reflecting the company’s unwavering commitment to delivering quality products while navigating industry-wide disruptions.
Speaking after receiving the prestigious award, Mr. Elhussieni said “This recognition is not just a personal honor, but a testament to the resilience, dedication, and unwavering spirit of the entire Nestlé Nigeria family. Despite the challenges we have faced as an industry, our performance, especially in the first half of 2024, is proof that with a focus on innovation, operational excellence, and the hard work of our employees, we can continue to thrive. I am immensely proud of what we have achieved together, and this award belongs to every employee, partner, and stakeholder who has believed in our vision.”

Nestlé Nigeria’s achievements extend beyond financial performance. The company has been at the forefront of innovation, launching several new products that have resonated with consumers. Additionally, Nestlé Nigeria remains committed to talent development, research, and creating shared value in the communities it does business.

“We believe in the power of community and the importance of creating shared value,” added Mr. Elhusseini. “Our initiatives in education, nutrition, and environmental sustainability are making a positive impact on the lives of many Nigerians.”

Instituted in 2014 by BusinessDay Media Limited, the Top 25 CEO Awards recognizes leaders who exhibit exceptional courage, forward-thinking strategy, and an unwavering commitment to the growth and sustainability of their organizations. Wassim Elhusseini’s leadership through one of the most difficult years in the industry underscores the values that have made Nestlé Nigeria a trusted name in households across the nation.

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Personality in Focus

Nigerian Cultural Tourism Odyssey: Remi Tinubu’s Poetic Response to Hannatu’s Endless Tales

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By Frank Meke

Nigeria’s First Lady, Senator Remi Tinubu, practically showcased depth to creativeness and empowerment mechanics in our cultural tourism space by initiating the first ever national cultural dress code for Nigeria.

The First Lady, a former Senator of the Federal Republic of Nigeria, easily disconstruted the Web and shenanigans around certain cultural misteps, which has held down our people, particularly the young persons, from taking giant steps and assured confidence to tell their stories of creative influences and identity, usually bulied and waved aside as nothing by eurocentric merchants of foreign cultural superiority.

Unlike Hannatu Musa Musawa, Nigeria’s failed minister of culture and supposedly our culture’s chief driver, Senator Oluremi Tinubu, mobilisied young persons across the country, incentified their passion for creativity in indigenous fashion designing and pronto, one of those young nigerian persons, emerged the winner and her design which thousand of tailors will give a grace and light to its operational reality, will be on showcase on October 1st during the celebrations of Nigeria 64th independence anniversary in Abuja.

Jobs has just not only been created across board by the first lady, the effort is a strategic cultural fashion reorientation agenda, a call for us to be proudly nigerian once again in our way of dressings, it also could help reactivate our dead textile industries, bringing life back to the rural communities.

Our first lady, Senator Remi Tinubu, may be accused of being culturally ” political” by those outside our cultural tourism space, but what she has done with the search for a cultural national dress code for Nigeria with a focal elegance, ease and simplicity is to show that we don’t need an endless oddesay, a fantasied , dreamy and tales by moonlight talkshops on cultural economy as desperately parroted and canvassed by Hannatu Musa Musawa.

Indeed, the first lady’s practical, cultural fashion designing skill acquisition exposition targeting our youths and creative young persons resonates with me, highlighting the urgent need to critically evaluate our trust in our national character as against imported ideas and characters on how to husband the huge creative geniuses in our culture space.

No doubt, Nigeria is gifted in every area of cultural tourism diversity, but our problem, just as we are currently being punished by the presence of Hannatu Musa Musawa who has refused to read the hand writings on the wall, running from one eurocentric academic cultural pillar to another in the past one year, is the failure of leadership to carefully interrogate and boost these gifted children and make them the culture billionaires.

As much as we are blessed with these talented creative and cultural assets, we equally have the market in Nigeria, with our over 200 million people, ever willing to consume our cultural tourism products, not with the world shutting its doors against us out of endless economic and political foreign policy shenanigans .

What madam Senator Remi Tinubu has done may actually not be novel but it is indicative of the truth and reality that we need leaders who are at home with some measure of street sense and creative leadership to stimulate the our cultural tourism economy, and not the likes a pratting minister of culture who is looking up to either Taiwan, or India and many other countries to blindly copy developmental models which will only gulp our little resources in paying smart foreign cultural consultants, many who in the first place, trembles and fears our entrepreneurship in music, fashion, movies, and artistic works.

Go to Aba, Oshodi, Dugbe, kaduna, sokoto, Enugu and Abakiliki and see first hand the cultural fashion entrepreneurship passion of Nigerian young persons, whose only misgivings are the lack of opportunities for easy access to funding and export platforms.

I honestly wonder what Mr. President wants to do with our cultural tourism economies by appointing the two ladies, wasting our time and resources in the culture and tourism space. They don’t just fit into the system. The two, Hannatu Musa Musawa and lola Ade John, equally and sadly compete to muddle and poison the system, throwing around weights, which rankle the private sector players instead of pushing them to geometric boisterous achievements and presence.

While the first lady practically attracted the support, goodwill and collaboration of the private sector known influencers in the Nigerian fashion sector, same cannot be said of Hannatu Musa Musawa who is being regarded by self made industry players from Nollywood, to Music, fashion and artistic works communities as an irritating stranger, and a “waka pass” minister who has no known pedigree in the business and largely an unwilling servant employed by Nigerian citizens through the office of the president to learn , assist and honour those who have toiled in the past and are still toiling to make Nigeria culturally great.

Our cultural tourism narratives do not have a Hannatu Musa Musawa content, neither has she in the past one year shown capacity to understand the intricacies and flow with the power brokers. Unfortunately, her many oddesay of fanciful retorts to outdated statistical information or should I say a politically weaponised cultural statistics gain fails to impress.

Since her coming a year ago and quite sadly, Hannatu Musa Musawa has hugged controversy like bees and indeed, behaved like a boss rather than a servant of the industry where many had committed blood and passion without government helping out in any way .

She trotters around as queen mother of culture ( unpopular one at that), flooded her office with a national team of aides, picked blue eyed and equally day dreaming chief executives for the agencies under her watch, turned our television stations to platforms to showcase her ignorance, and market her beauty and is ever unwilling to read the handwriting on the walls for a change in strategy and corporate relationship.

Our Hannatu wishes we “CLAP” for her many failings, for shopping for pedestrian achievements, which her office neither influenced nor gave a bite.

Recently, she went on her national propaganda mission, as usual, with the most untested media troupe, which has a challenge of understanding the critical inside knowledge of the cultural tourism industry and regaled us to no end. Nobody CLAP’ PED” to her confusion.

It has indeed become boring and tiring to listen to Hannatu Musa Musawa on national television even to read her in our newspapers. She is clearly a desperate cultural spin doctor, the type that the gods sent as messengers of hopelessness and frustration.

To those who possibly wish to fact check the many cultural tales and missteps by this latter day mother saint of our cultural economy ” renaissance ” , please go read a certain piece written by one ” cultural anthropologist” a certain Dr Deji Ayoola in the vanguard newspapers of May 7th, 2024 and compare it to her recent national cultural evangelical propaganda wherein she told us of her mission to help us get a united States based Boston Consulting Group ( BCG) , her new Olympic god that would make our culture economy egg down to 100 billion dollars, transporting our global ranking in the business as world class and gainfully unbelievable.

What about her two million cultural jobs? Her microwave cultural jobs machine is still not timed to deliver since a year ago!. Instead, Hannatu went shopping at the portal of Nigeria Corporate Affairs Commission, appropriated and harvested twenty three thousand new creative cultural start up jobs without telling us how she funded them or assisted them.

Her propaganda oddesay is top-notch, endless spins and tales, cultivating captivating make-believe narratives that could make Nollywood film producers green with envy. All na shakara! Na magic!

Her cultural renaissance agenda has jumped us from the mere 1. 3% ranking in the economy to an impressive 2% by the end of second quarter in 2024, a conjured statistical equivalent according to Hannatu, birthing a 420 billion naira, exceeding government target of 1.8 % for the entire year, 2024, ” reimaging” and reflecting her assumed and self posturing submission of over 50 % in nominal terms in showcasing how effective she has delivered on cultural renaissance policy. All na wash, propaganda, bare faced fallacies which is built on nothingness.

Honestly, I should not waste our time, detailing all Hannatu Musa Musawa desperate cultural conjures just to impress and remain in office or to equally waste our time to audit her managerial incompetence of our cultural economy, doing that is to tell you the many woes which is a daily sing song of those who has the misfortune of being inherited by her from the Ministry of Information, Culture , Tourism and National ORIENTATION.

Her so-called ground zero cultural rebuilt ecosystem brought with it the famous proverbial dog in a manager. Those who work with her are living in hell fire . Her agency operators are divided down the line, as everyone must kiss the hand of the queen even for the most mundane issues.

At a recent public event in lagos three weeks ago, one of her agencies’ head publicly brought to the public the internal administrative rot in the ministry, which she was alleged to turned to her farm yard.

The guy in question who is a direct reflection of failings in her ground zero cultural renaissance management is a known shopper of achievements before his coming and a direct competitive cultural orientation propagandist , only second to Hannatu Musa Musawa fairy cultural tales .

If President Bola Ahmed Tinubu must get Nigeria cultural tourism going, and impactful, Hannatu Musa Musawa is certainly surplus to requirement, ditto Lola Ade-John in the ministry of Tourism. Those two ministries should be remerged and go getters, I mean fearless and powerful of game changers not lame duck and pedestrian propagandists, be appointed to lead us to our deserving cultural tourism destination of hope and empowerment.

We are tired of being told stories of ages past. Mr. President, please give us peace of mind by resting Hannatu Musa Musawa and lola Ade John to the sidelines.

Find them filling jobs at the villa, at least the ones they won’t mess up as they had sadly done in the culture and tourism assignment in the past one year!

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Personality in Focus

79th UNGA: Alebiosu Reiterates Positive Role of Financial Inclusion in Poverty Eradication

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Alebiosu stressed that poverty, in all its forms, stems from lack of access and resources. He highlighted that finance is the most critical factor in combating poverty in the 21st century. “The easiest way to get out of poverty is access to finance,” he noted.

Some of the important discussion topics during the UN Global Compact Leaders’ Summit according to Alebiosu included innovative financing, sustainable financing, and the impact of artificial intelligence on humanity. He stressed the critical need to develop human resources to tackle the widening economic gap between developed and developing nations. This emphasis on human resource development echoes the United Nations’ focus on sustainable development and equality, particularly in areas such as gender equality, climate action, and living wages.

As a financial expert in Nigeria and Africa, Alebiosu has identified financial inclusion as a key area for FirstBank to address in supporting poverty alleviation under the sustainable development goals. FirstBank considers financial inclusion a central part of its business strategy, resulting in the extension of over N36 billion in loans to women in 2023 and the development of a gender market strategy to strengthen the Bank’s women portfolio. Alebiosu highlighted FirstBank’s extensive Firstmonie agents’ network in Nigeria, which surpassed 232,000 in 2023, with over 55,000 of the agents being women who continue to offer financial services in their communities as a testament to the power of financing in advancing economic interests and promoting economic development.

Concluding, Alebiosu expressed his vision for the future and said “FirstBank will further be entrenched into the fabric of the society, earning a place in the hearts and minds of Nigerians as a Giant advocate for economic development in Nigeria and Africa as a whole.”

The UN Global Compact Leaders’ Summit is an annual day-long conference that empowers private sector leaders to drive sustainable development and advance the 2030 Agenda. The event provides a unique platform for business leaders, UN officials, government leaders, SDG stakeholders, and civil society professionals to converge and explore innovative solutions with actionable insights. This year’s edition began in New York, on Tuesday September 24, 2024.

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