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Seyi Tinubu: Successful Entrepreneur, Quiet Humanitarian, Sports Enthusiast

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By Peter Ikechukwu

The culture of birthday celebration has evolved over the centuries, from the Egyptians, to the Greeks, Romans, and the modern times. Birthday ceremonies have endured dramatic changes. But the purpose has remained the same: celebration of the most memorable day in the life of an individual, the born day.

For Seyi Tinubu, the son of President Bola Tinubu, who turned 38 today, it is a day to reminisce the philanthropic focus of an entrepreneur who has in the last few years busied himself with the issues that bother the masses most.

The Seyi I know is a textbook example of how a man can successfully pursue an onerous career and yet manage to serve society in ways that bring relief to those that need it most.

The CEO of Loatsad Promomedia, a digital outdoor advertising company in Lagos, is a leader in innovative marketing strategies. His works have had a tremendous impact on the concept of goods and services promotion.

Seyi also founded Noella Foundation, a non-profit organisation, named after his daughter, dedicated to supporting girl-child education, healthcare, youth empowerment, and poverty alleviation initiatives throughout Nigeria.

Noella Foundation is the umbrella body of the Seyi Tinubu Empowerment Project (STEP) aimed at employment creation and technological skill acquisition for Nigerians through the support of tech start-ups with skills development and seed funding.

STEP also provides business mentorship and networking opportunities for tech start-ups and gives them access to a community of pioneers in the tech space. The foundation aims to contribute to nation-building through human capital development.

With a combination of his business and philanthropic initiatives, Seyi has touched many lives far and near.

He says touching lives brings him a tremendous sense of fulfilment.

“I believe every human being is created for others, that is for God to use in fulfilling His purpose on earth,” he says. “Thus, for me, the most fulfilling activity is helping people to find their feet, contributing to the happiness of others, and contributing to the good of society, generally.”

Seyi is an executive member and co-founder of TELD NGO, launched in 2005 with the aim of improving the standard of living for underprivileged youths in Nigeria through sponsorship and mentoring programmes.
He has been committed to fostering a culture of excellence in his organisations through investment in talent development, extensive training programmes, and mentorship opportunities to employees.

Through the various ventures, he has demonstrated versatility and rare ability to thrive in a range of industries.

A trained lawyer with a Bachelor’s degree in law and a Master’s degree in corporate and commercial law from the University of Buckingham. He was called to the Nigerian Bar in 2013.

A lover of sports, Seyi is married to Layal Jade, a Nigerian-Lebanese entrepreneur and Political Scientist, who is the founder of Tot Toys. Tot Toys is a children’s educational toyshop and learning space providing an array of education-based items, such as toys, books, and activities to help children unlock their potential.

We don’t choose what family we are born into but we get to choose what to do with what we have. In my experience of Seyi, despite being from an influential background with a powerful surname, his rise to prominence has been largely merit-based.

Seyi enjoys polo and is, reportedly, building a horse stable outside Falomo. He is also Patron of the STL Polo Team in Lagos. He believes in the power of sports as a uniting factor.

His work has also been widely recognised in Nigeria and beyond, with awards, such as The Young Entrepreneur of the Year Award at the Leadership Excellence Awards in 2017; Business Person of The Year at the Entrepreneur Africa Award (2019); Special Recognition Award by JustU Magazine at the Justival Award night (2019); Patron of Man O’ War Lagos (2019); Europe Business Assembly (EBA) Award for Best Enterprise and Manager of the Year (2019); Honouree of the Most Influential People of African Descent under 40 (2019); and the Excellence Award in Media Enterprise by the Sapio Club (2019).

In 2020, he was inducted into the Institute of Public Resources Management and Politics, Ghana. In 2019, he was crowned the ECOWAS Youth Ambassador for Entrepreneurship and Youth Development.

However, in the midst of his noble pursuits, Seyi has sometimes faced controversies that tend to thrust him into opposition with sections of society. There were occasions his actions were misunderstood or his intentions misinterpreted. One of such was the recent controversy over his trip to Kano on invitation to attend the Kano polo tourney, being a polo player and patron of a polo club.

The photo of Seyi arriving the Northwest state of Kano in a presidential jet had given the opposition the needed missile to launch ferocious attacks on the Presidency, by whipping up sentiments on social media. Sadly, many innocently fell for the orchestrated narratives of the opposition.

But his critics missed the fact that all over the world, children of heads of state and government are high value targets of enemies of state, and are given special protection, which covers their movements both within and outside the boundaries of their respective nations. The protection could extend to the type of means of transportation, locations they could visit, secrecy around their movements and even where they could dine. Such are determined by the security and intelligence agencies.

Also missed by the opposition, was the fact that Seyi’s invitation and presence at the tournament actually brought this beautiful game of polo to the front burner of national discourse. The spotlight his presence and those of other dignitaries beamed on the sport he loved so much was enough consolation for the barrage of attacks he received.

As a polo player and patron on STL Polo Club of Lagos, he knows that the spotlight on the Kano Polo Tournament, in the coming weeks and months, would increase interest in the sport and attract investors.

Seyi believes in service – service to the people, service to the nation and service to God. He also believes it’s human to err and that constructive criticisms could make a man better.

“I’m human and imperfection is all part of being human,” he says. “Only God is perfect. I humbly accept my occasional imperfections. But mistakes don’t define who we are.”

As humans, there’s a Seyi in each of us, which is why we always wish to be judged for what we mean to do – our original intentions – for who we really are, and nothing more.

Happy birthday!!

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Personality in Focus

Writers Celebrate Chinua Achebe’s 94th Posthumous Birthday

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Writers across Nigeria, under the auspices of the Society of Young Nigerian Writers (SYNW), have united in commemorating the 94th posthumous birthday of one of Africa’s greatest literary icons, Prof. Chinua Achebe. Achebe, renowned globally for his groundbreaking novel *Things Fall Apart*, remains an enduring symbol of literary excellence and cultural preservation.

In a statement issued by Wole Adedoyin, the President of SYNW emphasized Achebe’s unmatched contributions to African literature and his role as a beacon of inspiration for writers across generations. Adedoyin highlighted the Society’s unwavering commitment to honoring Achebe’s legacy through creative and impactful initiatives.

One of the key tributes mentioned is the *Chinua Achebe Annual Literary Festival and Memorial Lecture*, initiated by the Anambra Chapter Coordinator of SYNW, Izunna Okafor. Now in its 9th edition, the festival has become a significant platform for celebrating Achebe’s works and discussing his influence on modern African literature.

Cynthia Maduekwe, the President of the Nigeria Society of Campus Writers, also spearheaded the *Writers Tour*, another initiative aimed at engaging young writers with Achebe’s literary philosophy. This tour exposes aspiring authors to Achebe’s timeless themes of cultural identity, colonialism, and societal transformation, ensuring his legacy continues to inspire future generations.

The Society of Young Nigerian Writers (SYNW) reaffirmed its dedication to Achebe’s memory through these longstanding programs. Writers across the country were encouraged to reflect on Achebe’s life and works, sharing tributes and essays on social media platforms to further propagate his vision of storytelling.

Adedoyin lauded the efforts of writers like Okafor and Maduekwe, whose initiatives keep Achebe’s legacy alive.

He also urged literary organizations and institutions to continue collaborating to sustain Achebe’s impact on African literature and culture.

“Prof. Achebe’s work transcends literature. He gave Africans a voice on the global stage, presenting our stories with authenticity and pride. Celebrating his 94th posthumous birthday is a reminder of the power of storytelling in shaping society,” Adedoyin stated.

The SYNW also used the opportunity to announce plans for a series of upcoming events dedicated to Achebe in the coming year, including essay competitions, poetry readings, and book discussions. These programs aim to further Achebe’s vision of nurturing literary talent and promoting African narratives.

As the literary community celebrates Achebe’s life and achievements, his timeless words resonate: “Until the lions have their own historians, the history of the hunt will always glorify the hunter.”

Achebe’s legacy continues to inspire writers to tell their own stories, preserving the richness of African culture for generations to come.

The Society of Young Nigerian Writers concluded by inviting literary enthusiasts to join in celebrating Achebe’s enduring impact, emphasizing that his legacy is a shared treasure for all who value the power of words.

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Personality in Focus

UBA Appoints Henrietta Ugboh Independent Non-Executive Director As Owanari Duke Retires from Group Board

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, has announced the appointment of Henrietta Ugboh as an Independent Non-Executive Director.

The appointment has been approved by the relevant regulatory bodies, including the Central Bank of Nigeria.

UBA’s Group Chairman, Tony Elumelu, CFR commenting on the appointment, said, “Henrietta Ugboh brings a track record of professional success, integrity and leadership, which will further strengthen the UBA Group Board, underlining once again the Group’s commitment to robust corporate governance.”

Ugboh holds a degree in Economics and Statistics from the University of Benin, an MBA from ESUT Business School, and is an alumnus of the Harvard Business School’s Executive Management Program. She has over 30 years experience in banking with Citibank and is an Honorary Senior Member of the Chartered Institute of Bankers of Nigeria and a Fellow of the Institute of Credit Administration (FICA).

Elumelu added that with her considerable experience and expertise, which includes commercial banking, credit, and risk management, the UBA Board is delighted to welcome Mrs Ugboh to the Group Board, “We look forward to her invaluable contribution to the Group, as we continue to execute our unique growth strategy across Africa and globally.”

The Board also announced the retirement of Mrs. Owanari Duke, an Independent Non-Executive Director, who joined the UBA Group Board in October 2012.

During her tenure, Mrs. Duke provided distinguished leadership, serving on Committees of the Bank including the Board Governance Committee, Board Audit, Governance, Nomination & Remuneration Committee, Board Credit Committee, Finance & General Purpose Committee and Statutory Audit Committee.

On behalf of the board, Mr. Elumelu expressed UBA’s deep appreciation to Mrs. Duke for her dedication and significant contributions to the Group, wishing her the best in her future endeavour.

United Bank for Africa Plc is a leading Pan-African financial institution, offering banking services to more than forty-five million customers, across 1,000 business offices and customer touch points in 20 African countries. With presence in New York, London, Paris and Dubai, UBA is connecting people and businesses across Africa through retail, commercial and corporate banking, innovative cross-border payments and remittances, trade finance and related banking services.

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Personality in Focus

Tinubu Hails FirstBank’s Immediately Past CEO, Adeduntan on Exceptional Service

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By Eric Elezuo

Nigeria’s President, Bola Tinubu, has congratulated the immediate past Chief Executive Officer of the FirstBank of Nigeria Limited, Dr. Adesola Adeduntan as the bank holds a splendid Sendforth party on his behalf for a meritorious service.

The president’s congratulatory message is contained in a statement signed by his Special Adviser, Information & Strategy, Mr. Bayo Onanuga.

The statement reads in full:

PRESIDENT TINUBU CONGRATULATES DR ADEDUNTAN, AS FIRST BANK CELEBRATES EX-GROUP CEO

President Bola Ahmed Tinubu congratulates Dr Adesola Adeduntan, the retired Group Chief Executive Officer of First Bank Nigeria Limited, for his exceptional service at Nigeria’s oldest bank.

In celebration of Adeduntan’s remarkable tenure, the 130-year-old First Bank will host a special send-off ceremony this weekend, expressing gratitude for his contributions over the past nine years.

President Tinubu commends him for steering the bank through transformative growth, which includes expanding customer accounts from 10 million to over 42 million and elevating Profit Before Tax from N10 billion in 2015 to an impressive N300 billion in 2023.

These milestones, the President said, reflected Adeduntan’s visionary leadership and commitment to excellence.

The President expresses his appreciation for Adeduntan’s willingness to serve the nation in various pivotal roles, including his contributions to the Nigerian Economic Summit Group and other prominent institutions. His extensive expertise in the financial sector has significantly bolstered Nigeria’s economic landscape.

President Tinubu also lauds the bank’s solid internal management ethos, which is responsible for the seamless transition from Adeduntan to the current CEO, Olusegun Alebiosu.

President Tinubu wishes Dr Adeduntan continued success in all his future endeavours.

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