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Seyi Tinubu: Successful Entrepreneur, Quiet Humanitarian, Sports Enthusiast

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By Peter Ikechukwu

The culture of birthday celebration has evolved over the centuries, from the Egyptians, to the Greeks, Romans, and the modern times. Birthday ceremonies have endured dramatic changes. But the purpose has remained the same: celebration of the most memorable day in the life of an individual, the born day.

For Seyi Tinubu, the son of President Bola Tinubu, who turned 38 today, it is a day to reminisce the philanthropic focus of an entrepreneur who has in the last few years busied himself with the issues that bother the masses most.

The Seyi I know is a textbook example of how a man can successfully pursue an onerous career and yet manage to serve society in ways that bring relief to those that need it most.

The CEO of Loatsad Promomedia, a digital outdoor advertising company in Lagos, is a leader in innovative marketing strategies. His works have had a tremendous impact on the concept of goods and services promotion.

Seyi also founded Noella Foundation, a non-profit organisation, named after his daughter, dedicated to supporting girl-child education, healthcare, youth empowerment, and poverty alleviation initiatives throughout Nigeria.

Noella Foundation is the umbrella body of the Seyi Tinubu Empowerment Project (STEP) aimed at employment creation and technological skill acquisition for Nigerians through the support of tech start-ups with skills development and seed funding.

STEP also provides business mentorship and networking opportunities for tech start-ups and gives them access to a community of pioneers in the tech space. The foundation aims to contribute to nation-building through human capital development.

With a combination of his business and philanthropic initiatives, Seyi has touched many lives far and near.

He says touching lives brings him a tremendous sense of fulfilment.

“I believe every human being is created for others, that is for God to use in fulfilling His purpose on earth,” he says. “Thus, for me, the most fulfilling activity is helping people to find their feet, contributing to the happiness of others, and contributing to the good of society, generally.”

Seyi is an executive member and co-founder of TELD NGO, launched in 2005 with the aim of improving the standard of living for underprivileged youths in Nigeria through sponsorship and mentoring programmes.
He has been committed to fostering a culture of excellence in his organisations through investment in talent development, extensive training programmes, and mentorship opportunities to employees.

Through the various ventures, he has demonstrated versatility and rare ability to thrive in a range of industries.

A trained lawyer with a Bachelor’s degree in law and a Master’s degree in corporate and commercial law from the University of Buckingham. He was called to the Nigerian Bar in 2013.

A lover of sports, Seyi is married to Layal Jade, a Nigerian-Lebanese entrepreneur and Political Scientist, who is the founder of Tot Toys. Tot Toys is a children’s educational toyshop and learning space providing an array of education-based items, such as toys, books, and activities to help children unlock their potential.

We don’t choose what family we are born into but we get to choose what to do with what we have. In my experience of Seyi, despite being from an influential background with a powerful surname, his rise to prominence has been largely merit-based.

Seyi enjoys polo and is, reportedly, building a horse stable outside Falomo. He is also Patron of the STL Polo Team in Lagos. He believes in the power of sports as a uniting factor.

His work has also been widely recognised in Nigeria and beyond, with awards, such as The Young Entrepreneur of the Year Award at the Leadership Excellence Awards in 2017; Business Person of The Year at the Entrepreneur Africa Award (2019); Special Recognition Award by JustU Magazine at the Justival Award night (2019); Patron of Man O’ War Lagos (2019); Europe Business Assembly (EBA) Award for Best Enterprise and Manager of the Year (2019); Honouree of the Most Influential People of African Descent under 40 (2019); and the Excellence Award in Media Enterprise by the Sapio Club (2019).

In 2020, he was inducted into the Institute of Public Resources Management and Politics, Ghana. In 2019, he was crowned the ECOWAS Youth Ambassador for Entrepreneurship and Youth Development.

However, in the midst of his noble pursuits, Seyi has sometimes faced controversies that tend to thrust him into opposition with sections of society. There were occasions his actions were misunderstood or his intentions misinterpreted. One of such was the recent controversy over his trip to Kano on invitation to attend the Kano polo tourney, being a polo player and patron of a polo club.

The photo of Seyi arriving the Northwest state of Kano in a presidential jet had given the opposition the needed missile to launch ferocious attacks on the Presidency, by whipping up sentiments on social media. Sadly, many innocently fell for the orchestrated narratives of the opposition.

But his critics missed the fact that all over the world, children of heads of state and government are high value targets of enemies of state, and are given special protection, which covers their movements both within and outside the boundaries of their respective nations. The protection could extend to the type of means of transportation, locations they could visit, secrecy around their movements and even where they could dine. Such are determined by the security and intelligence agencies.

Also missed by the opposition, was the fact that Seyi’s invitation and presence at the tournament actually brought this beautiful game of polo to the front burner of national discourse. The spotlight his presence and those of other dignitaries beamed on the sport he loved so much was enough consolation for the barrage of attacks he received.

As a polo player and patron on STL Polo Club of Lagos, he knows that the spotlight on the Kano Polo Tournament, in the coming weeks and months, would increase interest in the sport and attract investors.

Seyi believes in service – service to the people, service to the nation and service to God. He also believes it’s human to err and that constructive criticisms could make a man better.

“I’m human and imperfection is all part of being human,” he says. “Only God is perfect. I humbly accept my occasional imperfections. But mistakes don’t define who we are.”

As humans, there’s a Seyi in each of us, which is why we always wish to be judged for what we mean to do – our original intentions – for who we really are, and nothing more.

Happy birthday!!

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Personality in Focus

SGF Akume Marries Ooni’s Former Wife, Zainab

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The Secretary to the Government of the Federation, Senator George Akume, has officially wed Queen Zaynab Ngohemba, the former wife of the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi.

The announcement was made public on Friday by a facebook user and member of the Dajoh family, Abraham Double-d Dajoh, via a celebratory social media post.

He confirmed the union between the high-ranking government official and the former Olori of the Ife Kingdom.

The Dajoh family described the union as “beautiful” and “uncommon,” as they formally welcomed her into their fold in Benue State.

In a statement that quickly went viral, the Dajoh family expressed their collective joy, signalling a significant chapter for the SGF’s household.

“We, the entire Dajoh Family, happily join our daddy, uncle and brother, His Excellency, The Secretary To The Government Of The Federation, Sen. George Akume Jugu Dajoh in welcoming his new and uncommon wife, Queen Zaynab Ngohemba-George Akume Dajoh, into the Dajoh family,” the post read.

The family further extended their appreciation to the political associates and supporters of the SGF, urging them to remain steadfast in their loyalty to him as he embarks on this personal journey.

“We appreciate and thank the fans and supporters of Sen. Akume for always standing by him. We enjoin every one of you to continue to support his Excellency even in this beautiful union with Queen Zaynab,” the post further read.

Secretary to the Government of the Federation, Senator George Akume, and his new wife, Queen Zaynab Ngohemba-George Akume Dajoh. While the union is reportedly established, the Queen was officially welcomed into the Dajoh family home in Mbakor, Benue State, this December. | Credit: Dajoh Family.

Queen Zaynab, who was previously known as Olori Wuraola during her 17-month marriage to the Ooni of Ife (which ended in 2017), was ushered into her new home with deep cultural reverence.

The Dajoh family emphasised the importance of their ancestral roots in Mbakor and the wider Benue State.

“Welcome to Benue State, the Food Basket of the Nation, welcome to Mbakor, the seat of leadership of the Tiv nation and welcome to the Dajoh family, the home of your darling husband. Welcome home, Queen Zaynab,” the statement concluded.

Some members of the Dajoh dynasty are celebrating their new mother, Queen Zaynab Itohan Ngohemba George-Akume Dajoh.| Credit: Dajoh Family.

The announcement coincided with the festive period, as the family used the opportunity to wish Nigerians a happy holiday season.

“We wish you all a happy Christmas Celebration and a Prosperous New Year,” the post read.

Akume, a former Governor of Benue State and a politician, currently serves as a key figure in the President Bola Tinubu administration.

The news of his marriage to Queen Zaynab—a prominent humanitarian and former royal—has become a major talking point across the country’s social and political circles.

When contacted on the telephone on Friday, Akume’s spokesman, Yomi Odunuga, confirmed the marriage.

He, however, said contrary to reports that the wedding was held on December 24, the marriage is over a year old.

“I can confirm the marriage. However, contrary to the rumour that the marriage was concretised in Gboko on Christmas eve when the couple appeared together at an event to celebrate Christmas, it was actually a marriage that is over a year old,” Odunuga said.

Source: The Punch

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Personality in Focus

UNN Appoints Chimamanda Adichie, Others Visiting Professors

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The University of Nigeria, Nsukka (UNN), has appointed a renowned novelist, Chimamanda Adichie, isiting professor as part of the drive to reposition the institution on the global academic stage.

Also appointed visiting professors are African Development Bank (AfDB) executive, Prof Kevin Urama, and Prof James Robinson of the University of Chicago.

The appointments were announced through official letters dated December 18, 2025 and signed by the Vice-Chancellor, Prof Simon Ortuanya.

Among the roles expected of the trio, according to the letters, included teaching engagements, research collaboration, mentorship, and strategic academic interactions.

Adichie, it was gathered, was appointed based on her outstanding contributions to literature, creative writing, and global intellectual discourse.

According to the university, Adichie’s visiting professorial would enrich the arts and humanities of the institution through lectures, scholarly engagements, and mentorship of students and young academics.

Prof Urama, a renowned development economist and senior official at the African Development Bank, was appointed because of his “versatile expertise in development economics, climate policy, and evidence-based policymaking”.

“His engagement is expected to strengthen teaching, research, and policy-oriented programmes, particularly in economics, development studies, and related disciplines,” UNN said.

On Prof James Robinson, a political economist at the University of Chicago, UNN said his appointment was intended to deepen academic collaboration, advance research, and expose students and lecturers “to cutting-edge global scholarship in political economy and development studies”.

The acting Public Relations Officer of the institution, Inya Agha Egwu, said that the appointments align with the commitment of “the vice-chancellor to attracting eminent global scholars and industry leaders to UNN, in line with the vision of its founding fathers”.

He said: “The University of Nigeria was founded to be a globally competitive institution; the latest appointments represent a significant step towards reclaiming that legacy and enhancing its global relevance.”

Inya said the visiting professorships are designed to promote knowledge exchange, strengthen international linkages, and bridge the gap between theory, policy, and practice, adding that the latest appointments “bring the number to four visiting professors appointed by the vice-chancellor in December 2025”.

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Personality in Focus

Delta Govt Confirms Death of Senator Nwaoboshi at 68

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Senator Peter Onyelukachukwu Nwaoboshi, the former lawmaker who represented Delta North Senatorial District in the National Assembly, has passed away. He was 68.

Reports said that Nwaoboshi died on Friday in Abuja following a brief illness.

His demise was confirmed in a condolence statement issued by the Delta State governor, Rt. Hon. Sheriff Oborevwori.

Expressing sorrow, the governor described Nwaoboshi’s passing as a monumental loss to Delta State, the Anioma nation, and the Nigerian federation.

In the statement by his Chief Press Secretary, Sir Festus Ahon, Governor Oborevwori hailed the late Senator as a “fearless advocate” of the Anioma cause whose contributions to nation-building remain indelible.

The governor recalled Nwaoboshi’s impactful tenure in the Red Chamber, particularly his role as Chairman of the Senate Committee on Niger Delta Affairs.

He noted that Nwaoboshi’s consistent advocacy for the development of the oil-rich region distinguished him as a passionate and committed leader.

“On behalf of the government and people of Delta State, I mourn the passing of my dear friend, Senator Peter Onyelukachukwu Nwaoboshi,” the governor said.

“I extend my heartfelt condolences to his immediate family, the people of Anioma nation, members of the All Progressives Congress (APC), and all those whose lives he touched. I pray that Almighty God grant his soul eternal rest.”

Before his elevation to the Senate in 2015, he served meritoriously as a two-term Chairman of the Peoples’ Democratic Party (PDP) in Delta State, where he was instrumental in consolidating the party’s grip on the State.

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