Business
The SPARK of Kindness Impacting Communities Through FirstBank Staff Initiatives
Have you seen the videos on this link: https://www.firstbanknigeria.com/home/impact/crs-week/? Piece of advice: Please hold your handkerchief or make sure there is a good supply of tissue paper while you view.
The initiative that inspired the efforts and results seen in the videos is not a strange one but it has a way of surprisingly leaving people teary-eyed. Viewers tear up as they get to see the positive difference it has made in the lives of ordinary people in communities across Nigeria.
Many people across the country are familiar with SPARK – Start Performing Acts of Random Kindness – an initiative by First Bank of Nigeria Limited, West Africa’s premier banking institution with its impact woven into the fabric of society. SPARK was initiated to spread the message of kindness and inspire people to adopt kindness as a way of life. What many may not know is how much of a kindness revolution the initiative has birthed within FirstBank itself.
What started out in 2017 as a simple effort to reignite acts of kindness in the society through events that could help to reorient people towards the right values, has turned FirstBank itself into a massive kindness enterprise. The management and staff have become part of a giant machinery that constantly generates kindness. Staff of FirstBank are involved in several initiatives informed by their kind heart and disposition. A number of staff run private charities on the side, that help the underprivileged. A number are deeply involved in private charities run by other people. And every staff, by department or directorate, is involved in collective endeavours to make a positive difference with their touch of kindness in poor and challenged communities around them.
Tagged “SPARK Amplification”, the collective endeavours involve each department or directorate within the bank and its staff using an assigned month in the year to collectively identify and fund an impactful project in a challenged community. Executed as an internal initiative under the banner of SPARK, itself a part of the bank’s impactful Employee Volunteering and Giving programme, SPARK Amplification seeks to expand and deepen FirstBank’s involvement in its stakeholders’ communities through integration and institutionalisation of acts of random kindness.
In 2021, at least seven groups, comprising departments and directorates, took turns (in their assigned months) to fund and execute projects of their choice. The bank did not determine or contribute to support any of the projects. Each project was fully funded by the staff of the executing group, and each involved engagement through departmental champions. The projects ranged from visits and donations to the underprivileged, to business support, educational support and construction. In terms of impact or the difference made by the departmental projects, the reactions of the direct beneficiaries speak volumes.
They are only children. So, one must forgive the occupants of Treasure Care Home, Port-Harcourt Children Home and Atunda-Olu School for Physically Challenged in Abuja, Port Harcourt and Lagos respectively, if their best attempt at defining the word “corporate” is no more than a mere description of the men and women of the Corporate Banking Group of FirstBank. Even adults may struggle to do any better when totally overwhelmed by the visits and donations of teams of august visitors from the directorate who came calling in August 2021.
The staff of FirstBank’s Corporate Banking directorate, rather than allowing for unnecessary individualistic efforts and brilliance, aggregated all efforts and thus demonstrated that they understood the multiplied power and impact of corporate efforts. The result was the overflow of food items and other provisions delivered in Abuja and Port Harcourt, and in Lagos, water closets, empowerment training tools, food items and toiletries donated to the physically challenged children.
Even the 356 children in 16 orphanages and a hospice located in 11 cities across the country visited by the E-Business and Retail Products directorate could make a similar mistake if asked to define the concept of e-business. So, there should be a readiness to extend the same forgiveness to them. They were completely overwhelmed by the donation of back-to-school supplies and food items by the directorate. To create a deeper connection, men of the directorate cooked for the children in October 2021.
Demonstrating their full awareness of risks, especially security risks, the staff of the Risk Management directorate elected to construct a perimeter fence and security gate at St. Peters African Church Schools (I and II) in Oke-Aro, Ifo, Ogun State. November 2021 was the month that witnessed this intervention to mitigate against a serious security risk.
December 2021 was the month of the learned minds manning the bank’s Legal Services department. And as expected, they did not disappoint. Knowing the power of education to elevate the mind, to inform and correct, our learned friends channelled their efforts towards visiting the Ikoyi Custodial Centre of the Nigerian Correctional Service, in Lagos, to donate educational materials, tables, chairs and fans to support education of the inmates.
Earlier in 2021, May precisely, staff of the Marketing and Corporate Communications department had donated SPARK-branded umbrellas, tables, chairs and cash in support of small businesses. These small businesses were being run by petty traders around FirstBank head office (Samuel Asabia House) and an annex (Elephant House) in Lagos Island.
Staff of the Compliance department of the bank had chosen educational support as their project. The beneficiaries were students of Gbara Community Secondary School, Jakande, Lagos State. The students received mathematics and English language textbooks – the two compulsory subjects. This intervention was in June 2021. And in September 2021, staff of the Human Capital and Management Development department (HCMD) stormed the Makoko community in Lagos. Widows and aged women were the target. They received a large donation of food items and toiletries from the HCMD team.
The multi-million-naira projects by members of staff of the seven executing directorates and departments saw the staff committing about 10,000 volunteering hours, which value cannot be quantified in monetary terms. The projects directly impacted about 4,500 people across Nigeria’s 6 geopolitical regions. Many more thousands were indirectly impacted by the projects.
While the bank maintains its stance of not contributing to support any of the departmental efforts, it understands the need to spur staff to continue to champion and pursue worthy causes. So, the CEO’s Office matches the value from the directorate with the highest contributions. The November 2021 efforts of the staff of the Risk Management directorate put them in pole position to receive the matching grant, which the directorate will expend in execution of another project in this new year.
Demonstrating a true heart of service to humanity, the executive leadership of all the implementing directorates joined their team members to volunteer in the schools and homes visited.
And as the euphoria of the new year wanes and people begin serious efforts to make a success of 2022, staff of FirstBank are already raring to go. They kick off new rounds of implementing, by department, self-determined and -funded initiatives in underprivileged communities around them.
The Finance directorate will seek to set the tone for other directorates or departments as its staff embark on their own project this February. Technology and Services department will follow in March and give way to Corporate Transformation in April. May will see Customer Experience and Value Management (CEVM) in action.
Staff of Retail and Commercial Banking (Lagos and West) will take their turn in June ahead of Retail and Commercial Banking (North) in July. Then in August, the Corporate Responsibility and Sustainability (CR&S) Week will hold. This is a full week of community-impacting activities funded by the Bank.
Departmental interventions will resume in September with Retail and Commercial Banking (South), followed closely by Internal Audit in October. Staff of Public Sector Group will take over in November while staff of Treasury and Financial Institutions will seek to close the year on a high when they execute their project in December.
The line-up of FirstBank directorates/departments set to take turns in 2022 to execute their own initiated and funded projects looks really promising. Benefitting communities in 2022 are likely to see more robust engagement by FirstBank departmental staff and more impactful projects. For anyone wondering what this could mean, they should endeavour to multiply by any figure above 1 (one) the visible impact of the projects they see in the videos on this link https://www.firstbanknigeria.com/home/impact/crs-week/. They will not see any project in 2022, when the kindness revolution is set to go notches higher, that is less impactful than its 2021 version.
Written by Aniekan Ezekiel
About 20 fresh millionaires have emerged in the Fidelity Bank Plc Get Alert in Millions (GAIM) Season 6 promo.
They winners were picked at the second and third monthly draws of the financial institution held at its corporate headquarters in Lagos recently.
The events were monitored by the representatives of relevant regulatory bodies, including the South-West Zonal Coordinator of the Federal Competition and Consumer Protection Council (FCCPC), Mrs Aboluwade Margaret; and the Principal Legal Officer of the Lagos State Lotteries and Gaming Authority, Oyinkan Kusamotu.
A statement from the lender disclosed that the 20 lucky winners were randomly selected through an electronic draw across Lagos, North, Abuja, South-West, South-South, and South-East zones and would be rewarded with N1 million each.
The Fidelity Bank GAIM campaign was launched in November 2024 and about N19.75 million has been won by 869 customers across different categories.
The GAIM 6 campaign, which will run until August 2025, is set to reward lucky customers with a total of N159 million.
Speaking at the draws, the promo Chairperson and Executive Director for Lagos and South-West, Fidelity Bank, Dr Ken Opara, noted that the GAIM 6 promo was designed to reward customers’ loyalty, encourage a savings culture, and promote financial inclusion across the country.
Dr Opara, represented by the Regional Bank Head for Ikoyi, Chetachi Okechukwu, said, “Fidelity Bank is dedicated to the financial well-being of our customers and this commitment inspired the launch of the GAIM Promo, designed to cultivate a strong culture of savings.
“Through this promo, customers have the chance to win substantial cash prizes up to N10 million by saving and transacting with their Fidelity Bank Savings accounts.
“In addition to the monetary rewards, winners will receive complimentary financial advisory services to secure and grow their wealth for the future.”
Fidelity Bank, ranked among the best banks in Nigeria, is a full-fledged Commercial Deposit Money Bank serving over 8.5 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
Through a legacy of excellence and Innovation, First Bank of Nigeria Limited, the country’s oldest and most distinguished financial institution, has once again solidified its reputation as a leader in the banking industry. The Bank was recently crowned the Best SME Bank in Nigeria and the Best SME Bank in Africa at the 2025 Asian Bankers Awards for the second year running. The Asian Banker Global Excellence in Retail Finance Awards are renowned for their rigour, prestige and transparency, celebrating excellence across financial services, technology, risk management and transaction finance.
These prestigious recognitions reaffirm FirstBank’s unwavering commitment to Small and Medium Enterprises (SMEs), a sector that serves as the backbone of Nigeria’s and Africa’s economy. For over a century, First Bank of Nigeria Limited has been instrumental in the nation’s financial evolution, pioneering innovative banking solutions and fostering economic growth.
The awards underscore the efficacy of its strategic focus on empowering SMEs through tailored support programs and an inclusive economic environment where small/medium businesses can thrive and also grow to compete globally. Winning these distinguished awards is no small feat. FirstBank stood out among its competitors across the continent due to several of the Bank’s key initiatives which have effectively transformed the SME banking landscape in all the countries where the bank operates.
Some of the Bank’s Tailored Financial Solutions include customised loans and flexible credit facilities to cater to SMEs at various growth stages. From microloans for startups to large-scale funding for expanding businesses, FirstBank has ensured that small businesses have access to the capital they need to thrive.
The bank’s SMEConnect platform, a digital hub that provides SMEs with access to financial resources, business advisory services, and networking opportunities, has been a game-changer. This initiative has helped thousands of entrepreneurs navigate challenges and scale their operations effectively.
Beyond financial support, FirstBank has invested in entrepreneurship training programs to equip SMEs with knowledge in financial literacy, business management, and technology adoption. Partnerships with organisations like the International Finance Corporation (IFC) and the Nigerian government have further strengthened these initiatives.
Women-Led and Youth Entrepreneurship Support is another tool which he Bank has deployed to its benefit. By recognising the role of women in economic development, the Bank has a dedicated product – FirstGem, which provides financial support to women entrepreneurs. In addition, the Retail Temporary Overdraft (RTOD) product, tailored to SMEs aims to provide financial support for their businesses. These strategic efforts have set FirstBank apart, positioning it as the ‘go-to’ financial partner for SMEs across Africa.
The recognition of FirstBank as the Best SME Bank in Nigeria is not just a win for the Bank but also for the entire Nigerian economy. SMEs account for over 90% of businesses in Nigeria and contribute significantly to employment and GDP. By providing robust financial solutions and business support, FirstBank is fostering job creation, innovation, and sustainable economic growth. With access to better funding, training, and technology, more SMEs can scale their operations beyond local markets and compete on the global stage. This award also highlights Nigeria’s potential as a hub for entrepreneurship and business expansion.
FirstBank’s achievement is expected to set a new benchmark for banking excellence in Africa. Other financial institutions will likely follow suit, improving their SME-focused initiatives, leading to a more vibrant and competitive business environment.
FirstBank will continue to champion SME growth, affirm its legacy as a trusted financial partner whose commitment remains unshaken. This award serves as both recognition of past efforts and a call to push boundaries further in supporting African businesses.
For small business owners, aspiring entrepreneurs, and the Nigerian economy, FirstBank’s success story is a beacon of hope, proving that with the right financial backing, the possibilities are limitless for the average businesses.
For the African continent, First Bank of Nigeria Limited’s win at the Asian Banker Awards for Excellence in Retail Finance Global Award 2025 marks a significant milestone in African banking history. It showcases the Bank’s relentless commitment to empowering SMEs, driving digital transformation, and fostering economic prosperity across the continent. As the Bank continues to innovate and expand its reach, the future for SMEs in Nigeria and Africa looks brighter.
This piece is contributed by Tosin Ajayi
Unity Bank Plc has reaffirmed its commitment to women’s empowerment with a series of high-impact initiatives designed to inspire action toward gender equality and sustainable development.
The Bank hosted a webinar with the theme: “Unleashing Women’s Potential,” pivoted by the Unity Bank Women Network as it was marking this year’s International Women’s Day,
Being one of the Bank’s thought leadership on self-reliance, opportunity and equity, the webinar featured influential female leaders, including Gbemi Olateru-Olagbegi, a Nigerian entrepreneur and media personality, and Oluwabusayo Adegoke, a certified life coach and Strategy Consultant, who shared perspectives on women’s leadership, financial inclusion, and breaking barriers in male-dominated industries. The event provided an opportunity for professionals, entrepreneurs, and young women to gain valuable insights into personal and professional development.
The Bank also spotlighted women making significant contributions to their communities, particularly those driving change through education, mentorship, and financial empowerment. Among them were Abisoye Ajayi-Akinfolarin, a trailblazer empowering girls through technology; Tejumoluwa Olaobaju, an advocate leading the fight against period poverty in her community; and Chioma Ohakwe, a champion of inclusivity and women’s empowerment through targeted skill acquisition programmes for girls and women.
Speaking on the Bank’s commitment to gender equity, Mrs. Particia Ahunanya, Unity Bank’s Chief Compliance Officer and Chair of Unity Bank Women’s Network, stated: “Our commitment to financial inclusion and gender equity has made Unity Bank remain in the vanguard of championing opportunities for empowering women across all sectors. This is in view of the realization that women are crucial drivers of economic growth and societal transformation. Through initiatives like the ‘Unleashing Women’s Potential’ webinar and our community spotlights, the Bank is focused on promoting more initiatives to drive impact among the female gender”.
Unity Bank’s IWD 2025 initiatives align with its broader vision of supporting women in leadership, business, and entrepreneurship. Through gender-focused initiatives – particularly with products like the Yanga Account – the bank is committed to driving financial inclusion and empowering women to actively participate in economic and financial systems. By providing tailored financial solutions, Unity Bank aims to create equal opportunities for women to thrive, grow, and succeed.
As the global conversation on gender equality continues to gain momentum, Unity Bank calls on stakeholders across industries to accelerate actions toward creating a more inclusive society without limitations.
