Business
The Voice Nigeria: FirstBank Imprints in Entertainment, Youths Development
By Israel Bolaji-Gbadamosi
One of the key metrics that well defines a truly 21st century brand beyond profit making is its ability to connect with customers and stakeholders as a complete enabler, touching on vital aspects of their lives, creating exciting memories and enabling them to access more enjoyable and convenient lifestyle, in shopping, studying, working, traveling, family living, entertainment and aspirations.
Its ability to also give back to the community through tangible corporate social investment programs that significantly translate to improved living and not just mere formality and publicity stunts is also pertinent.
First Bank of Nigeria Limited (FirstBank) is giving a good account of itself in this regard not only as a truly financial powerhouse but also as a life enabler, helping Nigerians live better and achieve their dreams.
In retrospect, banking, decades ago, was essentially about providing financial services and products to merely aid customers’ financial transactions. However, the smart ones are indeed changing the game. Not only is the envelope being pushed to ensure that the unbanked are banked through financial inclusion offers even to the remotest villages, FirstBank has taken banking to another level. Backed by superior technology firepower and capacity, it is assisting not only adults but also Nigerian youths to live better and fulfil their dreams.
The Nigerian nation and the most populous black nation of the world indeed has a youths bulge as observed by many experts with a growing army of young and vibrant people below 25 years of age constituting over 60% of its 200million population! While an unrelenting rate of unemployment, weak economy, soaring inflation and despair appear to dominate the national mentality, many youths are finding solace in entertainment, breaking the ceiling with their creative ingenuity, shunning out award winning hits and in fact making global headlines in music and other entertainment offshoots like movies, comedy skits and contemporary dance.
Nigeria’s 29 year old singer, Damini Ogulu popularly called Burna Boy in March shocked the world winning the world’s most coveted Grammy Award in the Best World Music category during the 63rd annual edition in Los Angeles Atlanta while another 30 year old Nigerian artiste, Ayo Balogun aka Wizkid was also a co-winner in the Best Music Video category for Beyonce’s Brown Skin Girl. These young Nigerian global music icons were raised and honed their skills in the suburbs of Nigeria through home grown competitions and platforms.
Music reality shows have also unveiled and nurtured music and entertainment talents like Timi Dakolo, Iyanya, Praise, Omawumi and other A-list musicians in Nigeria. This is why FirstBank’s intervention and sponsorship of a music and youths talents harnessing platform like The Voice Nigeria is strategic and instructive, and quite capable of helping to harness and nurture music and entertainment talents into celebrated musicians, make global stars of Nigerian youths, and truly help them achieve their dreams. Obviously, Firstbank has been a prominent force visibly empowering talents and the nation, and without the much-needed lifeline, many young talents would be taking to crime or other vices.
For over 127 years, the premier bank has been at the forefront of nation building; supporting through resourceful partnerships to build the Nigerian creative industry value chain which contributed 2.3 per cent (N239 billion) to Nigeria’s GDP in 2016 (NBS).
The bank’s support for the Voice Nigeria is also a demonstration of its commitment to contributing to the projected revenue of US$86m by 2021 from the Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.
The bank assured that it has given voice to Nigerians for the past 127 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.
In fact, FirstBank has the network; reach and digital capability to enable the Voice. With its agent banking network across the nooks and crannies in country, it is helping in the search for the talent that will become a true inspiration to all.
True to the name, the Voice Nigeria has lived up to its promise, as it offers exciting and relaxing entertainment to families, music lovers, and other entertainment loving Nigerians who look forward to fresh seasons and episode of the well-crafted music program.
Now in its season 3, the Reality TV show has been a masterpiece in the last six episodes of the current season as viewers are serenaded by several awesome performances and display of raw talents on the show’s blind auditions which ended on Saturday, May 1. The episode ended with raging emotions, exhilarating sensations and blistering anticipation as the four judges – Falz The Bad Guy, Waje, Yemi Alade and Dare Art Alade had one final opportunity to forge their winning team.
So far, the coaches, hosts, producers and amazing talents have been a great delight to watch. They have been awesome with their good-natured banters, hilarious drama, top-notch fashion, electrifying opening performances, talent courting speeches, and chair turning and bell thumping spectacle. The optics is exciting! The expectation on the show has been so intense; you could cut with a butter knife. The coaches’ approach at winning talents over to their team has been fun and a fine blend.
There were no holds barred, as the judges were very warm, animated, upbeat, inspiring and full of energy. They were definitely not a team of avuncular examiners waiting to pass judgments. They brought much gusto and effect to the big stage! While Falz threw up his magical comic card severally, Dare maintained the cool dude posture while Yemi and Waje both brought on the alluring feminine appeal with Waje sometimes speaking in Igbo to convince a talent. In all, they fared well, each getting a fair share of talents to mentor and their combination depicted a perfect combo.
The talents on their part have not disappointed viewers. They came in different shades across both genders, with varying voice textures, mix and pitches – smooth, silky, velvet, shrill, husky, coarse or simply rough. And to the best of their abilities, they did justice to many songs, including some classic tunes and old hits. The creative fusion of multiple genres of music by some smart talents who beautifully delivered unique blend of music made good impressions which won the judges hearts. The awful looks on the faces of those who the judges would simply not behold, having failed to captivate their attention with the voice. The uncontrollable joy of those who got the bell ring and standing ovation and the incredible looks on their loved ones who came to show support. Not forgetting the jazzy presence and reassurances from the co-hosts including Toke Makinwa and Nancy Ikime which also complimented the soothing potpourri.
Interestingly, FirstBank made some smart moves on the show, with the bold inscription of “This is the moment you have been waiting for, Time to put You First”, clearly displayed at the entry of the contestant for the stage performance. This reinforces the bank’s thrust as an inspiration to motivate the talents and youths at large to excellence. It has also promised viewers mouth-watering prizes just by watching the show regularly and following updates on FirstBank verified social media handles.
Now that the Blind auditions stage has come to an end, it is game on! The next phase of the show is the highly anticipated Knockout Stage which starts on May 8. In this stage, the coaches will select the most outstanding talents to proceed to the battles. In this stage, there is so much to come and fans will certainly not be ready for all that is in store.
More than ever, the show’s fans are hopeful that the knockout stage will even be more entertaining but that will certainly not be a challenge with the dexterity of the handlers so far.
With all that has been seen so far, it is difficult to believe that this is only the beginning; it is certain that there is so much more to come.
Sterling Bank, on Wednesday, announced the removal of account maintenance fees on all personal accounts, describing the decision as a “gift” to Nigerians in celebration of the country’s 65th Independence Day.
The decision, which follows the abolition of transfer fees on local online transactions in April 2025, was outlined in a statement shared by the bank. The bank said the policy would allow customers to keep more of their earnings, framing it as a step toward financial freedom.
“Every fee we remove is one less barrier between our customers and true financial freedom. This was the rationale behind eliminating transfer fees in April, and it is the same principle we uphold as we eliminate account maintenance fees,” Sterling Bank’s Managing Director, Abubakar Suleiman, said.
The statement highlighted that in 2024 alone, tier-1 banks in Nigeria earned over ₦650 billion from account maintenance and e-banking charges. “This decision cuts at the heart of a revenue model that has long cost Nigerian customers dearly,” the bank noted.
Obinna Ukachukwu, Sterling’s Growth Executive for Consumer and Business Banking, said the initiative was intended to strengthen long-term relationships with customers. “This initiative is about building lasting relationships that fuel sustainable growth. We put transparency and customer value first, and in doing so, we are building a foundation that serves both our customers and Sterling’s future,” he said.
Sterling Bank also framed the removal of fees as part of a broader strategy to make banking more inclusive and customer-focused. The April 2025 transfer fee abolition had already eliminated charges on all local online transactions, easing costs for individuals and small businesses. At the time, Ukachukwu described the move as a values-driven decision aimed at ensuring fair access to money.
“Access to your own money shouldn’t come with a penalty. This is more than a financial decision—it’s about redefining banking to put customers first,” Ukachukwu said.
The latest move aligns with Sterling’s positioning as a bank committed to transparency, customer value, and digital innovation, and it signals a continued effort to reshape banking practices in Nigeria.
Guaranty Trust Holding Company Plc has reported a profit before tax of N600.9 billion for the half year ended June 30, 2025.
The figure is contained in the company’s audited consolidated and separate financial statements, which were released to the Nigerian Exchange Group and the London Stock Exchange.
The group stated that the performance was driven by growth in core earnings lines, including interest income and fee income, which rose year-on-year by 31.5% and 33.0%, respectively.
It explained that the growth helped to cushion the absence of N493.01 billion in fair value gains recorded in 2024, resulting in a 40 per cent decline.
GTCO stated that its total assets stood at N16.7 trillion, while shareholders’ funds totaled N3.0 trillion during the review period.
It added that its balance sheet remained strong, diversified, and de-risked across operating jurisdictions, as well as its payments, pension, and funds management businesses.
The group disclosed that its Capital Adequacy Ratio closed at 36.2 per cent, while asset quality improved with IFRS 9 Stage 3 loans declining to 3.2 per cent.
At the group level, Stage 3 loans stood at 4.5 per cent, compared with 5.2 per cent in December 2024.
Similarly, the cost of risk improved to 1.7 per cent from 4.9 per cent recorded in December 2024.
The company stated that its net loan book increased by 20.5 per cent, from N2.79 trillion in December 2024 to N3.36 trillion in June 2025.
Deposit liabilities also increased by 16.6 per cent from N10.40 trillion to N12.13 trillion during the same period.
The board of GTCO approved an interim dividend of N1.00 per share for the half year ended June 30, 2025.
Commenting on the results, Segun Agbaje, Group Chief Executive Officer, said the half-year performance reflected business strength and progress towards building a diversified financial services ecosystem.
He said beyond last year’s extraordinary one-off gains, the group was now driving sustainable growth with recurring earnings that demonstrated the resilience and scalability of its model.
Mr Agbaje noted that continued investment in technology, particularly in core banking upgrades, was delivering stronger uptime, efficiency, and greater capacity to scale with a growing customer base.
He added that across banking, funds management, pension, and payments, GTCO was leveraging a de-risked balance sheet to reinforce its market position while maintaining strategic flexibility. According to him, this foundation positions the group to seize emerging opportunities and deliver lasting value for all stakeholders.
Mr Agbaje stressed that GTCO had continued to post some of the best metrics in Nigeria’s financial services industry in terms of key financial ratios. He said the group recorded Pre-Tax Return on Equity of 60.4 per cent, Pre-Tax Return on Assets of 10.6 per cent, Capital Adequacy Ratio of 36.2 per cent, and Cost-to-Income ratio of 30.1 per cent.
NAN
In line with its commitments of promoting sports and developmental initiatives at all levels, First Bank of Nigeria Limited is partnering the organizers of the first of its kind E1 Lagos GP an all-electric powerboat racing championship, set to hold between the 3rd and 5th of October 2025.
Disclosing this at the E1 Lagos GP Stakeholder Immersion session in Lagos recently, Olayinka Ijabiyi, the Acting Group Head, Marketing and Corporate Communication of FirstBank, reaffirmed the Bank’s commitment to supporting initiatives that engender human development across the country while cementing legacies.
“Our involvement in the E1 Lagos GP is about driving legacy and enabling the passions and aspirations that unite Nigerians. We are a bank that has been in business for over 131 years and we recognize that sports drives us as a country, which is why through our First@Sports initiative, we continue to invest in platforms that inspire and elevate our people. We have been supporting legacy sport tournaments like the Georgian Polo Cup which we have hosted for 105 years, and the Lagos Amateur Open Golf Championship for 64 years now,” Ijabiyi said.
With the event slated for the start of the fourth quarter, FirstBank is aligning its partnership with the annual DecemberIssaVybe initiative, a campaign that celebrates the vibrant spirit of Nigerians during the festive season by curating unforgettable experiences that blend culture, entertainment and lifestyle. “FirstBank is deeply woven into the fabric of society and the lives of our customers. As presenting partner, we are creating meaningful touchpoints with customers and prospects, offering them a world-class experience of relaxation and celebration that captures the true essence of Lagos during the festive season,” he added.
Lagos State Commissioner for Information and Strategy, Gbenga Omotoso, who was also at the event, described the initiative as an event that will grow not just the sports but also showcase Lagos’s vibrant culture, dynamic people, and global relevance, while commending FirstBank for their support.
The teams owned by notable stars like Tom Brady, LeBron James, Didier Drogba, Will Smith, Marc Anthony, Steve Aoki, Rafael Nadal will compete in the Lagos leg before the 2025 season of the competition terminates in Miami in the United States.
