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AI Humans Go Mainstream in South Korea, Reads, Sings, Sells
Her face is a deep fake. Her body belongs to a team of similar-sized actors. But she sings, reads the news, and sells luxury clothes on TV as AI humans go mainstream in South Korea.
Meet Zaein, one of South Korea’s most active virtual humans, who was created by Pulse9, an artificial intelligence company that is working to bring corporate dreams of the perfect employee to life.
Pulse9 has created digital humans for some of South Korea’s largest conglomerates, including Shinsegae, with research indicating the global market for such life-like creations could reach $527 billion by 2030.
In South Korea, AI humans have enrolled as students at universities, interned at major companies, and appear regularly on live television driving sellouts of products from food to luxury handbags.
But Pulse9 says this is only the beginning. They are “working on developing the technology to broaden AI human use”, Park Ji-eun, the company’s CEO, told AFP.
“Virtual humans are basically capable of carrying out much of what real people do,” she said, adding that the current level of AI technology means humans are still needed – for now.
The demand for AI humans in South Korea was initially driven by the K-pop industry, with the idea of a virtual idol – not prone to scandals and able to work 24/7 – proving popular with the country’s notoriously hard-driving music agencies.
But now, Pulse9 is “expanding their roles in society to show that these virtual humans aren’t just fantasy idols but can coexist with humans as colleagues and friends”, Park said.
– K-pop face –
Zaein’s face was created by a deep learning analysis – an AI method that teaches computers to process complex data – of the faces of K-pop stars over the last two decades.
Doe-eyed with delicate features, fair skin and a willowy figure, she is brought to life by overlaying the deepfake on a human actor.
More than 10 human actors, each with different talents — from singing, dancing, acting, to reporting — help animate Zaein, which is what makes this particular AI creation so “special”, Park said.
On a Monday morning, AFP met with one of the actors as she was preparing to deliver a report as Zaein on a live morning news programme on South Korean broadcaster SBS.
“I think it can be a good practice for people who want to become celebrities and that’s what appealed to me,” said the actor, who could not be named due to company policy.
A representative for Pulse9 said the identities of all human actors are concealed and their real faces are not shown.
Despite the strict measures to keep their profiles hidden, the actor said playing as a virtual human opened new doors.
“Typically, a lot of people in their teens and young people become K-pop idols and I’m way past that age, but it’s nice to be able to take on that challenge,” the actor, who is in her 30s, told AFP.
“I’d love to try acting as a man if I can manage my voice well, and maybe a foreigner — something that I can’t become in real life.”
– ‘Real and fake’ –
Creating artificial humans will continue to require real people “until a really strong AI is created in the future which will be able to process everything by itself”, Park said.
The potential — and potential perils — of AI have exploded into the public consciousness in recent months since ChatGPT burst onto the scene at the end of last year.
Experts around the world, including AI pioneers, have spoken out about its dangers, and several countries are seeking regulation of the powerful but high-risk invention.
But Park is not concerned. Her company is working on new virtual idols, virtual influencers, and virtual sales agents to take over customer-facing tasks for South Korean conglomerates, which are increasingly struggling with recruitment in the low-birthrate country.
South Korea — and the world — needs better, clearer regulations on what AI can do, she said, adding that when done properly, the technology can add to “the richness of life”.
The trouble, however, is that a deepfake can “make it impossible to tell what is real and fake”, Kim Myuhng-joo, a professor of information security at Seoul Women’s University, told AFP.
“It’s an egregious tool when used to harm others or put people in trouble. That’s why it’s becoming a problem,” he added.
AFP
Former Vice President, Atiku Abubakar has expressed deep shock and sadness over the killing of Brigadier General Musa Uba by terrorists.
This was released through his official X page on Monday.
Criticizing the military hierarchy for failing to provide a clear explanation of the incident, he noted that initial official statements had reportedly denied the circumstances surrounding the general’s death.
He further described the tragedy as “unequivocally a failure of political leadership.”
Atiku accused President Bola Tinubu of prioritizing political battles over his responsibilities as Commander-in-Chief of the Armed Forces.
He called Gen. Musa’s death, along with those of the troops under his command, “one death too many” and warned of the dangers of a resurgent terrorist threat.
He as well urged citizens and military personnel to remain resilient, saying, “Even this season shall pass away.”
In addition, he also directed a pointed message to the President, stating that the security of Nigerians is the government’s foremost responsibility.
“You must live up to it or be humble enough to admit incompetence and either ask for help or resign,” he added.
He suggested that, if he were President, he would order the military to occupy Borno State or any other areas under siege by bandits or armed groups until they are cleared, emphasizing the need to protect those risking their lives for national security.
He extended his condolences to the Nigerian Armed Forces, the family of the deceased, and all Nigerians, expressing hope that the nation would soon overcome this dark period.
The Super Eagles’ 2026 World Cup dream suffered a major blow on Sunday as DR Congo advanced to the intercontinental playoff following a dramatic penalty shootout at the Prince Moulay Abdellah Stadium in Rabat.
Nigeria’s hopes of qualifying ended in heartbreaking fashion, marking the second consecutive year the Super Eagles will miss out on the world stage.
The match ended 1–1 after 120 minutes of regulation and extra time, sending the high-stakes encounter to penalties.
Nigeria initially went ahead through Frank Onyeka in the third minute, but DR Congo equalised in the 32nd minute through M. Elia.
The tension continued into the penalty shootout.
Nigeria’s Calvin Bassey and Moses Simon missed early chances, while Nwabali denied DR Congo’s first penalty.
Akor Adams kept the Super Eagles alive, but DR Congo struck back through Sadique and later scored the decisive fourth penalty, leaving Nigeria trailing 4–3 in the shootout.
The victory sets up DR Congo for a chance to secure one of the final World Cup tickets to the expanded 48-team tournament in the United States, Canada, and Mexico.
Nigeria’s defeat marked the second consecutive year the Super Eagles will miss out on the world stage.
Both teams had earned their places in the final after dramatic semi-finals.
Nigeria had booked their place in the final with a dramatic 4–1 extra-time win over Gabon in Thursday’s semi-final at the Moulay El Hassan Stadium.
DR Congo also advanced with a 1–0 victory over Cameroon at the Al Barid Stadium the same evening.
The Leopards now await their intercontinental playoff opponent, keeping alive their hopes of reaching the 2026 World Cup, while the Super Eagles’ campaign comes to an agonising end in Rabat.
The Peoples Democratic Party (PDP) has expelled Minister of the Federal Capital Territory (FCT) Nyesom Wike, its suspended National Secretary, Samuel Anyanwu, and former Governor of Ekiti State, Ayo Fayose.
Their expulsion was announced on Saturday at the party’s National Convention in Ibadan, Oyo State.
