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AI Humans Go Mainstream in South Korea, Reads, Sings, Sells

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Her face is a deep fake. Her body belongs to a team of similar-sized actors. But she sings, reads the news, and sells luxury clothes on TV as AI humans go mainstream in South Korea.

Meet Zaein, one of South Korea’s most active virtual humans, who was created by Pulse9, an artificial intelligence company that is working to bring corporate dreams of the perfect employee to life.

Pulse9 has created digital humans for some of South Korea’s largest conglomerates, including Shinsegae, with research indicating the global market for such life-like creations could reach $527 billion by 2030.

In South Korea, AI humans have enrolled as students at universities, interned at major companies, and appear regularly on live television driving sellouts of products from food to luxury handbags.

But Pulse9 says this is only the beginning. They are “working on developing the technology to broaden AI human use”, Park Ji-eun, the company’s CEO, told AFP.

“Virtual humans are basically capable of carrying out much of what real people do,” she said, adding that the current level of AI technology means humans are still needed – for now.

The demand for AI humans in South Korea was initially driven by the K-pop industry, with the idea of a virtual idol – not prone to scandals and able to work 24/7 – proving popular with the country’s notoriously hard-driving music agencies.

But now, Pulse9 is “expanding their roles in society to show that these virtual humans aren’t just fantasy idols but can coexist with humans as colleagues and friends”, Park said.

– K-pop face –

Zaein’s face was created by a deep learning analysis – an AI method that teaches computers to process complex data – of the faces of K-pop stars over the last two decades.

Doe-eyed with delicate features, fair skin and a willowy figure, she is brought to life by overlaying the deepfake on a human actor.

More than 10 human actors, each with different talents — from singing, dancing, acting, to reporting — help animate Zaein, which is what makes this particular AI creation so “special”, Park said.

On a Monday morning, AFP met with one of the actors as she was preparing to deliver a report as Zaein on a live morning news programme on South Korean broadcaster SBS.

“I think it can be a good practice for people who want to become celebrities and that’s what appealed to me,” said the actor, who could not be named due to company policy.

A representative for Pulse9 said the identities of all human actors are concealed and their real faces are not shown.

Despite the strict measures to keep their profiles hidden, the actor said playing as a virtual human opened new doors.

“Typically, a lot of people in their teens and young people become K-pop idols and I’m way past that age, but it’s nice to be able to take on that challenge,” the actor, who is in her 30s, told AFP.

“I’d love to try acting as a man if I can manage my voice well, and maybe a foreigner — something that I can’t become in real life.”

– ‘Real and fake’ –

Creating artificial humans will continue to require real people “until a really strong AI is created in the future which will be able to process everything by itself”, Park said.

The potential — and potential perils — of AI have exploded into the public consciousness in recent months since ChatGPT burst onto the scene at the end of last year.

Experts around the world, including AI pioneers, have spoken out about its dangers, and several countries are seeking regulation of the powerful but high-risk invention.

But Park is not concerned. Her company is working on new virtual idols, virtual influencers, and virtual sales agents to take over customer-facing tasks for South Korean conglomerates, which are increasingly struggling with recruitment in the low-birthrate country.

South Korea — and the world — needs better, clearer regulations on what AI can do, she said, adding that when done properly, the technology can add to “the richness of life”.

The trouble, however, is that a deepfake can “make it impossible to tell what is real and fake”, Kim Myuhng-joo, a professor of information security at Seoul Women’s University, told AFP.

“It’s an egregious tool when used to harm others or put people in trouble. That’s why it’s becoming a problem,” he added.

AFP

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Americans Want Me to Run for Third Term, Trump Claims

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President Donald Trump claimed on Monday that Americans want him to run for another term, a step banned by the US constitution but which he continues describing as possible.

“People are asking me to run,” Trump told reporters in the Oval Office when asked about the possibility of a third term.

“I don’t know. I never looked into it. They do say there’s a way you can do it, but I don’t know about that, but I have not looked into it,” Trump said.

Trump was asked about the prospect of a race pitting him against former president Barack Obama, who served two terms.

“That would be a good one, I’d like that,” Trump said.

“I’m not joking” about the idea of seeking a third term, Trump said Sunday in an interview with NBC News.

The 78-year-old Republican served from 2017 to 2021 and began his second term in the White House on January 20.

The first US president, George Washington, established a tradition by not seeking a third term after completing his second one in 1797.

But this tradition was not formally added to the US constitution until after World War II, with the ratification of the 22nd amendment in 1951.

It says no one can be elected president more than two times.

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Dele Momodu Appeals to Tinubu: ‘Don’t Kill Democracy in Nigeria’

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Publisher of The Boss Newspaper and a chieftain of the Peoples Democratic Party (PDP), Chief Dele Momodu, has appealed to President Bola Tinubu not to “kill democracy in Nigeria.”

The appeal, which was made while Momodu was fielding questions during a live television show on Channel TV’s Morning Brief on Monday, was an aftermath of President Tinubu’s suspension of Rivers State Governor, Siminalayi Fubara, his deputy, Ngozi Odu, and the state House of Assembly for six months due to a political crisis in the state.

The journalist expressed his concern over Tinubu’s decision, which he described the move as “worse than dictatorship.”

He added that he was disappointed by the president’s actions, especially given Tinubu’s past fight for democracy.

Momodu stated, “I think it is very unfortunate. I know President Tinubu very, very, very well. Though I’ve not been in the same party [with him] and all that, we were together in exile, and he fought gallantly for this democracy,” he said.

“So a lot of us, co-comrades at that time, are actually very embarrassed that we have a pro-democracy leader in government, and yet what we are witnessing is worse than dictatorship.

“I’m pleading with President Bola Tinubu, ‘Please don’t kill democracy in Nigeria.’ Everybody who loves him will tell him this. I don’t; I’ve not asked him for anything or anything, but we love him for his contributions to the motivation in the back, which is what is going down the drain.”

He also warned that the ruling All Progressives Congress (APC) was trying to intimidate the opposition, urging Tinubu not to be misled by those around him, adding that he does not need to intimidate anybody.

“I’m saying it now openly to millions of Nigerians that people are deceiving President Tinubu, and he should not allow people to deceive you,” he said.

“He should just do his job. The only thing that can guarantee a second time is to do your job well. You do not need to intimidate anybody.”

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Eid-El-Fitr Celebration: Tinubu, Shettima Join Nigerian Muslims in Prayers

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President Bola Tinubu and Vice President Kashim Shettima, on Sunday, joined others for prayers at the National Eid ground in Abuja, as Nigerian Muslims mark the Eid-El-Fitr celebrations together with millions of others around the world.

Deputy President of the Senate, Barau Jibrin, the National Security Adviser, Nuhu Ribadu and some ministers also observed the prayer at the same venue.

Eid-El-Fitr, meaning the festival of breaking the fast, is a time of gratitude, charity and communal harmony.

It began with special prayers known as Eid prayers held in Mosques and open spaces. Following the prayers, families share festive meals, exchange gifts and extend warm greetings.

Eid is a time to remember those less fortunate and to strengthen the bond of brotherhood and sisterhood. A key component of Eid is Zakat al Fitr, a mandatory charitable donation intended to ensure everyone irrespective of their financial situation can participate in the joy of the celebration.

This act of giving embodies the spirit of compassion and solidarity that Ramdan emphasizes. From the elaborate feast of South Asia to the festive clothing of Nigeria and the African continent and the warm gatherings of the Middle East, Eid celebrations vary across cultures, showcasing the rich diversity of the Muslim world.

However, the underlining message of unity, gratitude and compassion remains universal.

Saudi Arabia and some other Gulf Arab states are celebrating the Eid al-Fitr holiday from today, but other Middle Eastern countries will not do so until Monday.

“The Supreme Court has decided that tomorrow, Sunday, March 30, 2025, is the first day of Eid al-Fitr,” the Saudi Royal Court said in a statement carried by official media.

The timing of the holiday, which marks the end of the fasting month of Ramadan, is determined by the sighting of the crescent moon, in accordance with the Muslim lunar calendar.

The United Arab Emirates and Qatar also announced Sunday would be the first day of the holiday.

But neighbouring Oman and Jordan, as well as Shiite-majority Iran, said that Eid al-Fitr would not begin until Monday because the crescent moon had yet to be sighted. Egypt and other North African countries followed suit.

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