Personality in Focus
Dangote Wins “Most Admired Brand” in Africa for Sixth Consecutive Time, Second in Sustainability
For the sixth consecutive year, the Dangote brand has been adjudged as the Most Admired African Brand among top 100 brands in the continent.
Dangote, as the most Admired African when respondents are prompted to recall an African brand specifically was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.
The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.
In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.
These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.
Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.
In the category specific ranking of the Top 25 financial services brands, Africa’s
oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.
In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.
Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.
Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area (AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.
“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”
Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent.”
The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”
He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.
Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”
He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he added.
Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.
Co-convener of BringBackOurGirls Movement, Aisha Yesufu, has declared her readiness to become a card-carrying member of the African Democratic Congress (ADC).
The activist said this on Wednesday, hours after Peter Obi defected from the Labour Party to the ADC in Enugu.
She called on well-meaning Nigerians to come together in unity to salvage the country come 2027 general elections.
“I have never been a card-carrying member of any political party, but I will be a card-carrying member of the ADC.
“Enough is enough. There’s no more time for us to keep shedding tears. We have cried too much.
“From this moment going forward, we will fight for Nigeria. We will have a great nation.
“ADC will take Nigeria to a point where the son-of-a-nobody can become somebody without knowing anybody,” she said.
The Secretary to the Government of the Federation, Senator George Akume, has officially wed Queen Zaynab Ngohemba, the former wife of the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi.
The announcement was made public on Friday by a facebook user and member of the Dajoh family, Abraham Double-d Dajoh, via a celebratory social media post.
He confirmed the union between the high-ranking government official and the former Olori of the Ife Kingdom.
The Dajoh family described the union as “beautiful” and “uncommon,” as they formally welcomed her into their fold in Benue State.
In a statement that quickly went viral, the Dajoh family expressed their collective joy, signalling a significant chapter for the SGF’s household.
“We, the entire Dajoh Family, happily join our daddy, uncle and brother, His Excellency, The Secretary To The Government Of The Federation, Sen. George Akume Jugu Dajoh in welcoming his new and uncommon wife, Queen Zaynab Ngohemba-George Akume Dajoh, into the Dajoh family,” the post read.
The family further extended their appreciation to the political associates and supporters of the SGF, urging them to remain steadfast in their loyalty to him as he embarks on this personal journey.
“We appreciate and thank the fans and supporters of Sen. Akume for always standing by him. We enjoin every one of you to continue to support his Excellency even in this beautiful union with Queen Zaynab,” the post further read.
Queen Zaynab, who was previously known as Olori Wuraola during her 17-month marriage to the Ooni of Ife (which ended in 2017), was ushered into her new home with deep cultural reverence.
The Dajoh family emphasised the importance of their ancestral roots in Mbakor and the wider Benue State.
“Welcome to Benue State, the Food Basket of the Nation, welcome to Mbakor, the seat of leadership of the Tiv nation and welcome to the Dajoh family, the home of your darling husband. Welcome home, Queen Zaynab,” the statement concluded.
The announcement coincided with the festive period, as the family used the opportunity to wish Nigerians a happy holiday season.
“We wish you all a happy Christmas Celebration and a Prosperous New Year,” the post read.
Akume, a former Governor of Benue State and a politician, currently serves as a key figure in the President Bola Tinubu administration.
The news of his marriage to Queen Zaynab—a prominent humanitarian and former royal—has become a major talking point across the country’s social and political circles.
When contacted on the telephone on Friday, Akume’s spokesman, Yomi Odunuga, confirmed the marriage.
He, however, said contrary to reports that the wedding was held on December 24, the marriage is over a year old.
“I can confirm the marriage. However, contrary to the rumour that the marriage was concretised in Gboko on Christmas eve when the couple appeared together at an event to celebrate Christmas, it was actually a marriage that is over a year old,” Odunuga said.
Source: The Punch
The University of Nigeria, Nsukka (UNN), has appointed a renowned novelist, Chimamanda Adichie, isiting professor as part of the drive to reposition the institution on the global academic stage.
Also appointed visiting professors are African Development Bank (AfDB) executive, Prof Kevin Urama, and Prof James Robinson of the University of Chicago.
The appointments were announced through official letters dated December 18, 2025 and signed by the Vice-Chancellor, Prof Simon Ortuanya.
Among the roles expected of the trio, according to the letters, included teaching engagements, research collaboration, mentorship, and strategic academic interactions.
Adichie, it was gathered, was appointed based on her outstanding contributions to literature, creative writing, and global intellectual discourse.
According to the university, Adichie’s visiting professorial would enrich the arts and humanities of the institution through lectures, scholarly engagements, and mentorship of students and young academics.
Prof Urama, a renowned development economist and senior official at the African Development Bank, was appointed because of his “versatile expertise in development economics, climate policy, and evidence-based policymaking”.
“His engagement is expected to strengthen teaching, research, and policy-oriented programmes, particularly in economics, development studies, and related disciplines,” UNN said.
On Prof James Robinson, a political economist at the University of Chicago, UNN said his appointment was intended to deepen academic collaboration, advance research, and expose students and lecturers “to cutting-edge global scholarship in political economy and development studies”.
The acting Public Relations Officer of the institution, Inya Agha Egwu, said that the appointments align with the commitment of “the vice-chancellor to attracting eminent global scholars and industry leaders to UNN, in line with the vision of its founding fathers”.
He said: “The University of Nigeria was founded to be a globally competitive institution; the latest appointments represent a significant step towards reclaiming that legacy and enhancing its global relevance.”
Inya said the visiting professorships are designed to promote knowledge exchange, strengthen international linkages, and bridge the gap between theory, policy, and practice, adding that the latest appointments “bring the number to four visiting professors appointed by the vice-chancellor in December 2025”.
