Personality in Focus
Dangote Wins “Most Admired Brand” in Africa for Sixth Consecutive Time, Second in Sustainability
For the sixth consecutive year, the Dangote brand has been adjudged as the Most Admired African Brand among top 100 brands in the continent.
Dangote, as the most Admired African when respondents are prompted to recall an African brand specifically was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.
The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.
In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.
These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.
Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.
In the category specific ranking of the Top 25 financial services brands, Africa’s
oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.
In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.
Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.
Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area (AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.
“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”
Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent.”
The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”
He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.
Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”
He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he added.
Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.
As part of its ongoing transformation from a training institute to a regulatory authority, the Director-General/CEO of the National Institute for Hospitality and Tourism (NIHOTOUR), Aare (Dr) Abisoye Fagade, has embarked on a high-level courtesy visits to key government agencies.
These engagements aim to foster collaboration, enhance industry standards, and strengthen NIHOTOUR’s regulatory framework for the hospitality, travel, and tourism sector.
So far, Dr. Fagade has met with top officials, including Mr. Ayodele Subair, Executive Chairman of the Lagos Internal Revenue Service (LIRS); Prof. Mojisola Adeyeye, Director-General of the National Agency for Food and Drug Administration and Control (NAFDAC); and Hussaini Ishaq Magaji, SAN, Registrar-General of the Corporate Affairs Commission (CAC).
Discussions focused on strategic partnerships to ensure compliance, professional certification, and improved service delivery within the travel, tourism, and hospitality industry.
“Our vision is clear – to build a robust, well-regulated travel, hospitality, and tourism sector that meets global standards. This transition requires strong collaboration with key agencies to align our training, certification, and regulatory frameworks with international best practices,” said Dr. Abisoye Fagade.
With more agencies scheduled for engagement, NIHOTOUR remains committed to promoting excellence, innovation, and sustainable growth in Nigeria’s travel, hospitality, and tourism industry.
Access Holdings Plc has announced the appointment of Mr. Uche Orji as an Independent Non-Executive Director of its flagship subsidiary, Access Bank Plc.
The Company Secretary, Sunday Ekwochi, said the appointment, which takes effect from January 7, 2025, has been approved by the Central Bank of Nigeria (CBN).
“This appointment reflects our commitment to enhancing our governance practices and ensuring a diverse and experienced board”, Access Holdings said.
Orji is a renowned investment banking professional, information technology entrepreneur, and finance expert with three decades of professional and board experience. He is the Co-founder and Partner of Titangate Capital Management, an equity firm that invests in deep-tech, enterprise software, semi-conductors, hardware, and artificial intelligence companies.
Orji is the Founder and Director of Vitesse Africa Limited, an investment advisory firm focused on African energy, technology and infrastructure sectors.
He serves as an Executive Board member and investor in Ultrasafe AI, an artificial intelligence/IT development firm that maintains strategic collaborations with leading technology companies.
He also sits on the Board of Private Infrastructure Development Group, London, and chairs the Risk Committee.
Previously, Orji served as the founding Managing Director and Chief Executive Officer of Nigeria Sovereign Investment Authority (NSIA).
He held positions as Managing Director and Senior Analyst at UBS Securities Limited New York and Managing Director and Head of European Technology/Semiconductor Equity Research at JP Morgan Securities, London.
He also served as Executive Director/Portfolio Manager at Goldman Sachs Asset Management, London. Earlier in his career, he was Acting Financial Controller at Diamond Bank Limited and an Audit Trainee at Arthur Andersen & Co.
He holds a Bachelor of Engineering degree in Chemical Engineering from the University of Port Harcourt and a Master of Business Administration from Harvard Business School.
Commenting on the appointment, the Chairman of the Bank, Mr. Paul Usoro (SAN), said: “Mr. Orji has been appointed based on his exceptionally rich professional, academic, and corporate board experience which will be invaluable to the Bank as we continue to pursue our strategic objectives.
“We are confident that his addition to the Board would further enrich the quality of our decision-making process, enabling us to deliver even greater value to our customers and stakeholders.
“His appointment has been made in accordance with the Bank’s internal policies and has been notified to all relevant regulatory authorities underscoring our commitment to upholding the highest standards of corporate governance.
“On behalf of the Board, Management and staff, I warmly welcome Mr. Orji to the Board and look forward to his contributions towards our goal of becoming one of the top five African banks in the shortest possible time.”
A former Minister of the Federal Capital Territory (FCT), Lt Gen. Jeremiah Useni (retd), is dead.
He passed away on Thursday at the age of 82 after a protracted illness.
His death was announced in a statement issued in Jos by Gyang Bere, the Director of Press and Public Affairs to Plateau State governor, Caleb Mutfwang.
He described the of the former Minister and Quarter Master General of the Nigerian Army as a tremendous loss not only to his immediate family but also to the Nigerian Armed Forces, Plateau State, and the entire nation.
Highlighting the roles played by the late army general, Governor Mutfwang noted that he left an indelible mark on Nigeria’s security and political landscape with his tireless efforts to promote peace and security, especially in Northern Nigeria and Plateau State.
The governor prayed that god grants the family, plateau state, and the nation the strength and fortitude to bear the irreplaceable loss, and also asked for God’s divine presence to comfort and provide solace in the days ahead.
