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Dangote Wins “Most Admired Brand” in Africa for Sixth Consecutive Time, Second in Sustainability

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For the sixth consecutive year, the Dangote brand has been adjudged as the Most Admired African Brand among top 100 brands in the continent.

Dangote, as the most Admired African when respondents are prompted to recall an African brand specifically was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.

The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.

In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.

These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.

Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.

In the category specific ranking of the Top 25 financial services brands, Africa’s

oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.

In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.

Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.

Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area (AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.

“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”

Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent.”

The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”

He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.

Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”

He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he added.

Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.

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Personality in Focus

Writers Celebrate Chinua Achebe’s 94th Posthumous Birthday

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Writers across Nigeria, under the auspices of the Society of Young Nigerian Writers (SYNW), have united in commemorating the 94th posthumous birthday of one of Africa’s greatest literary icons, Prof. Chinua Achebe. Achebe, renowned globally for his groundbreaking novel *Things Fall Apart*, remains an enduring symbol of literary excellence and cultural preservation.

In a statement issued by Wole Adedoyin, the President of SYNW emphasized Achebe’s unmatched contributions to African literature and his role as a beacon of inspiration for writers across generations. Adedoyin highlighted the Society’s unwavering commitment to honoring Achebe’s legacy through creative and impactful initiatives.

One of the key tributes mentioned is the *Chinua Achebe Annual Literary Festival and Memorial Lecture*, initiated by the Anambra Chapter Coordinator of SYNW, Izunna Okafor. Now in its 9th edition, the festival has become a significant platform for celebrating Achebe’s works and discussing his influence on modern African literature.

Cynthia Maduekwe, the President of the Nigeria Society of Campus Writers, also spearheaded the *Writers Tour*, another initiative aimed at engaging young writers with Achebe’s literary philosophy. This tour exposes aspiring authors to Achebe’s timeless themes of cultural identity, colonialism, and societal transformation, ensuring his legacy continues to inspire future generations.

The Society of Young Nigerian Writers (SYNW) reaffirmed its dedication to Achebe’s memory through these longstanding programs. Writers across the country were encouraged to reflect on Achebe’s life and works, sharing tributes and essays on social media platforms to further propagate his vision of storytelling.

Adedoyin lauded the efforts of writers like Okafor and Maduekwe, whose initiatives keep Achebe’s legacy alive.

He also urged literary organizations and institutions to continue collaborating to sustain Achebe’s impact on African literature and culture.

“Prof. Achebe’s work transcends literature. He gave Africans a voice on the global stage, presenting our stories with authenticity and pride. Celebrating his 94th posthumous birthday is a reminder of the power of storytelling in shaping society,” Adedoyin stated.

The SYNW also used the opportunity to announce plans for a series of upcoming events dedicated to Achebe in the coming year, including essay competitions, poetry readings, and book discussions. These programs aim to further Achebe’s vision of nurturing literary talent and promoting African narratives.

As the literary community celebrates Achebe’s life and achievements, his timeless words resonate: “Until the lions have their own historians, the history of the hunt will always glorify the hunter.”

Achebe’s legacy continues to inspire writers to tell their own stories, preserving the richness of African culture for generations to come.

The Society of Young Nigerian Writers concluded by inviting literary enthusiasts to join in celebrating Achebe’s enduring impact, emphasizing that his legacy is a shared treasure for all who value the power of words.

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UBA Appoints Henrietta Ugboh Independent Non-Executive Director As Owanari Duke Retires from Group Board

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, has announced the appointment of Henrietta Ugboh as an Independent Non-Executive Director.

The appointment has been approved by the relevant regulatory bodies, including the Central Bank of Nigeria.

UBA’s Group Chairman, Tony Elumelu, CFR commenting on the appointment, said, “Henrietta Ugboh brings a track record of professional success, integrity and leadership, which will further strengthen the UBA Group Board, underlining once again the Group’s commitment to robust corporate governance.”

Ugboh holds a degree in Economics and Statistics from the University of Benin, an MBA from ESUT Business School, and is an alumnus of the Harvard Business School’s Executive Management Program. She has over 30 years experience in banking with Citibank and is an Honorary Senior Member of the Chartered Institute of Bankers of Nigeria and a Fellow of the Institute of Credit Administration (FICA).

Elumelu added that with her considerable experience and expertise, which includes commercial banking, credit, and risk management, the UBA Board is delighted to welcome Mrs Ugboh to the Group Board, “We look forward to her invaluable contribution to the Group, as we continue to execute our unique growth strategy across Africa and globally.”

The Board also announced the retirement of Mrs. Owanari Duke, an Independent Non-Executive Director, who joined the UBA Group Board in October 2012.

During her tenure, Mrs. Duke provided distinguished leadership, serving on Committees of the Bank including the Board Governance Committee, Board Audit, Governance, Nomination & Remuneration Committee, Board Credit Committee, Finance & General Purpose Committee and Statutory Audit Committee.

On behalf of the board, Mr. Elumelu expressed UBA’s deep appreciation to Mrs. Duke for her dedication and significant contributions to the Group, wishing her the best in her future endeavour.

United Bank for Africa Plc is a leading Pan-African financial institution, offering banking services to more than forty-five million customers, across 1,000 business offices and customer touch points in 20 African countries. With presence in New York, London, Paris and Dubai, UBA is connecting people and businesses across Africa through retail, commercial and corporate banking, innovative cross-border payments and remittances, trade finance and related banking services.

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Tinubu Hails FirstBank’s Immediately Past CEO, Adeduntan on Exceptional Service

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By Eric Elezuo

Nigeria’s President, Bola Tinubu, has congratulated the immediate past Chief Executive Officer of the FirstBank of Nigeria Limited, Dr. Adesola Adeduntan as the bank holds a splendid Sendforth party on his behalf for a meritorious service.

The president’s congratulatory message is contained in a statement signed by his Special Adviser, Information & Strategy, Mr. Bayo Onanuga.

The statement reads in full:

PRESIDENT TINUBU CONGRATULATES DR ADEDUNTAN, AS FIRST BANK CELEBRATES EX-GROUP CEO

President Bola Ahmed Tinubu congratulates Dr Adesola Adeduntan, the retired Group Chief Executive Officer of First Bank Nigeria Limited, for his exceptional service at Nigeria’s oldest bank.

In celebration of Adeduntan’s remarkable tenure, the 130-year-old First Bank will host a special send-off ceremony this weekend, expressing gratitude for his contributions over the past nine years.

President Tinubu commends him for steering the bank through transformative growth, which includes expanding customer accounts from 10 million to over 42 million and elevating Profit Before Tax from N10 billion in 2015 to an impressive N300 billion in 2023.

These milestones, the President said, reflected Adeduntan’s visionary leadership and commitment to excellence.

The President expresses his appreciation for Adeduntan’s willingness to serve the nation in various pivotal roles, including his contributions to the Nigerian Economic Summit Group and other prominent institutions. His extensive expertise in the financial sector has significantly bolstered Nigeria’s economic landscape.

President Tinubu also lauds the bank’s solid internal management ethos, which is responsible for the seamless transition from Adeduntan to the current CEO, Olusegun Alebiosu.

President Tinubu wishes Dr Adeduntan continued success in all his future endeavours.

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