Personality in Focus
Dangote Wins “Most Admired Brand” in Africa for Sixth Consecutive Time, Second in Sustainability
For the sixth consecutive year, the Dangote brand has been adjudged as the Most Admired African Brand among top 100 brands in the continent.
Dangote, as the most Admired African when respondents are prompted to recall an African brand specifically was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.
The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.
In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.
These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.
Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.
In the category specific ranking of the Top 25 financial services brands, Africa’s
oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.
In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.
Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.
Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area (AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.
“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”
Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent.”
The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”
He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.
Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”
He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he added.
Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.
The Executive Secretary/CEO of the Lagos State Security Trust Fund (LSSTF), Dr. Ayodele Ogunsan, has congratulated the Inspector-General of Police, IGP Olatunji Rilwan Disu, on the occasion of his birthday, commending his visionary leadership and reform-driven approach to policing in Nigeria.
In his birthday remarks, Dr. Ogunsan described the IGP as a “distinguished officer whose career has consistently reflected professionalism, courage, and a deep commitment to public safety.”
He noted that since assuming office as the 23rd Inspector-General of Police early this Year 2026, Disu has demonstrated a clear resolve to reposition the Nigeria Police Force towards greater efficiency and public trust.
Dr. Ogunsan particularly praised the IGP’s emphasis on intelligence-led policing, a strategy aimed at enhancing proactive crime detection and prevention, as well as his push for the integration of digital tools and forensic capabilities into police operations. These reforms, he said, signal a shift towards modern, accountable, and citizen-focused policing.
He further highlighted Disu’s decisive steps to strengthen the state policing agenda and officers’ welfare. He praised him for the effective policing model through the restructuring and reduction of tactical units, a move designed to address concerns over excesses while redeploying personnel to police divisions for improved community-level security.
The LSSTF boss also acknowledged the IGP’s consistent advocacy for discipline, integrity, and professionalism within the Force, noting that such values are critical to restoring public confidence and enhancing institutional credibility.
Reflecting on his track record, Dr. Ogunsan recalled Disu’s impactful leadership roles across key commands, including the Rivers State and the Federal Capital Territory Commands, where he contributed significantly to crime control and intelligence-driven operations.
His tenure as the Commander of the Rapid Response Squad in Lagos is a testament to his operational excellence and urban crime management.
Ogunsan wished the IGP good health, wisdom, and continued success in his efforts to build a more secure Nigeria. “On this special occasion, we celebrate not only a remarkable leader but a reformer whose vision continues to inspire confidence in the security architecture of our nation,” Ogunsan said.
Terrorists in northeast Nigeria killed a brigadier general in an assault on a military base, a local government chairman told AFP on Thursday, the second killing of a high-ranking officer in five months.
Africa’s most populous country has been fighting a terrorist insurgency for 17 years, since Boko Haram’s 2009 uprising, which has seen the emergence of powerful splinter groups, including Islamic State West Africa Province.
In an overnight attack, unidentified terrorists killed at least 18 soldiers and torched vehicles at a base in Benisheikh, about 75 kilometres from Borno state capital Maiduguri, an intelligence source told AFP.
“Unfortunately, the brigade commander, Brigadier General O.O. Braimah, lost his life,” Kaga Local Government Chairman Zannah Lawan Ajimi told AFP in a phone interview.
Two intelligence sources confirmed Braimah’s death to AFP.
His death follows the killing of Brigadier General Musa Uba by ISWAP in November. He was the highest-ranking military official to die in the long-running conflict since 2021.
“They overran the brigade,” one of the intelligence sources said, giving the death toll as “at least” 18.
The second intelligence source said that “the terrorists killed several troops” and “burnt vehicles and buildings before they withdrew,” without giving a toll.
The army and Nigeria’s Defence Headquarters did not immediately respond to a request for comment.
– Rising terrorist violence –
Researchers have warned of an uptick of violence since 2025.
Borno capital Maiduguri has seen two suicide bombings since December — the type of bloody, urban attacks reminiscent of the insurgency’s peak a decade ago.
On Wednesday, the US State Department said in a notice it was authorising “non-emergency US government employees” to leave Abuja “due to the deteriorating security situation”.
While the insurgency is concentrated in the northeastern countryside, terrorists from Nigeria and the neighbouring Sahel have made inroads western Nigeria, where organised crime gangs known as “bandits” have been raiding villages and extorting farmers and artisanal miners for years.
Gunmen killed at least 90 people across several remote villages in northwest Nigeria this week, according to an AFP tally of tolls given by local and humanitarian sources.
Among the attacks was an assault in Kebbi state that police blamed a local terrorist group known as Mahmuda, which is affiliated with Al-Qaeda.
Kebbi sits on Nigeria’s border with Benin and Niger and since 2025 has been targeted by a rising number of terrorist attacks.
Conflict monitor ACLED says there has been a surge in violence in the area carried out by militants affiliated with Al-Qaeda and the Islamic State group.
In nearby Kwara state, in October, fighters from the Al-Qaeda-affiliated JNIM claimed an attack after years of researchers warning that the terrorist conflict ravaging the Sahel risked spreading south towards coastal West African states.
In December, the United States, with Nigerian assistance, bombed northwest Sokoto state, targeting Islamic State Sahel Province fighters usually found in neighbouring Niger, along with Mali and Burkina Faso.
AFP
A chieftain of the African Democratic Congress (ADC) and the 2023 Labour Party governorship candidate in Lagos State, Gbadebo Rhodes-Vivour, has argued that President Bola Tinubu has no pathway to re-election in 2027.
Rhodes-Vivour, who appeared on Channels Television’s Politics Today on Wednesday, said data from credible polls indicate that Tinubu will not win next year’s presidential election.
“I have looked at data, we have polling that is going on now, credible polling — there is no pathway for the president to emerge victorious, that is why we are seeing all these shenanigans,” he said.
He added: “There is no pathway for him. When you look at the North that gave him 62 per cent of his votes, you see the tsunami that is happening in the North. You have a president that created a government system that is just for the city boys. It is a city boys’ government. It’s not even a proper South-West government; it’s his cronies that are just in charge.”
The Lagos politician blamed the president for the crisis affecting opposition parties, including the ADC.
According to him, having assessed that the odds are against him ahead of the 2027 polls, the president is resorting to instigating crises within opposition ranks as a strategy to retain power.
“So, the best pathway is to create an environment where he is the only candidate on the ballot for the presidency. That is what he is trying to achieve, but he is not going to succeed,” he said.
Last week, the Independent National Electoral Commission (INEC) removed the names of David Mark and Rauf Aregbesola as chairman and secretary of the ADC from its portal, citing a court order to maintain the status quo.
The party has faulted INEC’s decision, alleging that the electoral body misinterpreted the court order. Since then, the ADC leadership has held a world press conference to reject the move.
Earlier on Tuesday, prominent members of the party staged a “Save Nigeria Democracy” protest at INEC headquarters in Abuja. Among those present were Peter Obi; former Vice President Atiku Abubakar; former Governor of Rivers State, Rotimi Amaechi; former Governor of Kano State, Rabiu Musa Kwankwaso; former President of the Senate, David Mark; former Governor of Osun State, Rauf Aregbesola; and former Governor of Sokoto State, Aminu Tambuwal, among others.
Hundreds of supporters, including members of the Kwankwasiyya Movement, also participated in the protest.
