Personality in Focus
Dangote Wins “Most Admired Brand” in Africa for Sixth Consecutive Time, Second in Sustainability
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For the sixth consecutive year, the Dangote brand has been adjudged as the Most Admired African Brand among top 100 brands in the continent.
Dangote, as the most Admired African when respondents are prompted to recall an African brand specifically was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.
The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.
In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.
These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.
Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.
In the category specific ranking of the Top 25 financial services brands, Africa’s
oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.
In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.
Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.
Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area (AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.
“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”
Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent.”
The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”
He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.
Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”
He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he added.
Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.
Gunmen who kidnapped the chairman of Jezco Group, Chief Joseph Ezeokafor, have reportedly increased their ransom demand from N700 million to N1.5 billion for his release.
Ezeokafor, a septuagenarian businessman, was reportedly abducted in Anambra State about a week ago.
The kidnappers initially demanded N700 million from the businessman’s family.
Unofficial reports quoting an anonymous source said the kidnappers had established contact with the family after the abduction.
The source said the family accepted the initial N700 million demand as part of efforts to secure Ezeokafor’s release.
However, the kidnappers later increased the ransom to N1.5 billion.
The source said the family remains willing to negotiate with the abductors, but the kidnappers have allegedly stopped further communication.
The development has reportedly left the family in a difficult situation, as attempts to restore contact with the abductors have not yielded results.
Ezeokafor was kidnapped on Tuesday at about 2am after he reportedly left his home for a prayer ground as part of his annual spiritual rejuvenation.
He was said to have left his security details behind when he stepped out of his residence, which the kidnappers capitalized on, to abduct him.
One week after the incident, the police and the State government authorities have yet to make any official statement on the businessman’s abduction.
The Anambra State Police Command has also not publicly commented on the incident.
Personality in Focus
Lessons from Dickem Farms: Two Decades of Pioneering Innovation in Nigeria’s Aquaculture Industry
By Ayo Oyoze Baje
“Our philosophy has always been simple: innovation should solve real problems, create opportunities and improve livelihoods.”
Introduction
For over two decades, Dickem Farms has remained committed to transforming Nigeria’s aquaculture industry through innovation, technology, enterprise development and human capacity building. What began in 1999 as a vision to improve fish production has evolved into one of the country’s respected aquaculture enterprises, recognized for pioneering practical solutions that have strengthened fish farming and empowered the next generation of agripreneurs.
Dickem Farms was the first to introduce mobile fish ponds into the Nigerian market, making fish farming more flexible, affordable and accessible to investors and smallholder farmers. The company also pioneered the local production of a floating fish feed extruder that uses locally available materials, reducing dependence on imported technology while lowering production costs for fish farmers. In addition, Dickem Farms has invested in modern hatchery systems that produce healthy, high-quality fingerlings to support commercial fish production.
Our philosophy has always been simple: innovation should solve real problems, create opportunities and improve livelihoods.
Recent experiences and initiatives
To get more important information about the farm there were questions on the different aspects, starting with the experiences in the past five years. Let us glean from the horse’s mouth. According to the Managing Director, Godwin Emaketenemi, “Over the last five years, we have continued to strengthen our production systems for both catfish and tilapia. Our focus has been on improving fingerling quality, enhancing pond management practices and maintaining strict water-quality monitoring to maximise fish survival and productivity.
“We also introduced better feeding programmes and comprehensive record-keeping systems that enable us to monitor growth performance, feed conversion efficiency and mortality rates.
Rather than pursuing rapid expansion, we have adopted a disciplined strategy of scaling only after achieving consistent operational results.
“This measured approach has enabled Dickem Farms to build a resilient business capable of supplying quality fish and aquaculture services to customers in Lagos and across Nigeria.”
Overcoming challenges:
On the challenges faced and how they were overcome, he stated that: “Like every agricultural enterprise, we have encountered significant challenges. Rising feed costs, unreliable electricity supply and disease management remain major concerns within the aquaculture industry. Instead of allowing these obstacles to limit our growth, we viewed them as opportunities for innovation.
Producing our own quality fish feed has significantly reduced production costs while giving us greater control over feed quality and formulation. We have also improved water-management systems and operational planning to minimize the effects of power instability.
“At the farm level, stronger biosecurity measures, improved hygiene and proactive fish-health monitoring have substantially reduced disease outbreaks and production losses.”
Marketing strategies
With regards to marketing he explained that; “Production alone does not guarantee success; a reliable market is equally important. Dickem Farms has therefore, built long-term relationships with wholesalers, retailers, restaurants and institutional buyers. We grade our fish according to customer specifications and schedule harvesting to coincide with periods of stronger market demand.”
Training programs
Furthermore, with the focus on training he explained that: “Our reputation has been built on dependable supply, consistent quality and customer trust.
One of our proudest achievements is our investment in people. We believe that sustainable agriculture depends not only on technology but also on developing competent professionals and entrepreneurs.
Over the years, Dickem Farms has trained hundreds of staff, industrial attachment (IT) students, graduates and aspiring fish farmers in practical aquaculture.
“Our training covers hatchery management, pond construction and management, fish nutrition, water-quality management, fish-health monitoring, biosecurity and business record-keeping.
More importantly, we do not stop at training. We mentor young graduates and entrepreneurs, providing technical guidance and business support until they are confident enough to establish and successfully manage their own enterprises. Seeing former trainees become successful employers and business owners remains one of our greatest rewards.
“Continuous learning has also shaped our growth. Through partnerships with foreign organisations and technical visits to leading aquaculture companies, we have gained valuable knowledge in modern hatchery technology, fish-health management, production efficiency and operational excellence.”
Government ‘s support
Coming to the need for government’s support he beamed light on it this way:
“These experiences have strengthened our technical capacity and enabled us to transfer global best practices to Nigerian farmers.
Nigeria possesses enormous potential to become a leading aquaculture producer in Africa. However, unlocking that potential requires stronger collaboration between government and the private sector.
We recommend tax exemptions or significant tax incentives for fish farming and aquaculture value-chain businesses to encourage investment.
“Farmers also need affordable financing with realistic repayment terms, reliable access to quality fingerlings, improved energy support and stronger extension services that provide timely technical guidance on fish health and disease prevention. Organized marketing systems that connect producers directly with institutional buyers will further strengthen the industry’s competitiveness.”
Piece of advice to the younger generation:
His piece of advice to young people who might be interested to go into fish farming:
“To young people considering aquaculture as a career or business, my advice is straightforward: seek proper training and find a credible mentor. Fish farming is a science and a business that rewards discipline, knowledge and patience. Begin with manageable investments, keep accurate records, master water-quality management and learn from experienced practitioners before expanding.
“A good mentor can save years of costly mistakes and accelerate the journey to success.”
As the future beckons:
As for plans for the future he highlighted that: “Looking ahead, Dickem Farms will continue to invest in innovation, local technology development, commercial hatchery expansion, fish-feed production, modern aquaculture equipment and practical capacity building. Our ambition is not only to grow our business but also to contribute meaningfully to food security, employment creation and economic development.
Our long-term vision extends beyond Nigeria.
“We believe Africa possesses the resources, talent and entrepreneurial spirit to feed itself and compete globally. Through innovation, strategic partnerships and investment in people, Dickem Farms will continue to play its part in building a modern aquaculture industry that delivers prosperity for farmers, affordable nutrition for families and sustainable growth for the continent.
Our mission remains unwavering: to inspire a future where Africans feed Africa through innovation, enterprise and excellence in agriculture.”
These indeed, are brilliant submissions for us all to learn from now and always.
The Chairman of First HoldCo, Femi Otedola, has strengthened his stake in the financial institution after acquiring an additional 1.77 billion shares valued at N222.20 billion.
Details contained in a disclosure filed with the Nigerian Exchange (NGX) showed that the shares were purchased on Thursday through his investment company, Calvados Global Services Limited.
The latest transaction raised Otedola’s shareholding in First HoldCo from 9.99 billion shares to 11.77 billion shares, with his ownership increasing from 21.96 per cent to 25.88 per cent.
The purchase marks Otedola’s second major investment in the company this July, following his acquisition of 706.13 million shares worth N77.58 billion on July 22.
With the fresh acquisition, Otedola’s total investment in First HoldCo has climbed to N1.47 trillion, making him the institution’s largest shareholder.
