Entertainment
DecemberIssaVybe: How FirstBank Made Yuletide the Season of Music, Memories and Magic
Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the unmissable lineup of street carnivals, concerts, plays, and festivals that keep Lagos, Abuja, Warri and Port Harcourt buzzing deep into the New Year. Since its launch, FirstBank’s “DecemberIssaVybe” (DIAV) campaign has stood at the centre of this cultural energy, giving Nigerians more than just access to premium entertainment — it’s been about creating awesome shared moments, uniting families, and giving the creative industry the big boost it deserves.
For almost a decade, DIAV has quietly shaped the last few months of the year especially December as the season of vibe, through its First@arts initiative, and if you’ve ever danced shoulder-to-shoulder with thousands at a FirstBank-sponsored event, you’ll know exactly what that means.
2018: When the Vybe Began
December 2018 felt different. Nigerians were beginning to embrace “Detty December” as a tradition, and FirstBank cleverly caught the wave. The bank rolled out DecemberIssaVybe with free and discounted tickets to mega concerts and stage plays, pulling crowds that wanted premium vibes without premium stress. Wizkid, Davido, Burna Boy were headlining the big music festivals, while stage productions like “Moremi the Musical” got a new audience thanks to FirstBank’s push.
For the over 130-year-old FirstBank, “DecemberIssaVybe is a way of giving back during the festive season. It’s not just about music or theatre; it’s about connecting people, supporting the creative industry, and ensuring families make memories together.
Families who hadn’t been to the theatre in years found themselves seated side by side at Terra Kulture, watching Nigerian history come alive on stage. And for diaspora kids back home with “I just came back” energy? DIAV became their shortcut into Nigeria’s hottest events.
2019: The Year of Mega Concerts
By 2019, the Vybe was unstoppable. DecemberIssaVybe became synonymous with front-row seats at Davido’s “A Good Time” concerts, Kizz Daniel’s explosive Lagos show, and of course, the unforgettable Wizkid Starboy Fest. But it wasn’t just music. DIAV sponsored families into “Mad About You”, a romantic stage play that had couples rediscovering love, and rolled out tickets to AY Live Comedy Show, proving that December isn’t just about music — it’s about laughter too. By year’s end, DIAV had cemented itself as a December passport.
2020: The Pandemic Pause
2020 was strange for everyone. COVID-19 clipped the wings of live entertainment. But even then, FirstBank didn’t fold its arms. DIAV adapted by sponsoring virtual concerts and livestreamed plays, ensuring families could still bond over art and entertainment from the safety of their homes. It wasn’t the usual sweaty concert hall, but for many, DecemberIssaVybe campaign was proof that even in tough times, music and theatre are powerful connectors.
2021: The Big Comeback
With restrictions easing, Nigerians were desperate for a proper December. DIAV answered in full colour. Imagine a December where Adekunle Gold (AG Baby) sang his heart out at sold-out shows, Simi serenaded lovers, and Fireboy lit up the stage with “Peru” before it became an international anthem.
Families returned to KAKADU the Musical, friends reunited at comedy festivals, and for diasporans who hadn’t been home since 2019, the Vybe was a welcome mat rolled out in sound and laughter.
2022: The Golden Year
By 2022, DIAV wasn’t just an add-on to December, it was the main dish. That year, Asake’s breakout concerts shook Lagos, Burna Boy’s Love, Damini show was an electric storm, and the theatre scene — from The King Must Dance Naked to Awo The Musical — had DIAV stamping tickets for culture lovers.
2023: A Night of Queens
DecemberIssaVybe 2023 brought something fresh to the table with “A Night of Queens”, an all-female musical showcase at Eko Convention Centre. It was a dazzling lineup: Tiwa Savage, Simi, Teni, Yemi Alade, Waje, Niniola and Dope Ceaser all shared the stage in one unforgettable night of music.
FirstBank also sponsored the revival of Kakadu the Musical at MUSON Centre — a play that blends highlife, Afrobeat, soul and pop with the turbulent history of 1960s Nigeria. Meanwhile, families trooped out for Ali Baba’s January 1st concert and Basketmouth Unprovoked, while diaspora returnees shared DIAV tickets proudly on Instagram.
2024: From Comedy to Culture
Last December opened with a bang: Kenny Blaq’s Reckless Musicomedy Festival at Onikan Stadium. The crowd roared as Kenny Blaq, DJ Neptune, Aproko, MC Monica, and OvyGodwin delivered a high-energy mix of music and stand-up.
At the same time, FirstBank sponsored Motherland the Musical, Street Souk at Harbour Point, A True Christmas Story, and family-friendly events like Eko Hotel Pride Land Adventures and the Calabar Carnival Festival.
Reflecting on the season, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications said: “FirstBank is facilitating memorable homecoming and unforgettable experiences in December with family reunions, concerts and festivals. DecemberIssaVybe isn’t just about entertainment — it’s about the cultural glue for Nigerians everywhere.
Across the years, DIAV has done more than hand out tickets. It has fuelled the creative economy by investing in theatre, comedy, and music. Families and friends have been reunited, turning concerts into bonding sessions. Given the diaspora a homecoming anchor, it has blended the “I just came back” energy with Nigerian hospitality.
In a country where December is both the busiest and most joyful month, DIAV has positioned FirstBank not just as a financial giant, but as a lifestyle brand that understands culture.
2025: The Vybe Is Loading
Now here we are, on the cusp of another December. Whispers are already flying: who will headline the 2025 DecemberIssaVybe experience? Will it be another electrifying Davido Timeless Experience? Will Asake shut down Lagos again? Will Burna Boy, Rema, Tems, or Ayra Starr bring home the global magic? Or will DIAV surprise everyone with a mix of music legends and fresh new voices?
What’s certain is that FirstBank will once again hold the keys to the hottest tickets in town — concerts, fashion, culture, musicals, plays, comedy shows — all to be rolled out on their social media handles, where lucky fans can get premium access.
So, whether you are keeping it real in Naija or you are planning to visit, DecemberIssaVybe 2025 is coming, and FirstBank is about to make it unforgettable.
Contributed by By Bolaji Israel
The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation on Sunday December 7th 2025, becoming the epicenter of Lagos Mainland’s entertainment scene as the highly anticipated Legends Decemba/Mainland Laffs 3.0 event unfolded. This spectacular gathering, which brought together an exhilarating blend of comedy, music, dance, and drama, successfully reaffirmed its reputation as an essential cultural highlight of the year. From the moment guests arrived, the atmosphere was charged with excitement and anticipation. Attendees were greeted by a beautifully adorned red carpet, lined with vibrant branded banners and sponsor displays, creating a glamorous entryway for the array of celebrities, entertainers, and enthusiastic guests.
The audience was treated to an impressive lineup featuring comedy royalty and high-energy musical performances. The evening was headlined by the legendary Nigerian ace comedian Ali Baba, who brought his signature blend of humor and wisdom to the stage, elevating the event’s prestige. He was accompanied by the dynamic Kenny Blaq, celebrated for his innovative approach to musical comedy, and Phronesis, who captivated the crowd with his rapid-fire, sharp-witted jokes.
The mood of the night was expertly maintained by the charismatic host, MC Husband Material (Eze Chuwudi), whose engaging rapport with the audience ensured seamless transitions and heightened enthusiasm throughout the performances. Additional comedic talent was showcased by MC Bishop, Dr. Smile, MC Trick, Abadei, and 16 Onirun, each contributing to a relentless stream of laughter that filled the venue.
Beyond the comedy, the event was a celebration of diverse artistic expressions. Gospel rapper Protech opened the show with an electrifying performance that infused spiritual energy into the evening, followed by CJ the Violinist, whose melodic tunes created moments of reflection and tranquility. Mauren’s Art took the stage with a breathtaking dance performance, mesmerizing the audience and encouraging moments of joy and engagement across every artistic discipline.
The interior of the venue resonated with a positive, infectious energy. A creatively designed vendor village offered a vibrant marketplace featuring an array of local cuisine, refreshing drinks, unique fashion, and accessories, enhancing the festive atmosphere for all attendees. Inside the main hall, elegant seating arrangements ensured comfort and unobstructed views, while the professional stage, equipped with cutting-edge lighting, LED screens, and sound systems, provided a captivating backdrop for each performance.
The flawless organisation of the event was made possible through the support of First Bank Nigeria Limited through its annual DecemberIssaVybe lineup of events, along with backing from the Lagos State Government and LASAA. FirstBank’s contributions underscored the significance and scale of this cultural extravaganza, making it a landmark fun event for its numerous customers and also making the yuletide season an extravaganza.
Guiding the evening with charm and wit, MC Husband Material (Eze Chuwudi) kept the energy levels soaring high. The comedy segment was a showcase of both established stars and emerging talents. The crowd erupted in laughter at Kenny Blaq’s musical comedy interludes and Phronesis’s clever punchlines, while the talents of MC Smiles, Larry J, MC Trick, Abadei, and 16 Onirun ensured a varied and entertaining comedy showcase that spanned generational humor.
As the night progressed, the entertainment spectrum expanded to include a rich tapestry of musical and artistic performances. The high-energy opening by gospel rapper Protech was followed by the soul-stirring melodies of CJ the Violinist, who captivated the audience with his unique musical interpretations. A dynamic dance performance by Mauren’s Art added another layer of depth, while artists like Oba Richie, Angelo, Switch, and Ozzy transformed the venue into a lively concert hall, energizing the crowd with their infectious tunes.
The climax of the show arrived when Innocent Idibia, famously known as 2Baba or 2Face, graced the stage, taking the audience on a journey through nostalgic memories with his timeless hits. Despite the controversies that have occasionally surrounded him, he delivered a stunning performance that resonated deeply with fans old and new.
As he performed, the crowd became a chorus of voices, singing along with enthusiasm to his classic songs from his debut album through to his latest releases. 2Baba’s charisma was evident as he moved among the audience, engaging with fans and soaking in the palpable love emanating from the crowd. His performance was nothing short of electrifying and served as the perfect crescendo for the evening.
With an impressive command of the stage, 2Baba showcased why he is considered a legend in the music industry. His ability to captivate the crowd was remarkable, every note he sang, every gesture he made drew the audience in, creating a shared experience that felt intimate yet grand. Even as he neared the end of his set, the audience was reluctant to let him leave, chanting for more as they were spellbound by the magic of his music.
2Baba’s performance was not just a concert; it was a celebration of his legacy and contributions to the Nigerian music scene. It solidified his status as an icon, one who has not only defined a genre but has also connected generations through his artistry. The night truly belonged to him, a testament to his enduring influence and the deep affection fans have for him and his work.
As the event drew to a close, attendees left buzzing with excitement, carrying with them the vibrant memories of a night that perfectly balanced professional production with genuine talent. Mainland Laffs 3.0 proved to be more than just an entertainment event; it was a powerful celebration of community pride and a vivid showcase of the creative spirit flourishing on the Lagos Mainland.
According to FirstBank Representatives, “We supported the event because it was meticulously designed to embody the essence of community’s talent and vibrancy,”.
“From the laughter to the music to the palpable energy in the room, it was the ultimate ‘DecembaIssaVybe’ experience. We are incredibly pleased with the outcome and extend our gratitude to the organisers, performers, and most importantly, the wonderful people of Lagos who joined in the celebration.”
MILO Nigeria has welcomed a new group of influencers to strengthen its long-standing connection with consumers in Northern Nigeria. The influencers include Ahmed Musa, Nigerian professional footballer and youth role model; Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate; Ali Jita, songwriter and musician; Sulaiman Yahaya (popularly known as Bosho), Kannywood actor and comedian Anita Asuoha (Real Warri Pikin), who has renewed her contract as a member of the MILO family.
In the photo: Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria; Sulaiman ‘Bosho’ Yahaya, Kannywood actor and comedian; Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate; and Ahmed Musa, Nigerian professional footballer.
Speaking on the new partnerships, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, emphasized the brand’s commitment to inclusivity. “This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents. By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way.”
During their induction, the influencers went on an immersive factory tour to get first hand information on MILO’s key ingredients, including cocoa, milk, and sorghum, which is 100% sourced in Northern Nigeria. , They had the opportunity to see how these ingredients are transformed into the final product through cocoa roasting, milk blending, and malt preparation. Their reports confirmed that the visit highlighted MILO’s dedication to quality, nutrition, hygiene and food-safety standards.
Reflecting on the experience, Mansurah Isah said: “Seeing how MILO is made gave me a new level of respect for the brand. I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness, the quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”
The signing ceremony took place at the Nestlé Head Office in iIlupeju, Lagos, where the influencers engaged with employees and shared their personal reflections on joining the MILO family. Ahmed Musa spoke about his excitement, highlighting MILO’s significant impact in communities across Northern Nigeria. “What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North,” he said.
For Sulaiman Yahaya (Bosho), the opportunity to partner with a brand that consistently supports youth development was a key motivator. “MILO has been part of our lives for years. To now be part of this journey is something special,” he shared.
From the MILO Basketball Championship to Building Champs and other school-driven programs, MILO continues to nourish children, support communities, and inspire a generation to grow stronger through active and healthy living.
Photo Caption: L-R Sulaiman ‘Bosho’ Yahaya Kannywood actor and comedian, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate and Ahmed Musa, Nigerian professional footballer
Nigerian media personality and Big Brother Naija host, Ebuka Obi-Uchendu, is the guest on CNN International’s acclaimed magazine show, African Voices, this week. The 30-minute show, sponsored by telecommunications leader, Globacom, gives viewers an in-depth look at Ebuka’s journey and impact.
Born on July 14, 1982, Ebuka first entered the spotlight as a contestant on the inaugural edition of Big Brother Naija in 2006. Since then, he has become the show’s longest-serving host, captivating audiences with his charisma and style.
A Law graduate of the University of Abuja, Ebuka also holds a Master’s degree in Law from the Washington College of Law at American University, Washington, where he specialized in Intellectual Property. Beyond reality TV, he has anchored notable programs including Rubbin’ Minds on Channels Television and the Glo Show.
The episode highlights Ebuka’s impressive fashion collaborations with designer Mai Atafo, the cultural stories behind his signature style, and his passionate advocacy for young boys across Nigeria.
The show which runs on Saturday on DSTV Channel 401 at 8:30 a.m. and 12.00 noon is repeated on Sunday at 4.30 a.m. and 7 p.m. The repeats continue on Monday at 4 on the morning belt and at 6.45 p.m. the same day and at 6.45 p.m. on Tuesday. The edition will be repeated next weekend at the same time slots.
