Entertainment
DecemberIssaVybe: How FirstBank Made Yuletide the Season of Music, Memories and Magic
Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the unmissable lineup of street carnivals, concerts, plays, and festivals that keep Lagos, Abuja, Warri and Port Harcourt buzzing deep into the New Year. Since its launch, FirstBank’s “DecemberIssaVybe” (DIAV) campaign has stood at the centre of this cultural energy, giving Nigerians more than just access to premium entertainment — it’s been about creating awesome shared moments, uniting families, and giving the creative industry the big boost it deserves.
For almost a decade, DIAV has quietly shaped the last few months of the year especially December as the season of vibe, through its First@arts initiative, and if you’ve ever danced shoulder-to-shoulder with thousands at a FirstBank-sponsored event, you’ll know exactly what that means.
2018: When the Vybe Began
December 2018 felt different. Nigerians were beginning to embrace “Detty December” as a tradition, and FirstBank cleverly caught the wave. The bank rolled out DecemberIssaVybe with free and discounted tickets to mega concerts and stage plays, pulling crowds that wanted premium vibes without premium stress. Wizkid, Davido, Burna Boy were headlining the big music festivals, while stage productions like “Moremi the Musical” got a new audience thanks to FirstBank’s push.
For the over 130-year-old FirstBank, “DecemberIssaVybe is a way of giving back during the festive season. It’s not just about music or theatre; it’s about connecting people, supporting the creative industry, and ensuring families make memories together.
Families who hadn’t been to the theatre in years found themselves seated side by side at Terra Kulture, watching Nigerian history come alive on stage. And for diaspora kids back home with “I just came back” energy? DIAV became their shortcut into Nigeria’s hottest events.
2019: The Year of Mega Concerts
By 2019, the Vybe was unstoppable. DecemberIssaVybe became synonymous with front-row seats at Davido’s “A Good Time” concerts, Kizz Daniel’s explosive Lagos show, and of course, the unforgettable Wizkid Starboy Fest. But it wasn’t just music. DIAV sponsored families into “Mad About You”, a romantic stage play that had couples rediscovering love, and rolled out tickets to AY Live Comedy Show, proving that December isn’t just about music — it’s about laughter too. By year’s end, DIAV had cemented itself as a December passport.
2020: The Pandemic Pause
2020 was strange for everyone. COVID-19 clipped the wings of live entertainment. But even then, FirstBank didn’t fold its arms. DIAV adapted by sponsoring virtual concerts and livestreamed plays, ensuring families could still bond over art and entertainment from the safety of their homes. It wasn’t the usual sweaty concert hall, but for many, DecemberIssaVybe campaign was proof that even in tough times, music and theatre are powerful connectors.
2021: The Big Comeback
With restrictions easing, Nigerians were desperate for a proper December. DIAV answered in full colour. Imagine a December where Adekunle Gold (AG Baby) sang his heart out at sold-out shows, Simi serenaded lovers, and Fireboy lit up the stage with “Peru” before it became an international anthem.
Families returned to KAKADU the Musical, friends reunited at comedy festivals, and for diasporans who hadn’t been home since 2019, the Vybe was a welcome mat rolled out in sound and laughter.
2022: The Golden Year
By 2022, DIAV wasn’t just an add-on to December, it was the main dish. That year, Asake’s breakout concerts shook Lagos, Burna Boy’s Love, Damini show was an electric storm, and the theatre scene — from The King Must Dance Naked to Awo The Musical — had DIAV stamping tickets for culture lovers.
2023: A Night of Queens
DecemberIssaVybe 2023 brought something fresh to the table with “A Night of Queens”, an all-female musical showcase at Eko Convention Centre. It was a dazzling lineup: Tiwa Savage, Simi, Teni, Yemi Alade, Waje, Niniola and Dope Ceaser all shared the stage in one unforgettable night of music.
FirstBank also sponsored the revival of Kakadu the Musical at MUSON Centre — a play that blends highlife, Afrobeat, soul and pop with the turbulent history of 1960s Nigeria. Meanwhile, families trooped out for Ali Baba’s January 1st concert and Basketmouth Unprovoked, while diaspora returnees shared DIAV tickets proudly on Instagram.
2024: From Comedy to Culture
Last December opened with a bang: Kenny Blaq’s Reckless Musicomedy Festival at Onikan Stadium. The crowd roared as Kenny Blaq, DJ Neptune, Aproko, MC Monica, and OvyGodwin delivered a high-energy mix of music and stand-up.
At the same time, FirstBank sponsored Motherland the Musical, Street Souk at Harbour Point, A True Christmas Story, and family-friendly events like Eko Hotel Pride Land Adventures and the Calabar Carnival Festival.
Reflecting on the season, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications said: “FirstBank is facilitating memorable homecoming and unforgettable experiences in December with family reunions, concerts and festivals. DecemberIssaVybe isn’t just about entertainment — it’s about the cultural glue for Nigerians everywhere.
Across the years, DIAV has done more than hand out tickets. It has fuelled the creative economy by investing in theatre, comedy, and music. Families and friends have been reunited, turning concerts into bonding sessions. Given the diaspora a homecoming anchor, it has blended the “I just came back” energy with Nigerian hospitality.
In a country where December is both the busiest and most joyful month, DIAV has positioned FirstBank not just as a financial giant, but as a lifestyle brand that understands culture.
2025: The Vybe Is Loading
Now here we are, on the cusp of another December. Whispers are already flying: who will headline the 2025 DecemberIssaVybe experience? Will it be another electrifying Davido Timeless Experience? Will Asake shut down Lagos again? Will Burna Boy, Rema, Tems, or Ayra Starr bring home the global magic? Or will DIAV surprise everyone with a mix of music legends and fresh new voices?
What’s certain is that FirstBank will once again hold the keys to the hottest tickets in town — concerts, fashion, culture, musicals, plays, comedy shows — all to be rolled out on their social media handles, where lucky fans can get premium access.
So, whether you are keeping it real in Naija or you are planning to visit, DecemberIssaVybe 2025 is coming, and FirstBank is about to make it unforgettable.
Contributed by By Bolaji Israel
Nigeria-born Afro-pop star, Joeboy, whose melodies now ripple across continents, takes centre stage this week on the Easter edition of African Voices, the Globacom-sponsored CNN magazine programme.
In a captivating session from Lagos, show anchor Larry Madowo drew out the rhythm of Joeboy’s journey, tracing the arc from a starry-eyed university dreamer to a maestro whose songs now traverse the globe like whispered secrets carried on the wind.
Born Joseph Akinwale Akinfenwa-Donus in 1997, Joeboy—affectionately dubbed Afrobeats’ “lover boy”—embarked on his musical odyssey in 2017 with a viral reinterpretation of Ed Sheeran’s Shape of You.
This pivot from rap to melodious crooning caught the discerning eye of Nigerian artiste and entrepreneur Mr Eazi, who, upon discovering him on Instagram, extended an invitation to join the emPawa Africa Talent Incubation initiative—a sanctuary for budding African talents where raw potential is nurtured into brilliance.
The partnership bore fruit in 2018 with the release of Fààjí, featuring Mr Eazi, and soon after, Joeboy was signed to Warner Music Africa. From there, his ascent became a symphony of milestones: the intoxicating single Baby in 2019, followed by Beginning, which amassed over 23 million views on YouTube, and Love & Light the same year.
Collaborations with Mayorkun yielded the spirited tracks Don’t Call Me and All for You, further cementing his place in the Afrobeats constellation.
Joeboy’s debut album, Somewhere Between Beauty & Magic, unfurled in February 2021, a melodic tapestry of youth, hope, and desire. By 19 May 2023, he unveiled his sophomore studio effort, Body & Soul, preceded by the evocative singles Sip (Alcohol), Contour, Body & Soul, and Duffel Bag. In 2023, he teased the world with Only God Save Me and the extended EP Body, Soul and Spirit, offering listeners a window into the essence of his artistic spirit.
February 2024 marked another milestone as he launched his own imprint, Young Legend, soon releasing Osadebe, a track that resonated nationwide with the familiar warmth of homegrown brilliance.
Joeboy’s dedication has been richly rewarded. He clinched Best Artiste in African Pop at the 2019 All Africa Music Awards and Best Pop at the 2020 Soundcity MVP Awards Festival. His music has earned numerous nominations, including at the City People Entertainment Awards and The Headies, affirming his status as a luminary of contemporary African sound.
The Easter edition of African Voices featuring Joeboy will air on DSTV Channel 401 at 7:30 a.m. on Saturday, with repeats at 11 a.m.; Sunday at 3:30 a.m. and 6 p.m.; Monday at 3 a.m. and 5:45 p.m.; and Tuesday at 5:45 p.m. The schedule will be mirrored the following week, culminating in Monday at 3 a.m., giving audiences multiple opportunities to bask in the artistry of a musician whose voice carries the pulse of a continent.
Chuck Norris, the US martial artist and Hollywood action star most famous for his role in “Walker, Texas Ranger,” has died, his family said Friday. He was 86 years old.
“It is with heavy hearts that our family shares the sudden passing of our beloved Chuck Norris yesterday morning,” the family said in a statement on Instagram.
“He lived his life with faith, purpose, and an unwavering commitment to the people he loved. Through his work, discipline, and kindness, he inspired millions around the world and left a lasting impact on so many lives,” the statement said.
Norris reportedly fell ill on Thursday on the Hawaiian island of Kauai.
Norris turned 86 last week, marking the event with a video of him boxing on social media and saying, “I don’t age. I level up.”
Entertainment
South African Actress, Nomzamo Mbatha, Tells Success Story on Glo-Sponsored African Voices
Delectable South African actress, Nomzamo Mbatha, will this week on Globacom-sponsored Cable News Network International’s African Voices Changemakers, reveal her trajectory from the Rainbow Nation to the global stage of make-belief.
In the 30-minute magazine programme, show anchor, Larry Madowo, will engage Mbatha on her soaring career which earned her a mention in the prestigious TIME100 Next in 2025.
The thespian who has been featured in two Hollywood productions has also gained acclaim in the beauty industry as she has signed endorsement deals with Neutrogena and Cream of Nature, both global brands in skincare and haircare, respectively.
Madowo and Mbatha sat for the exclusive interview on set of the final season of the hit television series, Shaka iLembe at the historic Cradle of Humankind outside Johannesburg where she highlighted the cultural significance of Shaka iLembe, and why giving back to her society is at the center of her aspirations as well as the legacy she desires to build beyond the glitz and glamour of the big screen.
This edition of African Voices Changemakers will be broadcast on Saturday at 8:30 a.m. with additional broadcasts at noon same day. On Sunday, further repeats hold at 4:30 a.m. and 6:00 p.m. and on Monday at 3:00 a.m. and 5:45 p.m. The repeats continue on Tuesday at 5:45 p.m and Saturday, March 14 at 7:30 a.m. and 11:00 a.m and Sunday, March15 at 3:30 a.m. and 6:00 a.m as well as Monday, March 16 at 3:00 a.m.
