By Henry Ukazu
Dear Destiny Friends,
Everyone loves influence. Everyone wants to be a person of influence. Everyone wants to be relevant. Everyone wants to be celebrated. Everyone likes attention, appreciation, approval, and admiration. All these are products of influence.
The question I need you to ask yourself is, are you a person of influence? Are you influencing anyone? Do you have a positive or negative influence on your children, spouse, friends, mentors/mentee, or even strangers? Take a minute to listen to yourself.
When we talk about influence, uninformed minds just think influence is only about money, power, authority, or even being a mentor. Influence is far from it. We are all influencers in one way or another. Many people have influenced us in different ways, some positive, some negative. Similarly, we have also influenced many people in good and bad ways.
But today, I’m here to share with you what influence is about and the positive ways one can be a person of influence. Influence comes in different ways: as a politician, you are influencing people; as a leader, you are influencing policy; as a youth advocate, mentor, teacher, pastor, and employee, you are influencing somebody in one way or the other.
Do you know you can influence someone with your lifestyle? Yes, the way you talk, write, lead, dress, eat, exercise, preach the word of God, do your job, serve people, train your children, etc., are all part of influence. Influence is powerful. It has a way of permeating someone without them knowing. I believe that’s why my late mother would always say, if you are hanging out with a friend, only take the good part and leave the bad part.
We currently live in the 21st century, where the internet leads. The internet is regarded as the fifth estate for a reason, because it empowers networked individuals and alternative media to hold traditional institutions, governments, and mainstream media accountable. Everyone and almost everything is on the internet; however, sometimes, the information we get on the internet is regarded as fake because it’s unverified.
In some quarters, the internet has been regarded as a bad influence on the younger generation because of the limited restrictions and the negative information it has exposed their minds to think in a particular way. Some other schools of thought have opined that the internet has done more good than harm due to the knowledge it has exposed their minds to, as opposed to the information being peddled by some other schools of thought. Regardless of the aisle one belongs to, the internet truly has its pros and cons, especially as it relates to influence.
The big question one needs to answer is what influence is. According to Nosakhare Tune Oni – A Pan-African Strategist, leadership and business coach, “influence is when people trust your judgment enough to act on it. It is when someone calls you before making an important decision. When your recommendation opens a door. When your name carries weight in a room, you’re not even in. When people are willing to put their reputation behind yours. That’s influence.
Let’s take a minute to dwell on those lines again. Has anyone played any of such roles in your life? If yes, that’s the best definition of influence in a nutshell. Influence is not about quantity, but quality. The quality of people in your life is more valuable than the quantity of people one’s life. Do you know we don’t really need battalions of friends, whether online or in person, but just one person of influence can be a game-changer. According to Les Brown, a leadership coach, we need only quality people.
Do you know we are everywhere and nowhere at the same time? Do you also know that we can be everywhere and still have very little influence? Influence is about knowing your value and the right people who appreciate the value you bring. Do you know one can be a person of value to the wrong person or audience?
Influence is about having followers who believe and follow your teaching. We can have visibility with little or no influence. One may have 100,000 followers. We may trend on Facebook, Instagram, X, TikTok, LinkedIn, or even WhatsApp. Your name is a household name. That is visibility.
Let me give you a practical example. If you have a large crowd of people following you online or in person. The critical question one must ask oneself is: why are they following me? Are they following me because of my ideology, my talent/gift, academic process, position, profession, vocation, skill, or jokes? If they follow you because of the ideology you represent, you are a person of influence. If they are following you because of your jokes, you may be a content creator or comedian with little or no value in influencing them to do or not do certain things. Real influence provokes action.
According to Nosakhare Tune Oni, influence is built differently from attention. Attention can be bought. Influence must be earned. You can manufacture visibility with advertising, controversy, or constant posting. But you cannot manufacture trust that easily. It comes from consistently being useful. Keeping your word. Knowing what you’re talking about. Showing up when it matters. Building relationships before you need them.
And creating value for people without constantly asking, “What’s in it for me?”
Do you know a person with 1,000 followers and deep trust within a particular industry may have more real influence than someone with 100,000 followers who nobody listens to. So, I don’t think the goal should simply be: “How many people know me?” A better question is: “How much does my presence actually change things?” Because visibility gets you noticed. Value gets you remembered. Trust gets you listened to, but influence is what happens when people trust your value enough to move.
As I prepare to conclude, please take a minute to ask yourself: are you a person of influence? Do you have influence? What positive influence have you had on people or anyone? Today, I want you to be a man/lady of influence like Martin Luther King Jnr, Mother Theresea, Evangelist Ebuka Obi, President Nelson Mandela, Elon Musk, Bill Gates, Mark Zuckerberg, Dr. Kola Adesina, Dr. Joe Abah, Dr. Dele Momodu, Barr. Henry Ukazu and Miss Ginika Dike.
Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the founder of Gloemi. He’s a Transformative Human Capacity and Mindset coach. He is also a public speaker, youth advocate, creative writer, and author of Design Your Destiny- Actualizing Your Birthright to Success, Unleash Your Destiny, and The Six Pillars of Success. He can be reached via info@gloemi.com
