Personality in Focus
Ebenezer Obey: Between Music and Philosophy: Celebrating a Living Legend
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By Femi Kehinde
In a society where we celebrate the dead, at the expense of the living, it is desirable to celebrate the living, who had impacted into our lives and essence.
In the music industry, Ebenezer Olasupo Remilekun Aremu Fabiyi-Obey, is worthy of mention and deserving of accolades and encomiums.
Ebenezer Obey-Fabiyi did not create JuJu music, but he and some of his friendly competitors, gave JuJu music its soul, breath and life.
Juju is a popular Nigerian music, derived from traditional Yoruba percussions. The name comes from the Yoruba word- JuJu or jiju- meaning- throwing or something being thrown.
Juju music is played in clubs, taverns, halls and at parties across Nigeria and its neighbouring countries of Republic of Benin, most especially the Yoruba speaking parts of Ajase-Ipo, Cotonou ,Ghana, the Gambia, Senegal etc.
Juju was believed to have been created and popularised by Abdul Rafiu Adekunle king, popularly known as Tunde King who waxed his first JuJu Album in 1937, followed by some other itinerant musicians, most especially, the blind minstrel-Kokoro. Ayinde Bakare, also waxed his Juju album in 1937.
Life beamed into JuJu music, with the entry of Ernest Olatunde Thomas (Tunde Nightingale), an Ibadan native. Tunde Nightengale and His Agba Jolly Ochestra, held regular performances, at the West African Club, Ibadan. He pioneered Sowambe dance (is it there?) possibly, a reference to the beads (Ileke), usually worn on the waist of dancing women. Despite sounding like a Nightingale, he always kept a live bird in his house. Fatai Rolling dollars, from Ede, but lived in Lagos, Dele Ojo, Ayinde Bakare, Adeolu Akinsanya (Baba eto) and his Western Toppers Band, Victor Olaiya, IK (Isaac Kehinde) Dairo and his Morning Star Ochestra, later known as Blue Sports Band, were early pathfinders. H
HoweverEbenezer Obey and Sunny Ade, made this genre, the most popular music by bringing in spectacular innovations.
JuJu was popular then, in places like Lagos, Abeokuta and Ibadan
In the immigrant neighborhood of Ekotedo, Adamasingba, Mokola in Ibadan and the Lagos city centres- in their tavarns, dance halls, night clubs , hotels and brothels, JuJu began to compete heavily with the imported highlife from Ghana.
This was the music, that Ebenezer Obey, popularised and took to a greater height, from the level of its forebears, and from obscurity to prominence.
Human Life is certainly propelled by interests, talents luck, opportunities and the ability to discover a deposited latent power. Ebenezer, made a quick discovery of a life, that would be dominated by music. Ebenezer, was born on the 3rd of April 1942, as Ebenezer Remilekun Aremu Olasupo Fabiyi in Idogo, in Egbado division of present day Ogun State, to Abigail Oyindamola Abeke Toriola Fabiyi an owu woman, from Ago Owu, Abeokuta and his father- Nathaniel Olaseewo Fabiyi, an Egba man, also from Keesi in Abeokuta.
The circumstances surrounding his birth, was quite interesting, amazing and divinely inspired. Abigail his mother, was earlier married for over 20 years to her first husband, without the fruits of the womb, that is, without a child. She had travelled round the northern part of Nigeria with her husband, as a wife, of a Senior Station Manager (SSM), with the Nigerian Railways, before they finally settled in Lagos. The family of the first husband, at a family meeting, proclaimed her a barren woman, and advised her to seek her fortune elsewhere. This shocking news was almost a death sentence, being suddenly discharged, from a man she had married for over 20 years. The family however acknowledged, that she was a good woman, but what does a good woman do, without the fruit of the womb? She was distraught and melancholic. But a man of God had told her, that Gods mercy endures forever and that she would eventually be blessed with her own children.
She left Lagos for Idogo, an agrarian community and Railways train station, in Egbado, present day Ogun State, whose produce from the Idogo community, usually crashes prices of agricultural commodities, food stuffs, vegetables, yams etc. in mainland Lagos, on market days, whenever the Idogo train (Oko Idogo) smiles into Lagos. In melancholy, she moved to Idogo, to stay with her elder brothers, who were farmers.
Around this period, Ebenezer’s father, a carpenter and also a farmer, had also relocated to Idogo, from Lagos. It was in Idogo that Nathaniel Fabiyi met Abigail, his friends sister. Jovial and rich in Egba dialect, he had jokingly proclaimed himself, husband of Abigail and that he was aware of her story. He further prophesied, that Abigail would give birth to both male and female children for him. To her, it was infra, (infra dignitatem), for an ex-wife of a Senior Railways Station Manager, to marry a carpenter. But nonetheless, they became husband and wife, and she gave birth to her first child- Obey’s elder sister, and because this miraculous delivery was a product of Gods grace, she pleaded with Fabiyi, that the child should be called- Grace (Anuoluwamipo) Olasumbo Fabiyi…
Grace was almost 80 years, when she died.
The birth of Grace heralded another bouncing baby boy, that was instantly named- Ebenezer- (God has helped me thus far )- (titi de yi, l’ oluwa ran mi lowo de), with the permission of her husband, who also gave him additional names- Olasupo, Remilekun, Aremu.
In Idogo, they lived in a rented apartment- the first storey building in Idogo. Coincidentally, Fabiyi was the carpenter that roofed the house. Shortly after Ebenezer’s birth, Fabiyi disappeared into Lagos again, where he already had two other wives, and could not surface into the Idogo community, until after 7 years. As a matter of fact, Ebenezer did not meet his father, until he was 7 years old.
In this intervening period, Abigail was making tremendous success in her clothes selling business (Iya Alaso). She decided to build her own house in Idogo, and her neighbour, who assisted her, became her next husband and this union, gave birth to her third child- that was named Clement Oluseye Olusegun Akanni Kembi, who died in November 2018, at the age of 73.
In parenthesis and sweet juxtaposition, Zulikat Wuraola Abiola, was the mother of Moshood kashimawo Olawale Abiola, an Egba woman. She got married to a man in Ikirun, in present day Osun state, and for several years, the marriage could not bear fruits and she was also pronounced a barren woman. She was advised to move back to her home town- Abeokuta, to seek a new pasture.
In Abeokuta, she was introduced to Salawu Abiola, who had also suffered 22 “abikus” that is, none of the 22 children stayed. Salawu, then of advanced age, heard of Wuraola’s case too, and decided to marry her, at least, if for nothing else, but companionship. Wuraola instantly became pregnant and gave birth to a bouncing baby boy, that was given an “abiku” name- kashimawo- let’s see if this one would stay.
Kaahimawo stayed and was only given further names- Moshood Olawale, when he was 13 years, having been assured, that this one would stay. Kashimawo, like Ebenezer, also became hugely successful. They eventually became brothers and soul mates. M.K.O became a business partner and perhaps, mentor of Ebenezer’s music and both bought over Decca West Africa Ltd.
Salawu in his life time, was always happy, that the very first time, that he would enter an aircraft, it was Kashimawo’s aircraft.
Ebenezer grew up in Idogo and Idogo discovered him and his musical talents.
Ebenezer went to Methodist Primary School, Idogo and later finished at the Methodist secondary Modern school, Asero, Abeokuta, in 1958.
In the primary school, he was a band leader. He was a member of the choir in his church- Methodist Church, Idogo.
Obey and his friends, later formed the Idogo boys and girls’ club and also Ifelodun Mambo Orchestra in 1957, that finally gave birth to Royal Mambo Orchestra. Abigail saw these musical talents in Ebenezer and dissuaded him from taking to music as a career, but that she would rather encourage him to become a lawyer or a doctor(Ise ti mama miba mi da moran ki nse) The mother told him that in their own family, people sing their praises and not vise versa – “Kiki ni won ma nki wa Ni’le wa, awa kii ki eniyan.” After much pleadings, Abigail gave Ebenezer her blessings, according to her- nobody knows tomorrow. (Mama lo so wipe, ko se ni keni, to mo ojo ola).
In school, Ebenezer, being a class monitor, was nick named “Obey…” i.e. Obey first, before complain, being his usual admonition, when punishing a rebellious student. The name- “Obey”, then stuck. With the added name- Ebenezer Obey, he relocated to Lagos.
In Lagos, he got a job as a clerk on a monthly wage of three pounds (£3) and lived in Bolade Oshodi Lagos. He was able to buy a guitar. He was at this time, already calling himself a star and afuture star.
It was in Bolade Oshodi, that he saw two itinerant singers-Akinyomi Savage and Bamgbose Jumoda, whom he later helped to secure an amplifier, for a show and also became a part time member of their band, with a rewarding patronage of two pounds (£2) per show and five shillings every day for feeding. It was through J.O Araba, an Agidigbo musician, that he met Fatai Rolling dollars, a minstrel and roving guitarist. This relationship led to the formation of the Fatai Rolling Dollars band, which obey helped to put together. In 1964, he formed his own band- Ebenezer Obey and his International Brothers Band and started with Samson Ogunlade, Vasco Da-gama, Salawu, Oke Aminu and others.
Obey had difficulties in getting a musical promoter/label. After much hassles, he signed on with DECCA WEST Africa limited in Abibu Oki, Lagos.
He married Juliana Olaide Olufade, his heartthrob, in 1963. Juliana, died on the 23rd of August, 2011 and left with several children and grandchildren. However, because of Obey’s insistence that he was a star and a future star, the MD of Decca West Africa- Mr. C.K Kres, showed interest in Obeys music and career.
The first album “Ewa wo ohun oju ri” sold 506 copies, in 1964, after the MD of DECCA, had ordered for 25 copies to enable Ebenezer Obey secure future patronage, by hitting the target of 500 copies. He actually sold 481 copies.
His second album- “Olomi Gbo Temi” (my dearest wife, listen to me) “baby mi, jowo jeka Jo ma gbadun, Aya to mo yayi lo nsefe Oko re, telegan ba ntan e, ko ma ma see gba,” was a slight improvement. His third album- “Palongo, which he also released in 1965, gave him breakthrough and commercial success.
As a result of this commercial success, Obey began experimenting with Yoruba percussion style, expanding the band by adding more drum kits, guitars and talking drums.
Obey’s musical dexterity, lies in weaving intricate Yoruba axioms, idioms and proverbs, into danceable music. Obey started with small Albums (SLPs) and later brought in big Albums(BLPs) that had sold 500,000 copies and received a gold award, and also 1 million copies that also received platinum award.
After the London trip, and in the early 70s, Obey changed the name of the band from International brothers, to inter Reformers band and his fans named him- “Chief commander Ebenezer Obey.”
In 1966, when chief Awolowo came back from prison, after the military take over, he had an album- “Awolowo, Baba wa ti de,” to welcome Chief Obafemi Awolowo. In 1987, when Chief Obafemi Awolowo died, he released an album, to mark his exit- Aaa a o ma se, ile njeniyan” what a great loss!
In 1968, Obey had a hit album- “Ore mi e se Pele Pele.” He also released- “Gbe be mi oluwa, olowo laiye mo,”- Answer my prayers oh Lord and followed with further commercially successful Albums, and in 1970- Ala taja ba la,” 1971- Ija Pari” to mark the end of the Civil War, 1972- Aiye Wa a Toro”, 1973- The Horse, the man and his son, 1974- “Eko Ila”, 1975- Mukulu Muke maa jo” Etc, further entrenched his foothold in the music industry.
Obey had said of his music- “my lyrics are beneficial to society, either in form of prayers or good wishes, and furthermore, that his lyrics are meaningful “with moral lessons and philosophy”
Obey’s music, also brought in his trail, petty envies and jealousy.
He was said to have drank “lukudi” (a fetish local preparation, for wealth)- Ogun Owo and that he had undergone surgery, when a mysterious bird flew out of his tummy.
In London, on a musical tour, he was said to have planted Marijuana (Igbo) in his musical instruments. He had a rich musical band, comprising of- Samson Ogunlade, Vasco Da-Gama, Oke Aminu (who died on Saturday, the 25th of August, 1972, in Lagos, in a motor cycle (vespa), accident. He had left for his house, to change his clothes, to the uniform outfit, worn by other members of the band. Obey was a stickler for band discipline. He died on his way back to join the show.)
Mitui Kekere, Gabriel Adedeji, Giwa Ojo Arigidi, Matthew Baba Legba, Akanbi Oloye, Monday John, Bode Akiwowo, were also band members.
Obey does praise singing of people_- inclusive of non Yoruba people- (Michael inegbese, Alhaji Danjuma in Agege, Osawaru Igbinedion, Alhaji shehu Arikose in Ajase-Ipo, (Republic of Benin) Samuel Ogundele Adedoyin, Abiola Ogundokun, Chief. MKO Abiola,- in three different Albums, and a host of others, which also served as advertisement, for his fans.
Remo carpets, Teju foams, for Tejoosho, adverts for Datsun motors- Datsun 120, 140, 160, 180, for Alhaji Arishekola Alao, Lawyer Omoni, Yinka Rhodes and praise singing of Board Members- Odunaike insurance controller, Adewuyi Barrister Folly Tairu, Bode Osinusi, Chief Samuel Okunowo, Bisi Lola Edionsere, Henry Fajemirokun and a host of others. In these praise singing, he had also, philosophical muses- Owu alantakun, ko seni ti o le fi ranso (nobody can sew clothes with cobwebs)
“kini mama Alaso nta to yegba Dani abi ewure nje lace ni”- i.e.- what is a cloth seller, doing with cane or does goats eat clothes?
And that God gives wealth- “Nibi ta lagbara gbe tin sise, to nse wahala, aro ti o le dide a si ma rise.”
In his album, “ketekete”- the man the son and the horse- he had also philosophically advised- you can never please the world!
He had also advised people not to bury their talents- ma se ri talent re mo le and gave examples of footballers- Teslim Thunder Balogun, Haruna Ilerika, Althlete Deji Obayemi and lady Athlete- Dupe osikoya. He had advised his fans to take it easy. Ore mi, ese Pele Pele- Easy does it and- “so re ni wan”- be careful of being extremely generous. He had also in his 1983 hit album, emphasized and encouraged hardwork- saa maa sise gba ti gbogbo eniyan ko re jo kaluku ni baba pase fun pe sii se, looni
In “oro Kan ni mo fe bi yin?”- he had asked of choice, between parents and the wife- (ninu obi eni, pelu aya eni, ewo lo se Pataki to se koko?)
Obey’s vote was for the parents.
In his philosophical preference, in eniyan ti mofe ran ju”, he had given preference to Iya, Baba, iyawo, omo… i.e. mother, father, wife and children in that order of importance…
Obey does enormous praise singing and Christian praise worships.
He sings- “Baba wa tin be ni orun, (Our Father who hath in heaven) in sweet melody, Oluwa ni agbara mi,(The Lord is my strength)Oluwa ni o, oluso aguntan mi, emi, ki yoo sala I ni o (the Lord is my shephard) and “a njade lo loni” as an early morning prayerful wishes, Mo ma yin oluwa titi laiye” (I will praise the Lord forever) and a number of inspiring gospel songs.
Obey also does Miliki- “e sa ma Miliki o-, ko ma rotate, lo o were were, ko ma circulate lo o were were…”
He does daily prayers, he sings love, he sang the Paulina story in the Bar beach Lagos, episode.
Paulina was a ravishing beautiful lady, whom he saw at the Bar beach in Marina. He sang- “Mori Sisi Kan ni marina to ni nkaloo…”
O
“Obey said-I was love struck, I lifted her off her feet, singing about her bewitching beauty.
Obey also sang of the sexual innuendo in – “Ina ma wa tan o, Akanbi, 2ce O pe mi wole o… o tilekun mo mi, o ti lekun mo mi ofaro idi mi, terepa ba doyun o, Obey lo loyun oo jare…”
The lady said, he asked me inside, asked me to put off my clothes, and to these, obey said- “when I was a youth, I behaved as a youth.”
Yes, Obey sang praises of Olanrewaju Omo Badmus- Larry publicity and Estate consultant- Fatai Irawo.In 1972, the music legend, celebrated Olabisi Ajala in his 8th Album- Board Members. He had also celebrated the Association of Brothers-UP ASSO.
Obey sang the praises of Olabisi Ajala in the Album-
“Ajala travel all over the world (2ce) Ajala travel (2ce) Ajala travel(2ce) Ajala travels all over the world, alajala mi Omo olola, Ala Ajala mi Oko Alhaja shade, Alhaja los’obokun fun alajala, emi Meje o, emi Meje.”
After a successful music career, yearnings to serve God in HIS vine yard, became real and apparent and this call was spiritually confirmed by the late Arch Bishop Benson Idahosa.
At the peak of Obey’s musical career, he heeded Gods call and for 17 years, he was completely out of secular music and was now majorly, involved in the Decross evangelical ministry. He was in the ministry and he never looked back.
He had troubled and challenging moments. He lost a factory in Ota, Ogun state that produced cassettes. The company was into debts and he had to sell three of his houses, to offset the mortgage. He bought shares and stocks, that went bad.
There was then, another interface in Obey’s life. He had a programme in London, with the late Myles Munroe, where they both ministered.
There was a concert after the ministration. On the day of the concert according to Ebenezer Obey- “when I was performing, a lot of people turned out and thoroughly enjoyed the atmosphere. So after my performance, he collected the microphone from me and told me that music is my ministry. He said God told him to inform me not to quit music, because that is my ministry. He said it was what God had wanted me to do. He further advised me to preach less, but sing more, that I should preach through music. I prayed about it and that was how we started special appearances. That was when I began to charge fees ranging from N2.5 million and above and before I knew it, I had made millions. I would take a million for my ministry and the remaining would be shared between me and the band. When you listen to GOD HE would always provide for you.”
Obey had a chequered and distinguished career.
He said- “whenever I hear my music being played, it is like looking into the mirror. Whenever I hear my voice, I tell myself, that is me sounding, that is me singing.”
Obey said of his musical adventure- I am the musician that has the largest number of music tracks, of music released. I agree with the research.”
His versatility in music composition, has certainly endeared him to the world, as one of the best music composers.
Despite the disability of not singing in a universal language, those who do not understand Yoruba, still find it easy, to dance to his music and the melody- e waa gbo melody mo tun gbe melody mi dee”-Come and listen to melody, I have come with my melody.
According to him- “if you do not understand the language, once you hear the melody, you start to nod your head and move your hand, that means the music has entered your body.”
Ebenezer Obey is currently a Professor of music at the Ogun State University, Ago-Iwoye, a recipient of the National award and Doctor of philosophy at the Oral Roberts University, USA.
Life, certainly defines roles, labyrinths and its contours, and has defined that of Ebenezer Obey as a singer, band leader, composer, guitarist, philosopher and a man after Gods own heart. The album celebrating his 70th birthday in 2012, – “Obey at 70”, was also a master piece, after a very long absence.
Ebenezer Olasupo Remilekun Aremu Fabiyi-Obey, stand up and take your EVERGREEN medal… at 77. May you continue to enjoy your life, in good and robust health and continuous prosperity.
ARTICLE BY:-
HON. (BARR.) FEMI KEHINDE
FORMER MEMBER, HOUSE OF REPRESENTATIVES,
NATIONAL ASSEMBLY, ABUJA,
REPRESENTING AYEDIRE/IWO/OLAOLUWA FEDERAL CONSTITUENCY OF OSUN STATE (1999-2003)
&
PRINCIPAL PARTNER, FEMI KEHINDE & CO (SOLICITORS)
IBADAN OFFICE- NO 84, IWO ROAD, IBADAN.
LAGOS OFFICE- PLOT A, OLUWALOGBON MOTORS BUILDING,
OBAFEMI AWOLOWO WAY,
IKEJA,
LAGOS.
ABUJA OFFICE-
NO 8, SUEZ CRESCENT,
IBRAHIM ABACHA ESTATE,
WUSE ZONE 4,
ABUJA,
FCT.
Personality in Focus
WAEC Appoints Ex-HNO Amos Dangut As Registrar
The West African Examinations Council, WAEC, has appointed Dr Amos Josiah Dangut as its new Registrar and Chief Executive Officer.
Dangut served as Head of the Nigeria National Office from October 2023 until September 2026.
In a statement on Thursday by the Head of Public Affairs, WAEC Headquarters, Accra, Demianus G. Ojijeogu, the Council said Dangut, a Nigerian, will serve a five-year tenure from October 2026 to September 2031. He succeeds Alhaji Pateh Bah of The Gambia.
His appointment was ratified by Council, the international governing board of WAEC, at its 74th Annual Meeting held in Accra, Ghana, in March 2026. He assumed office as the 14th Registrar to Council on October 1, 2026.
Born on October 2, 1967, Dangut holds a Bachelor of Agriculture in Animal Production (1991), Master of Science in Animal Science (1994), Doctor of Philosophy in Animal Science (2017), and Master of Education in Administration and Planning (2020).
He began his career in education in 1994 at St. Louis College, Jos, where he served as a WAEC examiner before joining the Council in 1998.
An astute test developer and administrator, he has served in various capacities, including Assistant Registrar, Test Development Division, Ogba, Lagos; Head of Examinations Security and Deputy Branch Controller, Uyo and Bauchi; Branch Controller, Yola; Controller, Post-Examinations Department; Zonal Coordinator, Ikeja; and Deputy Registrar, Head of National Office.
With over two decades of experience, Dangut is noted for leveraging Information and Communications Technology to improve test development, administration and post-test activities.
As Head of National Office, he championed key innovations including the rollout of Computer-Based WASSCE, serialization of question papers and introduction of a Digital Electronic Marking System. He also oversaw the Digital Certificate Portal, WAEC E-Study Platform, Digital Records Archive, and systems for examination logistics and monitoring of examiners.
During his career, he received commendation from the Nigeria Examinations Committee for his handling of examination matters from 2000 to 2006, and an Award for Meritorious Service from the Ondo State Government during his NYSC year.
He has served on the boards of the Nigerian Educational Research and Development Council, NERDC, Joint Universities Preliminary Examinations Board, JUPEB, Joint Admissions and Matriculation Board, JAMB, and Grange Educational Foundation, and represented WAEC at the Joint Consultative Committee on Education and the National Council on Education.
Dangut has publications in international and national journals and has presented papers at several conferences. He is currently the Regional Representative of the West African Sub-region on the Executive Board of the Association for Educational Assessment in Africa, AEAA.
He is a Fellow of the Science Teachers Association of Nigeria, STAN, and member of the Nigeria Institute of Management, NIM.
Personality in Focus
Ex-NTDA DG, Stakeholders Call for Improved Regulations, Transformation of AI
The former Director-General of the Nigeria Tourism Development Authority (NTDA), Mr. Folarin Coker, and other tourism stakeholders have called for improved Artificial Intelligence regulations and its transformation for sustainable growth in Nigeria’s tourism and travel sector.
The call was in sequel to the recent technical network glitch involving the Nigeria Centre for Disease Control (NCDC) and the Nigeria International Travel Portal (NITP), which disrupted travel operations and left thousands of inbound and outbound passengers stranded at airports worldwide.
The incident, which reportedly prevented passengers from boarding flights bound for Nigeria, has renewed concerns over the country’s reliance on digital systems and highlighted the need for stronger technological infrastructure, effective regulation and improved AI integration to ensure seamless travel operations and enhance the tourism experience.
Speaking on Villa Square, a special segment of Cre8tive 9Ja, a weekly tourism and culture magazine programme hosted by veteran tourism journalist Frank Meke and Bunmi Bade-Adeniji on Mainland 98.3 FM, Lagos, former Director-General of the Nigeria Tourism Development Authority (NTDA), Folarin Coker, said Nigeria should not confuse digitisation with transformation.
“We should not confuse digitisation with transformation. Putting a broken process online is not reform,” Coker said.
He noted that the country’s ambition should be to make travel easier, improve the productivity of tourism businesses and ensure better management of destinations.
Coker said there was a need to deconstruct the existing system and create an ecosystem in which the necessary structures work effectively before AI is deployed to deepen the passenger experience.
According to him, AI can improve various aspects of travel, including the embassy and visa processes, flight bookings, pricing, arrival experiences, transportation and cultural engagement.
“Artificial Intelligence and technology are being mistaken for true development. It is not about another app or website, but about fixing the things that need to be fixed and setting the standards,” he said.
Also speaking, the Managing Director of Global Links Service, Pastor Chinyere Umeasiegbu, said airline operators were often responsible for flight disruptions.
She urged airline operators to address the recurring issue of flight cancellations, stressing the need for sustainable reforms that do not rely solely on Artificial Intelligence.
Umeasiegbu also called for improved communication between airlines and passengers, advising travellers to take screenshots of messages relating to flight delays and submit them to the appropriate authorities when necessary.
Coker further stated that the government must address fundamental infrastructure challenges, including roads and security, while establishing standards for globally competitive hotel services rather than relying on AI as a substitute for broader development.
“A digitally driven tourism agenda is what most people are using. However, we have a gifted cultural expression that can help amplify our tourism agenda, from music, fashion and food to medical tourism,” he said.
He stressed the need for government to make Nigeria’s tourism experience more accessible by providing the necessary infrastructure and ensuring that tourism products and destinations are easily bookable without technological disruptions.
The Director-General of the National Council for Arts and Culture (NCAC), Obi Asika, disclosed that the council had established a Council for Creative Technology and would soon publish a digital roadmap outlining how Artificial Intelligence could be incorporated into the arts and culture sector.
“We need to enrich Artificial Intelligence with the elements of our culture, our history and our content. We need to do this and put the necessary systems in place because, if we don’t, Artificial Intelligence might not be able to see us,” Asika said.
He explained that the concern was partly linked to the data and content used to train AI systems, noting that African and Black tourism and cultural knowledge needed greater representation.
On the role of AI in food tourism and promoting Nigerian cuisine globally, Chef Shine said the technology could be used to properly document and promote the country’s culinary heritage.
“It is important for us to use AI to document our food properly. AI will not take over our food, nor will AI cook the food,” he said.
“This is the best time to discuss the digital agenda and Artificial Intelligence. We need to use AI to document our food and monetise our cuisine,” he added.
Speaking on the use of AI in promoting Nigeria as a tourism destination, travel and tourism journalist Okorie Uhuru said the technology was already transforming the way destinations and tourism products were marketed.
“The old order of doing things, like packaging a destination tour and marketing tourism, has faded because of Artificial Intelligence. AI has helped us market our tourism to a global audience,” he said.
Uhuru urged tourism stakeholders and individuals to adapt to the technology in order to remain competitive.
“As individuals, you have to make an effort to align with AI to sell your tourism product; otherwise, you will be left behind,” he said.
Professor Wasui Babalola called on the government to develop policies that would help translate technological advancement into economic value.
He said the digital transformation process must retain a human element if it is to contribute meaningfully to the development of Nigeria’s tourism sector.
“The knowledge of the digital process should be given with a human element, and that is when our tourism would improve,” Babalola said.
This piece is contributed by Onyeka Ezike
Personality in Focus
Jumoke Azeez @40: The Making of an Ibadan Fashion Entrepreneur
At 40, Jumoke Azeez has reached a milestone that offers her an opportunity to reflect on a journey defined by creativity, resilience, enterprise and an enduring passion for fashion.
The Ibadan-based fashion entrepreneur and Founder/Creative Director of Zeezdesigns clocks 40 on Friday, marking four decades of life and celebrating a growing entrepreneurial journey in Nigeria’s dynamic fashion industry.
For Jumoke, fashion is more than clothing. It is a means of expressing creativity, individuality, confidence and identity.
Through Zeezdesigns, she has steadily built a contemporary fashion brand offering bespoke tailoring, ready-to-wear fashion, fabrics, accessories and fashion training for both men and women.
The journey:
Building a fashion business requires considerably more than the ability to create beautiful clothes. It requires vision, discipline, consistency, customer understanding and the resilience to navigate the challenges of entrepreneurship.
These qualities have shaped Jumoke’s journey.
From her base in Ibadan, Oyo State, she has continued to develop Zeezdesigns as an expression of her creative vision and entrepreneurial ambition.
Her approach has been to combine contemporary style with quality craftsmanship, creating pieces that enable her customers to express their individual personalities while remaining connected to the evolving Nigerian fashion landscape.
Over time, Zeezdesigns has grown beyond the idea of simply making clothes. It has become a brand through which Jumoke continues to explore creativity, fashion and enterprise.
Building from Ibadan:
One defining feature of Jumoke’s story is the decision to build her fashion enterprise from Ibadan.
Nigeria’s fashion industry is increasingly attracting global attention, with Lagos, Abuja and other major cities serving as important centres of fashion and creative enterprise. Yet entrepreneurs such as Jumoke demonstrate that creativity and commercially viable fashion brands can also emerge from other parts of the country.
For her, Ibadan provides both a home and a market from which to develop her vision.
The city has a long history of entrepreneurship, commerce and culture, and Jumoke’s journey adds another dimension to that story: the emergence of contemporary creative businesses driven by individuals who are combining talent with enterprise.
More than a fashion label:
Zeezdesigns has evolved into more than a clothing label. Its offering spans bespoke clothing, ready-to-wear pieces, fabrics and accessories, while Jumoke has also incorporated fashion training into the brand’s activities.
This reflects an entrepreneurial philosophy that looks beyond the creation of individual garments towards building a sustainable fashion enterprise.
For Jumoke, every design represents an opportunity to translate an idea into something tangible — and every customer interaction provides an opportunity to strengthen the brand.
Her entrepreneurial journey has also received recognition, including the Excellence Enterprise Award, while her work and the Zeezdesigns story have attracted media and public attention.
A milestone, not a destination:
Turning 40 represents an important personal milestone, but for Jumoke it is also a moment to look ahead.
The fashion industry continues to change rapidly. Consumer preferences are evolving, social media is transforming how fashion brands reach customers, and Nigerian designers are increasingly looking beyond traditional markets.
These changes present both opportunities and challenges for entrepreneurs.
Jumoke’s ambition is to continue building Zeezdesigns into a distinctive Nigerian fashion brand while remaining faithful to the creativity, quality and individuality that have shaped its journey.
Her story also reflects a broader reality about entrepreneurship in Nigeria: many successful businesses begin with an individual’s talent and determination and gradually evolve into brands with the potential to create value, inspire others and contribute to the creative economy.
Looking ahead:
As she celebrates her 40th birthday, Jumoke Azeez can look back on the journey with gratitude while keeping her attention firmly on what lies ahead.
Her next chapter will be about deepening the Zeezdesigns brand, expanding its reach, developing new creative possibilities and continuing to build a business that reflects her vision.
At 40, the story of Jumoke Azeez is therefore not simply about reaching a birthday milestone.
It is the story of a woman who has chosen to turn creativity into enterprise, passion into a brand, and a personal vision into a growing fashion business.
And from her base in Ibadan, the journey continues.
ABOUT JUMOKE AZEEZ
Jumoke Azeez is a Nigerian fashion entrepreneur and the Founder and Creative Director of Zeezdesigns, a contemporary fashion brand based in Ibadan, Oyo State.
Born on 25th of September, 1986, Jumoke is a graduate of English at Lead City University, Ibadan, Oyo State
Zeezdesigns specialises in bespoke tailoring, ready-to-wear fashion, fabrics, accessories and fashion training for men and women.
Driven by creativity, elegance and exceptional craftsmanship, Jumoke has built Zeezdesigns around a vision of fashion that celebrates individuality, confidence and contemporary Nigerian style.
Instagram/TikTok: @zeezdesigns23
Location: 1, Irepodun Close, Opposite No 1 Hotel by Ososami Junction, Ring Road, Ibadan, Oyo State, Nigeria
Recognition: Excellence Enterprise Award
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JUMOKE AZEEZ AT 40: CELEBRATING FOUR DECADES OF CREATIVITY, STYLE AND ENTREPRENEURSHIP
Ibadan-based fashion entrepreneur and Founder/Creative Director of Zeezdesigns, Jumoke Azeez, clocks 40 on Friday, celebrating a milestone defined by creativity, resilience, enterprise and a passion for fashion.
For Jumoke Azeez, turning 40 is more than a birthday milestone. It is a celebration of a journey shaped by creativity, determination, consistency and an enduring commitment to excellence.
The Ibadan-based fashion entrepreneur is the Founder and Creative Director of Zeezdesigns, a contemporary Nigerian fashion brand offering bespoke tailoring, ready-to-wear fashion, fabrics and accessories for both men and women.
Over the years, Jumoke has steadily developed Zeezdesigns into a platform through which she expresses her creative vision and passion for fashion. Her work reflects a commitment to individuality, elegance and contemporary Nigerian style, with each creation designed to combine aesthetics with quality craftsmanship.
Her entrepreneurial journey has also been characterised by resilience. Building a fashion enterprise requires more than creativity; it demands discipline, customer understanding, business management and the ability to continually evolve with changing tastes and trends.
Through Zeezdesigns, Jumoke has continued to transform creative ideas into distinctive fashion pieces while building a brand that reflects her personality and values.
Her work has earned recognition, including the Excellence Enterprise Award, while her entrepreneurial and creative journey has attracted media and public attention.
At 40, Jumoke is also looking beyond the celebration of an individual milestone. Her journey represents the growing contribution of Nigerian entrepreneurs and creative professionals who are building businesses and brands outside the traditional commercial centres.
Based in Ibadan, Oyo State, Zeezdesigns demonstrates the possibilities that exist for creative entrepreneurs to build distinctive brands from Nigeria’s cities and connect with an increasingly sophisticated fashion market.
For Jumoke, fashion is not simply about clothing. It is a means of expressing personality, confidence and individuality.
As she marks her 40th birthday, she looks forward to the next chapter of her journey with the same creativity, determination and commitment to excellence that have defined the Zeezdesigns story.
Jumoke Azeez at 40 is therefore a celebration not only of a birthday, but of creativity, enterprise, resilience and the continuing evolution of a Nigerian fashion brand.
ABOUT ZEEZDESIGNS:
Zeezdesigns is a contemporary fashion brand based in Ibadan, Oyo State, Nigeria, founded and creatively directed by Jumoke Azeez.
The brand specialises in:
• Bespoke tailoring
• Ready-to-wear fashion
• Fabrics
• Fashion accessories
• Fashion training
Location: 1, Irepodun Close, Opposite No 1 Hotel by Ososami Junction, Ring Road, Ibadan, Oyo State, Nigeria
Instagram/TikTok: @zeezdesigns23
Award: Excellence Enterprise Award






