Business
Ecobank Boss Advocates Synergy Among Super Brands to Solve Africa’s Problems
The Managing Director, Ecobank Nigeria, Patrick Akinwuntan has advocated a synergy between super brands in Africa to solve the multifarious challenges facing the continent. Akinwuntan, who made this submission at the International Advertising Association (IAA) Africa Rising 4 virtual conference, posited that recent happenings in the global arena such as covid 19 pandemic further reinforces the need for bigger brands on the continent to collaborate effectively to achieve sustainable solutions to challenges facing the continent.
According to him, “It is not just about digitization but understanding that life itself has deeper substance. What we have learnt in the past 18 months calls for common agenda for human race, an opportunity for collaboration to search for sustainable solutions to the myriad challenges facing the continent. This also reenforces the fact that until we are comfortable, no part of the globe is comfortable. This provides a completely new direction between developed worlds, developing worlds and whatever categorization that you want to bring to the table. With people having to stay at home because of the pandemic, we quickly saw that being disconnected from the economy fabric is much more dangerous than the health risk that we are trying to avoid from the social distancing and stay at home”.
On how Ecobank as an African Super Brand responded to the covid 19 pandemic, Mr. Akinwuntan noted that the bank’s success story in handling the outbreak and spread of Ebola disease in some parts of Africa came handing, adding that the bank’s investment in technology also paid off as it was able to provide financial services seamlessly to its customers in countries where the operates.
“We came out with strategies to ensure that small business and women enterprise leaders are able to learn to improve their capacity and source for labor without physical contact and able to access market without physical contact and be able to be financially strong without having to physically visit distant locations. For the small businesses, it is enabling them to have faith in themselves to be able to see that tomorrow has a brighter future. The covid-19 pandemic was a leveler and therefore everyone felt the impact. For a brand like Ecobank, we needed to demonstrate our ability to reach everyone at the same time. First is knowledge, people need to know, is this circumstance unique to my country, or to my own livelihood? if it is not, what has worked for other people and how have we leveraged it. That is quite a lot of learning that we focused on. We actually partnered with NEPAD and brought about leveraging on technology and capacity building for the small and medium scale business.”
Aligning with Akinwuntan’s submission, another speaker at the session, Group Executive for Marketing, MTN, Bernice Samuels said it was imperative super brands in Africa have a common platform to address and offer solutions to challenges facing the continent. The captivating session was moderated by Robyn Curnow, Anchor & Host of CNN Newsroom
Earlier in his welcome address, World President and Chairman, IAA, Joel Nettey said the 2-day virtual conference with the theme: ‘Africa To The World’ is aimed at projecting African brands to the world and bringing together the best on the continent to discuss trends and key developments. According to him, “as the most influential network of industry leaders with a broad spectrum of expertise, we help brands grow, strengthen, and forge new paths around the world through meaningful relationships with consumers. We use our thought leadership, initiatives in education and development, and world-class events to help our members navigate through the ever-changing worlds of business and technology. We are delighted to be able to put together this conference in such trying times to add value and bring together those who shape the industry’s future. The African continent is endowed with vibrancy, creativity, culture, its people, and strong brands weaving coherently into what makes the engines of economies move.”
The International Advertising Association’s (IAA) Africa Rising for Leadership Conference 2021 is first IAA virtual conference and it is congregating speakers and participants from across the globe – Nigeria, Kenya, south Africa, USA, Italy, Russia, Malaysia and several other leading countries where IAA has presence.
Ecobank Nigeria, a subsidiary of the leading Pan‑African financial services group, Ecobank Group, has announced the fifth edition of the Adire Lagos Experience, its flagship cultural and creative industry showcase. The event will take place from June 11–14, 2026, at the Ecobank Pan African Centre (EPAC), Victoria Island, Lagos.
The 2026 edition is themed “Threads Across Borders,” celebrating the depth and global resonance of Adire as a uniquely Nigerian art form, while positioning it within Africa’s broader textile and cultural narrative.
Rooted in Nigeria’s rich heritage, the Adire Lagos Experience continues to serve as a gateway for cross‑border cultural exchange, reinforcing Ecobank’s Pan‑African vision through culture‑led commerce.
The four‑day event will feature over 100 vendors, with the exhibition remaining predominantly Nigerian, reflecting the country’s leadership as the home and heartland of Adire production. To enrich diversity and continental collaboration, 10 percent of participating vendors will come from outside Nigeria, offering complementary African textile expressions and creative perspectives that foster knowledge exchange and cross‑border partnerships.
Speaking on the upcoming event, Omoboye Odu, Head, SMEs, Partnerships and Collaborations at Ecobank Nigeria, highlighted the intentional balance between cultural authenticity and Pan‑African inclusion.
“Adire is proudly Nigerian, and this platform remains firmly anchored in celebrating our local artisans and creative enterprises. At the same time, Ecobank’s Pan‑African mandate allows us to thoughtfully open the space to creators from other African markets, encouraging collaboration, shared learning, and trade connections that elevate African craftsmanship as a whole,” she said.
Beyond the exhibition booths, the Adire Lagos Experience 2026 will offer indigenous cuisine, African music and cultural performances, alongside curated networking and business engagement sessions designed to strengthen linkages across the Adire and wider creative value chain—from artisans and designers to merchants, buyers, and cultural enthusiasts.
As part of its ongoing commitment to supporting SMEs and the creative economy, Ecobank has opened registration for prospective exhibitors, with selected applicants eligible to receive complimentary exhibition booths. Applications close on April 28, 2026.
Through the Adire Lagos Experience, Ecobank continues to champion Nigeria’s cultural leadership while advancing Pan‑African collaboration—transforming heritage into enterprise and reinforcing its role as a truly Pan‑African institution driving impact beyond banking.
As the Central Bank of Nigeria’s (CBN) recapitaliSation exercise came to an end March 31, 2026, most banks operating in the country rose to the challenge and met the requirement ahead of time.
However, Fidelity Bank’s proactive approach paid off, and it continued to demonstrate its commitment to growth and innovation. In a remarkable display of investor confidence, Fidelity Bank opened and concluded a private placement in just one day on December 31, 2025. Leading institutions, including AFREXIM Bank and its subsidiaries, invested in the bank, showcasing their faith in Fidelity’s vision and leadership.
With the CBN’s verification process complete, Fidelity Bank’s capital base now exceeds the required N500 billion threshold. This milestone positions the bank to expand its footprint, drive growth, and deliver returns to investors.
Market analysts stated that the successful completion of the private placement underscores strong investor confidence in the bank’s growth strategy, governance framework and long-term fundamentals, even amid tightening regulatory standards and evolving macroeconomic conditions.
The lender had announced to the investing public that it has surpassed the N500billion regulatory capital threshold following the successful completion of a N259billion private placement of ordinary shares.
The Company Secretary, Fidelity Bank, Ezinwa Unuigboje in a signed statement on Nigerian Exchange Limited (NGX) disclosed that the private placement, conducted with the approval of the Central Bank of Nigeria (CBN) and the Securities and Exchange Commission (SEC), was opened and closed on December 31, 2025.
According to her, the proceeds from the exercise lifted Fidelity Bank’s eligible capital from N305.5billion to N564.5billion, subject to final regulatory approvals.
The latest capital raise positions the lender comfortably above the new minimum capital requirement of N500billion for commercial banks with international authorisation, as stipulated by the apex bank under its banking sector recapitalisation programme. According to the bank, the private placement was carried out pursuant to the mandate granted by shareholders at its Extraordinary General Meeting held on February 6, 2025.
At the meeting, shareholders authorised the board to issue up to 20 billion ordinary shares through a private placement as part of measures to strengthen the bank’s capital base and enhance its capacity to support economic growth. The N259billion raised through the private placement builds on earlier capital-raising efforts by the bank. Fidelity Bank had stolen the show by taking a bold step in June 2024, launching a Public Offer and Rights Issue to raise capital.
Fidelity Bank successfully raised N175.85billion via a combination of a public offer and rights issue, which had increased its eligible capital to N305.5billion at the time. That exercise left a capital shortfall of N194.5billion relative to the new regulatory benchmark, a gap now fully covered by the latest transaction. Fidelity Bank’s strategic moves have set it up for success, and the stage is set for the bank to make significant strides in the Nigerian banking sector. Fidelity Bank noted that the strengthened capital position will enhance its balance sheet resilience, support business expansion, and enable it to play a more robust role in financing key sectors of the Nigerian economy, in line with regulatory expectations. The bank added that it remains focused on value creation for shareholders, prudent risk management and sustained profitability as it navigates the post-recapitalisation phase of the banking sector. Meanwhile, the stock price of Fidelity Bank closed trading April 10, 2026 at N19.50 per share on the NGX.
Access Bank Plc has been named Nigeria’s Most Valuable Brand for the fifth consecutive year by Brand Finance, reinforcing its leadership position in the country’s financial services sector.
Brand Finance announced this in its Nigeria 25 2026 report, which ranks the country’s strongest brands based on brand value, brand strength, and underlying business performance. According to the report, Access Bank’s brand value stands at ₦773.2 billion, maintaining its number one ranking despite short term macro-economic and market pressures.
It attributed the marginal year-on-year decline in brand value to a deliberate strategic shift, as the Bank continues to prioritise long term growth, regional expansion, and international scale over shortterm domestic margins.
Brand Finance pointed out that Access Bank’s sustained leadership reflects a longterm brand strategy anchored on scale, trust, and regional relevance, positioning the Bank to maintain brand strength and resilience as Nigeria’s economy continues its gradual recovery and the competitive landscape evolves.
It highlighted Access Bank’s transition from a local market leader to a cross continental financial infrastructure provider, noting that stronger contributions from its African operations helped offset a decline in Nigerian income during the period. This repositioning supports the Bank’s ambition of serving as a key gateway between Africa and global financial markets.
Importantly, the Brand Finance report also recorded a strengthening of the Access Bank brand, with the Bank rising to third place nationally on the Brand Strength Index (BSI), achieving a score of 88.7/100 and retaining an AAA brand rating. Brand Finance links this improvement to stronger brand coherence across markets and clearer strategic positioning following the consolidation of international acquisitions.
Commenting, Babatunde Odumeru, Managing Director, Brand Finance Nigeria, said, a defining shift in the business environment has been the movement from survival to resilience, with brands that invested through uncertainty now emerging stronger.
“This report highlights a key trend: trust is now the fundamental driver of business growth. With consumers now more cautious about how they spend their money, brands must offer a reliability premium in order to build trust, which is an essential foundation for customer loyalty. The brands that have achieved this have not just stood out but have consistently grown their brand value and maintained their lead in the Brand Finance rankings: If you are reliable, you are valuable.”
Odumeru noted that the rankings were dominated by the banking and manufacturing sectors, driven by homegrown resilience and digital savviness required to convert engagement into customer loyalty. This dynamic, he said, reflects a collaborative strength between the two sectors that continues to underpin Nigeria’s overall brand value.
The Brand Finance Nigeria 25 report is published annually and assesses Nigeria’s leading brands using a combination of brand value, brand strength, and comprehensive market analysis.
