Entertainment
Eva Wine Nigeria Launches ‘Search For Miss Eva’
Nigeria’s No. 1 premium non-alcoholic wine drink, Eva Wine has announced the launch of the “Search for Miss Eva” contest, a 5-week Online competition to choose a new brand ambassador for Eva Wine.
For five weeks, Eva Wine Nigeria is deploying an exciting online activation which will engage young ladies across Nigeria in a reality-type talent competition with intense activities to test their eligibility for the coveted role.
The excitement starts right from the call for entries. Ladies between the ages of 25 to 35 across Nigeria are required to record a short video celebrating creatively with a bottle of Eva Wine and vibing to the campaign theme song #happymisseva.
Contestants with the best entries will be shortlisted based on the panel’s verdict and the social media engagement they generate. They will advance to the Eva Wine Nigeria portal: for the next round which is the online contest. In this round, shortlisted candidates will be tested for their intelligence, charisma, etiquette, exposure, fitness and other qualities.
Social media users and Nigerians all over the world will also have the opportunity to engage and vote for their favourite contestants via all official handles of the brand; @evawinenigeria on Instagram, Facebook and TikTok.
According to the agency managing the Eva Wine Campaign, Etu Odi Communications, the ideal Miss Eva must be someone whose profile and personality resonate with the premium qualities of the Eva Wine brand which is known globally for its class, heritage, and beautifully unique packaging and sparkling taste.
“Nigerian women are among the most colourful and beautiful in the world and it is only natural that our Miss Eva comes from one of them. We expect that she is not only an exceptionally colourful personality but also one who is very intelligent, cultured and confident. Because Eva wine is an international brand, our Miss Eva must be a well-educated and exposed young lady who can hold conversations and public debates about a variety of themes.
“Eva wine is made from 100% natural ingredients and offers consumers the healthiest route to self-indulge. Therefore, our ideal brand ambassador, by her carriage and habits, must drip fitness and a healthy lifestyle,” said the Director, Olumide Campbell.
The Search for Miss Eva is a hybrid competition which will be held on social media and other online channels but will also be broadcast to other traditional media channels: TV and Radio.
Two celebrity influencers; BBNaija Star, Anita Natasha Akide, popularly known as Tacha and Nollywood star and AMVCA 2022 Best Actor, Deyemi Okanlawon, have been appointed alongside other influencers to lead the search for Nigeria’s next big brand.
When asked why Eva Wine Nigeria decided not to engage a top celebrity as its brand ambassador, the Country Manager for Eva Group, Mr. Temitope Akanji Sanni, said that one of the driving forces of the brand is the desire to support the Nigerian youth through the media and entertainment industry.
He explained further, “So, we are not just looking for a ready-made star, we rather want to make a regular, everyday lady a star. Let that average Nigerian woman who is smart, witty and beautiful be allowed to become a celebrity as well.
“Another way to look at this is that the role practically offers her a path to grow her career with a well-paid job representing our brand for 1 year, as well as the goodies and job benefits it affords her, like international travel opportunities, representing the brand in corporate functions, hosting parties and fun occasions, international exposure; mingling with the A-list celebrities in and outside the country etc.
“The opportunities are simply enormous and our ultimate fulfilment would be when on that stage at the Grand finale, a truly convivial lady with exceptional personalities and brains emerges as our Miss Eva.”
The Grand Finale of the competition – a live show to unveil the New Face of Eva Wine – will be held on Sunday, 7th of August, 2022 in the 5-star Marriot Hotels Ikeja. It promises to be an evening of glitz, glamour and quality entertainment with the handsome and amiable host Deyemi Okanlawon.
Eva Wine was introduced into Nigeria in 1989 by Ekulo Ltd. the largest wine distributor by volume in Nigeria. Over the last three decades, Eva Wine has become a household name in Nigeria and a generic name for non–alcoholic wines in the country.
The brand has since evolved with great equity, authority and approval in Nigeria.
See interesting #HappyMissEva entries on TikTok – ZMNA4A6N9/
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Nigerian music sensation, Innocent Idibia aka 2Baba, has dismissed earlier claims that his Instagram account was hacked.
In a video shared on his Instagram story on Sunday night, 2Baba confirmed that a controversial post on his social media page regarding his separation from his wife, Annie Idibia, was indeed made by him.
The earlier Instagram post announced the end of his 13-year marriage to Annie.
The post read: “Hello to my beautiful people of all federations. Well, this thing I have to say is short but also long…I and Annie Macaulay have been separated for a while now, and currently filed for divorce.
“I would grant a press release soon to say my story. Not because it is anyone’s right to know about my personal life but because I love my people and I need them to know my innocence or offense. Stay blessed my people. I love you all.”
Shortly after, another post appeared on the same account, claiming that the page had been compromised.
It read: “My Instagram account has been hacked, efforts are being carried out to take back control. #onelove!”
In a surprising turn of events, 2Baba later released a video clarifying the situation.
He disclosed that his account had not been hacked, contrary to the previous statement, and implied that the initial post about his separation was authentic.
Entertainment
EFCC Has Most Corrupt, Wicked People in Nigeria, Bobrisky Lashes Out at Anti-graft Agency
Nigerian controversial cross-dresser, Idris Okuneye aka Bobrisky, has taken to his social media account to lash out at officials of the Economic and Financial Crimes Commission (EFCC).
The self-exiled transvestite, while reacting to EFCC’s plea to be kind and show sympathy for an official who was shot during a raid in Anambra State, alleged that the anti-graft agency has the most corrupt and wicked people in Nigeria.
Bobrisky, who criticised the EFCC for its hypocrisy, said he does not like reading about the anti-graft agency and feels like throwing up each time he does.
“I just don’t like reading anything about EFCC online, cus I feel like I want to throw up each time I read about them.
“You are asking the public to be human about the loss of one of your staff but you are the most wicked people in Nigeria,” Bob wrote on his official Instagram page.
He also recalled how his home was ransacked and he was manhandled by officials of the EFCC when he was accused of money laundering and naira mutilation.
“When I was in your custody, you took me to my house and searched my house.
‘‘When I asked you guys why, you claimed I’m into money laundering, you want to check if I’m not printing money in my house, Police are better than you all one million times…” Bobriksy added.
Nollywood actor, Saidi Balogun has reunited with his estranged wife, Faithia Williams at the graduation ceremony of their son, Khalid Ayomide Balogun.
The couple, both Nollywood actors, who called it quits with their marriage a few years ago, had cause to come together, to celebrate their son’s achievement as he graduates from the University of Lagos with a first-class honours.
Trending videos and photos captured the couple in jolly mood posing for photographs and exchanging pleasantries with well wishers and friends.
Saidi and Faithia had a bitter separation, which prompted Saidi to caution his ex-wife to desist from using his name, Balogun.
