Entertainment
Eva Wine Nigeria Launches ‘Search For Miss Eva’
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Nigeria’s No. 1 premium non-alcoholic wine drink, Eva Wine has announced the launch of the “Search for Miss Eva” contest, a 5-week Online competition to choose a new brand ambassador for Eva Wine.
For five weeks, Eva Wine Nigeria is deploying an exciting online activation which will engage young ladies across Nigeria in a reality-type talent competition with intense activities to test their eligibility for the coveted role.
The excitement starts right from the call for entries. Ladies between the ages of 25 to 35 across Nigeria are required to record a short video celebrating creatively with a bottle of Eva Wine and vibing to the campaign theme song #happymisseva.
Contestants with the best entries will be shortlisted based on the panel’s verdict and the social media engagement they generate. They will advance to the Eva Wine Nigeria portal: for the next round which is the online contest. In this round, shortlisted candidates will be tested for their intelligence, charisma, etiquette, exposure, fitness and other qualities.
Social media users and Nigerians all over the world will also have the opportunity to engage and vote for their favourite contestants via all official handles of the brand; @evawinenigeria on Instagram, Facebook and TikTok.
According to the agency managing the Eva Wine Campaign, Etu Odi Communications, the ideal Miss Eva must be someone whose profile and personality resonate with the premium qualities of the Eva Wine brand which is known globally for its class, heritage, and beautifully unique packaging and sparkling taste.
“Nigerian women are among the most colourful and beautiful in the world and it is only natural that our Miss Eva comes from one of them. We expect that she is not only an exceptionally colourful personality but also one who is very intelligent, cultured and confident. Because Eva wine is an international brand, our Miss Eva must be a well-educated and exposed young lady who can hold conversations and public debates about a variety of themes.
“Eva wine is made from 100% natural ingredients and offers consumers the healthiest route to self-indulge. Therefore, our ideal brand ambassador, by her carriage and habits, must drip fitness and a healthy lifestyle,” said the Director, Olumide Campbell.
The Search for Miss Eva is a hybrid competition which will be held on social media and other online channels but will also be broadcast to other traditional media channels: TV and Radio.
Two celebrity influencers; BBNaija Star, Anita Natasha Akide, popularly known as Tacha and Nollywood star and AMVCA 2022 Best Actor, Deyemi Okanlawon, have been appointed alongside other influencers to lead the search for Nigeria’s next big brand.
When asked why Eva Wine Nigeria decided not to engage a top celebrity as its brand ambassador, the Country Manager for Eva Group, Mr. Temitope Akanji Sanni, said that one of the driving forces of the brand is the desire to support the Nigerian youth through the media and entertainment industry.
He explained further, “So, we are not just looking for a ready-made star, we rather want to make a regular, everyday lady a star. Let that average Nigerian woman who is smart, witty and beautiful be allowed to become a celebrity as well.
“Another way to look at this is that the role practically offers her a path to grow her career with a well-paid job representing our brand for 1 year, as well as the goodies and job benefits it affords her, like international travel opportunities, representing the brand in corporate functions, hosting parties and fun occasions, international exposure; mingling with the A-list celebrities in and outside the country etc.
“The opportunities are simply enormous and our ultimate fulfilment would be when on that stage at the Grand finale, a truly convivial lady with exceptional personalities and brains emerges as our Miss Eva.”
The Grand Finale of the competition – a live show to unveil the New Face of Eva Wine – will be held on Sunday, 7th of August, 2022 in the 5-star Marriot Hotels Ikeja. It promises to be an evening of glitz, glamour and quality entertainment with the handsome and amiable host Deyemi Okanlawon.
Eva Wine was introduced into Nigeria in 1989 by Ekulo Ltd. the largest wine distributor by volume in Nigeria. Over the last three decades, Eva Wine has become a household name in Nigeria and a generic name for non–alcoholic wines in the country.
The brand has since evolved with great equity, authority and approval in Nigeria.
See interesting #HappyMissEva entries on TikTok – ZMNA4A6N9/
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South African Singer, Tyla has cancelled her planned concert in Lagos after backlash from Nigerians over the xenophobic attacks against Nigerians and other Africans living in South Africa.
Rather than directly address the uproar over the planned concert and the opposition from notable Nigerians like social media activist, Martin Vincent Otse, popularly called, VeryDarkMan, and other Nigerians on social media, the South African singer chose to remove Lagos from the list of cities she is scheduled to visit during her A-Pop World tour.
Social media influencer, VeryDarkMan, in a video post, warned the singer and the promoters of her concert against bringing the singer to Lagos amidst the ongoing xenophobic attacks that has led to the death of many Nigerians living in the rainbow country.
He also criticised Tyla for her silence in the face of the deadly attacks.
In his video post, VDM stated: “There will be no Tyla concert in Nigeria. It is not happening. This is a warning to the organizers and the show promoters bringing Tyla to Nigeria. That show is not happening.
“Not when Chidinma Adetshina is battling deportation in South African court. Now you want to bring in Tyla and sell tickets so that Tyla will make money off Nigerians. The same Nigerians that South Africans hate so much.
“This is a warning to you, if you go ahead with that show, we will come to the venue and we will bring the show down.”
Other notable Nigerians on social media have also called for a total boycott of the concert to retaliate the attacks on Nigerians in South Africa.
MultiChoice Nigeria has announced that the 11th season of Big Brother Naija (BBNaija) will premiere on Sunday, July 26, 2026, and the winner to receive a record-breaking grand prize of N160 million.
The announcement was made during a press briefing on Wednesday, and organisers said the prize package, comprising N100 million in cash and a brand-new SUV, is the highest in the reality show’s history.
The launch show will air from 7pm on Africa Magic Showcase and Africa Magic Family. The 24-hour live channel will be available on DStv Channel 198 and GOtv Channel 49, while viewers can also watch via DStv Stream and GOtv Stream.
Preparations for the new season began earlier this year with physical auditions held from May 22 to 24 in Lagos, Abuja and Enugu after shortlisted applicants were invited to participate.
Participation was free, with eligibility limited to individuals aged 21 years and above who possessed valid means of identification.
The upcoming edition follows the conclusion of Season 10 on October 5, 2025, when Opeyemi Ayanwale, popularly known as Imisi, emerged winner after defeating 28 other contestants. Imisi received a prize package worth N150 million, comprising N80 million in cash and an SUV.
Speaking on the new season, Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said the show would continue to build on its success.
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers.
“Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale.”
The organisers also announced a new lineup of sponsors, with betPawa joining Big Brother Naija as the headline sponsor.
Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said: “At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about.
“Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement throughout the season and delivering exciting experiences that complement the energy and excitement of the show.”
Guinness returns as the Gold Sponsor, while Minimie joins as an Associate Sponsor.
On the partnerships, Babatunde said: “We are delighted to welcome betPawa as our Headline Sponsor alongside Guinness and Minimie, whose partnership reflects the enduring value and impact of the Big Brother Naija platform.”
Since its return in 2017, Big Brother Naija has grown beyond a reality television programme into one of Africa’s biggest entertainment franchises, producing household names, creating jobs across the creative industry and shaping popular culture.
Ebuka Obi-Uchendu will return as host for Season 11, with organisers promising new twists, strategic gameplay, competitive tasks and entertaining challenges throughout the season.
Eligible subscribers will be able to vote through the MyDStv and MyGOtv self-service apps. Viewers can also increase their voting benefits by upgrading their subscription packages or renewing for multiple months.
Anticipation for Big Brother Naija is building up again after organisers teased the return of the reality show for its 11th season, prompting fans to call for an official premiere date.
In a post shared across the show’s social media platforms on Sunday, the organisers announced: “A new chapter begins, and this time, everything is for the taking. #BBNaija season 11 is coming soon.”
The teaser arrives months after the conclusion of Season 10, which ended with Imisi Ayanwale clinching the grand prize of N150 million.
The franchise has stayed in the spotlight since the Season 10 reunion, aired on June 8, when all 29 former housemates reconvened to address controversies that defined the season.
In preparation for the new edition, organisers said auditions have been completed.
The application portal opened in May, followed by physical auditions in Lagos, Abuja and Enugu.
