Connect with us

Entertainment

Eva Wine Nigeria Launches ‘Search For Miss Eva’

Published

on

Nigeria’s No. 1 premium non-alcoholic wine drink, Eva Wine has announced the launch of the “Search for Miss Eva” contest, a 5-week Online competition to choose a new brand ambassador for Eva Wine.

For five weeks, Eva Wine Nigeria is deploying an exciting online activation which will engage young ladies across Nigeria in a reality-type talent competition with intense activities to test their eligibility for the coveted role.

The excitement starts right from the call for entries. Ladies between the ages of 25 to 35 across Nigeria are required to record a short video celebrating creatively with a bottle of Eva Wine and vibing to the campaign theme song #happymisseva.

Contestants with the best entries will be shortlisted based on the panel’s verdict and the social media engagement they generate. They will advance to the Eva Wine Nigeria portal:  for the next round which is the online contest. In this round, shortlisted candidates will be tested for their intelligence, charisma, etiquette, exposure, fitness and other qualities.

Social media users and Nigerians all over the world will also have the opportunity to engage and vote for their favourite contestants via all official handles of the brand; @evawinenigeria on Instagram, Facebook and TikTok.

According to the agency managing the Eva Wine Campaign, Etu Odi Communications, the ideal Miss Eva must be someone whose profile and personality resonate with the premium qualities of the Eva Wine brand which is known globally for its class, heritage, and beautifully unique packaging and sparkling taste.

“Nigerian women are among the most colourful and beautiful in the world and it is only natural that our Miss Eva comes from one of them. We expect that she is not only an exceptionally colourful personality but also one who is very intelligent, cultured and confident. Because Eva wine is an international brand, our Miss Eva must be a well-educated and exposed young lady who can hold conversations and public debates about a variety of themes.

“Eva wine is made from 100% natural ingredients and offers consumers the healthiest route to self-indulge. Therefore, our ideal brand ambassador, by her carriage and habits, must drip fitness and a healthy lifestyle,” said the Director, Olumide Campbell.

The Search for Miss Eva is a hybrid competition which will be held on social media and other online channels but will also be broadcast to other traditional media channels: TV and Radio.

Two celebrity influencers; BBNaija Star, Anita Natasha Akide, popularly known as Tacha and Nollywood star and AMVCA 2022 Best Actor, Deyemi Okanlawon, have been appointed alongside other influencers to lead the search for Nigeria’s next big brand.

When asked why Eva Wine Nigeria decided not to engage a top celebrity as its brand ambassador, the Country Manager for Eva Group, Mr. Temitope Akanji Sanni, said that one of the driving forces of the brand is the desire to support the Nigerian youth through the media and entertainment industry.

He explained further, “So, we are not just looking for a ready-made star, we rather want to make a regular, everyday lady a star. Let that average Nigerian woman who is smart, witty and beautiful be allowed to become a celebrity as well.

“Another way to look at this is that the role practically offers her a path to grow her career with a well-paid job representing our brand for 1 year, as well as the goodies and job benefits it affords her, like international travel opportunities, representing the brand in corporate functions, hosting parties and fun occasions, international exposure; mingling with the A-list celebrities in and outside the country etc.

“The opportunities are simply enormous and our ultimate fulfilment would be when on that stage at the Grand finale, a truly convivial lady with exceptional personalities and brains emerges as our Miss Eva.”

The Grand Finale of the competition – a live show to unveil the New Face of Eva Wine – will be held on Sunday, 7th of August, 2022 in the 5-star Marriot Hotels Ikeja. It promises to be an evening of glitz, glamour and quality entertainment with the handsome and amiable host Deyemi Okanlawon.

Eva Wine was introduced into Nigeria in 1989 by Ekulo Ltd. the largest wine distributor by volume in Nigeria. Over the last three decades, Eva Wine has become a household name in Nigeria and a generic name for non–alcoholic wines in the country.

The brand has since evolved with great equity, authority and approval in Nigeria.

See interesting #HappyMissEva entries on TikTok – ZMNA4A6N9/

###

Continue Reading
Advertisement


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

Joeboy Stars on Easter Edition of Glo-Powered African Voices

Published

on

Nigeria-born Afro-pop star, Joeboy, whose melodies now ripple across continents, takes centre stage this week on the Easter edition of African Voices, the Globacom-sponsored CNN magazine programme.

In a captivating session from Lagos, show anchor Larry Madowo drew out the rhythm of Joeboy’s journey, tracing the arc from a starry-eyed university dreamer to a maestro whose songs now traverse the globe like whispered secrets carried on the wind.

Born Joseph Akinwale Akinfenwa-Donus in 1997, Joeboy—affectionately dubbed Afrobeats’ “lover boy”—embarked on his musical odyssey in 2017 with a viral reinterpretation of Ed Sheeran’s Shape of You.

This pivot from rap to melodious crooning caught the discerning eye of Nigerian artiste and entrepreneur Mr Eazi, who, upon discovering him on Instagram, extended an invitation to join the emPawa Africa Talent Incubation initiative—a sanctuary for budding African talents where raw potential is nurtured into brilliance.

The partnership bore fruit in 2018 with the release of Fààjí, featuring Mr Eazi, and soon after, Joeboy was signed to Warner Music Africa. From there, his ascent became a symphony of milestones: the intoxicating single Baby in 2019, followed by Beginning, which amassed over 23 million views on YouTube, and Love & Light the same year.

Collaborations with Mayorkun yielded the spirited tracks Don’t Call Me and All for You, further cementing his place in the Afrobeats constellation.

Joeboy’s debut album, Somewhere Between Beauty & Magic, unfurled in February 2021, a melodic tapestry of youth, hope, and desire. By 19 May 2023, he unveiled his sophomore studio effort, Body & Soul, preceded by the evocative singles Sip (Alcohol), Contour, Body & Soul, and Duffel Bag. In 2023, he teased the world with Only God Save Me and the extended EP Body, Soul and Spirit, offering listeners a window into the essence of his artistic spirit.

February 2024 marked another milestone as he launched his own imprint, Young Legend, soon releasing Osadebe, a track that resonated nationwide with the familiar warmth of homegrown brilliance.

Joeboy’s dedication has been richly rewarded. He clinched Best Artiste in African Pop at the 2019 All Africa Music Awards and Best Pop at the 2020 Soundcity MVP Awards Festival. His music has earned numerous nominations, including at the City People Entertainment Awards and The Headies, affirming his status as a luminary of contemporary African sound.

The Easter edition of African Voices featuring Joeboy will air on DSTV Channel 401 at 7:30 a.m. on Saturday, with repeats at 11 a.m.; Sunday at 3:30 a.m. and 6 p.m.; Monday at 3 a.m. and 5:45 p.m.; and Tuesday at 5:45 p.m. The schedule will be mirrored the following week, culminating in Monday at 3 a.m., giving audiences multiple opportunities to bask in the artistry of a musician whose voice carries the pulse of a continent.

Continue Reading

Entertainment

Hollywood Action Movie Superstar Chuck Norris Dies at 86

Published

on

Chuck Norris, the US martial artist and Hollywood action star most famous for his role in “Walker, Texas Ranger,” has died, his family said Friday. He was 86 years old.

“It is with heavy hearts that our family shares the sudden passing of our beloved Chuck Norris yesterday morning,” the family said in a statement on Instagram.

“He lived his life with faith, purpose, and an unwavering commitment to the people he loved. Through his work, discipline, and kindness, he inspired millions around the world and left a lasting impact on so many lives,” the statement said.

Norris reportedly fell ill on Thursday on the Hawaiian island of Kauai.

Norris turned 86 last week, marking the event with a video of him boxing on social media and saying, “I don’t age. I level up.”

Continue Reading

Entertainment

South African Actress, Nomzamo Mbatha, Tells Success Story on Glo-Sponsored African Voices

Published

on

Delectable South African actress, Nomzamo Mbatha, will this week on Globacom-sponsored Cable News Network International’s African Voices Changemakers, reveal her trajectory from the Rainbow Nation to the global stage of make-belief.

In the 30-minute magazine programme, show anchor, Larry Madowo, will engage Mbatha on her soaring career which earned her a mention in the prestigious TIME100 Next in 2025.

The thespian who has been featured in two Hollywood productions has also gained acclaim in the beauty industry as she has signed endorsement deals with Neutrogena and Cream of Nature, both global brands in skincare and haircare, respectively.

Madowo and Mbatha sat for the exclusive interview on set of the final season of the hit television series, Shaka iLembe at the historic Cradle of Humankind outside Johannesburg where she highlighted the cultural significance of Shaka iLembe, and why giving back to her society is at the center of her aspirations as well as the legacy she desires to build beyond the glitz and glamour of the big screen.

This edition of African Voices Changemakers will be broadcast on Saturday at 8:30 a.m. with additional broadcasts at noon same day. On Sunday, further repeats hold at 4:30 a.m. and 6:00 p.m. and on Monday at 3:00 a.m. and 5:45 p.m. The repeats continue on Tuesday at 5:45 p.m and Saturday, March 14 at 7:30 a.m. and 11:00 a.m and Sunday, March15 at 3:30 a.m. and 6:00 a.m as well as Monday, March 16 at 3:00 a.m.

Continue Reading