Business
Fidelity Bank Deepens Push for Non-oil Exports via FNITCC Business
Nigeria’s diversification drive has gathered momentum in recent years as government initiatives push to reduce dependence on crude oil and strengthen non-oil sectors as engines of growth. From the Central Bank of Nigeria’s RT200 programme to incentives offered by the Nigerian Export Promotion Council (NEPC), the country has implemented policies designed to encourage exporters, boost foreign exchange inflows, and integrate local enterprises into global value chains.
Complementing these efforts, Fidelity Bank Plc has steadily positioned itself as one of the private-sector leaders advancing the country’s non-oil export agenda. Through its flagship initiative—the Fidelity Nigeria International Trade & Creative Connect (FNITCC), the bank has built a global platform that links Nigerian exporters with international buyers, diaspora markets, and strategic investors.
For a country where oil revenues remain vulnerable to global shocks, FNITCC is more than a corporate innovation. It is a deliberate tool to help Nigeria unlock new streams of foreign exchange, strengthen small businesses, and showcase the creativity and resilience of its people to the world.
Beyond Commodities: A Broader Vision
The design of FNITCC reflects Fidelity Bank’s conviction that Nigeria’s future global competitiveness lies not only in raw commodities but also in value-added goods and services. The expo has created space for agriculture and consumer-packaged goods, but equally for sectors such as fashion, cosmetics, fintech, and the wider creative economy.
The federal government has also increasingly emphasised the need for value addition rather than the mere export of raw commodities. A recent policy directive on shea butter, for instance, underscores this shift by encouraging local processors to refine and package the product before it leaves Nigeria. The move aligns with broader industrialisation and job-creation objectives, while ensuring that the country captures more value across the production chain—a goal that platforms like FNITCC are now helping to actualise by connecting these upgraded products to international markets.
FNITCC events are immersive and deliberately multi-sectoral. They combine product exhibitions, breakout sessions, diaspora investment panels, curated workshops, art displays, and even theatrical and fashion performances. The aim is clear: to connect the breadth of Nigerian enterprise to global markets, while ensuring that exporters are able to meet international standards and access the finance required to scale.
In a statement announcing this year’s FNITCC, Fidelity Bank’s Managing Director and Chief Executive Officer, Dr. Nneka Onyeali-Ikpe, said: “Since 2022 when we hosted the maiden edition, FNITCC has evolved beyond a platform for promoting Nigeria’s non-oil exports to become a veritable showcase of the immense value Nigeria has to offer the global market.”
Showcasing Nigeria on the Global Stage
The FNITCC journey began in London in November 2022. Hosted at the Novotel London West, the inaugural event drew more than 100 exhibitors and 90 speakers, attracting over 1,000 daily attendees. It unlocked trade and investment deals worth about $250 million, validating the proposition that Nigerian businesses could compete abroad if given the right exposure and institutional support. A year later, the platform moved to Houston, Texas a city known for its energy base but also home to one of the largest Nigerian diaspora communities in the United States. FNITCC Houston, held in October 2023, attracted over 160 Nigerian and U.S.-based businesses across fintech, commodities, fashion, agriculture, and creative industries. The highlight was a landmark $40 million pre-export finance facility in favour of JohnVents Industries, one of Nigeria’s fast-rising cocoa exporters. The facility, arranged by Afreximbank with Fidelity Bank as the local administrative agent, demonstrated how trade promotion could be matched with access to finance to deliver real outcomes for exporters.
This month, September 18-20, 2025, FNITCC is heading to Atlanta, Georgia. The choice is deliberate: Atlanta has become a hub for black entrepreneurship, cultural exchange, and diaspora investment in the United States. Its large Nigerian and African diaspora population provides a ready market for ethnic and value-added products, while its robust chambers of commerce and international trade networks make it an attractive gateway for exporters. Fidelity is also partnering with Amplify Africa, the organizers of AFRICON, one of the largest African diaspora business and culture summits in the U.S., to amplify the reach of this edition.
By situating FNITCC in Atlanta, Fidelity Bank is tapping into a dynamic U.S. market and aligning with diaspora-led networks that can act as long-term anchors for trade and investment flows.
Onyeali-Ikpe added: “As part of our commitment to developing platforms that promote economic growth, creativity, and sustainable trade both within Nigeria and internationally, we are pleased to announce the third edition of FNITCC. Since 2022, when we hosted the inaugural edition, the FNITCC expo has been at the heart of driving global market access for local businesses, and I am delighted that this year we will be in the city of Atlanta, USA.”
Consolidating Success and Expanding Scope
Between the London and Houston editions, FNITCC generated a consolidated deal pipeline of over $500 million. For Nigeria, where non-oil exports are still under $5 billion annually, this is a significant achievement. It demonstrates the potential of structured, private-sector-led platforms to complement government diversification policies with measurable outcomes.
FNITCC Atlanta is expected to attract more than 3,000 participants—including exporters, U.S. buyers, policymakers, investors, multinational corporations, and development finance institutions. Programming highlights include B2B matchmaking sessions, policy dialogues, diaspora investment roundtables, and sector-specific workshops. Strategic sectors in focus will include agriculture, consumer goods, energy transition minerals, fashion, beauty, and creative services.
By positioning exporters side-by-side with financiers, regulators, and global buyers, FNITCC provides the missing ecosystem Nigerian businesses often lack when venturing into foreign markets.
Nigeria’s FX Outlook, Case for Diversification
The timing of Fidelity’s intervention could not be more strategic. The naira has shown greater stability in recent months, supported by a mix of policy reforms and improving inflows, helping to restore investor confidence in the broader economy. With global attention once again turning to Nigeria’s vast potential, this is an opportune moment to deepen non-oil export growth.
The long-term case remains clear: as the world transitions away from fossil fuels, Nigeria cannot afford to depend solely on crude oil revenues. Building new, resilient export pillars is essential to sustaining growth, creating jobs, and securing foreign exchange inflows that are less vulnerable to commodity price swings.
FNITCC sits at the heart of this shift. By showcasing value-added goods, creating structured access to global markets, and linking exporters to international buyers, the platform helps convert Nigeria’s comparative advantages into tangible competitiveness. In doing so, it strengthens the broader diversification drive while reinforcing the growing sense of economic optimism.
Shared Path to Diversification
Ultimately, what makes FNITCC unique is its ability to bring together policy, finance, and culture under a single umbrella. It complements government-led initiatives and continental frameworks like AfCFTA by giving exporters practical exposure to international markets. It also addresses the financing gap through partnerships with institutions such as Afreximbank, ensuring that deals struck at the expos are not just ceremonial but backed by capital. And by spotlighting Nigeria’s creative and service industries, fashion, fintech, music, and art, FNITCC underscores the country’s growing soft power as a source of foreign exchange in its own right.
In this way, FNITCC is more than an exhibition; it is a platform for national transformation. It embodies the collaboration between government policy and private initiative, while providing exporters the tools to compete on a global stage. From London to Houston and now Atlanta, it has grown into an institution that is helping Nigeria move closer to the long-held dream of economic diversification, reinforcing optimism that the non-oil sector can become the bedrock of a more resilient, export-led economy.
Written by Nume Ekeghe
Culled from ThisDay
Across Africa, women are fast becoming the heartbeat of economic transformation. From bustling open-air markets to high-tech boardrooms, women-led enterprises are redefining what is possible for the continent’s future.
Whether as market traders expanding their reach through digital platforms, tech founders scaling innovations across borders, or artisans turning local crafts into global brands, women’s contributions are now central to Africa’s economic resurgence.
Even as they break new ground, many still face formidable barriers. Access to finance, mentorship, business education, and supportive networks remains limited. Structural issues such as weak property rights, gender bias, and inadequate legal protections often hinder women from securing loans or expanding their businesses.
Consequently, many women-owned ventures remain small, informal, and vulnerable to economic shocks.
Recognising both the promise and the obstacles, Access Bank has positioned itself at the forefront of empowering women across the continent. Recently named Africa’s Best Financier for Female Entrepreneurs by the EMEA Finance Awards, the Bank has earned global recognition for its commitment to inclusion, innovation, and sustainable impact.
At the centre of this effort is the W Initiative, one of Africa’s most comprehensive women-focused banking programmes. Unlike conventional banking, it combines finance with mentorship, training, and community support, acknowledging that true empowerment requires more than access to capital. The initiative meets women wherever they are on their entrepreneurial journey, from start-ups to growing enterprises and corporate leadership.
The W Power Loan offers affordable credit with flexible terms, enabling women to invest in expansion, inventory, or technology. The W Academy provides leadership and business training on financial literacy, marketing, and regulatory compliance, while the W Community connects women to peers, mentors, and role models across industries.
Importantly, these offerings extend beyond urban centres. From microloans sustaining traders in rural markets to leadership programmes developing female executives in multinational firms, Access Bank’s approach is deliberately inclusive. By partnering NGOs, business associations, and government agencies, it reaches women in underserved communities, ensuring participation in Africa’s economic rise.
The results are evident. Thousands of women have accessed credit, training, and networks through the Bank’s initiatives, enabling them to launch and scale businesses, create jobs, and uplift their communities. The ripple effects are far-reaching: increased household income, improved family wellbeing, and greater economic resilience. Women who once faced daunting barriers now serve as role models and change-makers, inspiring others to follow their path.
Studies show that when women thrive, societies prosper. The World Bank and African Development Bank note that empowering women fuels GDP growth, improves health outcomes, and enhances social stability. By directly addressing structural gaps in access to finance and information, Access Bank helps to unlock this transformative potential.
Apart from supporting entrepreneurs, Access Bank promotes gender inclusion within its own organisation. Its leadership pipeline identifies and advances talented women, while mentorship and wellness programmes help female professionals thrive. The Bank also uses public platforms, from conferences to policy dialogues, to share success stories and advocate for gender diversity across sectors.
The EMEA Finance recognition thus goes beyond trophies and titles; it affirms that profitability and purpose can coexist. For Access Bank, supporting women’s advancement is smart economics. By embedding inclusion into its DNA, the Bank is shaping a financial ecosystem that views women as equal partners in progress.
Access Bank’s influence also extends into advocacy. Through forums, roundtables, and research collaborations, the Bank engages policymakers, civil society, and business leaders to identify and dismantle barriers facing women entrepreneurs. Its campaigns amplify women’s voices, spotlighting their achievements and driving conversations around inclusive growth.
In another demonstration of its commitment to corporate social responsibility, leading financial institution, Fidelity Bank Plc, has extended support to residents of the Makoko waterfront community in Lagos with the donation of boats, educational materials, food items and other essential relief items.
The donation was championed by the Achievers Inductees Class of 2025 under the Fidelity Helping Hands Programme (FHHP), the bank’s staff-led CSR initiative where members of staff identify areas of critical interventions in their communities, raise funds and receive matching support from the bank’s management to execute the projects.
Speaking on the donation, Divisional Head, Brand and Communications, Fidelity Bank Plc, Dr. Meksley Nwagboh, reaffirmed the bank’s dedication to supporting communities and fostering sustainable development.
“At Fidelity Bank, we believe that when communities thrive, businesses prosper. Our commitment goes beyond banking, it is about improving lives, supporting education, and creating opportunities for growth. This donation reflects our dedication to nurturing the next generation and contributing to a better, more sustainable future,” He stated.
Expressing appreciation on behalf of the community, the traditional leader of Makoko, Baale Shemede Emmanuel Ajakaekun, commended Fidelity Bank for its compassionate donation.
“We are grateful that Fidelity Bank came down here to support us. May their work continue to flourish, and may God lift them higher. We hope they will not forget us but come back again to support our people,” he said.
Similarly, the Proprietor, Part of Solution Orphanage, Nursery and Primary School, Shemede Taiwo, described the donation as life-changing for the children and residents.
“Many children here struggle to attend school because boats are expensive to build or hire. Fidelity Bank’s donation will make a huge difference in ensuring our children get to school safely and in ensuring the improved welfare of the residents of this community. We truly appreciate this gesture,” Shemede Taiwo said.
Through the Fidelity Helping Hands Programme (FHHP), the bank continues to empower communities across Nigeria by addressing key social issues in education, health, and welfare. The Makoko outreach comes off the back of a similar FHHP outreach to Old People’s Home in Yaba, Lagos, reaffirming Fidelity Bank’s commitment to the sustainable development that begins with genuine care for people and their environment.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.
First Bank of Nigeria Limited (FirstBank), Nigeria’s premier and leading financial inclusion services provider, has announced the launch of the Verve Flash Promo, a special initiative rewarding customers with free Verve cards.
The campaign, which commenced on 6 October 2025, and will run until 30 January 2026, is exclusively targeted at FirstBank customers whose ATM cards have expired.
The free cards will be issued daily to 131 customers on a first-come, first-served basis across the Bank’s branches, nationwide. FirstBank’s unwavering commitment to convenience, accessibility, and customer satisfaction.
Speaking on the rewards to FirstBank customers, Chuma Ezirim, the Group Executive, e-Business and Retail Products at FirstBank, said: “The Verve Flash Promo is not just about rewarding customers with free verve debit cards; it is about celebrating our legacy of 131 years of trust, resilience, and innovation in the Nigerian financial services industry. At FirstBank, we remain committed to providing customer-centric solutions that enable secure, seamless, and convenient payment experiences. Partnering with Verve International on these initiatives, including the Verve Good Life promo, underscores our shared vision of deepening financial inclusion while rewarding our loyal customers for their continuous patronage.”
Also commenting, Vincent Ogbunude, Managing Director, Verve International, noted:
“Through strategic collaborations like this with FirstBank, we continue to demonstrate Verve’s commitment to enhancing access to seamless payment solutions for every Nigerian. The Verve Flash Promo not only rewards loyal customers but also reinforces our vision of making everyday transactions more rewarding, secure, and convenient. As we extend the Good Life Promo, we remain steadfast in our goal of deepening financial inclusion while delivering real value to Verve cardholders across the country.”
Meanwhile, the ongoing Verve Good Life promo, designed to reward Verve debit card holders for using their cards at specific merchant points, has been extended to 30 November 2025.
During the period, Verve Card holders enjoy 10% cashback at The Place Restaurant, Quickteller, Buypower, Filmhouse, AlliExpress, Addide Supermarkets, and Chowdeck app every Thursday to Sunday.
Verve cardholders can now enjoy a 10% cashback on the Google Play Store any day of the week throughout the Good Life Promo, which runs until 30 November 2025. Moreso, every transaction made with a Verve card whether on ATMs, POS terminals, or online platforms automatically earns customers a chance to win up to ₦1,000,000.
