Business
Fidelity Bank Deepens Push for Non-oil Exports via FNITCC Business
Nigeria’s diversification drive has gathered momentum in recent years as government initiatives push to reduce dependence on crude oil and strengthen non-oil sectors as engines of growth. From the Central Bank of Nigeria’s RT200 programme to incentives offered by the Nigerian Export Promotion Council (NEPC), the country has implemented policies designed to encourage exporters, boost foreign exchange inflows, and integrate local enterprises into global value chains.
Complementing these efforts, Fidelity Bank Plc has steadily positioned itself as one of the private-sector leaders advancing the country’s non-oil export agenda. Through its flagship initiative—the Fidelity Nigeria International Trade & Creative Connect (FNITCC), the bank has built a global platform that links Nigerian exporters with international buyers, diaspora markets, and strategic investors.
For a country where oil revenues remain vulnerable to global shocks, FNITCC is more than a corporate innovation. It is a deliberate tool to help Nigeria unlock new streams of foreign exchange, strengthen small businesses, and showcase the creativity and resilience of its people to the world.
Beyond Commodities: A Broader Vision
The design of FNITCC reflects Fidelity Bank’s conviction that Nigeria’s future global competitiveness lies not only in raw commodities but also in value-added goods and services. The expo has created space for agriculture and consumer-packaged goods, but equally for sectors such as fashion, cosmetics, fintech, and the wider creative economy.
The federal government has also increasingly emphasised the need for value addition rather than the mere export of raw commodities. A recent policy directive on shea butter, for instance, underscores this shift by encouraging local processors to refine and package the product before it leaves Nigeria. The move aligns with broader industrialisation and job-creation objectives, while ensuring that the country captures more value across the production chain—a goal that platforms like FNITCC are now helping to actualise by connecting these upgraded products to international markets.
FNITCC events are immersive and deliberately multi-sectoral. They combine product exhibitions, breakout sessions, diaspora investment panels, curated workshops, art displays, and even theatrical and fashion performances. The aim is clear: to connect the breadth of Nigerian enterprise to global markets, while ensuring that exporters are able to meet international standards and access the finance required to scale.
In a statement announcing this year’s FNITCC, Fidelity Bank’s Managing Director and Chief Executive Officer, Dr. Nneka Onyeali-Ikpe, said: “Since 2022 when we hosted the maiden edition, FNITCC has evolved beyond a platform for promoting Nigeria’s non-oil exports to become a veritable showcase of the immense value Nigeria has to offer the global market.”
Showcasing Nigeria on the Global Stage
The FNITCC journey began in London in November 2022. Hosted at the Novotel London West, the inaugural event drew more than 100 exhibitors and 90 speakers, attracting over 1,000 daily attendees. It unlocked trade and investment deals worth about $250 million, validating the proposition that Nigerian businesses could compete abroad if given the right exposure and institutional support. A year later, the platform moved to Houston, Texas a city known for its energy base but also home to one of the largest Nigerian diaspora communities in the United States. FNITCC Houston, held in October 2023, attracted over 160 Nigerian and U.S.-based businesses across fintech, commodities, fashion, agriculture, and creative industries. The highlight was a landmark $40 million pre-export finance facility in favour of JohnVents Industries, one of Nigeria’s fast-rising cocoa exporters. The facility, arranged by Afreximbank with Fidelity Bank as the local administrative agent, demonstrated how trade promotion could be matched with access to finance to deliver real outcomes for exporters.
This month, September 18-20, 2025, FNITCC is heading to Atlanta, Georgia. The choice is deliberate: Atlanta has become a hub for black entrepreneurship, cultural exchange, and diaspora investment in the United States. Its large Nigerian and African diaspora population provides a ready market for ethnic and value-added products, while its robust chambers of commerce and international trade networks make it an attractive gateway for exporters. Fidelity is also partnering with Amplify Africa, the organizers of AFRICON, one of the largest African diaspora business and culture summits in the U.S., to amplify the reach of this edition.
By situating FNITCC in Atlanta, Fidelity Bank is tapping into a dynamic U.S. market and aligning with diaspora-led networks that can act as long-term anchors for trade and investment flows.
Onyeali-Ikpe added: “As part of our commitment to developing platforms that promote economic growth, creativity, and sustainable trade both within Nigeria and internationally, we are pleased to announce the third edition of FNITCC. Since 2022, when we hosted the inaugural edition, the FNITCC expo has been at the heart of driving global market access for local businesses, and I am delighted that this year we will be in the city of Atlanta, USA.”
Consolidating Success and Expanding Scope
Between the London and Houston editions, FNITCC generated a consolidated deal pipeline of over $500 million. For Nigeria, where non-oil exports are still under $5 billion annually, this is a significant achievement. It demonstrates the potential of structured, private-sector-led platforms to complement government diversification policies with measurable outcomes.
FNITCC Atlanta is expected to attract more than 3,000 participants—including exporters, U.S. buyers, policymakers, investors, multinational corporations, and development finance institutions. Programming highlights include B2B matchmaking sessions, policy dialogues, diaspora investment roundtables, and sector-specific workshops. Strategic sectors in focus will include agriculture, consumer goods, energy transition minerals, fashion, beauty, and creative services.
By positioning exporters side-by-side with financiers, regulators, and global buyers, FNITCC provides the missing ecosystem Nigerian businesses often lack when venturing into foreign markets.
Nigeria’s FX Outlook, Case for Diversification
The timing of Fidelity’s intervention could not be more strategic. The naira has shown greater stability in recent months, supported by a mix of policy reforms and improving inflows, helping to restore investor confidence in the broader economy. With global attention once again turning to Nigeria’s vast potential, this is an opportune moment to deepen non-oil export growth.
The long-term case remains clear: as the world transitions away from fossil fuels, Nigeria cannot afford to depend solely on crude oil revenues. Building new, resilient export pillars is essential to sustaining growth, creating jobs, and securing foreign exchange inflows that are less vulnerable to commodity price swings.
FNITCC sits at the heart of this shift. By showcasing value-added goods, creating structured access to global markets, and linking exporters to international buyers, the platform helps convert Nigeria’s comparative advantages into tangible competitiveness. In doing so, it strengthens the broader diversification drive while reinforcing the growing sense of economic optimism.
Shared Path to Diversification
Ultimately, what makes FNITCC unique is its ability to bring together policy, finance, and culture under a single umbrella. It complements government-led initiatives and continental frameworks like AfCFTA by giving exporters practical exposure to international markets. It also addresses the financing gap through partnerships with institutions such as Afreximbank, ensuring that deals struck at the expos are not just ceremonial but backed by capital. And by spotlighting Nigeria’s creative and service industries, fashion, fintech, music, and art, FNITCC underscores the country’s growing soft power as a source of foreign exchange in its own right.
In this way, FNITCC is more than an exhibition; it is a platform for national transformation. It embodies the collaboration between government policy and private initiative, while providing exporters the tools to compete on a global stage. From London to Houston and now Atlanta, it has grown into an institution that is helping Nigeria move closer to the long-held dream of economic diversification, reinforcing optimism that the non-oil sector can become the bedrock of a more resilient, export-led economy.
Written by Nume Ekeghe
Culled from ThisDay
Premier bank in West Africa and a leading financial inclusion service provider, FirstBank, has announced the successful integration of the Pan-African Payment and Settlement System (PAPSS) into its flagship digital banking platform, the LIT app, enabling customers to make instant, secure, and local currency-based cross-border payments across Africa.
PAPSS, developed by the African Export-Import Bank (Afreximbank) in collaboration with the African Union and the AfCFTA Secretariat, enables instant, low-cost payments in local currencies between African countries.
Speaking on the integration, the Group Executive, e-Business and Retail Products at FirstBank, Chuma Ezirim, said, “The integration of PAPSS into the LIT app is a testament to FirstBank’s commitment to delivering innovative, customer-centric solutions that simplify and enhance financial transactions. This milestone aligns with the Bank’s strategic goal of deepening digital capabilities and expanding access to seamless cross-border payment services across Africa.”
Commenting on this collaboration, Mike Ogbalu, CEO of PAPSS said, “Every time an individual, an SME or a Company sends money instantly within Africa in their own currency, we are not just moving funds, we are connecting ambitions, supporting livelihoods, and bridging dreams across borders. This collaboration with FirstBank and their LIT app brings us a step closer to making African borders invisible to movement of money, so that the continent’s entrepreneurs and families can focus on what matters most: building their future, not battling payment barriers.”
The LIT App, FirstBank’s innovative digital banking platform, offers a wide range of features including virtual cards, scheduled payments, and multiple transfers in one go, designed to meet the dynamic needs of customers. The addition of PAPSS expands its capabilities to support cross-border commerce, especially for individuals and SMEs engaged in pan-African business.
With PAPSS now live on the LIT App, FirstBank is breaking down barriers to payments, trade and financial inclusion across Africa. Customers can now send funds conveniently to other countries in Naira, without needing US dollar, GBP or Euro conversions. This landmark integration enables real-time cross-border payments in local African currencies, reduces transaction costs, and improves settlement efficiency. It also expands access to digital banking services, promotes financial inclusion, supports SMEs and fosters growth under the African Continental Free Trade Area (AfCFTA).
This integration of PAPSS to the LIT app reinforces FirstBank’s leadership in digital banking innovation and supports the African Continental Free Trade Area (AfCFTA) agenda by simplifying intra-African transactions.
Nigeria’s leading real estate company renowned for making homeownership affordable for all, Adron Homes and Properties, has unveiled the much-anticipated Lemon Friday Plus Promo; an upgraded version of its annual Lemon Friday campaign.
The Lemon Friday Plus Promo is designed to make property ownership easier, more flexible, and more rewarding for Nigerians both at home and in the Diaspora. With discount of up to 50% on all landed properties, flexible payment structures, and exciting gift packages, Adron Homes continues to fulfill its mission of providing affordable housing solutions nationwide.
According to the company’s Group Managing Director, Mrs Adenike Ajobo, the Lemon Friday Plus Promo was introduced as part of Adron Homes’ commitment to empower more Nigerians to become landowners despite the current economic challenges.
“For over a decade, we have continued to make property ownership possible for everyday Nigerians. Lemon Friday Plus takes that vision even further by making payments more flexible and the process of owning land more convenient and rewarding,” he said.
For the first time, subscribers can spread their initial deposits into five convenient installments, from July to November 30, 2025. This unique feature allows individuals and families to plan their finances while securing a plot in any Adron Homes estate of their choice.
The promo offers affordable entry options with tiered deposit packages:
* ₦300,000 (Bronze)
* ₦500,000 (Silver) – includes a cockerel & rice
* ₦1,000,000 (Gold)
* ₦3,500,000 (Diamond)
Each deposit category comes with exciting gift rewards, ranging from home appliances such as refrigerators, washing machines, and home theatres, to even cows for festive celebrations.
During the promo period, customers can enjoy a massive 50% discount on all Adron Homes estates nationwide and spread their remaining balance conveniently over 12 months.
This offer applies to all Adron Homes estates, including popular developments such as Treasure Park and Gardens (Shimawa), City of David Estate (Abeokuta), Grandview Park and Gardens (Atan-Ota), Manhattan Park and Gardens (Karshi, Abuja), among others.
With over 60 estates across Nigeria, Adron Homes provides customers the opportunity to own land in Lagos, Ogun, Abuja, Oyo, Osun, Niger, Nasarawa, Ekiti, and Plateau States.
Speaking further, the Managing Director, Mrs. Adenike Ajobo, who officially declared the Lemon Friday Plus sales open at the company’s Ibadan regional office, emphasized that the campaign underscores Adron Homes’ goal of building cities and creating affordable housing opportunities.
“This promo is not just about discounts; it’s about making real estate accessible to everyone; traders, salary earners, entrepreneurs, and even students. At Adron Homes, we believe everyone deserves a place to call home,” she noted.
The Lemon Friday Plus Promo is currently open to new and existing customers nationwide. Interested buyers can visit any Adron Homes regional office, call the company’s hotlines, or connect via its official website and social media handles to take advantage of this limited-time offer.
Heirs Insurance Group, Nigeria’s fastest-growing insurance group, has announced the winners of the 4th edition of the Heirs Insurance Essay Championship, a nationwide competition promoting financial literacy and academic excellence among secondary school students and educators.
The grand finale, held at the Transcorp Hilton Hotel, Abuja, brought together students, parents, and academic leaders for a celebration of knowledge and creativity. This year’s edition, which attracted over 5,000 entries from junior secondary school students nationwide, was anchored on the topic “The Role of Insurance in Keeping Families Safe and Secure”.
After a rigorous evaluation process by a distinguished panel of academic professionals, independently verified by Deloitte & Touche, 13-year-old Rhema-Love Abraham of Precepts Learning Field, Lagos, emerged as the overall winner, earning a ₦5 million scholarship and a ₦1 million grant for her school.
Bernice Michael of S-TEE High School, Lagos, claimed the second-place position, winning a ₦2 million scholarship, while Afopefoluwa Tofio-Jacobs of D-IVY College, Ogun State, took third place, receiving a ₦1 million scholarship.
This year, Heirs Insurance introduced the inaugural Teachers Prize, to honor teachers promoting insurance awareness within their schools and communities. This initiative was created to democratise access to insurance literacy, working collaboratively with teachers and educators.
Mr. Okpe James Chidi, a teacher at Urban Secondary School, Umuna Orlu, Imo State, emerged as the winner of the Teachers’ Insurance Awareness Prize, with a personal award of ₦1 million cash prize, and a ₦500,000 grant for his school. His project, which deepened students’ understanding of financial literacy and insurance, was praised for its innovation, reach, and measurable impact.
Speaking at the ceremony, Niyi Onifade, Sector Head, Heirs Insurance Group, commended all the participants for their creativity and drive, emphasising the Group’s commitment to nurturing future leaders through education.
He said, “We are proud of every student and teacher who participated in this year’s Essay Championship. Their creativity, curiosity, and dedication reflect the future we envision for our nation; one built on knowledge, innovation, and resilience. At Heirs Insurance Group, we believe financial literacy is a powerful tool for empowerment and transformation”.
The Heirs Insurance Essay Championship is a flagship Corporate Social Responsibility (CSR) initiative of Heirs Insurance Group, created to build awareness of insurance literacy and critical thinking among young Nigerians. The introduction of the Teachers’ Insurance Awareness Prize further demonstrates the Group’s commitment to advancing insurance education and promoting financial inclusion at every level of society.
