Business
FirstBank Empowers Nigeria’s Digital Lending Charge with FirstCredit
In the fast-evolving world of digital banking, Nigeria stands on the brink of a financial revolution. As the global pandemic has accelerated digitalization, the need for accessible, efficient, and reliable financial services has never been more crucial. FirstCredit by FirstBank emerges as a groundbreaking digital lending solution designed to meet the demands of Nigerians where the need for quick cash is ticking ever northward.
The shift towards digital banking in Nigeria has been both rapid and transformative. With the increasing penetration of mobile phones and internet access, more Nigerians are embracing digital solutions for their financial needs. This trend has been further amplified by the COVID-19 pandemic, which necessitated minimal physical contact and prompted a surge in digital transactions.
Digital banking offers numerous advantages, including convenience, speed, and accessibility. For many Nigerians, especially those in remote areas, digital banking services have provided unprecedented access to financial tools and resources. However, despite these advancements, a significant gap remains in the availability of quick and hassle-free credit facilities. This is where FirstCredit steps in.
In a country where traditional lending processes are often bogged down by paperwork, collateral requirements, and lengthy approval times, FirstCredit emerges as a beacon of innovation. It addresses several critical needs, including:
Accessibility: Many Nigerians still lack access to traditional banking services. FirstCredit bridges this gap by offering loans that can be accessed from anywhere, anytime, using a mobile phone or tablet. There is no need to visit a bank, making it an ideal solution for those in remote or underserved areas. You do not need a smartphone to access FirstBank’s FirstCredit.
Speed: In a fast-paced economy, waiting weeks for loan approval is not feasible for many individuals and businesses. FirstCredit ensures that loan applications are processed swiftly, with funds disbursed immediately upon approval. This quick turnaround is crucial for addressing urgent financial needs.
Simplicity: Traditional loans often require extensive documentation and collateral, which can be a barrier for many. FirstCredit simplifies the process by eliminating these requirements. All that is needed is an active mobile number registered for USSD banking and a history of regular account transactions with FirstBank.
Flexibility: With a maximum loan amount of N300,000 and a flexible repayment tenor of up to 30 days, FirstCredit offers terms that are adaptable to the borrower’s needs. The flat interest rate of 8% and a 5% insurance fee per transaction are straightforward and transparent, ensuring borrowers are fully aware of the costs involved.
Features of FirstCredit
First Credit is designed with user convenience and financial inclusivity at its core. Here are some of its standout features:
Easy Access via USSD: Customers can apply for loans by simply dialing *894# and following a few straightforward steps. This USSD code is accessible on any mobile device, ensuring that even those without smartphones can benefit from the service.
No Documentation or Collateral: The absence of cumbersome paperwork and collateral requirements makes the application process smooth and accessible.
Immediate Disbursement: Once approved, the loan amount is credited to the borrower’s account immediately, providing instant financial relief.
Flexible Repayment: Borrowers have the option to repay the loan before the 30-day tenor, allowing for flexibility based on their financial situation.
Eligibility Criteria: To qualify, customers must have been in a relationship with FirstBank for at least six months, have a valid BVN, a good credit history, and use the mobile number registered for USSD banking. Regular account transactions further enhance eligibility.
The introduction of FirstCredit marks a significant milestone in Nigeria’s digital banking journey. As digital lending becomes more embedded in the financial ecosystem, it promises to unlock new opportunities for individuals and businesses alike.
For FirstBank, the move towards digital lending is not just a strategy for retaining market share but also a means to drive business growth and profitability. By leveraging technology, banks can offer personalized, efficient, and scalable financial services that meet the evolving needs of their customers, which FirstBank has leveraged on.
Moreover, the broader adoption of digital lending solutions like FirstCredit can have a transformative impact on Nigeria’s economy. It can empower small businesses with the capital they need to grow, support individuals in financial need, and foster a more inclusive economic environment.
FirstCredit is more than just a lending product; it is a visionary step towards a future where financial services are democratized and accessible to all Nigerians. As digital banking continues to evolve, solutions like FirstCredit will play a pivotal role in shaping Nigeria’s more inclusive and dynamic financial landscape.
Qualitative indicators suggest that FirstCredit has successfully addressed key financial needs in Nigeria. It’s design, focusing on accessibility, speed, and simplicity, aligns well with the demands of the Nigerian market. Continued success can be inferred from its widespread adoption and the broader positive trends in digital lending within the country. And Nigerians can trust that with FirstCredit, there is no ‘wayo’ because it is powered by West Africa premier financial institution and financial inclusion services provider, FirstBank.
Culled from NairaMetrics
Through a legacy of excellence and Innovation, First Bank of Nigeria Limited, the country’s oldest and most distinguished financial institution, has once again solidified its reputation as a leader in the banking industry. The Bank was recently crowned the Best SME Bank in Nigeria and the Best SME Bank in Africa at the 2025 Asian Bankers Awards for the second year running. The Asian Banker Global Excellence in Retail Finance Awards are renowned for their rigour, prestige and transparency, celebrating excellence across financial services, technology, risk management and transaction finance.
These prestigious recognitions reaffirm FirstBank’s unwavering commitment to Small and Medium Enterprises (SMEs), a sector that serves as the backbone of Nigeria’s and Africa’s economy. For over a century, First Bank of Nigeria Limited has been instrumental in the nation’s financial evolution, pioneering innovative banking solutions and fostering economic growth.
The awards underscore the efficacy of its strategic focus on empowering SMEs through tailored support programs and an inclusive economic environment where small/medium businesses can thrive and also grow to compete globally. Winning these distinguished awards is no small feat. FirstBank stood out among its competitors across the continent due to several of the Bank’s key initiatives which have effectively transformed the SME banking landscape in all the countries where the bank operates.
Some of the Bank’s Tailored Financial Solutions include customised loans and flexible credit facilities to cater to SMEs at various growth stages. From microloans for startups to large-scale funding for expanding businesses, FirstBank has ensured that small businesses have access to the capital they need to thrive.
The bank’s SMEConnect platform, a digital hub that provides SMEs with access to financial resources, business advisory services, and networking opportunities, has been a game-changer. This initiative has helped thousands of entrepreneurs navigate challenges and scale their operations effectively.
Beyond financial support, FirstBank has invested in entrepreneurship training programs to equip SMEs with knowledge in financial literacy, business management, and technology adoption. Partnerships with organisations like the International Finance Corporation (IFC) and the Nigerian government have further strengthened these initiatives.
Women-Led and Youth Entrepreneurship Support is another tool which he Bank has deployed to its benefit. By recognising the role of women in economic development, the Bank has a dedicated product – FirstGem, which provides financial support to women entrepreneurs. In addition, the Retail Temporary Overdraft (RTOD) product, tailored to SMEs aims to provide financial support for their businesses. These strategic efforts have set FirstBank apart, positioning it as the ‘go-to’ financial partner for SMEs across Africa.
The recognition of FirstBank as the Best SME Bank in Nigeria is not just a win for the Bank but also for the entire Nigerian economy. SMEs account for over 90% of businesses in Nigeria and contribute significantly to employment and GDP. By providing robust financial solutions and business support, FirstBank is fostering job creation, innovation, and sustainable economic growth. With access to better funding, training, and technology, more SMEs can scale their operations beyond local markets and compete on the global stage. This award also highlights Nigeria’s potential as a hub for entrepreneurship and business expansion.
FirstBank’s achievement is expected to set a new benchmark for banking excellence in Africa. Other financial institutions will likely follow suit, improving their SME-focused initiatives, leading to a more vibrant and competitive business environment.
FirstBank will continue to champion SME growth, affirm its legacy as a trusted financial partner whose commitment remains unshaken. This award serves as both recognition of past efforts and a call to push boundaries further in supporting African businesses.
For small business owners, aspiring entrepreneurs, and the Nigerian economy, FirstBank’s success story is a beacon of hope, proving that with the right financial backing, the possibilities are limitless for the average businesses.
For the African continent, First Bank of Nigeria Limited’s win at the Asian Banker Awards for Excellence in Retail Finance Global Award 2025 marks a significant milestone in African banking history. It showcases the Bank’s relentless commitment to empowering SMEs, driving digital transformation, and fostering economic prosperity across the continent. As the Bank continues to innovate and expand its reach, the future for SMEs in Nigeria and Africa looks brighter.
This piece is contributed by Tosin Ajayi
Unity Bank Plc has reaffirmed its commitment to women’s empowerment with a series of high-impact initiatives designed to inspire action toward gender equality and sustainable development.
The Bank hosted a webinar with the theme: “Unleashing Women’s Potential,” pivoted by the Unity Bank Women Network as it was marking this year’s International Women’s Day,
Being one of the Bank’s thought leadership on self-reliance, opportunity and equity, the webinar featured influential female leaders, including Gbemi Olateru-Olagbegi, a Nigerian entrepreneur and media personality, and Oluwabusayo Adegoke, a certified life coach and Strategy Consultant, who shared perspectives on women’s leadership, financial inclusion, and breaking barriers in male-dominated industries. The event provided an opportunity for professionals, entrepreneurs, and young women to gain valuable insights into personal and professional development.
The Bank also spotlighted women making significant contributions to their communities, particularly those driving change through education, mentorship, and financial empowerment. Among them were Abisoye Ajayi-Akinfolarin, a trailblazer empowering girls through technology; Tejumoluwa Olaobaju, an advocate leading the fight against period poverty in her community; and Chioma Ohakwe, a champion of inclusivity and women’s empowerment through targeted skill acquisition programmes for girls and women.
Speaking on the Bank’s commitment to gender equity, Mrs. Particia Ahunanya, Unity Bank’s Chief Compliance Officer and Chair of Unity Bank Women’s Network, stated: “Our commitment to financial inclusion and gender equity has made Unity Bank remain in the vanguard of championing opportunities for empowering women across all sectors. This is in view of the realization that women are crucial drivers of economic growth and societal transformation. Through initiatives like the ‘Unleashing Women’s Potential’ webinar and our community spotlights, the Bank is focused on promoting more initiatives to drive impact among the female gender”.
Unity Bank’s IWD 2025 initiatives align with its broader vision of supporting women in leadership, business, and entrepreneurship. Through gender-focused initiatives – particularly with products like the Yanga Account – the bank is committed to driving financial inclusion and empowering women to actively participate in economic and financial systems. By providing tailored financial solutions, Unity Bank aims to create equal opportunities for women to thrive, grow, and succeed.
As the global conversation on gender equality continues to gain momentum, Unity Bank calls on stakeholders across industries to accelerate actions toward creating a more inclusive society without limitations.
Fidelity Bank Plc has reaffirmed its commitment to financial inclusion, youth empowerment, and promoting a healthy savings culture by rewarding nine National Youth Service Corps (NYSC) members with N500,000 business grants each.
The grants were awarded under the Get Alert in Millions Season Six (GAIM 6) promo, an initiative designed to reward loyal customers with cash prizes totaling N159 million. The promo, which runs from November 2024 to August 2025, targets various categories of customers, including NYSC members, students, and general customers.
Mr. Osita Ede, Divisional Head of Product Development at Fidelity Bank Plc, stated that this season of the GAIM promo aims to enhance the opportunities for loyal customers to win.
“When we launched the GAIM 6 promotion in November 2024, we unequivocally stated that this campaign season is intended to promote inclusivity. Consequently, we have increased the total prize money to N159 million and added additional draws, beyond the weekly and monthly draws featured in previous seasons.
“Now, we have specific draws catering to various segments of our customer base including women, students, youth corps members, and traders. It is important to note that these categories of customers also stand the chance to win millions of naira in the monthly and grand draws which we will be hosting till 20 August 2025,” explained Ede.
Nine NYSC customers were selected through a random electronic draw in the first quarter of the GAIM 6 campaign, from various branches nationwide. They are: Oluwatosin Emmanuel Olowolayemo and Ekpeno Aniekan George, both from Uyo 2 Branch; Derryk Chidubem Okafor from Trans-Ekulu Branch; Aliyu Idris Adamu from Tudun-Wada Kaduna Branch; Bomane-Aziba Koromo from Nanka Close, Wuse Branch; Asabe Grace Adamu from University of Maiduguri Branch; David Agbai Agwu from Oshogbo Branch; Abdullahi Opeyemi Olajuwon from Airport Road, Lagos Branch; and Eghosa George Orhue from Ado Ekiti Branch.
Expressing his gratitude and excitement, one of the recipients of the entrepreneurship grant, Chidubem Okafor, appreciated Fidelity Bank for the grant, noting that the funds will enable him to achieve his entrepreneurial dreams.
His words, “At first, I thought it was a scam when they introduced the initiative at our orientation camp, but today, I am truly honored to receive this support from Fidelity Bank. This grant will go a long way in helping me achieve my entrepreneurial dreams, and I promise to make the most of it.”
Similarly, David Agwu, who also emerged a winner in the draw, expressed his surprise at the unexpected win, saying, “When I received the call, I thought it was a prank. I never applied for anything, so it was hard to believe. But when they sent me proof, I realized it was real. I am truly grateful for this opportunity. My plan is to invest the money in vocational training and digital skills development, particularly in fashion and painting in order to establish a sustainable business.”
Beyond the N500,000 entrepreneurship grant, the winners will also enjoy free business advisory and training sessions at the newly launched Fidelity SME Hub, located at 22, Lanre Awolokun Street, Gbagada Phase 2, Lagos.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 8.5 million customers through digital banking channels, its 251 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is the recipient of multiple local and international Awards, including the Export Finance Bank of the Year at the 2023 BusinessDay Awards; the Banks and Other Financial Institutions (BAFI) Awards; Best Payment Solution Provider Nigeria 2023; and Best SME Bank Nigeria 2022 by the Global Banking and Finance Awards. It was also recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence 2023 and the Best Domestic Private Bank in Nigeria by the Euromoney Global Private Banking Awards 2023.
