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FirstBank’s Giant Strides in FinTech Leadership

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By Eric Elezuo

It is not by accident that Nigeria’a leading financial institution and financial inclusion services provider, FirstBank of Nigeria Limited, scaled all hurdles to hit the peak among players in Fintech network.

Fintech, a portmanteau or what can easily be referred to as abbreviation of finance and technology, forming the phrase financial technology, is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services.

While to most financial institutions, the process is emerging, to FirstBank, it is an already established and improved variety that has helped customers conduct banking activities without making physical contact with the bank or bank staff, but leveraging on the use of handheld mobile smartphones, and regular phones as in the case of *894# services. By this means, the bank has provided mobile banking, investing, borrowing among many other financial technologies aimed at making financial services more accessible to the general public.

Fintech is an integral part of FirstBank, and both are interrelated and are more like twelve and a dozen. In the words of the Group’s Executive, e-Business and Retail Products, Chuma Ezirim, FirstBank is a technology company offering financial services. Nothing could be farer than this truth!

FirstBank, without a doubt, the foremost player and leader of Fintech via its various electronic and digital offerings, boasts of the following but not limited technological innovations including the ever reliable *894#, highly prolific Firstmobile, FirstOnline, Whatsapp banking which thrives on the simple mobile number, 08124444000, FirstAdvance details among a host of other ‘first’ innovations and services.

Consequently, the bank has picked awards after awards with the FirstMobile App, among which is the Best Mobile Banking App in Nigeria in 2019 by the UK-based Global Business Outlook.

These services, have in no small measure, become the focal point, using alternative channels and electronic banking, especially as the world battles the ‘new normal’ with the principle of safe distance, thus reducing the risk of spreading the coronavirus.

To this end, the Chief Executive Officer, FirstBank Nigeria Limited, Dr. Adesola Adeduntan, during the just concluded edition four of the FinTech Summit, which reiterated activation of vibrant ecosystem, hinted that FirstBank’s involvement in the FinTech revolution is the fastest in the industry, and is mostly run by a sizable number of entrepreneurs. He mentioned that FirstBank has been positioned as the Fintech partner of choice, having established relationships with notable companies such as PiggyVest, Terragon, VoguePay and PatStack.

“FirstBank has become the foremost financial inclusion solutions provider with over 9 million USSD users, processing over 200 million transactions to date. Also, with more than 60,000 Firstmonie Agent Banking locations we have to date processed over 320 million customer transactions worth over NGN6 Trillion on the FirstMonie Agent Network as at July 2020, further cementing our leadership in the Agency Banking space,” Adeduntan said.

He noted that the bank’s rating has soared with its digital payment channels, and has remained in the forefront of providing financial inclusion solutions across board and round the clock with it’s FirstMobile app, USSD (*894#) and FirstMonie, as well as the popular Firstmonie Agent Banking Network.

It is not therefore, out of place to say that the Bank has led other banks in the field of FinTech, having supported Nigerians to meet their needs through these innovative digital platforms. Not only that, families and companies have paid bills through this channel, individuals and corporate bodies have purchased airtime to keep in touch with families, loved ones and staff just as procurement of data to surf the net and stay current with recent trends across the globe have been made absolutely easy through the FirstBank innovative FinTech channels.

While most establishments mourn the outbreak of the COVID-19 pandemic, FirstBank leveraged on the scourge to become innovative in providing services for the benefit of its customers who found a costless outlet to fulfill all their financial inclusion needs. The era in question provided ready canvas for stretching and exploits, and the over 9 million USSD users are the happier for it. This is a bank that processes 90 customer initiated transactions per second on its digital channels, and has not stopped to assiduously re-architect its systems towards innovating newer FinTech channels for its teeming customers for a stress-free banking activity.

With over 9.5 million customers using the FirstBanks Unstructured Supplementary Service Data within a period of five years, the Bank has clearly demonstrated that it is the leader in electronic banking. The USSD banking services it provides have been proved to be easy to use, convenient, fast, user friendly, and as such several and various banking activities have been carried out therein across the four major GSM network operators in Nigeria through mobile phone, and surprisingly, without the use of internet. It therefore means that FirstBank’s (*894#) services can be obtained irrespective of the type of phone a customer uses. Among services available through this channel are data and airtime top-up for self and third party, quick balance enquiry, fund transfers, BVN enquiry and linkage, mini statement, account number enquiry, opening account, merchant and first advance loan service – this a service that enables salary earners take a loan of up 50% of their monthly salary. That is the power of *894#.

Ezirim sums up this leadership roles as follows:

“At FirstBank, we are excited about the impact our innovative solutions are making in the Nigerian payment landscape. Our *894# USSD banking has been a viable platform through which we take our banking services to the doorstep of our customers, right on the palm of their hands, without the limitation of an internet connection. We remain committed to creating various avenues to enable Nigerians carry out various financial activities conveniently, safely and securely anytime, anywhere in Nigeria.”

In addition, and following through the standard of excellence, FirstBank has also upgraded its mobile banking application, FirstMobile, with new and improved features to promote safe and convenient mobile banking experience for customers.

The award winning application, which has been termed dynamic, has been redesigned with improved security and self-service features to ease the navigation capability and proficiency of customers. In addition to the improvement of the services, which offers unified and streamlined banking experience, the aesthetics are not left out as it comes with a unique cool blue coloured appealing background.

Among features that speak of the uniqueness of FirstMobile app are card protection service for customers to enable and disable cards on channels, account switch off as well as second-factor authentication and device registration. Customers can remotely initiate the request for a new debit card as well as the replacement of a lost or damaged one, whilst managing activities on their card and account, thus balance enquiry and statement, amongst others.

Again, the app is embedded with biometrics, which allow customers to use their fingerprints to consummate all transactions. This is strictly to validate transactions. There are others such as frequent transaction, which enables users to access their frequently completed transactions like airtime, transfers and bill payments; dashboard flexibility and personalisation, smoother transaction experience and improved beneficiary management.

The FirstBank accessibility galore has also improved airtime top-up and data purchase as customers are able to select phone numbers directly from their phone contacts.

In addition, with a smoother experience on funds transfer, bill payments and airtime transactions, customers can add and delete beneficiaries without having to repeatedly enter the recipients’ details over and over again. Users can also take a photo or select from the Avatar (available icons) to personalize their dashboard and beneficiaries for Transfers, Bills Payment & Airtime Transactions by uploading a picture to associate with their beneficiary, especially the more frequent ones.

Furthermore, the dashboard has been designed to reflect the lifestyle and social pattern of the user as it can be customized by adding any profile picture of choice. The dashboard also enables users to monitor their spending patterns over a period. It shows the inflow and outflow of funds on their account.

There are endless possibilities with FirstMobile. It covers and puts the customer at an advantage with the FirstAdvance and Nano Loan features. So accessing loans is quicker than the touch of a button. Not only that, FirstMobile also guarantees access to movie ticket(s) ahead of time and flights at the earliest convenience.

Hear Chuma Ezirim again:

“The upgraded FirstMobile is built to reflect FirstBank’s resolve at reinforcing the digitisation of our payment systems, whilst putting our customers at an edge to conveniently meet their everyday needs at any time, irrespective of where they are. Indeed, this upgrade makes the application new, as it is designed to suit the social pattern and lifestyle of our customers.

“With over 3.7million active users on FirstMobile across android and ios devices, we remain steadfast at regularly reinventing our services on the App with dynamic and innovative capabilities to resonate our focus to deliver state of the art digital solutions to all our customers at all times, irrespective of where they are.”

It would be recalled that halfway into the COVID-19 pandemic lockdown, Nigerians with FirstBank cards used them 105 million times to make payments or withdrawals worth about N1.18 Trillion as they relied on the Bank to settle their banking needs.

In addition, the Bank’s CEO noted that approximately 12.6 million withdrawals to the tune of N156 billion were carried out across FirstBank’s ATMs nationwide. That explains the height of faith customers have in FirstBank.

“Our customers made transfers over 106 million times with a total value of about N8.18 Trillion across our digital channels. We have also recorded over 275,000 new sign-ups to alternative channels covering our Firstmobile, USSD and First-Online platforms,” Adeduntan informed.

From every indication, FirstBank has, and will continue to embrace emerging FinTech opportunity for the sole benefit of its numerous customers. To this end, it has held four editions of FinTech Summit. It is therefore, necessary that as many that are yet to get on board do so now for a hitch-free banking services from anywhere in the country.

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Naira Gains Against Dollar, Trades at N1,453/$1

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The Naira continued its appreciation at the official market on Thursday, March 21, 2024 to close at N1,453.28/$1, according to data from the Nigerian Autonomous Foreign Exchange Market (NAFEM).

This represents an appreciation of N39.33 when compared to the N1,492.61/$1 it closed on Wednesday, March 20, 2024.

The intraday high was N1,598/$1, while the intraday low was N1,300/$1, representing a wide spread of N298/$1.

Similarly, the Naira appreciated against the dollar at the parallel window to trade at N1,500/$1, this represents an appreciation of N20.00 as against the N1,520 /$1 it traded the previous day.

The Naira also appreciated slightly against the British Pound to trade at N2,000/£1 as against the previous trading day’s price of N2,020/£1 representing a gain of N20 for the local currency.

The Canadian dollar, however, closed flat against the naira to trade at N1,270/CA$1 same as the N1,270/CA$1 it traded the previous day representing a decline of N20 in the local currency.

The Naira gained N30 against the Euro to trade at N1,670/€1 as against the previous closing price of N1,700/€1.

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Global Money Week: MoneyMaster PSB Trains Students on Savings Culture

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2024 Global Money Week: MoneyMaster PSB trains students on savings culture

MoneyMaster Payment Service Bank Limited (MMPSB), Nigeria’s leading payment service bank, is poised to train 5,000 students on the need to embrace savings and investment culture in commemoration of the 2024 Global Money Week.

Tagged “Catch them Young” experiential campaign, the programme aims to have the students drawn from schools in Nigeria participating in the week-long financial literacy training in the bank’s coordinating centres across 10 participating states of the Federation.

In the same vein, MMPSB will equally engage teachers and enlighten them on basic knowledge of savings and investment for future purposes.

The 2024 Global Money Week with the theme “Protect your money, secure your future,” is billed for March 18 to 24, 2024.

MMPSB  disclosed in a press release that it was  committed  to the provision of top-notch banking services to its customers at all times, including payment services through wallets, savings, individual and business accounts, as well as provision of a platform for customers to buy airtime/data, pay bills and subscribe to cable television, amongst others.

“As part of the week-long celebration, MoneyMaster PSB will also be releasing thought leadership videos on safety and security on how banking customers can protect themselves. These videos will be shared to its customers via direct email and also on its social media handles for the benefit of the general public,” the bank further said.

Global Money Week is an annual event which creates global awareness-raising campaign on the importance of ensuring that young people, from an early age, are financially aware, and are gradually acquiring the knowledge, skills, attitudes and behaviours pivotal to making sound financial decisions and ultimately achieve financial well-being.

This year’s edition is focused on safe money management, and the importance of adopting a responsible and informed approach to personal finance, by being aware of potential risks in the financial sector and protecting one’s hard-earned money.

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Fidelity Bank Shares 3000 Food Packs Among Residents of Zamfara Community

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Leading Financial Institution, Fidelity Bank Plc has distributed over 3000 food items to vulnerable households and less privileged families in Gusau, Zamfara State.

The donation is a gesture under the bank’s Corporate Social Responsibility (CSR) Initiative created to reach out to vulnerable persons and reduce the effect of hunger in the society.
Speaking at the event, the bank’s Regional Head, North West 2, Muhammad Ahijo, noted that “The Fidelity Food Bank Initiative is aimed at alleviating the hardship experienced by many in the face of current economic challenges in the country.
His words “At Fidelity Bank, we recognize the importance of supporting and empowering communities to grow and prosper and we believe that by investing in the well-being of the communities where we operate, we contribute to the creation of a better society for all.”
“We firmly believe that by addressing the root causes of poverty and alleviating hunger, we can make a meaningful impact on the lives of those in need. And in light of this, Fidelity Bank has donated 3,000 food packs to vulnerable families in the state, to help them get through these tough times.” He stated.
Applauding the initiative by Fidelity Bank, Zamfara State Governor, Dauda Lawal, represented by his Chief of Staff, Alhaji Mukhtar Lugga, noted that “We are grateful for the kind gesture from Fidelity Bank in providing support to vulnerable households and less privileged families in our community. This is coming at a time when people cannot afford a meal before and during the holy month of Ramadan”.
On his part, the Accountant General of Zamfara State, Alhaji Ali-Akilu Muhammad, thanked Fidelity Bank for its generosity and urged other banks operating in the state to emulate the Fidelity Bank gesture by providing succor to the less privileged families in the state.
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