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Food for Living: Separate Yourself from the Crowd
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By Henry Ukazu
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” — Mark Twain
Greetings Friends,
Of all the beauties of life, innovation sure stands out. As a concept, it has truly changed the way we live. Check out what a former American President, Barack Obama, said when Steve Jobs died: “Steve Jobs is one of the greatest American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.”
President Obama also stated that Steve Jobs changed the world we see. It is on this premise we shall be discussing how we can separate ourselves from the crowd. In a nutshell, you can’t expect to go far in life by just fitting in.
As human beings, we are all unique; we are all made in different shapes, sizes, compositions, and genes. However, the most interesting part of our being is our lifestyle. In a different context however, life is about how we package ourselves. If you’re in business, you ought to know how to make your product not only attractive but unique. If you’re a marketer or sales agent, you must know how to use personal relation skill and emotional intelligence to sell your products.
Separating yourself from the crowd can be understood in different ways, but for the purpose of this article, we shall be looking at it from the vantage point of making not only ourselves unique but also our products. If you truly want to make a name for yourself, you have to separate yourself from the bandwagon. We live in a world where there are so many competitions and envy. This feeling is not only limited to individuals, but it is also applicable to business, leadership, field of academics, entrepreneurship, and family in general.
According to an African proverb, if you want to go fast, go alone, but if you want to far in life, go with a team. This is an indisputable fact which underscores the power of teamwork. However, there’s a twist here, according to some schools of thought, the one who follows the crowd will usually go no further than the crowd. This is true because sometimes, following the bandwagon might lead you to the wrong place/direction in life. Imagine driving a car on a highway, you’ll always have the tendency to follow the popular route as opposed to the less-traveled route, but if you truly know where you are headed, you won’t be bothered about the popular route of other commuters. That’s simply how life works in the real sense. You simply have to carve a niche for yourself in order for people to take you serious.
Let’s take the conversation a little further; if you take a look at the species of birds you’ll notice that they all have feathers, but none can go farther than the eagle which is regarded as the king of birds because it can fly higher than other birds. The interesting thing about the eagle is that it takes its game higher when the needs call for it and it’s not easily swayed by little things. This ability makes the eagle to focus more on important issues.
A distinguishing quality of every business or organization is the kind of value and services they offer. As the saying goes, there’s literally nothing new under the sun. This is because you cannot really reinvent the wheel. Every business, organization, school, and the government has some level of similarity in what they are doing, the only difference is how they do it. For example, if you are in business, a critical skill to have is emotional intelligence. A lot of people lack empathy and this has led to the fall of many businesses, associations, and organizations. Whether you are in business, a teacher, pilot, or even a hotelier, an important question to ask your customers or guests is, what do you need; how can I help you? Always look out for them, in that way they’ll know you are not only interested in their money but you are also interested in giving them value.
If you are in business, your ability to give your customers more than they require like using the double-platinum rule will go a long way to make your customers loyal and more trustworthy towards you. You can do this by giving value to your customers. Questions like, how are you feeling? How was your day? Take it easy, can go a long way to attract loyal customers. Every business has a secret; your ability to read the writings on the wall in addition to having the right strategy will go a long to make your product unique. Potential employees also need this knowledge in order to be gainfully employed. In order to stand out, some students burn the midnight oil/candle, limit social outings, and the varieties of life which nature has offered them.
Furthermore, you have to separate yourself from the ordinary by working on improving yourself on a daily basis through learning new skills, trade, acquiring new certificate, and training, working on your talents and networking with the right people amongst others.
The question now is, how do you separate yourself from the crowd?
1. Define Your Value
Think about the value and experience you are offering people. What do they see, hear and smell when they walk into your office or business area? Think about your target audience; Think about the vision and mission you will like to be remembered when your time is up on earth. By so doing, you’ll be creatively making a name for yourself. You must define and differentiate yourself if you want to make a real impact, and also if you want people to take you serious.
2. Define or Create Your Personal Ambition
Without a definitive personal ambition, self-branding will lack direction. Having a definitive personal ambition will ensure you do not build a controversial brand i.e. a brand contrary to your actions. To avoid this, you need to define your mission and roles in life. Consider your dreams in life and how you intend to achieve them. Then, formulate a goal that will encapsulate what you want from life. Secondly, have an action plan (mission) that will help you achieve your goal in life.
3. Consistency
You have to be consistent and proactive for people to take you serious. It’s worthy of note that inconsistency is not consistent with the lifestyle of greatness. You can be consistent by setting a pace you can maintain. Once people know that you’re sharing something unique and valuable consistently, they will show up in droves. However, that only matters if you keep it genuine.
4. Develop a Personal Balance Sheet or Score Board
Your scoreboard needs to put a few things into consideration: your goals, strategies, monitoring methods and feedback. It is meant to measure your day-to-day activities against your brand promise. In that way, you’ll be keeping track of your performance.
It is not really easy to stand out in business or in life generally due to the many push back you may face, that’s literally how difficult it is to be yourself. And as Ralf Waldo Emerson stated, “Do not go where the path may lead, instead go where there’s is no path and leave a thread”.
Conclusively, note that being unique can be challenging, but at the end, it will stand the test of time.
Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the author of the acclaimed book Design Your Destiny – Actualizing Your Birthright To Success.
News
Obi Denies Telling UK-based Nigerians to Abandon Relatives Back Home
The Nigeria Democratic Congress (NDC) presidential candidate, Peter Obi, has denied asking Nigerians living in the United Kingdom to abandon relatives who depend on them for financial support, saying his message about hardship in Nigeria was distorted by political opponents.
Obi said he appreciates Nigerians in the Diaspora who make sacrifices to support their families at home, stressing that his concern is the country’s dependence on remittances to meet basic needs.
In a statement titled; “My Message Has Been Twisted”, posted on X on Tuesday, the former Governor of Anambra State clarified that he never asked Nigerians abroad to stop supporting their loved ones.
“I deeply appreciate Nigerians in the diaspora who work tirelessly and make enormous sacrifices to support their families back home,” he said.
“Their remittances pay for school fees, hospital bills, rent, and feeding expenses. Their patriotism and sacrifices deserve our profound respect. I never asked them to abandon their loved ones.”
Obi said his message was aimed at drawing attention to the economic conditions forcing millions of Nigerians to rely on relatives abroad for their survival.
“My concern is that Nigeria should not remain a country where millions depend on relatives abroad for basic survival,” he said.
“Our goal must be to build a nation that provides jobs, affordable healthcare, quality education, and economic opportunities for its citizens.”
He accused political opponents of misrepresenting his comments, insisting that his position is about addressing the causes of hardship rather than discouraging financial assistance to families.
“Political opponents may twist my message, but the truth remains clear: I am not asking Nigerians abroad to abandon their families. I am advocating for a Nigeria that will no longer abandon its own people,” he said.
The clarification followed backlash over comments Obi made during a town hall meeting with Diaspora supporters in Manchester on Sunday.
In a video that went viral, Obi urged Nigerians in the UK to think twice before giving money to relatives and others at home who ask them for financial assistance, arguing that such support could ease hardship without addressing its underlying causes.
“You have people at home in Nigeria today who are begging you for money. Tell them no!” he said.
Obi attributed the country’s economic difficulties to poor leadership, urging Nigerians abroad to encourage their relatives and friends at home to vote for leaders who would prioritise productivity and economic opportunities.
News
Monday Ubani: Court of Appeal Affirms ₦12m Award Against EFCC
The Court of Appeal, Abuja Division, has dismissed the EFCC’s appeal and affirmed the ₦12 million compensation awarded to Dr. Monday Ubani, SAN, for his unlawful 21-day detention in 2019. The court also awarded ₦300,000 in costs against the Commission.
Ubani was detained after securing administrative bail for a client accused of jumping bail. Despite a court order directing the EFCC to release him conditionally or charge him with any alleged offence, the Commission failed to comply, prompting his lawyer, Chief Professor Mike Ozekhome, to institute a fundamental rights action in his favour.
On January 5, 2022, the Abuja High Court, presided over by Justice Sylvanus Oriji, ruled in Ubani’s favour. The EFCC appealed, challenging the trial court’s jurisdiction and the amount of compensation awarded.
In dismissing the appeal, the Court of Appeal rejected both arguments, holding that the compensation was justified and that the EFCC’s investigative powers do not permit arbitrary detention or disobedience of court orders.
The judgment reaffirms that law enforcement agencies remain subject to the Constitution and judicial authority. It also underscores the protection of fundamental rights, the limits of law enforcement powers and the consequences of unlawful detention.
Beyond the financial award, the decision highlights the responsibilities of sureties and the obligation of security agencies to obey court orders, making it a potentially significant reference in future fundamental rights litigation.
News
Food for Living: The Relationship Between Process and Failure
By Henry Ukazu
Dear Destiny Friends,
One of life’s most misunderstood concepts is the relationship between process and failure. When some people fail, they think they have done something wrong, but it could be that the person is experiencing the process, or their season has not yet come.
To understand this concept, let’s explain the two terms. A process is a series of structured actions, steps, or decisions taken in a specific order to transform input into a desired output or goal. Here are the key elements of a process
- Inputs: The raw materials, data, or starting requirements (such as ingredients, customer requests, or raw code).
- Activities/Steps: The specific tasks or decisions performed by people, tools, or machines.
- Trigger: An event or demand that kicks off the process (like submitting an order or launching an app).
- Output: The result, product, or delivered service.
- Owner: The person or role accountable for the outcome.
Failure, on the other hand, is the state or condition of not meeting a desirable, required, or intended objective. According to the Cambridge Dictionary, failure can result from any of the following:
- Omission or Neglect: Failing to perform an action that was promised, owed, or expected (such as a failure to pay on time or submit a report).
- System or Organ Malfunction: A situation where a machine, computer, engine, or bodily organ stops working properly (such as engine failure or kidney failure).
- Insolvency: A financial state of bankruptcy, such as the failure of a business or bank.
Having stated the above terms, one can decipher that process is a necessary tool for success. When a process is lacking, failure is inevitable.
I recently listened to a sermon by a Nigerian Pastor. According to the pastor, there’s something that looks like failure, but in a real sense, it is not failure; it is process. Sometimes in life, when we fail in business, examinations, careers, marriage, or even when our health fails us, the reason why they all happen is that we have failed to do the needful, or we need to go through a process.
Let me explain. Let’s say one has a business; if one has not taken the time to learn the trade very well, the person might fail for not learning a necessary skill required for the business, acquiring formal or informal education, or having a form of apprenticeship from a mentor, which might be all that’s necessary for the entrepreneur to succeed. This is what is called a process.
Also, a student will need to read, research, and do assignments to pass an examination. An employee will have to learn a job as an entry-level employee and work his way through to become the Chief Executive Officer. All this involves a process.
Marriage is not an exception. There’s no successful marriage without a form of mentoring or training. A man/woman must undergo a process of marriage counseling to learn about how to win in marriage. In this training, they will learn about communication in marriage, money in marriage, sex in marriage, money in marriage, and personalities in marriage
I strongly believe that there’s time for everything. There is an appointed time for everything. When something is not in its season, don’t expect to deliver. When one puts pressure, it’s bound to fail.
I can vividly remember what my most revered mentor, Dr. Yomi Garnett, counseled me on the importance of patience. A little background about the case: at that time, I had no job. I was working as a security officer. I tried to use my connections to secure a decent job, but it was very challenging. I reached out to Dr. Yomi, whom I call the sage because of his scintillating and rational wisdom. After ranting to him about my litany of problems, he said to me, “Henry, if you like, meet President Obama, Trump, etc.; if God is not ready to give you a job, you won’t get a job”. He went further to say, you can’t rush God. When the time is ready, God will align everything for you.
According to my mentors, there’s something God and the universe want me to learn. I must go through some process of refining for the task ahead. These refining processes might be preparing for the greater task by learning what needs to be learned, or it could be a case of God teaching me wisdom or something of value that will be useful to me in the near future which I may not be able to see now.
When I look back in retrospect, I can authoritatively say my mentor was right.
Sometimes in life, we prepare for the opportunities, while sometimes, we don’t prepare. We just learn on the job. But I honestly think it’s good to prepare before one embarks on any journey. That preparation is called a process.
To understand how the process works, do you know that if you plant corn in the season that is not the rainy season, you will believe it’s a bad seed, but no, that’s not the case because you planted the corn in the wrong season. Even the bible says there’s a time for everything.
Also, someone might finish university and become frustrated because he doesn’t have a job. What the person might not know is that their season is yet to manifest. It could also be that the student might need refinement, which comes with the process.
It’s instructive to note that when your season comes, nothing can stop it; there will be alignment, and the universe will work for you. What you did many years ago that failed to attract attention will begin to attract attention and draw you in.
Today, I pray, may you command attention in your season, not after your season.
Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the founder of Gloemi. He’s a Transformative Human Capacity and Mindset coach. He is also a public speaker, youth advocate, creative writer and author of Design Your Destiny- Actualizing Your Birthright to Success, Unleash Your Destiny and The Six Pillars of Success . He can be reached via info@gloemi.com






