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Food for Living: Separate Yourself from the Crowd
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By Henry Ukazu
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” — Mark Twain
Greetings Friends,
Of all the beauties of life, innovation sure stands out. As a concept, it has truly changed the way we live. Check out what a former American President, Barack Obama, said when Steve Jobs died: “Steve Jobs is one of the greatest American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.”
President Obama also stated that Steve Jobs changed the world we see. It is on this premise we shall be discussing how we can separate ourselves from the crowd. In a nutshell, you can’t expect to go far in life by just fitting in.
As human beings, we are all unique; we are all made in different shapes, sizes, compositions, and genes. However, the most interesting part of our being is our lifestyle. In a different context however, life is about how we package ourselves. If you’re in business, you ought to know how to make your product not only attractive but unique. If you’re a marketer or sales agent, you must know how to use personal relation skill and emotional intelligence to sell your products.
Separating yourself from the crowd can be understood in different ways, but for the purpose of this article, we shall be looking at it from the vantage point of making not only ourselves unique but also our products. If you truly want to make a name for yourself, you have to separate yourself from the bandwagon. We live in a world where there are so many competitions and envy. This feeling is not only limited to individuals, but it is also applicable to business, leadership, field of academics, entrepreneurship, and family in general.
According to an African proverb, if you want to go fast, go alone, but if you want to far in life, go with a team. This is an indisputable fact which underscores the power of teamwork. However, there’s a twist here, according to some schools of thought, the one who follows the crowd will usually go no further than the crowd. This is true because sometimes, following the bandwagon might lead you to the wrong place/direction in life. Imagine driving a car on a highway, you’ll always have the tendency to follow the popular route as opposed to the less-traveled route, but if you truly know where you are headed, you won’t be bothered about the popular route of other commuters. That’s simply how life works in the real sense. You simply have to carve a niche for yourself in order for people to take you serious.
Let’s take the conversation a little further; if you take a look at the species of birds you’ll notice that they all have feathers, but none can go farther than the eagle which is regarded as the king of birds because it can fly higher than other birds. The interesting thing about the eagle is that it takes its game higher when the needs call for it and it’s not easily swayed by little things. This ability makes the eagle to focus more on important issues.
A distinguishing quality of every business or organization is the kind of value and services they offer. As the saying goes, there’s literally nothing new under the sun. This is because you cannot really reinvent the wheel. Every business, organization, school, and the government has some level of similarity in what they are doing, the only difference is how they do it. For example, if you are in business, a critical skill to have is emotional intelligence. A lot of people lack empathy and this has led to the fall of many businesses, associations, and organizations. Whether you are in business, a teacher, pilot, or even a hotelier, an important question to ask your customers or guests is, what do you need; how can I help you? Always look out for them, in that way they’ll know you are not only interested in their money but you are also interested in giving them value.
If you are in business, your ability to give your customers more than they require like using the double-platinum rule will go a long way to make your customers loyal and more trustworthy towards you. You can do this by giving value to your customers. Questions like, how are you feeling? How was your day? Take it easy, can go a long way to attract loyal customers. Every business has a secret; your ability to read the writings on the wall in addition to having the right strategy will go a long to make your product unique. Potential employees also need this knowledge in order to be gainfully employed. In order to stand out, some students burn the midnight oil/candle, limit social outings, and the varieties of life which nature has offered them.
Furthermore, you have to separate yourself from the ordinary by working on improving yourself on a daily basis through learning new skills, trade, acquiring new certificate, and training, working on your talents and networking with the right people amongst others.
The question now is, how do you separate yourself from the crowd?
1. Define Your Value
Think about the value and experience you are offering people. What do they see, hear and smell when they walk into your office or business area? Think about your target audience; Think about the vision and mission you will like to be remembered when your time is up on earth. By so doing, you’ll be creatively making a name for yourself. You must define and differentiate yourself if you want to make a real impact, and also if you want people to take you serious.
2. Define or Create Your Personal Ambition
Without a definitive personal ambition, self-branding will lack direction. Having a definitive personal ambition will ensure you do not build a controversial brand i.e. a brand contrary to your actions. To avoid this, you need to define your mission and roles in life. Consider your dreams in life and how you intend to achieve them. Then, formulate a goal that will encapsulate what you want from life. Secondly, have an action plan (mission) that will help you achieve your goal in life.
3. Consistency
You have to be consistent and proactive for people to take you serious. It’s worthy of note that inconsistency is not consistent with the lifestyle of greatness. You can be consistent by setting a pace you can maintain. Once people know that you’re sharing something unique and valuable consistently, they will show up in droves. However, that only matters if you keep it genuine.
4. Develop a Personal Balance Sheet or Score Board
Your scoreboard needs to put a few things into consideration: your goals, strategies, monitoring methods and feedback. It is meant to measure your day-to-day activities against your brand promise. In that way, you’ll be keeping track of your performance.
It is not really easy to stand out in business or in life generally due to the many push back you may face, that’s literally how difficult it is to be yourself. And as Ralf Waldo Emerson stated, “Do not go where the path may lead, instead go where there’s is no path and leave a thread”.
Conclusively, note that being unique can be challenging, but at the end, it will stand the test of time.
Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the author of the acclaimed book Design Your Destiny – Actualizing Your Birthright To Success.
News
Tinubu Extends Europe Vacation, Due Back at Weekend
President Bola Tinubu has extended his “working vacation” in Europe by a few days and is expected to return to Nigeria at the weekend, the Presidency said on Monday.
The announcement came as Vice President Kashim Shettima represents the President at the 81st United Nations General Assembly in New York, where he is scheduled to deliver Nigeria’s national statement.
Tinubu departed Nigeria on August 30 to begin his working vacation in London. After spending one week in the United Kingdom, he proceeded to Paris, France, where he held meetings with French President Emmanuel Macron and businessman Vincent Bolloré.
Bolloré’s media interests include Canal+, MultiChoice and Universal Music Group.
A statement signed on Monday by Bayo Onanuga, Special Adviser to the President on Information and Strategy, said Tinubu has remains in touch with developments at home and continued to direct the affairs of government despite being away from Nigeria.
One of the major decisions taken by the President during the period was his directive for an independent investigation into the deaths of 37 suspected illegal miners in Minna following their detention by the Nigeria Security and Civil Defence Corps.
The deaths had raised concerns over the circumstances surrounding the detention and treatment of the miners, prompting the President to order an independent probe.
Tinubu’s decision to extend his stay abroad means he will not personally attend the opening of the high-level segment of the UN General Assembly in New York. Shettima, who departed Abuja on September 20, is representing the President at the global gathering and will present Nigeria’s national statement.
The Presidency said the Vice President’s representation was part of the arrangements for Tinubu’s absence from the country.
With Shettima now in New York, the Secretary to the Government of the Federation, Senator George Akume, will continue to represent the President at some official functions.
The Presidency said Tinubu had also delegated the Vice President to represent him at official functions while he was away, while Akume had similarly stepped in at other engagements.
The President’s extended stay in Europe also comes amid increased political activities at home ahead of the 2027 general elections.
According to the Presidency, the Director-General of the Presidential Campaign Council, Senator Abubakar Yari, has been leading notable leaders of the ruling party in consultations with prominent traditional rulers across the country.
The consultations form part of ongoing political engagements as the administration moves towards the next electoral cycle.
The Presidency also reacted strongly to criticism over Tinubu’s decision not to attend the UN General Assembly personally.
It described as irresponsible what it called a “baseless insinuation” by former Vice President Atiku Abubakar and a United States-based lobbying firm headed by an ex-convict regarding the President’s non-attendance at the global gathering.
The Presidency maintained that Nigeria would be adequately represented by Shettima, who will deliver the country’s national statement.
Tinubu’s latest trip began as an official working vacation, during which the President combined his leave with selected diplomatic, business and governmental engagements.
His meeting with Macron in Paris provided an opportunity for discussions on bilateral relations, while his engagement with Bolloré focused on business and investment interests involving Nigeria.
News
Let Nigerians Breathe, Reduce Fuel Price, Atiku Tells Tinubu
Former Vice President Atiku Abubakar has urged President Bola Tinubu to take immediate steps to reduce the cost of petrol, saying Nigerians are struggling with the combined impact of high energy, transportation and food prices.
Atiku made the call on Friday in Abuja during a press briefing on fuel prices, palliatives and the rising cost of living. His comments came amid renewed concerns over the effect of higher petrol prices on households and businesses.
The African Democratic Congress (ADC) presidential candidate said the removal of petrol subsidy in May 2023 placed additional pressure on families, workers, farmers and businesses.
He said the effect of higher petrol prices was not limited to motorists, as increased transportation and logistics costs had also pushed up the prices of food and other essential goods.
“When government makes energy expensive, it makes life expensive,” Atiku said.
The former vice president recalled that he had previously called for government intervention to reduce petrol prices, but said Tinubu had dismissed the proposal as showing “serious ignorance” of governance and the economy.
Atiku questioned whether the Nigeria Labour Congress (NLC), petroleum marketers, manufacturers and ordinary Nigerians who had raised concerns about rising costs could all be described as ignorant.
“When workers, producers, marketers and ordinary families are all raising the alarm, government must listen,” he said.
He said the government should be prepared to review its policies when their consequences become difficult for citizens to bear, adding that rising production costs were putting further pressure on manufacturers while families were finding it harder to afford basic goods.
Atiku also argued that government revenue and GDP figures did not necessarily reflect the economic reality facing ordinary Nigerians.
“If government receives more Naira while the citizen’s naira buys less food, less fuel, less electricity and less transportation, then bigger government revenues mean little to the family struggling to survive,” he said.
The ADC candidate urged Tinubu to use the remaining eight months of his first term to reduce the burden on Nigerians and consider any measure capable of lowering petrol prices, even if the proposal came from a political opponent.
“What matters to me is that Nigerians pay less,” Atiku said. “A sensible idea does not become a bad idea because it came from your opponent.”
He also offered to make his policy framework available to the Tinubu administration, saying Nigerians should not have to wait for a new government before benefiting from policies that could provide relief.
“If you need the framework, I will provide it. Implement it under your government. Give it whatever name you choose. Take the credit,” he said.
“I ask for only one thing: Let Nigerians breathe.”
News
Food for Living: Pursue Passion More Than Profit (Pt. 1)
By Henry Ukazu
Dear Destiny Friends,
Passion and purpose are among the most debated topics in the human development space. It’s a grey area that has attracted a lot of attention. While some schools of thought believe it’s better to focus on passion, other schools of thought believe that it’s profitable for one to focus on a job that pays the bills.
According to the latter school of thought, passion doesn’t pay the bills. Well, depending on the schools of thought one subscribes to, I personally believe it pays more for one to pursue passion than profit, and I will explain in a minute.
I strongly believe passion is stronger than power because when one loves what one is doing, there’s an inherent strength that comes with it, but if one doesn’t like what they are doing, they’ll lack the moral strength to forge on.
Let me share a practical example with you. My late dad encouraged me to study Taxation Law at New York Law School, a major I didn’t like. He had the mindset that money rules the world, which I tend to believe because when money talks, the world “generally” seems to move around. That mindset and principle is relatable; however, it’s not applicable in other cases because there are some people or situations where money doesn’t move around.
My late dad believed it makes no sense for me to read a major and remain unemployable or poor. So, when I arrived in the United States, the economy was experiencing a recession, and there were no jobs at the time. So, while I was passionate about studying International Relations, Energy Law, or Communications Law, my late dad sat me down and said, based on the information he was receiving from his friends, these are great courses, but when I graduate, it will be hard to find a job because most people in those firms are laying off employees.
According to my late dad, his friends suggested that since I have a legal background, tax law is the only major I can study and be guaranteed a job because people and corporations will always file their tax returns. I initially objected to this advice because my brain is not wired for numbers. I really struggled to accept this advice because I hated numbers with passion.
My late dad would later tell me, you know we are from a humble background, and so we need money. My late dad would always say, “You wouldn’t want to study international law or communication, and the only thing you can do very well is speak English while remaining poor. One fact about my late dad was that he liked money to a stupor. According to him, after God, the most important thing in the world is money.
After much hesitation, I decided to study the major to make my late dad happy because I saw how happy he would be when I studied tax law. If truth be told, I wasn’t happy studying the major. I really struggled with the major. I managed to get a scholarship and graduated with a decent grade, but getting a job was challenging because employers could see that I didn’t like the major each time I went for an interview.
At the end of the day, I managed to get a job as a Case Manager for a private organization and later as the Legal Coordinator for the New York City Department of Correction. An important point to note here is that, after I left the tax firm, I was intentional about applying for jobs I was passionate about. Money to me was a secondary concern because I strongly believe that when you love what you do and you are good at it, money will surely find you.
I had to share this practical experience to give an insight into the importance of focusing on passion. Don’t get me wrong, money is good, but I personally feel there are more valuable things than money, and a perfect example is marrying a kind man as opposed to marrying a man with money, or marrying a lady with good character as opposed to marrying a lady with a good physique.
It’s instructive to note that when I began to focus on what I love to do, I had to spend time on honing my skills, developing myself by attending relevant training sessions and taking courses that would distinguish me from my contemporaries. It didn’t take long for me to receive recognition for my work. I was celebrated for being a trailblazing author of three books on television; I was interviewed by The New York Times in addition to meeting resourceful global leaders. In all sincerity, I doubt if I would have received accolades assuming I focused on taxation or doing what would give me money.
The moral of this analysis is that while profit is good, passion is much better because it will give one the necessary satisfaction and fulfilment they deserve. To understand how this works, one might make good money in a job but won’t be happy, but someone else might make little money and be happy in what they are doing. If research is done on what makes one happy, most people will likely say it is their passion or what they love to do that makes them happy as opposed to the job they do. It’s only a fragment of people who will attribute their happiness to the job they do, and that’s simply because they have truly figured out who they are or are probably happy and passionate about the work they do.
Let me explain a little: your profession is what you are trained to do as a doctor, lawyer, accountant, or engineer. Your vocation is what you are trained to do as a skilled worker or one with a 9-to-5 job, but your ministry is your calling, and that’s why you find your talent or gift and passion. So, one’s passion can be found in what they love to do.
When one’s profession is aligned with one’s vocation and ministry, then success is bound to be present because passion is at play.
It’s instructive to note that most of the great people I know in the world have become famous because they were doing what they love to do. I recently attended an award ceremony where my alma mater, Baruch College, celebrated alumni who have distinguished themselves. One of the award recipients, Ms. Doris Gonzalez, stated in her speech, “Of all the jobs I have had in my life, this is my best job. I really love my job”. I strongly believe there is a form of spiritual blessing and success that comes when one is happy doing what one is passionate about.
In conclusion, if one is desirous of succeeding in life, please endeavor to focus on your passion; if you can’t find it, explore what makes you happy. When you find what makes you happy, develop and monetize it, and in no distant time, opportunities and recognition will begin to triple in.
Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the founder of Gloemi. He’s a Transformative Human Capacity and Mindset coach. He is also a public speaker, youth advocate, creative writer, and author of Design Your Destiny- Actualizing Your Birthright to Success, Unleash Your Destiny and The Six Pillars of Success. He can be reached via info@gloemi.com






