Personality in Focus
Glamour, Glitz, Gifts Galore As Healthgarde Celebrates 30 Years Anniversary, Produces New Star of Africa
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By Eric Elezuo
It was a distinct show of excellence, glamour and reward for achievement as a crowd of multilevel marketers attached to leading healthcare group, Healthgarde International, gathered to celebrate 30 years of wellness, empowerment and creation of happiness.
It was more of a gathering of champions, headliners and Nigerians, who has distinguished themselves in their fields of endeavours, having made the choice of partnering with the leading brand, Healthgarde.
Healthgarde International is a global firm proudly founded and run by African women for Africa, under the leadership of Nneka Nwarueze.
The grand hall of Highpoint Event Centre in the heart of Agidingbi GRA in Ikeja, was a beehive of activities as early as 10am on D-day with members and their families and friends already seated and networking in earnest just as the event anchor, Hyenana Comedian, Kick-started proceedings with the invitation of the chief host and Chief Executive Officer, Healthgarde International, Mrs Nneka Nwarueze.
In her opening remarks, Nwarueze went down memorylane to trace the developmental strides of the brand since its days as Swissgarde to the present, noting that in 30 years of existence, lives have been affected and destinies either changed or reversed for the very best.
She acknowledged that just like many distinguished brands, the journey of 30 years has been ‘rough, tough and challenging’, noting that as organizers, they are not breaking even byt sustained by the that gesture to ensure that thousands of members are well taken care of, and not told stories.
“We have an active base of over 12,000 distributors in Nigeria and in Southern Africa, over 20,000 of them. My experience in this business is over 30 years since Swissgarde. Our business network and networth is spread across the United States, Nigeria, South Africa, Namibia, Lesotho, Swaziland, Ghana, Uganda, Botswana, and is still growing.
“Today, we are happy to celebrate our top achievers whose dedicated efforts continue to give our high-quality health products increasing market share. We also introduced into the global market today our new offering – the Healthgarde Relax Tea, which everyone here today received as gift in their souvenir bags. It is rich in antioxidants and boosts the immune system,” Nwarueze said.
She further encouraged the networkers never to relent as the business has consistently paid off for them, and proved to be a mainstay in today’s Nigeria’s economy.
“Our gathering today is to unleash the reward system for those who have done so well in the year under review,” she added.
Among an array of winners from various categories on the day was the Mrs. Benita Okonkwo, who emerged as the Star of Africa, coasting to victory as the member that made the best overall impact in the year under review.
Benita Okonkwo led the array of over 20 winners in different categories. She emerged a double winner as Business Leader of the Year and Star of Africa as the Lagos convention of wellness and gathering of multilevel marketing giants held.
Okonkwo who was obviously, but pleasantly surprised at her double win, had trumped the sales earnings and figures of every other Healthgarde consultant (as the firm’s salespersons are titled) within and outside Nigeria. Her crowning as ‘Star of Africa’ was done with pomp and pageantry with a blast of fireworks and confetti.
Other major award categories included Entrepreneur, Depot, Rising Star, Social Media Star, Staff, Top Performers and Recruiters of the Year, not to mention the series of lucky draw winners that spliced and spiced up the convention.
Other major winners on the day include Charity Ikedife, who emerged as the Staff of the Year, Oluwaseyi Funmi Hannah as Social Media Star, Bolanle Aina as Rising Star of the Year and Fatima Yusuf as Entrepreneur of the Year.
In an moment of excitement, so many women testified of how their multilevel marketing of Healthgarde products had upped their fortunes and mental wellness. Among them were Juliana Idakpo, Baba Ijebu and another, who used to hawk fairly used cloths (okirika). They won the awards as uplines and carted away several prizes including microwave ovens, refrigerator, washing machine, gas cooker, and flask.
Also at the event as its live wire, South Africa-based Chief Operating Officer, Healthgarde International, Lovelyn Bassey, explained: “Our products have deepened the global market and we are proud of the thousands of women who, despite growing economic hardships, spousal job losses, etc have been empowered to boost the wellness of Nigerians as well as create wealth to support their homes.”
The event was not without the spices that give every gathering the leverage that makes top notch as Dancerapy, a motivational dance led the audience into a dance choreography that was magnificent to behold.
Also, a special adviser to the Miniter of the Interior, Tunji-Ojo, was also on hand to give the guests a charge that inspired them into rooting for Healthgarde as a brand.
Responding separately to Point-blank.ng, both Mrs Nwarueze and Bassey called on the Federal government to give attention to multilevel marketing as it has proved to be reliable and rewarding.
“This is not ponzi scheme or what people know as MMM. It is a business venture that has stood the test of time, and been putting smiles on the lips of families. It is a Nigerian thing, and deserves the attention and support to the government to take it to greater heights,” the CEO and COO said separately.
Healthgarde, a first class health multilevel marketing organization, in 2020 stood on its own, away from Swissgarde. In those four years, the brand has held a reward for excellence gathering where the year is reviewed, and members made to smile home with mouthwatering prizes.
Gunmen who kidnapped the chairman of Jezco Group, Chief Joseph Ezeokafor, have reportedly increased their ransom demand from N700 million to N1.5 billion for his release.
Ezeokafor, a septuagenarian businessman, was reportedly abducted in Anambra State about a week ago.
The kidnappers initially demanded N700 million from the businessman’s family.
Unofficial reports quoting an anonymous source said the kidnappers had established contact with the family after the abduction.
The source said the family accepted the initial N700 million demand as part of efforts to secure Ezeokafor’s release.
However, the kidnappers later increased the ransom to N1.5 billion.
The source said the family remains willing to negotiate with the abductors, but the kidnappers have allegedly stopped further communication.
The development has reportedly left the family in a difficult situation, as attempts to restore contact with the abductors have not yielded results.
Ezeokafor was kidnapped on Tuesday at about 2am after he reportedly left his home for a prayer ground as part of his annual spiritual rejuvenation.
He was said to have left his security details behind when he stepped out of his residence, which the kidnappers capitalized on, to abduct him.
One week after the incident, the police and the State government authorities have yet to make any official statement on the businessman’s abduction.
The Anambra State Police Command has also not publicly commented on the incident.
Personality in Focus
Lessons from Dickem Farms: Two Decades of Pioneering Innovation in Nigeria’s Aquaculture Industry
By Ayo Oyoze Baje
“Our philosophy has always been simple: innovation should solve real problems, create opportunities and improve livelihoods.”
Introduction
For over two decades, Dickem Farms has remained committed to transforming Nigeria’s aquaculture industry through innovation, technology, enterprise development and human capacity building. What began in 1999 as a vision to improve fish production has evolved into one of the country’s respected aquaculture enterprises, recognized for pioneering practical solutions that have strengthened fish farming and empowered the next generation of agripreneurs.
Dickem Farms was the first to introduce mobile fish ponds into the Nigerian market, making fish farming more flexible, affordable and accessible to investors and smallholder farmers. The company also pioneered the local production of a floating fish feed extruder that uses locally available materials, reducing dependence on imported technology while lowering production costs for fish farmers. In addition, Dickem Farms has invested in modern hatchery systems that produce healthy, high-quality fingerlings to support commercial fish production.
Our philosophy has always been simple: innovation should solve real problems, create opportunities and improve livelihoods.
Recent experiences and initiatives
To get more important information about the farm there were questions on the different aspects, starting with the experiences in the past five years. Let us glean from the horse’s mouth. According to the Managing Director, Godwin Emaketenemi, “Over the last five years, we have continued to strengthen our production systems for both catfish and tilapia. Our focus has been on improving fingerling quality, enhancing pond management practices and maintaining strict water-quality monitoring to maximise fish survival and productivity.
“We also introduced better feeding programmes and comprehensive record-keeping systems that enable us to monitor growth performance, feed conversion efficiency and mortality rates.
Rather than pursuing rapid expansion, we have adopted a disciplined strategy of scaling only after achieving consistent operational results.
“This measured approach has enabled Dickem Farms to build a resilient business capable of supplying quality fish and aquaculture services to customers in Lagos and across Nigeria.”
Overcoming challenges:
On the challenges faced and how they were overcome, he stated that: “Like every agricultural enterprise, we have encountered significant challenges. Rising feed costs, unreliable electricity supply and disease management remain major concerns within the aquaculture industry. Instead of allowing these obstacles to limit our growth, we viewed them as opportunities for innovation.
Producing our own quality fish feed has significantly reduced production costs while giving us greater control over feed quality and formulation. We have also improved water-management systems and operational planning to minimize the effects of power instability.
“At the farm level, stronger biosecurity measures, improved hygiene and proactive fish-health monitoring have substantially reduced disease outbreaks and production losses.”
Marketing strategies
With regards to marketing he explained that; “Production alone does not guarantee success; a reliable market is equally important. Dickem Farms has therefore, built long-term relationships with wholesalers, retailers, restaurants and institutional buyers. We grade our fish according to customer specifications and schedule harvesting to coincide with periods of stronger market demand.”
Training programs
Furthermore, with the focus on training he explained that: “Our reputation has been built on dependable supply, consistent quality and customer trust.
One of our proudest achievements is our investment in people. We believe that sustainable agriculture depends not only on technology but also on developing competent professionals and entrepreneurs.
Over the years, Dickem Farms has trained hundreds of staff, industrial attachment (IT) students, graduates and aspiring fish farmers in practical aquaculture.
“Our training covers hatchery management, pond construction and management, fish nutrition, water-quality management, fish-health monitoring, biosecurity and business record-keeping.
More importantly, we do not stop at training. We mentor young graduates and entrepreneurs, providing technical guidance and business support until they are confident enough to establish and successfully manage their own enterprises. Seeing former trainees become successful employers and business owners remains one of our greatest rewards.
“Continuous learning has also shaped our growth. Through partnerships with foreign organisations and technical visits to leading aquaculture companies, we have gained valuable knowledge in modern hatchery technology, fish-health management, production efficiency and operational excellence.”
Government ‘s support
Coming to the need for government’s support he beamed light on it this way:
“These experiences have strengthened our technical capacity and enabled us to transfer global best practices to Nigerian farmers.
Nigeria possesses enormous potential to become a leading aquaculture producer in Africa. However, unlocking that potential requires stronger collaboration between government and the private sector.
We recommend tax exemptions or significant tax incentives for fish farming and aquaculture value-chain businesses to encourage investment.
“Farmers also need affordable financing with realistic repayment terms, reliable access to quality fingerlings, improved energy support and stronger extension services that provide timely technical guidance on fish health and disease prevention. Organized marketing systems that connect producers directly with institutional buyers will further strengthen the industry’s competitiveness.”
Piece of advice to the younger generation:
His piece of advice to young people who might be interested to go into fish farming:
“To young people considering aquaculture as a career or business, my advice is straightforward: seek proper training and find a credible mentor. Fish farming is a science and a business that rewards discipline, knowledge and patience. Begin with manageable investments, keep accurate records, master water-quality management and learn from experienced practitioners before expanding.
“A good mentor can save years of costly mistakes and accelerate the journey to success.”
As the future beckons:
As for plans for the future he highlighted that: “Looking ahead, Dickem Farms will continue to invest in innovation, local technology development, commercial hatchery expansion, fish-feed production, modern aquaculture equipment and practical capacity building. Our ambition is not only to grow our business but also to contribute meaningfully to food security, employment creation and economic development.
Our long-term vision extends beyond Nigeria.
“We believe Africa possesses the resources, talent and entrepreneurial spirit to feed itself and compete globally. Through innovation, strategic partnerships and investment in people, Dickem Farms will continue to play its part in building a modern aquaculture industry that delivers prosperity for farmers, affordable nutrition for families and sustainable growth for the continent.
Our mission remains unwavering: to inspire a future where Africans feed Africa through innovation, enterprise and excellence in agriculture.”
These indeed, are brilliant submissions for us all to learn from now and always.
The Chairman of First HoldCo, Femi Otedola, has strengthened his stake in the financial institution after acquiring an additional 1.77 billion shares valued at N222.20 billion.
Details contained in a disclosure filed with the Nigerian Exchange (NGX) showed that the shares were purchased on Thursday through his investment company, Calvados Global Services Limited.
The latest transaction raised Otedola’s shareholding in First HoldCo from 9.99 billion shares to 11.77 billion shares, with his ownership increasing from 21.96 per cent to 25.88 per cent.
The purchase marks Otedola’s second major investment in the company this July, following his acquisition of 706.13 million shares worth N77.58 billion on July 22.
With the fresh acquisition, Otedola’s total investment in First HoldCo has climbed to N1.47 trillion, making him the institution’s largest shareholder.
