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Life’s a Lot More Easier with FirstBank Cards

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By Eric Elezuo

Like the dynamite, few things in life come in small in packages, but have far reaching benefits and rewards. One of such is the FirstBank range of cards.

The world as we know it today, is a global village, and its connectivity is a at tip of an individual’s finger. That aside, it also revolves round the use of ‘ordinary’ but highly customised cards which FirstBank is first in providing.

For 125 years and counting, FirstBank, Nigeria’s premier bank, with accolades and awards trailing its existence, has continued to blaze the trail in certainly every financial innovation. And as the name signifies, has continued to be the first in virtually everything banking and finance. There is hardly any banking innovation, which is not traced to the company that has overtime woven itself into the very fabric of the society.

FirstBank cards come in a wide range of categories, each fulfilling tasks that are better imagined, but nevertheless are flexible and offers comfort, stressless banking and wholesome peace of mind. It is not therefore, a coincidence that FirstBank is and remains Nigeria’s highest card transacting bank; it is a product of carefully thought out process, hard work and the need to keep its customers first in all things.

The range of cards available to FirstBank include Naira Master Card, Visa Gold and not forgetting Visa Multi-Currency Card.

Otherwise known as NMC, FirstBank’s NAIRA MASTER CARD (NMC) is a class on its own. it comes with automatic increased limits for international transactions in a such a way that customers are at liberty to spend up to $5000 monthly across all channels with a daily ATM cash withdrawal limit of $300. It’s surely a great deal! One wonderful thing about the NMC is there is absolutely no need for BTA/PTA, Business Travelling Allowance and Personal Travelling Allowance respectively.

To enjoy absolute seamless transactions with NMC, customers should endeavour to:

  • Change their PIN before travelling out of the country to avoid transaction failures/invalid card.
  • Not to swipe their cards on any terminal, rather, should insert card and use their PIN
  • Tap with their Naira MasterCard contactless cards to make payments for their transport fares if in the UK.

Other mouth watering offers the NMC provides involves access to seamless airline bookings, especially with Emirates Airlines. The service quick, secure and convenient.

It also offers the Protect Card Transactions feature, which can be activated or deactivated for all types of transaction. This is done by using the Card-in-Control Service on Firstmobile or the USSD option. To achieve this, the customer can only take these few and quick steps below:

Firstmobile: Go to Self Service – Card service and choose card type (debit, credit, or prepaid) to be activated or deactivated.

USSD: Dial *894# – Quick banking – Card management. Customer selects card and appropriate channels to activate or deactivate.

Generally, FirstBank Naira MasterCard is a chip and PIN Debit Card which can be used anywhere in the world. It offers a convenient alternative to the use of cash, and cheques. It can be used to make purchases online, pay bills and access cash at ATMs worldwide. It is a naira denominated card and linked to both current or savings account.

Another card innovation service exclusive to FirstBank is the VISA GOLD CARD, which offers higher daily spending capacity and limit on ATM, POS and WEB. With the VISA GOLD CARD, the customer is assured of $1000 daily ATM withdrawal, $10, 000 POS transaction and $5, 000 on the WEB at only location around the world.

More so, it guarantees access to international emergency services such as Emergency Card Replacement & Emergency Cash Advance in situations where the card gets lost or damaged.

Like the NMC, Visa Gold Card also requires a customer to change PIN before travelling out of the country and avoid swiping cards on any terminal. It also come in handy when making airline bookings with its smooth seamless purchase options.

FirstBank visa gold card is an international premium credit card issued in partnership with visa international. it is a US Dollars denominated credit card and secured by PIN and chip technology

The third among the FirstBank’s super cards is VISA DEBIT MULTI-CURRENCY CARD. It is by all intent and purpose the first of its kind to be offered by any financial institution in Nigeria. Here, customers within and outside the country can enjoy the luxury of having their local and foreign denominated accounts linked to a single Debit card. It is an enhancement to the existing Visa Debit Dual Currency card and can be linked to either or all your NAIRA, USD, EURO and GBP accounts. It is an international card with Chip and PIN technology which can be used to make payment anywhere in the world and across all channels – ATMs, POS & Web. This is unbeatable, and better explains why FirstBank is truly the first.

Among the qualities that make the card thick are:

  • Can be used to make purchases online, pay bills and access cash at ATMs worldwide.
  • Secured by Chip & PIN technology with a lifespan of 3 years.
  • Requires no Cash collateral before issuance.
  • Global acceptance on ATM, POS and WEB.
  • Additional protection for web-based transactions with “Verified by Visa” (VbV).

With the Visa Debit Multi-Currency card, holders can make daily withdrawals to the tune of N150, 000 (local) and $1, 000 (international) from the ATM.

Also, savings account holders can undertake up to N500, 000 transaction on POS while current has more extensive offer of daily POS transaction of N2, 500, 000. However, this offer comes with $2, 500 for international transactions on same channel.

However, on the WEB, a total of N1, 000, 000 is permitted locally while $6, 250 is allowed on the international corridor daily.

For a brand that has consistently remained on top of its game, FirstBank Cards have received global recognition, as well as being honoured for its down to earth and trusted services.

Among its awards and recognitions are:

  • Digital Bank of Distinction, Nigeria” award in the Global Finance Best Digital Banks Awards for two consecutive years, 2016 and 2017.
  • Cashless Champion Award of MasterCard International on POS International transactions acquiring. (Q1 2017)
  • Interswitch awards (2017) in the following categories:
      • Fastest Mobile Penetration in Africa
      • Highest Card Transacting Bank in Nigeria
      • Highest Verve Issuing Bank
  • FY 2016, the Bank won awards in the eBusiness category. They are:
    • Asian Banker award for Best Mobile Payment Product for West Africa
    • Asian Banker award for Credit Card of the Year for West Africa
    • Global Finance Award for ‘Digital Bank of Distinction – Emerging Markets, Africa Category’.
  • Q4 2015, the Bank won two awards in the eBusiness category. They are:
    • MasterCard Cardless Champion award for International acceptance across all POS channels
  • MasterCard Cardless Champion award for Mobile POS (MPOS) merchant acquisition.

 

In December 2015 and May 2016, FirstBank was named the first financial institution in the country to achieve sustained alternative channels transaction volumes of 100 million transactions.

FirstBank’s accolades transcend the ordinary!

What are you waiting for? Visit a FirstBank branch today and complete a debit card application form of your choice.

 

 

 

 

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FirstBank Holds Groundbreaking Ceremony for New State-of-the-Art Eco-friendly Headquarters

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FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, today marks a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos.

This ambitious project 40-story building project set to be the tallest building in Nigeria, will be an engineering and environmental delight due to its technologically advanced, eco-friendly and sophisticated construction which would set a new standard for the financial services sector in Africa.

The groundbreaking ceremony signifies the beginning of a transformative journey that reinforces FirstBank’s commitment to excellence, innovation, and customer satisfaction. The new headquarters is designed with sustainability in mind, featuring a green-certified building that reduces operational costs and positions FirstBank as a leader in sustainable banking practices.

According to Olusegun Alebiosu, CEO, FirstBank Group, “We are proud to mark this significant milestone in our journey towards excellence. Our new Head Office is envisioned as a world-class structure that represents our dedication to innovation, customer satisfaction, and sustainability. We believe that this development will play a crucial role in fostering economic growth and development across Africa, creating long-term value for all our stakeholders.”

With a legacy spanning over 130 years, FirstBank has consistently demonstrated its commitment to innovation, customer-centricity, and sustainable business practices. The Bank has a robust international presence, operating subsidiaries in nine countries across three continents.

Femi Otedola, Chairman, FirstHoldCo, added, “Today’s gathering highlights the importance of collaboration and support from various sectors in bringing our ambitious plans for the new headquarters to life. We appreciate the unrelenting support from our customers and stakeholders as we work together to turn this vision into reality.”

The groundbreaking ceremony will be attended by prominent dignitaries, including the President of the Federal Republic of Nigeria, Senator Bola Ahmed Tinubu GCFR, Senators and Lawmakers, State Governors, Federal Ministers and Captains of industry. This event marks the beginning of an exciting new chapter in FirstBank’s storied history, solidifying its role as a leader in the African financial industry.

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FirstHoldCo: Reinforcing ESG, Sustainability Initiatives As It Rebrands

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In a world where approximately 20% of new businesses fail within the first two years, 45% within five years, 65% within ten years, and only 25% make it to 15 years or more (according to the US Bureau of Statistics), any business that has crossed 15 years should be sharing insights on survival and success.

But what about businesses that have lasted twice that long? Or a financial services group that has thrived for over 130 years, especially in Africa, where business survival rates are likely lower than those statistics from the Global North? Such a group has certainly earned the right to teach masterclasses on business longevity.

First HoldCo Plc (FirstHoldCo), recently rebranded from FBN Holdings Plc, exemplifies sustainable business practices. A well-diversified group, it is one of Africa’s largest financial services organisations, offering innovative financial solutions through its subsidiaries in commercial banking, asset management, capital markets, securities, trusteeship, and insurance brokerage. FirstHoldCo ensures strategic coordination and synergy among its subsidiaries to deliver long-term value for stakeholders.

Retaining the legacy strengths and experience of FBN Holdings Plc, FirstHoldCo ensures that its subsidiaries enhance positive environmental, social, and governance (ESG) impacts while minimising or eliminating negative ones. This includes managing ESG risks in the workplace, marketplace, community, and environment, with the institutional capability to turn risks into opportunities.

For example, ESG risk management enhances credit and investment decision-making, de-risking processes for subsidiaries such as FirstBank and FBNQuest. It also strengthens social relationships with the communities in which these subsidiaries operate.

ESG and sustainability may be buzzwords for some corporations seeking to appear politically correct, but at FirstHoldCo, they are integral to its identity. The company is self-driven in aligning its strategy and operations with ESG principles and setting new sustainability benchmarks for financial services in Nigeria.

FirstHoldCo’ s flagship subsidiaries, FirstBank and FBNQuest, integrate ESG risks into their products, services, and offerings from the ideation stage through to development and launch. This approach drives responsible lending and investment practices, enabling the group to leverage ESG market opportunities while promoting sustainable socio-economic growth.

FirstHoldCo also prioritises people empowerment, fostering a work environment rooted in equal opportunities, diversity, and inclusion. A notable achievement is bridging the diversity gap, reaching a 40% female to 60% male employee ratio in 2023, one year ahead of its 2024 target.

The group also supports the communities where its subsidiaries operate, ensuring its impact resonates positively. Since 2017, it has implemented the SPARK (Start Performing Acts of Random Kindness) initiative and Corporate Responsibility and Sustainability (CR&S) Week. In 2023, these initiatives impacted 60,000 lives through outreaches to 60 orphanages, 20 schools, and hospitals across Nigeria, Ghana, Senegal, The Gambia, the Democratic Republic of Congo, Sierra Leone, and the United Kingdom. Donations included consumables, computers, clean water projects, school renovations, wheelchairs, and cash. Employees committed over 27,000 volunteer hours to these initiatives.

In 2023, FirstBank reinforced its commitment to empowering women through FirstGem, a financial product supporting women-led businesses. Over N36 billion in loans were disbursed at a single-digit interest rate of 9%. Additionally, its Agency Banking business, FirstMonie, expanded its female agent network to over 55,000.

Inclusion remains a key focus, with FirstBank enhancing accessibility for physically challenged customers in 234 locations, making 25 branches fully accessible and improving access at 209 others. It also expanded the SPARK initiative to institutions like the Bethesda School of the Blind and the Down Syndrome Foundation in Lagos.

FirstBank operates an Environmental, Social, and Governance Management System (ESGMS) to drive responsible lending and minimize ESG risks. In 2023, this system was enhanced to ensure real-time transparency in corporate credit screenings. That year, 2,239 credit transactions worth N4.236 trillion were assessed for ESG risks.

To strengthen ESG compliance, FirstBank collaborates with development partners such as British International Investment, the African Development Bank, the International Finance Corporation (IFC), and Proparco, a French development finance institution. Its partnership with Proparco is crucial for integrating climate initiatives into business strategy. This project enhances its understanding of financed emissions and positions it for climate financing and investment opportunities.

This initiative will help FirstBank reduce greenhouse gas (GHG) emissions, mitigate exposure to physical and transition risks, and strengthen climate adaptation efforts. It also reinforces its market competitiveness as an ESG leader committed to a low-carbon economy.

As part of its commitment to decarbonisation, FirstHoldCo’ s FirstBank actively engages in reforestation and afforestation through partnerships focused on carbon dioxide (CO2) removal. In 2023, it pledged to plant 50,000 trees by 2025 in collaboration with the Nigerian Conservation Foundation (NCF). That year, it planted 1,000 trees at the Lekki Conservation Centre, Lagos; Model Secondary School, Maitama, Abuja; and Federal Government Girls College, Calabar. By the following year, it had planted an additional 30,000 trees, bringing the total to 31,000.

FirstBank also drives thought leadership in climate finance, promoting knowledge on carbon mitigation and climate adaptation. A notable effort was a webinar themed ‘Harnessing Climate Finance Opportunities in Nigeria,’ held in partnership with the Sustainability Practitioners Institute of Nigeria (SPIN). The event featured prominent ESG and sustainability experts such as Professor Kenneth Amaeshi, Dr. Muntaqa Umaru-Sadiq, and Carina Dunker, underscoring FirstBank’s commitment to advancing climate finance discussions.

With so much achieved and ongoing ESG/sustainability initiatives, what is the greatest impact of ESG at FirstHoldCo?

For the group, it is the net positive effect on the communities where its subsidiaries operate. For individuals, it is the tangible benefits from its financial solutions and CSR initiatives. For businesses, it is the sustainable practices FirstHoldCo champions, setting a standard for responsible corporate leadership.

This article is contributed By A. Ezekiel

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Ahead Regulatory Deadline, Fidelity Bank Set to Meet Recaptalization Target, Onyeali-Ikpe Expresses Gratitude

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Fidelity Bank Plc is making impressive strides on its path to fulfilling the recapitalization targets set by the Central Bank of Nigeria (CBN).

With a successful first phase of its capital-raising initiative that recorded over 238% oversubscription and share price growth of over 100% evidencing a huge surge in investor confidence for the bank.

Following the successful completion of phase 1 of its capital raise, the bank is exceptionally well-positioned to not only meet the regulatory threshold but also fuel its growth trajectory.

With the recent conclusion of its equity capital raise through a Public Offer and Rights Issue, collectively known as the Combined Offer.

The response has been nothing short of extraordinary, with the Public Offer oversubscribed by an astounding 237.92%.
This translates to 107,588 valid applications for a total of 23,768,724,000 ordinary shares, amounting to N231.7 billion.

The Rights Issue also shone brightly, achieving a remarkable 137.73% subscription rate with 6,903 valid applications for 4,407,252,795 ordinary shares, totaling N40.7 billion.

Dr. Nneka Onyeali-Ikpe, the Managing Director and CEO of Fidelity Bank, expressed heartfelt gratitude for the overwhelming support from investors, stating, “The positive results recorded in our Combined Offer are a testament to the strength of the Fidelity Bank franchise in the capital market.”
Such a robust response not only underscores investor confidence but also reaffirms the bank’s unwavering commitment to delivering innovative financial solutions and sustainable returns to its stakeholders.

Following this remarkable success, Fidelity Bank has secured shareholder approval to launch the second phase of its capital-raising initiatives.

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This includes a significant increase in the bank’s issued share capital from N26.7 billion to N36.7 billion. Shareholders endorsed this expansion during an Extraordinary General Meeting on February 6, 2025, approving the creation of an additional 20 billion ordinary shares of N0.50 each.

This strategic capital boost positions Fidelity Bank to meet the CBN’s new minimum regulatory capital requirement of N500 billion for banks with international authorization by March 31, 2026. This ambitious goal aligns seamlessly with the bank’s vision for sustainable growth and exceptional service delivery, setting the stage for a dynamic future.

Fidelity Bank’s stock performance has further solidified its status as a top contender in the financial sector. From an initial offer price of N9.75 per share during the Public Offer, shares soared to a high of N21.15 on February 7, 2025, representing an impressive growth rate of over 116%.

This positions Fidelity Bank as one of the best-performing financial institutions in the market, with analysts from Apel Asset Limited noting an impressive 80% return on investment for shareholders who have held shares since 2023.

Market analysts project a considerable upside potential of 28.88%, establishing a fair value of Fidelity Bank at N23.15 against a reference price of N19.50. Such promising indicators not only enhance investor confidence but also position Fidelity Bank as a compelling investment opportunity within the Nigerian banking landscape.

The funds raised from the initial phases of the capital-raising exercises are earmarked for several key initiatives. Fidelity Bank plans to utilize these resources for local and international business expansion, enhancing technology infrastructure, and improving customer service initiatives. This proactive approach showcases the bank’s commitment to innovation and operational excellence.

As the bank gears up for the next phase of its capital-raising initiative, the primary focus remains on achieving its recapitalization targets while consistently delivering value to stakeholders. The bank’s leadership is confident that, with sustained investor support and a robust financial strategy, it will adeptly navigate the evolving landscape of the Nigerian banking sector.

Fidelity Bank’s recent achievements in capital raising signal a pivotal moment in its journey toward strengthening its financial foundation. With robust investor backing, strategic capital allocation, and a clear vision for growth, Fidelity Bank is not just on track to meet its recapitalization target—it is poised to exceed it.

The road ahead promises to be one of sustained growth and innovation, reinforcing Fidelity Bank’s position as a leader in the Nigerian financial sector. As the bank looks toward the future, it remains steadfast in its commitment to fostering strong relationships with investors and delivering on its promise of financial excellence and exceptional customer satisfaction.

Fidelity Bank’s proactive measures and impressive market performance pave the way for a brighter, more prosperous future—one where it continues to lead with integrity and vision in the ever-evolving financial landscape.

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