Entertainment
Opinion: Madam, Let’s Cook the Tourism Food!
By Frank Meke
There is no doubt that Minister of Tourism, Madam Lola Ade-John would need good and experienced hands to navigate the Nigerian tourism ocean. It is a war-like situation, a national tourism emergency campaign, and if we ignore it, we perish.
It’s indeed, a matter of serious concern that she must intentionally get into the grove on the right side of the business and the first thing to do is to evaluate the human capacity availability needed to drive the process.
Madam Lola Ade John is on the short take in this area and there’s no denying that it’s a huge burden. So how do the industry and the federation of Tourism Associations of Nigeria help?
However there are those who may point to the existence of ntda and Nihotour, the only two agencies the ministry of tourism inherited from the old Ministry of Information, culture and national orientation. How that even came to be is a subject for another day, but be it as it may, both Nihotour and ntda have their own short supply of adequate and competent manpower.
It’s critical to also access, evaluate and determine the quality of staff needed to engage properly and deliver on the national tourism space.
We have seen some kind of presidency expectations and target deliverables from other Ministries with performance bonds signed by ministers and their subordinates trailing their target assessments and expected contributions to socioeconomic advancement of the country
Yes, our madam minister was not on the field when those processes were made the face of performance ecosystem by President Bola Ahmed Tinubu, it however does not mean that Tourism was exempted from being one of new economies calibrated to create jobs and empower the people.
Madam Lola Ade John must first let us know the expectations of this administration on the basis of those two economic deliverables, the tourism jobs to be provided yearly and other empowerment metrics for Nigerian people.
How much can tourism generate to the economy in material terms and value, including jobs openings and rural development in six months, one year or so on?
What drives it and how much do the ministry need in from each budget circle to deliver on the national expectations?
Indeed tourism budgeting is unique in its own and sometimes difficult to defend due the variables associated with its profiling.
So madam Lola Ade John needs serious help to engage all the needed enablers to power the sector to certain realities that can excite the president and Nigerians at large.
It would be suicidal to just leap frog into the dynamics of the sector, with unknown portfolio shenanigans or be influenced with eurocentric blue prints as no tourism development and marketing plan bears same stamp of sensibilities.
Honestly, it would have been a step in the right direction if those who managed our tourism issues in the old contraption, did have a hold on its metrics or rubrics. Unfortunately, they failed and that’s why when president Buhari came with his brooms, he found am empty cupboard in the tourism ministry and swept us into the information conundrum.
If I were madam Lola Ade John, I will be circumspect when the ” left over staff” from the old ministry put forward memos to me. Seriously, I doubt if our minister apart from inheriting ntda and nihotour, really have any serious well trained and exposed tourism hands to run the ministry.
At the on set of the creation of the Ministry of Tourism and Culture during President Obasanjo era, ntdc( I doubt the wisdom behind ntda) had some of the best industry technocrats. Then we could count and rely on the wisdom and expertize of Mr Christopher idu, irrepressible John Adzer, and Bade Adelegbe
These gentlemen are still alive today and made a ntdc the dream government tourism agency. I recall that our first minister, late Ojo maduekwe relied on the competence and administrative knowledge of Christopher idu to flourish the set up that ministry.
Two decades after or more, the scenario has changed. Ntdc ( ntda) has lost the services of the experienced and upright technocrats either due retirement windows or outright neglect to expose the staff to training and restraining opportunities.
In this business, highly dynamic and scientifically evolutionary due to various socioeconomic, political and health variables, some unpredictable, training and consistent retraining of tourism personnel within and outside the country should top sustainable industry management ecosystem.
Unfortunately, that muddled up the human capacity requirements and availability in government tourism circles, particularly between 2013 till date.
Ntdc ( ntda) which used to be the hunting grounds for experts has been run aground by the most despicable political elements appointed and selected to run its affairs since 2013.
I need not waste my ink to state that madam Lola Ade John should not waste valuable time, hoping that the leopard at ntda will bear any tourism magic. He aren’t got the will or zeal to bring about anything worthwhile.
The guy is a time waster and should be ignored and allowed to mark out his remaining ten months in office in his delusional prison. What a shame!
It is ok for the minister to confess that the assignment will be tasking since she doesn’t have the background, it is worrisome that the permanent secretary is also a freshie. That not withstanding, both can search out for competent and tested hands on tourism with civil service orientation to help bear directions and organize development strides.
President Bola Ahmed Tinubu is showing example in this regard, wooing experts and hunting for their experience to bring about solutions to our national problems.
Apart from the Bade Adelegbe, Christopher idu and John Adzer, earlier mentioned, Ashamu fadipe , a former tourism centric permanent secretary in Lagos ministry of Tourism with deep academic and practical exposure to local and international tourism development can be invited either on a short or long term as consultant to calibrate the ministry.
Before I am accused of shopping for jobs for these guys and others, it’s also important for madam minister to sit down with ftan to look at the private sector for those with verifiable experience and deliveries on tourism matters and tap from their successful blueprints and abilities.
If madam minister fails to get the best hands, independent minds to help her navigate this process, then we shall be back again to the tourism wilderness conundrum and we have ourselves to blame, not the president or the devil either.
The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation on Sunday December 7th 2025, becoming the epicenter of Lagos Mainland’s entertainment scene as the highly anticipated Legends Decemba/Mainland Laffs 3.0 event unfolded. This spectacular gathering, which brought together an exhilarating blend of comedy, music, dance, and drama, successfully reaffirmed its reputation as an essential cultural highlight of the year. From the moment guests arrived, the atmosphere was charged with excitement and anticipation. Attendees were greeted by a beautifully adorned red carpet, lined with vibrant branded banners and sponsor displays, creating a glamorous entryway for the array of celebrities, entertainers, and enthusiastic guests.
The audience was treated to an impressive lineup featuring comedy royalty and high-energy musical performances. The evening was headlined by the legendary Nigerian ace comedian Ali Baba, who brought his signature blend of humor and wisdom to the stage, elevating the event’s prestige. He was accompanied by the dynamic Kenny Blaq, celebrated for his innovative approach to musical comedy, and Phronesis, who captivated the crowd with his rapid-fire, sharp-witted jokes.
The mood of the night was expertly maintained by the charismatic host, MC Husband Material (Eze Chuwudi), whose engaging rapport with the audience ensured seamless transitions and heightened enthusiasm throughout the performances. Additional comedic talent was showcased by MC Bishop, Dr. Smile, MC Trick, Abadei, and 16 Onirun, each contributing to a relentless stream of laughter that filled the venue.
Beyond the comedy, the event was a celebration of diverse artistic expressions. Gospel rapper Protech opened the show with an electrifying performance that infused spiritual energy into the evening, followed by CJ the Violinist, whose melodic tunes created moments of reflection and tranquility. Mauren’s Art took the stage with a breathtaking dance performance, mesmerizing the audience and encouraging moments of joy and engagement across every artistic discipline.
The interior of the venue resonated with a positive, infectious energy. A creatively designed vendor village offered a vibrant marketplace featuring an array of local cuisine, refreshing drinks, unique fashion, and accessories, enhancing the festive atmosphere for all attendees. Inside the main hall, elegant seating arrangements ensured comfort and unobstructed views, while the professional stage, equipped with cutting-edge lighting, LED screens, and sound systems, provided a captivating backdrop for each performance.
The flawless organisation of the event was made possible through the support of First Bank Nigeria Limited through its annual DecemberIssaVybe lineup of events, along with backing from the Lagos State Government and LASAA. FirstBank’s contributions underscored the significance and scale of this cultural extravaganza, making it a landmark fun event for its numerous customers and also making the yuletide season an extravaganza.
Guiding the evening with charm and wit, MC Husband Material (Eze Chuwudi) kept the energy levels soaring high. The comedy segment was a showcase of both established stars and emerging talents. The crowd erupted in laughter at Kenny Blaq’s musical comedy interludes and Phronesis’s clever punchlines, while the talents of MC Smiles, Larry J, MC Trick, Abadei, and 16 Onirun ensured a varied and entertaining comedy showcase that spanned generational humor.
As the night progressed, the entertainment spectrum expanded to include a rich tapestry of musical and artistic performances. The high-energy opening by gospel rapper Protech was followed by the soul-stirring melodies of CJ the Violinist, who captivated the audience with his unique musical interpretations. A dynamic dance performance by Mauren’s Art added another layer of depth, while artists like Oba Richie, Angelo, Switch, and Ozzy transformed the venue into a lively concert hall, energizing the crowd with their infectious tunes.
The climax of the show arrived when Innocent Idibia, famously known as 2Baba or 2Face, graced the stage, taking the audience on a journey through nostalgic memories with his timeless hits. Despite the controversies that have occasionally surrounded him, he delivered a stunning performance that resonated deeply with fans old and new.
As he performed, the crowd became a chorus of voices, singing along with enthusiasm to his classic songs from his debut album through to his latest releases. 2Baba’s charisma was evident as he moved among the audience, engaging with fans and soaking in the palpable love emanating from the crowd. His performance was nothing short of electrifying and served as the perfect crescendo for the evening.
With an impressive command of the stage, 2Baba showcased why he is considered a legend in the music industry. His ability to captivate the crowd was remarkable, every note he sang, every gesture he made drew the audience in, creating a shared experience that felt intimate yet grand. Even as he neared the end of his set, the audience was reluctant to let him leave, chanting for more as they were spellbound by the magic of his music.
2Baba’s performance was not just a concert; it was a celebration of his legacy and contributions to the Nigerian music scene. It solidified his status as an icon, one who has not only defined a genre but has also connected generations through his artistry. The night truly belonged to him, a testament to his enduring influence and the deep affection fans have for him and his work.
As the event drew to a close, attendees left buzzing with excitement, carrying with them the vibrant memories of a night that perfectly balanced professional production with genuine talent. Mainland Laffs 3.0 proved to be more than just an entertainment event; it was a powerful celebration of community pride and a vivid showcase of the creative spirit flourishing on the Lagos Mainland.
According to FirstBank Representatives, “We supported the event because it was meticulously designed to embody the essence of community’s talent and vibrancy,”.
“From the laughter to the music to the palpable energy in the room, it was the ultimate ‘DecembaIssaVybe’ experience. We are incredibly pleased with the outcome and extend our gratitude to the organisers, performers, and most importantly, the wonderful people of Lagos who joined in the celebration.”
MILO Nigeria has welcomed a new group of influencers to strengthen its long-standing connection with consumers in Northern Nigeria. The influencers include Ahmed Musa, Nigerian professional footballer and youth role model; Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate; Ali Jita, songwriter and musician; Sulaiman Yahaya (popularly known as Bosho), Kannywood actor and comedian Anita Asuoha (Real Warri Pikin), who has renewed her contract as a member of the MILO family.
In the photo: Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria; Sulaiman ‘Bosho’ Yahaya, Kannywood actor and comedian; Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate; and Ahmed Musa, Nigerian professional footballer.
Speaking on the new partnerships, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, emphasized the brand’s commitment to inclusivity. “This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents. By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way.”
During their induction, the influencers went on an immersive factory tour to get first hand information on MILO’s key ingredients, including cocoa, milk, and sorghum, which is 100% sourced in Northern Nigeria. , They had the opportunity to see how these ingredients are transformed into the final product through cocoa roasting, milk blending, and malt preparation. Their reports confirmed that the visit highlighted MILO’s dedication to quality, nutrition, hygiene and food-safety standards.
Reflecting on the experience, Mansurah Isah said: “Seeing how MILO is made gave me a new level of respect for the brand. I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness, the quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”
The signing ceremony took place at the Nestlé Head Office in iIlupeju, Lagos, where the influencers engaged with employees and shared their personal reflections on joining the MILO family. Ahmed Musa spoke about his excitement, highlighting MILO’s significant impact in communities across Northern Nigeria. “What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North,” he said.
For Sulaiman Yahaya (Bosho), the opportunity to partner with a brand that consistently supports youth development was a key motivator. “MILO has been part of our lives for years. To now be part of this journey is something special,” he shared.
From the MILO Basketball Championship to Building Champs and other school-driven programs, MILO continues to nourish children, support communities, and inspire a generation to grow stronger through active and healthy living.
Photo Caption: L-R Sulaiman ‘Bosho’ Yahaya Kannywood actor and comedian, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate and Ahmed Musa, Nigerian professional footballer
Nigerian media personality and Big Brother Naija host, Ebuka Obi-Uchendu, is the guest on CNN International’s acclaimed magazine show, African Voices, this week. The 30-minute show, sponsored by telecommunications leader, Globacom, gives viewers an in-depth look at Ebuka’s journey and impact.
Born on July 14, 1982, Ebuka first entered the spotlight as a contestant on the inaugural edition of Big Brother Naija in 2006. Since then, he has become the show’s longest-serving host, captivating audiences with his charisma and style.
A Law graduate of the University of Abuja, Ebuka also holds a Master’s degree in Law from the Washington College of Law at American University, Washington, where he specialized in Intellectual Property. Beyond reality TV, he has anchored notable programs including Rubbin’ Minds on Channels Television and the Glo Show.
The episode highlights Ebuka’s impressive fashion collaborations with designer Mai Atafo, the cultural stories behind his signature style, and his passionate advocacy for young boys across Nigeria.
The show which runs on Saturday on DSTV Channel 401 at 8:30 a.m. and 12.00 noon is repeated on Sunday at 4.30 a.m. and 7 p.m. The repeats continue on Monday at 4 on the morning belt and at 6.45 p.m. the same day and at 6.45 p.m. on Tuesday. The edition will be repeated next weekend at the same time slots.
