Entertainment
Opinion: Madam, Let’s Cook the Tourism Food!
By Frank Meke
There is no doubt that Minister of Tourism, Madam Lola Ade-John would need good and experienced hands to navigate the Nigerian tourism ocean. It is a war-like situation, a national tourism emergency campaign, and if we ignore it, we perish.
It’s indeed, a matter of serious concern that she must intentionally get into the grove on the right side of the business and the first thing to do is to evaluate the human capacity availability needed to drive the process.
Madam Lola Ade John is on the short take in this area and there’s no denying that it’s a huge burden. So how do the industry and the federation of Tourism Associations of Nigeria help?
However there are those who may point to the existence of ntda and Nihotour, the only two agencies the ministry of tourism inherited from the old Ministry of Information, culture and national orientation. How that even came to be is a subject for another day, but be it as it may, both Nihotour and ntda have their own short supply of adequate and competent manpower.
It’s critical to also access, evaluate and determine the quality of staff needed to engage properly and deliver on the national tourism space.
We have seen some kind of presidency expectations and target deliverables from other Ministries with performance bonds signed by ministers and their subordinates trailing their target assessments and expected contributions to socioeconomic advancement of the country
Yes, our madam minister was not on the field when those processes were made the face of performance ecosystem by President Bola Ahmed Tinubu, it however does not mean that Tourism was exempted from being one of new economies calibrated to create jobs and empower the people.
Madam Lola Ade John must first let us know the expectations of this administration on the basis of those two economic deliverables, the tourism jobs to be provided yearly and other empowerment metrics for Nigerian people.
How much can tourism generate to the economy in material terms and value, including jobs openings and rural development in six months, one year or so on?
What drives it and how much do the ministry need in from each budget circle to deliver on the national expectations?
Indeed tourism budgeting is unique in its own and sometimes difficult to defend due the variables associated with its profiling.
So madam Lola Ade John needs serious help to engage all the needed enablers to power the sector to certain realities that can excite the president and Nigerians at large.
It would be suicidal to just leap frog into the dynamics of the sector, with unknown portfolio shenanigans or be influenced with eurocentric blue prints as no tourism development and marketing plan bears same stamp of sensibilities.
Honestly, it would have been a step in the right direction if those who managed our tourism issues in the old contraption, did have a hold on its metrics or rubrics. Unfortunately, they failed and that’s why when president Buhari came with his brooms, he found am empty cupboard in the tourism ministry and swept us into the information conundrum.
If I were madam Lola Ade John, I will be circumspect when the ” left over staff” from the old ministry put forward memos to me. Seriously, I doubt if our minister apart from inheriting ntda and nihotour, really have any serious well trained and exposed tourism hands to run the ministry.
At the on set of the creation of the Ministry of Tourism and Culture during President Obasanjo era, ntdc( I doubt the wisdom behind ntda) had some of the best industry technocrats. Then we could count and rely on the wisdom and expertize of Mr Christopher idu, irrepressible John Adzer, and Bade Adelegbe
These gentlemen are still alive today and made a ntdc the dream government tourism agency. I recall that our first minister, late Ojo maduekwe relied on the competence and administrative knowledge of Christopher idu to flourish the set up that ministry.
Two decades after or more, the scenario has changed. Ntdc ( ntda) has lost the services of the experienced and upright technocrats either due retirement windows or outright neglect to expose the staff to training and restraining opportunities.
In this business, highly dynamic and scientifically evolutionary due to various socioeconomic, political and health variables, some unpredictable, training and consistent retraining of tourism personnel within and outside the country should top sustainable industry management ecosystem.
Unfortunately, that muddled up the human capacity requirements and availability in government tourism circles, particularly between 2013 till date.
Ntdc ( ntda) which used to be the hunting grounds for experts has been run aground by the most despicable political elements appointed and selected to run its affairs since 2013.
I need not waste my ink to state that madam Lola Ade John should not waste valuable time, hoping that the leopard at ntda will bear any tourism magic. He aren’t got the will or zeal to bring about anything worthwhile.
The guy is a time waster and should be ignored and allowed to mark out his remaining ten months in office in his delusional prison. What a shame!
It is ok for the minister to confess that the assignment will be tasking since she doesn’t have the background, it is worrisome that the permanent secretary is also a freshie. That not withstanding, both can search out for competent and tested hands on tourism with civil service orientation to help bear directions and organize development strides.
President Bola Ahmed Tinubu is showing example in this regard, wooing experts and hunting for their experience to bring about solutions to our national problems.
Apart from the Bade Adelegbe, Christopher idu and John Adzer, earlier mentioned, Ashamu fadipe , a former tourism centric permanent secretary in Lagos ministry of Tourism with deep academic and practical exposure to local and international tourism development can be invited either on a short or long term as consultant to calibrate the ministry.
Before I am accused of shopping for jobs for these guys and others, it’s also important for madam minister to sit down with ftan to look at the private sector for those with verifiable experience and deliveries on tourism matters and tap from their successful blueprints and abilities.
If madam minister fails to get the best hands, independent minds to help her navigate this process, then we shall be back again to the tourism wilderness conundrum and we have ourselves to blame, not the president or the devil either.
Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsored African Voices on CNN International.
She will be answering questions and providing exposition on her writing career from the host of the programme, Larry Madowo, on the special package, which premieres at 11:00 a.m. on Saturday, September 20, 2025.
Adichie’s gripping narratives continue to inspire readers all over the world. She has established herself as a significant writer whose works question stereotypes, reinterpret identities, and honour African stories, starting with her highly praised debut novel, Purple Hibiscus, and continuing with the widely acclaimed Half of a Yellow Sun and Americanah.
She once again demonstrates her status as a cultural icon whose influence transcends literature into international discussions on feminism, heritage, and authenticity with her eagerly awaited new book, Dream Count.
This edition was shot in Adichie’s hometown of Nsukka, Enugu State, Nigeria, which also appears frequently in her writing. The show gives viewers a close-up look at her writing development, sources of inspiration, and ongoing efforts to reimagine African storytelling for the world.
The programme will air multiple times to give viewers across different time zones the opportunity to watch, with rebroadcasts scheduled for Sunday, September 21, at 3:30 a.m. and 6:00 p.m.; Monday, September 22, at 3:00 a.m. and 5:45 p.m.; as well as the following weekend, Saturday, September 27, at 7:30 a.m. and 11:00 a.m.; Sunday, September 28, at 3:30 a.m. and 6:00 p.m.; and Monday, September 29, at 3:00 a.m. and 5:45 p.m.
Through Globacom’s sustained sponsorship of CNN’s African Voices, the programme has become a premier platform for celebrating African excellence. By shining a spotlight on trailblazers like Adichie, it continues to showcase the continent’s talent, creativity, and cultural influence to a global audience.
Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the unmissable lineup of street carnivals, concerts, plays, and festivals that keep Lagos, Abuja, Warri and Port Harcourt buzzing deep into the New Year. Since its launch, FirstBank’s “DecemberIssaVybe” (DIAV) campaign has stood at the centre of this cultural energy, giving Nigerians more than just access to premium entertainment — it’s been about creating awesome shared moments, uniting families, and giving the creative industry the big boost it deserves.
For almost a decade, DIAV has quietly shaped the last few months of the year especially December as the season of vibe, through its First@arts initiative, and if you’ve ever danced shoulder-to-shoulder with thousands at a FirstBank-sponsored event, you’ll know exactly what that means.
2018: When the Vybe Began
December 2018 felt different. Nigerians were beginning to embrace “Detty December” as a tradition, and FirstBank cleverly caught the wave. The bank rolled out DecemberIssaVybe with free and discounted tickets to mega concerts and stage plays, pulling crowds that wanted premium vibes without premium stress. Wizkid, Davido, Burna Boy were headlining the big music festivals, while stage productions like “Moremi the Musical” got a new audience thanks to FirstBank’s push.
For the over 130-year-old FirstBank, “DecemberIssaVybe is a way of giving back during the festive season. It’s not just about music or theatre; it’s about connecting people, supporting the creative industry, and ensuring families make memories together.
Families who hadn’t been to the theatre in years found themselves seated side by side at Terra Kulture, watching Nigerian history come alive on stage. And for diaspora kids back home with “I just came back” energy? DIAV became their shortcut into Nigeria’s hottest events.
2019: The Year of Mega Concerts
By 2019, the Vybe was unstoppable. DecemberIssaVybe became synonymous with front-row seats at Davido’s “A Good Time” concerts, Kizz Daniel’s explosive Lagos show, and of course, the unforgettable Wizkid Starboy Fest. But it wasn’t just music. DIAV sponsored families into “Mad About You”, a romantic stage play that had couples rediscovering love, and rolled out tickets to AY Live Comedy Show, proving that December isn’t just about music — it’s about laughter too. By year’s end, DIAV had cemented itself as a December passport.
2020: The Pandemic Pause
2020 was strange for everyone. COVID-19 clipped the wings of live entertainment. But even then, FirstBank didn’t fold its arms. DIAV adapted by sponsoring virtual concerts and livestreamed plays, ensuring families could still bond over art and entertainment from the safety of their homes. It wasn’t the usual sweaty concert hall, but for many, DecemberIssaVybe campaign was proof that even in tough times, music and theatre are powerful connectors.
2021: The Big Comeback
With restrictions easing, Nigerians were desperate for a proper December. DIAV answered in full colour. Imagine a December where Adekunle Gold (AG Baby) sang his heart out at sold-out shows, Simi serenaded lovers, and Fireboy lit up the stage with “Peru” before it became an international anthem.
Families returned to KAKADU the Musical, friends reunited at comedy festivals, and for diasporans who hadn’t been home since 2019, the Vybe was a welcome mat rolled out in sound and laughter.
2022: The Golden Year
By 2022, DIAV wasn’t just an add-on to December, it was the main dish. That year, Asake’s breakout concerts shook Lagos, Burna Boy’s Love, Damini show was an electric storm, and the theatre scene — from The King Must Dance Naked to Awo The Musical — had DIAV stamping tickets for culture lovers.
2023: A Night of Queens
DecemberIssaVybe 2023 brought something fresh to the table with “A Night of Queens”, an all-female musical showcase at Eko Convention Centre. It was a dazzling lineup: Tiwa Savage, Simi, Teni, Yemi Alade, Waje, Niniola and Dope Ceaser all shared the stage in one unforgettable night of music.
FirstBank also sponsored the revival of Kakadu the Musical at MUSON Centre — a play that blends highlife, Afrobeat, soul and pop with the turbulent history of 1960s Nigeria. Meanwhile, families trooped out for Ali Baba’s January 1st concert and Basketmouth Unprovoked, while diaspora returnees shared DIAV tickets proudly on Instagram.
2024: From Comedy to Culture
Last December opened with a bang: Kenny Blaq’s Reckless Musicomedy Festival at Onikan Stadium. The crowd roared as Kenny Blaq, DJ Neptune, Aproko, MC Monica, and OvyGodwin delivered a high-energy mix of music and stand-up.
At the same time, FirstBank sponsored Motherland the Musical, Street Souk at Harbour Point, A True Christmas Story, and family-friendly events like Eko Hotel Pride Land Adventures and the Calabar Carnival Festival.
Reflecting on the season, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications said: “FirstBank is facilitating memorable homecoming and unforgettable experiences in December with family reunions, concerts and festivals. DecemberIssaVybe isn’t just about entertainment — it’s about the cultural glue for Nigerians everywhere.
Across the years, DIAV has done more than hand out tickets. It has fuelled the creative economy by investing in theatre, comedy, and music. Families and friends have been reunited, turning concerts into bonding sessions. Given the diaspora a homecoming anchor, it has blended the “I just came back” energy with Nigerian hospitality.
In a country where December is both the busiest and most joyful month, DIAV has positioned FirstBank not just as a financial giant, but as a lifestyle brand that understands culture.
2025: The Vybe Is Loading
Now here we are, on the cusp of another December. Whispers are already flying: who will headline the 2025 DecemberIssaVybe experience? Will it be another electrifying Davido Timeless Experience? Will Asake shut down Lagos again? Will Burna Boy, Rema, Tems, or Ayra Starr bring home the global magic? Or will DIAV surprise everyone with a mix of music legends and fresh new voices?
What’s certain is that FirstBank will once again hold the keys to the hottest tickets in town — concerts, fashion, culture, musicals, plays, comedy shows — all to be rolled out on their social media handles, where lucky fans can get premium access.
So, whether you are keeping it real in Naija or you are planning to visit, DecemberIssaVybe 2025 is coming, and FirstBank is about to make it unforgettable.
Contributed by By Bolaji Israel
The Big Brother Naija Season 10 house witnessed another emotional moment during Sunday’s live eviction show, as two housemates, Arinze Ekwenme (Denari), and Uchenna Ekwe (Tracy), were evicted after seven weeks in the competition.
Twenty-seven-year-old Denari, who appeared surprisingly excited, was the first to leave the show.
Tracy, who hails from Anambra, became the second housemate evicted, marking the end of their journey in the Big Brother Naija reality show.
Their departures reduced the pool of contenders, leaving 17 housemates vying for the N150 million grand prize.
Faith Adewale emerged as the “Most Influential Player” of the week.
The title, awarded through a combination of tasks and housemate recognition, grants Faith immunity from eviction in Week 8.
