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Peak Milk Apologises to Christians Amid Condemnation over ‘Insensitive’ Easter Advert

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By Eric Elezuo

Amid wide spread condemnations and knocks following a Good Friday social media posts, using the crucifixion of Jesus Christ as a metaphor to promote their product, the management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has tendered an unreserved apology to the Christian Association of Nigeria, confirming that the said social media’ advertisement has been withdrawn.

In a statement made available to this medium by the Media Executive, Kunle Hamilton, the organisation said the post was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ” and acknowledged the sensitivity of the social media post with regards to the “the sobriety of the season,”

It also insisted that such an act would never happen again.

The statement reads: “FrieslandCampina WAMCO hereby tenders its unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday post on the Peak brand’s social media handle.

“We acknowledge the sensitivity of the social media post considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“We wish to inform the general public that the social media post has since been withdrawn.

“We hereby reiterate our commitment to our unwavering mission of nourishing Nigerians while maintaining the utmost respect for all religious laws, tenets, and guidelines.

“We use this opportunity to wish all Christians the very best of the season and reaffirm our pledge to prevent a reoccurrence of such in the future.

Earlier, CAN had released a statement by its General Secretary, Joseph Daramola, in condemnation of the said post, describing the advertisement as “insensitive, offensive, and totally unacceptable” while recalling a similar incident which happened last year by Sterling Bank.

The statement read in part: “FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond. We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.

“We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians who share our concerns. We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.

“We recall a similar incident in the past when Sterling Bank Plc used crucifixion imagery to promote their product. We condemned it then, and we condemn it now.

“We, therefore, urge all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialise or disrespect our faith. Be warned!”

Since the advertisement, there had been a public outcry among Christendom which described it as “blasphemous.”

“Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes,” the statement added.

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NDC Backs Makinde Amid Call for UN Probe into Oyo School Abduction

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The Nigeria Democratic Congress (NDC) has thrown its weight behind Oyo State governor, Seyi Makinde’s call for an independent United Nations (UN) investigation into the abduction of students and teachers in Oriire Local Government Area.

The party said an impartial and transparent international investigation would help establish the facts surrounding the incident and boost public confidence in the ongoing efforts to unravel the circumstances of the abduction.

In a statement issued on Tuesday, the NDC National Publicity Secretary, Osa Director, said the party believed a UN-backed inquiry would uncover the truth, ensure accountability and deliver justice to the victims and their families.

According to the party, Governor Makinde’s request for a UN investigation was driven by the need for transparency rather than politics, stressing that all questions surrounding the incident should be addressed through a credible and independent process that Nigerians can trust.

The NDC also urged the Federal Government to support every lawful initiative aimed at uncovering the truth, strengthening public confidence in the country’s security institutions and preventing similar incidents in the future.

It maintained that the safety and security of Nigerian children should never become a subject of political disagreement or speculation, insisting that the lives of students deserve the highest level of accountability.

The party added that an independent investigation would not only clarify the circumstances surrounding the abduction but also reinforce confidence in Nigeria’s security and justice systems.

Governor Makinde had earlier called for a UN-led investigation into the school abduction, saying an independent inquiry would lend credibility to the findings and address public concerns over the incident.

The kidnapping of students and teachers in Oriire has sparked nationwide outrage and renewed calls for stronger security measures in schools and better protection for pupils, students and educational personnel.

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INEC Denies Granting Nafiu Bala Access to Nomination Portal

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The Independent National Electoral Commission (INEC) has dismissed as false claims circulating in the media by a factional leader of the African Democratic Congress (ADC), Nafiu Bala, that he had obtained the commission’s access code and uploaded the party’s candidates for the 2027 general election.

The claim, which has been widely shared on social media, suggested that Bala’s faction had successfully completed the upload of candidates on INEC’s nomination portal.

However, when contacted by Daily Trust, INEC’s Director of Voter Education and Publicity, Mrs Victoria Eta-Messi, described the claim as untrue, insisting that Bala is not recognised by the commission as the national chairman of the ADC.

“It is not true,” she said.

A further check by Daily Trust on INEC’s official political parties portal also contradicted Bala’s claim.

The commission’s portal lists Sen. David Mark as the National Chairman of the ADC and Ogbeni Rauf Aregbesola as the National Secretary, indicating that they remain the party officials recognised by INEC for the purpose of nominations and other statutory dealings.

The development comes amid the protracted leadership crisis within the ADC, with rival factions laying claim to the party’s national leadership ahead of the 2027 general election.

The controversy has intensified following reports by Bala’s faction that it had secured INEC’s access code and uploaded candidates, a claim now firmly denied by the electoral commission.

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Appeal Court Ruling Not Setback, ADC Assures Members, Supporters

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The African Democratic Congress (ADC) has assured its members and supporters nationwide that the recent Court of Appeal judgment on the party’s congresses will not affect its primary elections or the candidates who emerged from the processes.

In a statement issued on Monday by the party’s National Publicity Secretary, Mallam Bolaji Abdullahi, the ADC said the judgment only relates to the election of its ward, local government and state executive committees and has no impact on the direct primaries conducted by the party.

“The African Democratic Congress (ADC) notes the judgment delivered by the Court of Appeal in Abuja on Monday in a matter relating to party congresses for the election of ward, local government and state executive committees of the party,” the statement read.

The party stressed that the ruling does not invalidate the emergence of its candidates at any level.

“We wish to assure members of the party and the general public that this judgment has no effect whatsoever on the direct primaries through which the party’s candidates have emerged at all levels,” it said.

The ADC also disclosed that it had begun the process of challenging the judgment at a higher court, insisting that it disagrees with the decision.

“The party has already commenced the process of appealing the judgment, which we respectfully disagree with and consider to be legally unsustainable,” the statement added.

The party further said it took note of the dissenting judgment delivered by the presiding justice, describing it as more consistent with its position and the law.

“We also note the dissenting judgment of the presiding Justice, which, in our view, more accurately reflects the settled position of the law and the party’s position,” it stated.

The ADC appealed to its members and supporters across the country to remain calm and focused despite the court ruling.

“We urge all party members and the millions of our supporters to remain calm, confident and focused,” the statement said.

The party said it would continue to pursue its goal of offering Nigerians a credible alternative through constitutional and lawful means.

“The African Democratic Congress remains committed to the task of providing Nigerians with a credible alternative and will continue to pursue that mission in accordance with the Constitution and the rule of law,” the statement added.

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