Entertainment
Playnation Entertainment: The Business Landscape of Nigerian Music Industry
Skills and talents aren’t in recess in any sector or industry, more so the Nigerian music industry. The entertainment space over the years has seen many new acts take the stage, woo the crowd and fade away almost in an instant. This certainly is owed to many factors, but one dominant cause has been the unfavorable relationship between a performing artist and their record labels or management team.
Equally there are a lot of talents present in the Nigerian entertainment space, so is there a good amount of record labels and management teams that support and manage these artists, which evidently proves there is more to music than just recording sounds over a beat, that’s what is called the Business of Music.
With the recent economic downturns and with the country still battling the effects of the COVID-19 pandemic, many business sectors, groups and teams in the music industry have equally experienced a recess, but a handful have been able to thrive regardless. One notable team is Playnation Entertainment, led by Collins Oviawe, also known as Governor of Africa (GOA).
Playnation Entertainment is a record label and entertainment brand that started out in Southern Nigeria. The group was founded by it’s CEO, GOA, who is an executive producer, creative artist and entertainment event planner. With his knowledge in Finance and Accounting, his course of study at Delta State university, he has led the group effectively through the times.
Speaking recently in an interview on how he’s been able to thrive with his team, GOA says while many factors contribute to growth, a firm understanding of the business landscape is always a huge plus.
He says “the Nigerian music industry has a model, and to summarise it without getting too technical is the money follows the attention, which I’ll agree is the same with every entertainment space around the globe”. He attributes this reason to being a major drive to his team’s recent collaborations with major acts in the music industry, such as Davido, Peruzzi, DJ Neptune among others.
The Performing Musicians Association of Nigeria has voiced strong objection to ban imposed by the National Broadcasting Commission (NBC) on rapper Eedris Abdulkareem’s trending song, “Tell Your Papa.”
The IPMAN President, Pretty Okafor, emphasised that the ban was likely to backfire, as it only serves to amplify the song’s reach and relevance in light of the current socio-economic challenges facing Nigerians.
Okafor stated: “The first major mistake is banning the song because it’s going to make the song even go viral right now. Those who haven’t heard about the song or haven’t even listened to it will go now to look for the song and will start promoting it. The song has practically pinched the government somewhere, that’s why they ordered for the ban. So, there is already a mistake that has been made by the NBC or even the government by paying attention to that particular song.”
Discussing PMAN’s position on the matter, Okafor remarked, “We don’t have the power to offer the artiste support right now because it is a very sensitive issue, so, we need to be careful. We will just be watching because people are dying and the suffering is too much. How do we repair the economy? We cannot pretend that all is well. The song is telling us the truth, and there is nothing wrong with that song.”
The NBC barred Nigerian radio and television stations from airing the trending song, “Tell Your Papa,” by popular rapper Eedris Abdulkareem, citing its “objectionable nature.”
In a memo dated April 9, 2025, and issued by the Coordinating Director of Broadcast Monitoring, Susan Obi, the commission declared the track “Not To Be Broadcast” under Section 3.1.8 of the Nigeria Broadcasting Code.
This section prohibits content deemed inappropriate, offensive, or in breach of public decency from being aired on Nigerian broadcast platforms.
According to NBC, while the song had gained momentum across social media platforms, its lyrical content failed to meet the standards of responsible broadcasting.
The statement titled, “Restriction on broadcasting ‘Tell Your Papa’ by Eedris Abdulkareem,” reads, “The National Broadcasting Commission has identified the song ‘Tell Your Papa’ by Eedris Abdulkareem, currently trending on social media, as content deemed inappropriate for broadcast due to its objectionable nature.
” It is, therefore, classified as Not To Be Broadcast (NTBB), as it violates Section 3.1.8 of the Nigeria Broadcasting Code.
“The commission requests that your station exercises discretion and refrains from airing this song to maintain responsible broadcasting standards.”
The controversial song, released earlier this week, targets Seyi Tinubu, son of President Bola Tinubu, calling on him to confront his father over the worsening socio-economic conditions in Nigeria.
In the track titled “Tell Your Papa,” which was shared on X (formerly Twitter) on Sunday, Abdulkareem delivered a blunt message, painting a grim picture of the hardships facing everyday Nigerians.
The song comes in response to Seyi Tinubu’s recent comments in Adamawa State, where he described his father as “the greatest President in Nigeria’s history.”
In the hard-hitting lyrics, Abdulkareem raps, “Seyi, tell your papa country hard. Tell your papa people dey die. Tell your papa this one don pass jagajaga.”
“Seyi, how far? I swear your Papa no try. Too much empty promises. On behalf of Nigerians, take our message to him; kidnappers dey kill Nigerians.
“Seyi, try travel by road without your security, make you feel the pains of fellow Nigerians. You dey fly private jets, insecurity no be your problem.”
Digital solutions provider, Globacom, last Sunday sponsored the premier of Radio Voice, the much-anticipated movie produced by Richard Mofe-Damijo.
At the event held at the Alliance Francaise, Mike Adenuga Centre, Ikoyi, Lagos, Mofe-Damijo described the movie as “the triumph of the human spirit over adversity. It’s about the life of people on radio and their challenges and the things they have to go through; cyber bullying and the like, and succeeding against all odds. I don’t want to reveal everything about it; it’s a movie everyone needs to watch”.
Explaining why he is venturing into movie production, he explained, “It’s time when it’s time, you know. I’ve produced before but this is the first time in the new era, so to speak”.
Since launch in 2003, Globacom has carved a niche as the biggest corporate supporter of Nigeria’s entertainment industry. The company has signed on many musicians, actors and comedians as brand ambassadors, sponsored several entertainment reality shows including X Factor, Glo Naija Sings, Battle of the Year and Dance with Peter, and also hosted several music and comedy shows across Nigerian cities to avail talents in the industry the grace to their gifts.
Radio Voice is a motivational story of resilience, passion and transformation. It features notable Nollywood giants including Richard Mofe Damijo (RMD), who equally produced the movie; Nse Ikpe Etim, Nancy Isime, Deyemi Okanlawon, Damilola Adegbite and Timini Egbuson.
Radio Voice has the support of the Office of the Vice President as it is meant to complement the Federal Government’s investment in the Creative Arts and Digital Transformation.
Afrobeat music singer, Davido, has announced that his Church wedding with Chioma will take place in August, 2025.
The singer disclosed this in a recent interview with The Breakfast Club.
He likened the upcoming event with the traditional marriage in Nigeria, which he said was a “Carnival”.
Davido said: “I’m doing my white wedding in Miami (USA) in August. The wedding I did was traditional; it was like a carnival in Nigeria, like a holiday. The whole world stood still. Me and my wife’s relationship was in the public eye, especially after I did that one song.
“So, a lot of things happened. Even apart from losing our child, I messed up a lot of times so that full circle moment everyone was like finally she can get what she deserves.”
