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The Making of a CSR Masterstroke: An X-Ray of FirstBank’s Yeoman Effort to Move One Million Children to e-Learning

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The rabbit hole of uncertainty, confusion and fear that pupils and their parents fell into in the dying days of March when the country was in lockdown was best captured in a Saturday Sun feature of May 16, titled, “COVID-19: Troubles of e-Learning.”

The story catalogues the challenges that erupted out of the disruption caused by the coronavirus pandemic, the fears and frustrations brewed by the new abnormality foisted on the world, the pessimism that pervaded the globe from developed to underdeveloped countries and the possibilities that blew up in the aftermath in the education stratosphere.

With the new order of social distancing, self-isolation, government-enforced quarantine and the ubiquitous lockdown, the prospect of indefinite stay at home until at least an elusive vaccine is found, loomed. This precipitated a distress as never seen before in the education space.

Yet, a panacea was at hand: Digital learning, though hitherto given scant attention. But crossing into that nirvana was an uphill task, especially, in this part of the world. Why: The existence of a huge digital deficit both in infrastructure and the requisite skill.

The dilemma confronting parents, pupils and tutors are multi-dimensional as illustrated by these three vignettes from the story:

Oko Odinakachi, a student of Abia State University, faced frustration on two fronts: her institutions dillydallying about adopting the e-learning strategy on the one hand; her little faith in digital learning, on the other hand. “I was on the verge of writing my first-semester examination. How possible can we do that digitally when there are issues with even JAMB CBT here in our country?”

A father whose daughter, a student of Federal Government College Shagamu preparing for her Senior School Certificate Exam, was compelled to seek a suitable e-learning portal because WAEC advised students to be studious during the lockdown as they’d be going straight into the exam hall at short notice as soon as the pandemic is over. The search led him to an online WAEC Preparatory Class that demanded payment for requisite online resources. “One subject is N1, 500, four subjects N4, 500 and six subjects cost at N6, 500. I didn’t go further because of the fee, which I think is exorbitant, given the current state of the country,” he complained. He joined the rank of other parents who raised concerns over exploitation by mercenaries masquerading as e-learning groups.

Abolade Kunle, a JSS3 student was aware of the government-sponsored tutorial on the radio but he was unable to enjoy the benefits: “We don’t have a radio set in the house. I use my dad’s phone once in a while but he doesn’t allow me to use it all the time,” he railed. A related drawback was cited by one of his teachers at the public school in Mushin: “In the past five weeks, we have had barely three days of electricity supply. It is not every parent that can afford a generator. Is it not when you have electricity supply that the children can watch [government educational programme on] the television?”

The absence of curative or prophylactic breakthrough against the virus meant that academic activities would remain in limbo, while pupils and their parents are faced with the undaunted possibility of a long spell at home. The prospect of a long lull of academic inactivity struck a palpable fear that fueled the scramble unto digital learning platforms as educationists and institutions across the country experimented with remote learning, albeit on a trial-and-error basis. The efforts were at best tangled; the process muddled; the result ineffective. Even, for students of tertiary institutions, the online class was to many a Lala-land.

With the option inevitably narrowed down to digital learning, a Catch-22 situation evolved. Who’s going to make it happen? How? When?

Best foot forward

Eventually, the first foot forward––and indeed the best one––came and it was from First Bank of Nigeria Limited.

The bank, a leading financial inclusion services provider, announced its intention to roll out an innovative e-learning initiative on the heels of its philanthropic contribution of the sum of one billion naira to the Coalition Against COVID-19 (CACOVID), a private-sector task force that partners the Federal Government, the Nigeria Centre for Disease Control (NCDC) and the World Health Organisation (WHO) to combat the coronavirus in Nigeria.

In the months to come, the bank’s effort would resonate forcefully in the education space. The reason for this was not farfetched. Since responsiveness remains a cornerstone of Corporate Social Responsibility, when it is timely, it becomes a major coup. The severity of the pandemic required “uncomfortable, transformative responsiveness,” not the usual CSR response where organisations choose and design responsiveness on their own terms, described by Wayne Visser in Evolution and Revolution of Corporate Social Responsibility, as “when giving is easy and cheque-writing does nothing to upset their commercial applecart.”

Taking on the e-learning challenge head-on was an self-assigned project for which the bank was not under any compulsion to undertake. That it volunteered to tackle the challenge is an indication of the largeness of its CSR aorta.

Suffice to say that a handful of digital learning initiatives exist before the advent of the Covid-19 lockdown; the First Bank effort, however, resonates louder because it has a measurable stated goal: Moving one million pupils into e-learning platform.

A response apt and adequate 

Lagos State’s prompt response to the pandemic included the immediate shutdown of schools. By March 25 (four days before Lagos State went into total lockdown on the order of the President), the First Bank initiative was rolled out, and it inalienably took the optics of “the” response to the glitch caused to the education system by the coronavirus pandemic.

First Bank went into collaboration with Lagos State Government and an indigenous mobile learning platform, Robert and John Limited, whose trademark Roducate e-solution, a comprehensive curriculum-based education, is a cornucopia for a broad spectrum of students.

Having powered similar projects in the past, Robert and John was an obvious best in the e-learning business, a fact reinforced by First Bank CEO, Adesola Adeduntan: “In searching for the best fit solution, several options were considered by educators and teachers from the state and First Bank over the last couple of weeks before adjudging Roducate the offering from Robert and John, an innovative technology firm, to be the best of all reviewed.”

Is Roducate the Rosette stone of online learning? The facts were in its favour. Its claim of being the “most comprehensive e-learning platform in Nigeria and indeed Africa” is justified on its curriculum-based education for primary, secondary, and tertiary students. Moreover, ;it has been active in the e-learning space as far back as 2014 and has perfected the mechanics of effective digital learning, winning endorsements along the way from NUC, NERDC, JAMB and Lagos State Ministry of Education.

And by tweaking its blueprint, it came up with an e-learning mother lode––lecture notes, assignments, mock exams, videos, podcasts, and educational games––a rich vein of contents for primary, secondary and tertiary institutions, structured in consonance with the government-accredited curriculum. From the interactive tutorial videos to the innovative feature that enables the learner to take notes for quick reference, it was a whole new experience and an enjoyable learning process.

Suffice to reiterate that the First Bank/LASG Roducate is not the first of its kind; before it, there was Glo Mobile Tutor (since 2014) and UBA LEARN (unveiled in 2018) amongst others. However, certain factors gave it an edge.

The comparative advantage

The CSR takeaways from the initiative are writ large in what makes it different from others––in other words, its comparative advantages.

On the first count, the effort surfaced at a time of need, a time when there was an urgent need to close the gap caused by the disruption in children education due to schools closure following the Covid-19 lockdown. In one fell swoop, a solution materialised that provided succour for all, from kindergartens kids to grad-year students of tertiary institutions.

Secondly, while it is indeed a rolling scheme, it nevertheless came with specific number goal of one million pupils to be empowered with digital learning; this calibrated objective makes the intervention easy to evaluate, compared to other similar initiatives.

Thirdly, the biggest boon: subscription-free.

Consider what this means to parents such as the one cited in Sun story who had to shell out approximately N6, 000 for his daughter to access the needed resources. With the First Bank initiative, students simply get on the platform by registering free at https://www.firstbanknigeria.com/e-learning/.

And then the masterstroke: the enhanced offline feature of the initiative. It means students can study offline without having to bear the burden of buying data. What’s more, First Bank gave further impetus by providing 20, 000 devices that came preloaded with the curriculum.

Elaborating on the low-end devices preloaded with Roducate offline content, Adeduntan disclosed that “the phones have SIMs and limited data tied, only, to the Roducate learning product.”

Kayode Abayomi, the spokesperson for Lagos State Ministry of Education, further hit the nail on the head.

“The devices are efficient and fit for purposes for all students especially indigent students given the fact that data consumption of most e-learning solutions has been a major stumbling block for the majority of students and teachers alike,” he said.

Its fourth edge is from its collaborative nature. One of First Bank’s collaborators on the project is a partner with leverage in the education space: the Lagos State Government. That made a big difference, as it gave the initiative authority and legitimacy that immediately gained traction.

In return, the initiative was well-appreciated by Lagos State Governor Sanwo-Olu: “It is not out of place that we are witnessing more infusion of technology in learning and this intervention by First Bank could not have come at a better time.”

Lastly, the First Bank e-learning project took care of both the short-term and the long-term interest of Nigeria in the digital race. Beyond the exigency of the moment, which was to get the children into learning mode, the intervention took on the imperative of helping young Nigerians develop relevant skills in emerging technologies, thereby enhancing their competitiveness in the interconnected world of today.

How? Via two other initiatives, both partnerships with IBM (that schooled youths in coding Artificial Intelligence, cloud, internet of things, blockchain, data science, analytics and cybersecurity) and Curious Learning (which offers academic contents for pre-learning and early-stage children aged 3-8 through self-guided learning apps). These two threw open the door of digital technology and made available for free the opportunities to transform them into tech geeks.

Taking responsibilities

For organisations with a sense of CSR, Covid-19 was an opportunity that was too good to miss. Where and how they responded depend on their preexisting corporate responsibility culture, their focus, the heft of their commitment.

Adeduntan said of the First Bank initiative: “We are warmed by the fact that different organisations have risen to the various challenges and are supporting in areas such as health and welfare, and we feel the peculiar needs of our children and youth must not be left out and have therefore elected to focus on contributing to solving the current education challenge.”

He said further: “It is a responsible approach to empower them, given that they are our future and the foundation to build our country to greatness. By partnering on this, we are solving a problem for families and our future.”

In September, schools re-opened, and education activity, deflated for months, gradually regains shape and gathers momentum. The number of students enrolled on the platform has increased significantly. The big question: is it going to be one of those projects that got abandoned after the ovation died down? Or is it likely to be sustained?

The cue is in the stated goal of the initiative. FirstBank has placed on itself the onus to continue to build on the effort and to give the needed impetus that will accelerate the achievement of the set goal of 1,000, 000 registered children in record time. It is expected that FirstBank will sustain the race to the finishing line.

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Again, FG Extends Deadline for NIN-SIM Card Linkage

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The Federal Government has announced the extension of the deadline for Nigerians to link their National Identification Numbers (NINs) to their Subscriber Identity Module (SIM) by one month.

The deadline extension follows a request presented to President Muhammadu Buhari to that effect and his subsequent endorsement.

This disclosure is contained in a press statement issued on Friday, April 2, 2021. It was jointly signed by the Director of Public Affairs of the Nigerian Communications Commission (NCC), Dr Ikechukwu Adinde and the Head of Corporate Communications at the National Identity Management Commission (NIMC), Mr Kayode Adegoke.

The approval to extend the period of the NIN-SIM linkage to May 6 was given at the meeting of the Ministerial Task Force on NIN-SIM data linkage and key stakeholders held on Thursday in Abuja.

The statement noted that over 51 million people now have their NINs with a significant increase in the monthly enrolments.

The statement partly reads, “Based on the updates of the NIN-registration process, over 51 million people have been assigned NINs. There are many people who have enrolled and are in the process of being assigned NINs. With each individual having an average of three to four SIMs, the total number of SIMs tied to NINs would be close to the total number of registered SIMs in the country.

The current number of monthly enrollments has increased significantly to about 2.6 million registrations. There has also been a remarkable increase in the number of enrolment centres across the country with about 3,800 centres available for enrollments. There are also many more new centres in the pipeline,”the statement said.

The meeting chaired by the Minister of Communications and Digital Economy, Dr Isa Pantami, was attended by various key stakeholders, including the chairman of the Economic and Financial Crimes Commission (EFCC), Abdulrasheed Bawa.

The EFCC boss, while addressing the meeting said that the NIN-SIM card linkage would support the Federal Government’s effort in checkmating the activities of fraudsters and cybercriminals.

Pantami, thanked Nigerians for their patience and compliance with the Federal Government’s directive on the NIN-SIM registration exercise and reiterated the government’s commitment to continue taking decisions aimed at easing the pains of the citizens with regard to issues related to NIN and SIM registration.

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Access Bank Acquires GroBank of South Africa for $60m

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Access Bank Plc has acquired Grobank of South Africa, shelling out a whopping $60million in the transaction.

The South African acquisition is its third in eight months, having taken over Kenya’s Transnational Bank in July and Zambia-based Cavmont Bank in January.
Access Bank paid about $60 million to purchase a controlling interest in South Africa’s 74-year-old Grobank, its CEO said on Tuesday, signaling the culmination of the tier 1 lender’s aspiration to foray into Africa’s most industrialised nation and tap its market.

The move makes it Nigeria’s first bank to do so, with Access Bank ploughing in both equity and debt in Grobank as part of the grand plan to explore trade banking deals on its way to becoming “Africa’s Gateway to the World,” Managing Director Herbert Wigwe told CNBC Africa.

It will open up the means to widen trade finance capacity in Grobank, which is presently increasing its attention on the country’s agriculture industry.

No mention was made of the precise stake size but the lender said in a note in September “the first is an initial cash consideration for a 49 per cent shareholding, increasing to a majority stake in the second tranche”.

Banks in Nigeria are stepping up efforts to create new ways of bolstering earnings beyond its shores as a buffer to an economic downturn that has triggered a fall in government bond yields and accelerated the incidence of restructured loan, helped by the pandemic.

“We have a full retail banking licence in South Africa. We will pursue a wholesale banking franchise. We will pursue trade finance,” Wigwe said.

The South African acquisition is its third in eight months, having taken over Kenya’s Transnational Bank in July and Zambia-based Cavmont Bank in January.

It hopes to leverage the African Continental Free Trade Area agreement to enter Morocco, Algeria, Egypt, Ivory Coast, Senegal, Angola, Namibia and Ethiopia.

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Ecobank Wins Starsight Sustainability Award 2020

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Leading West African Commercial and industrial solar power and cooling provider, Starsight says Ecobank is well placed to be the market leader in the establishment of “Green Branches’ across the country.

According to Starsight, it has so far delivered more than 100 branch facilities with its market leading renewable energy solutions, reducing Ecobank Carbon footprint and making Ecobank one of the market leaders in the implementation of renewables in the Nigerian Banking sector.  It went further to state that Ecobank is well placed to be the market leader in “Green Branches’ with an addition 50 Branches scheduled to go live in Q1 2021.

Presenting the Starsight Renewable Energy Sustainability Award for 2020 to Ecobank in Lagos, Teme Jack, Head Sales, SMEs, Starsight Energy, lauded the commitment of Ecobank towards application of renewable solutions thereby reducing carbon footprints, stressing that the award was well deserving. She was optimistic that Starsight partnership with Ecobank would further go a long way to environmental sustainability.

“Our partnership with Ecobank has delivered an outstanding result in a short window time and we look at forward to expanding our partnership in Nigeria and other geographical regions of operations”

Receiving the award, Kola Adeleke, Ecobank Nigeria Executive Director, Corporate Bank said “sustainability remains an essential part of Ecobank’s mission and vision of building a world-class Pan-African bank. Our long-term success is intertwined with the sustainable actions that supports the development of Nigeria and Africa as a continent. Ecobank is focused on mainstreaming environmental and social best practices in its operations and has adopted various Environmental and Social Governance (ESG) frameworks including the Nigerian Sustainable Banking Principles (NSBP) as benchmarks for measuring its environmental stewardship. We have been in partnership with Starsight Energy to deliver a market-leading renewable energy solution across our branches in Nigeria, they have delivered over 100 branches facilities with renewable energy solution, thereby reducing our carbon footprint and making Ecobank one of the market leaders in the implementation of Principle 2 of Nigeria Sustainable Banking initiative”. He stated.

Further, Mr Adeleke reiterated that “Ecobank Group Sustainability framework is focused on four thematic areas which includes: Economic Transformation, Environmental Sustainability, Socially Responsible Financing and Human Capital Development. These focus areas are aligned with the tenets of the Nigerian Sustainable Banking Principles (NSBP).

“Besides, Ecobank is a signatory member of a number of Environmental, Social and Governance (ESG) framework including the Equator Principles and the United Nations Global Compact. We have set a target of achieving the goals as regard SDG/Climate change and society’s wellbeing. For instance, the Bank is committed to taking bold steps to reducing our carbon footprint, demonstrated in carbon emission from our business operations, travels, paper use and office waste disposal. We further commit to invest in energy efficiency by incorporating the use of renewable energy products and practices, design architecture for energy efficient building in new branch expansions, including retrofitting programmes; as well as mainstreaming sustainable practices in third party contractor’s agreement for supply and procurement activities.”

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