Entertainment
Universal Music Acquires Majority Stake in Don Jazzy’s Marvin Records
Universal Music Group (UMG) has completed the acquisition of a majority stake in Mavin Global (Mavin), a distinguished music company headquartered in Lagos, Nigeria.
Mavin Records label was founded in 2012 by Michael Collins Ajereh, popularly as Don Jazzy, Mavin has played a pivotal role in propelling Afrobeats artists to prominence, both within Africa and on the global stage.
This strategic move by UMG comes about five years after Mavin secured a substantial multi-million dollar investment in 2019 from Kupanda Holdings, a joint venture between pan-African investment company Kupanda Capital and TPG Growth. With this latest development, TPG has divested entirely from the business, while Kupanda Capital will maintain a minority investment and continue as a strategic adviser.
UMG reiterates that Mavin will retain autonomy in steering its strategic vision and talent development. Don Jazzy, the founder and CEO, along with COO Tega Oghenejobo, will continue to lead the company under the terms of the agreement.
The deal’s completion depends on regulatory approval and is expected to be finalized by the end of Q3 2024.
What they said
in his statement, Don Jazzy declared that “I’m proud of the artists, careers and brand we’ve built that have made Mavin the force it is today. In this historic partnership with UMG, we will continue that mission in Africa and across the globe.”
Adding, Tega Oghenejobo said “With our proven history of collaborations within the UMG family, we have a strong belief that they are the ideal partner for the next phase of our growth, given the diversity and potential of our business.
“UMG is home to some of the world’s foremost music entrepreneurs and artists, making them a perfect match for our aspirations. By collaborating with UMG, we are dedicated to cultivating a vibrant creative environment that propels African music to new heights on the global stage.”
Sir Lucian Grainge, Chairman & CEO of Universal Music Group, also stated: “Our criteria for identifying partners is straightforward: great artists, great entrepreneurs, great people. With Don Jazzy, Tega, the Mavin Global team and their artist roster, we’ve found ideal partners with whom to grow together.
Mavin, a music powerhouse, hosts a lineup of stellar Afrobeats artists such as Ayra Starr, Ladipoe, Johnny Drille, Crayon, Magixx, Bayanni, Boyspyce, DJ Big N, Lifesize Teddy, and Rema.
Their chart-topping single, “Calm Down,” featuring Selena Gomez, reached an impressive No. 3 on the U.S. Billboard Hot 100 chart, marking a breakthrough for the Afrobeats genre.
This track has become one of the most significant Afrobeats songs ever, achieving the remarkable feat of being the first African artist-led track to surpass 1 billion streams on Spotify.
Ayra Starr, another gem from Mavin, earned a Grammy nomination for the Best African Music Performance for her track “Rush.”
Notably, its music video holds the record as the most-viewed video by a female Nigerian artist on YouTube. Mavin continues to make waves in the global music scene, solidifying its position as a driving force behind the success of Afrobeats artists.
UMG’s partnership with Mavin aims to accelerate the strategic growth of the Nigerian music company, providing more opportunities to showcase talent globally and expand its existing roster.
As part of their mission, UMG highlighted two key initiatives: Mavin’s Artist Academy, focused on training new talents in music and performance skills while fostering connections within the roster, and an executive leadership program aiming to groom the next generation of music industry professionals in Africa.
The timing of this partnership aligns with the booming music industry in Africa, as highlighted by the International Federation of the Phonographic Industry (IFPI).
In 2022, Africa experienced the highest growth rate in recorded music consumption, with Sub-Saharan Africa leading at an impressive 34.7% year-over-year growth, surpassing any other region globally.
Source: Nairametrics
The Performing Musicians Association of Nigeria has voiced strong objection to ban imposed by the National Broadcasting Commission (NBC) on rapper Eedris Abdulkareem’s trending song, “Tell Your Papa.”
The IPMAN President, Pretty Okafor, emphasised that the ban was likely to backfire, as it only serves to amplify the song’s reach and relevance in light of the current socio-economic challenges facing Nigerians.
Okafor stated: “The first major mistake is banning the song because it’s going to make the song even go viral right now. Those who haven’t heard about the song or haven’t even listened to it will go now to look for the song and will start promoting it. The song has practically pinched the government somewhere, that’s why they ordered for the ban. So, there is already a mistake that has been made by the NBC or even the government by paying attention to that particular song.”
Discussing PMAN’s position on the matter, Okafor remarked, “We don’t have the power to offer the artiste support right now because it is a very sensitive issue, so, we need to be careful. We will just be watching because people are dying and the suffering is too much. How do we repair the economy? We cannot pretend that all is well. The song is telling us the truth, and there is nothing wrong with that song.”
The NBC barred Nigerian radio and television stations from airing the trending song, “Tell Your Papa,” by popular rapper Eedris Abdulkareem, citing its “objectionable nature.”
In a memo dated April 9, 2025, and issued by the Coordinating Director of Broadcast Monitoring, Susan Obi, the commission declared the track “Not To Be Broadcast” under Section 3.1.8 of the Nigeria Broadcasting Code.
This section prohibits content deemed inappropriate, offensive, or in breach of public decency from being aired on Nigerian broadcast platforms.
According to NBC, while the song had gained momentum across social media platforms, its lyrical content failed to meet the standards of responsible broadcasting.
The statement titled, “Restriction on broadcasting ‘Tell Your Papa’ by Eedris Abdulkareem,” reads, “The National Broadcasting Commission has identified the song ‘Tell Your Papa’ by Eedris Abdulkareem, currently trending on social media, as content deemed inappropriate for broadcast due to its objectionable nature.
” It is, therefore, classified as Not To Be Broadcast (NTBB), as it violates Section 3.1.8 of the Nigeria Broadcasting Code.
“The commission requests that your station exercises discretion and refrains from airing this song to maintain responsible broadcasting standards.”
The controversial song, released earlier this week, targets Seyi Tinubu, son of President Bola Tinubu, calling on him to confront his father over the worsening socio-economic conditions in Nigeria.
In the track titled “Tell Your Papa,” which was shared on X (formerly Twitter) on Sunday, Abdulkareem delivered a blunt message, painting a grim picture of the hardships facing everyday Nigerians.
The song comes in response to Seyi Tinubu’s recent comments in Adamawa State, where he described his father as “the greatest President in Nigeria’s history.”
In the hard-hitting lyrics, Abdulkareem raps, “Seyi, tell your papa country hard. Tell your papa people dey die. Tell your papa this one don pass jagajaga.”
“Seyi, how far? I swear your Papa no try. Too much empty promises. On behalf of Nigerians, take our message to him; kidnappers dey kill Nigerians.
“Seyi, try travel by road without your security, make you feel the pains of fellow Nigerians. You dey fly private jets, insecurity no be your problem.”
Digital solutions provider, Globacom, last Sunday sponsored the premier of Radio Voice, the much-anticipated movie produced by Richard Mofe-Damijo.
At the event held at the Alliance Francaise, Mike Adenuga Centre, Ikoyi, Lagos, Mofe-Damijo described the movie as “the triumph of the human spirit over adversity. It’s about the life of people on radio and their challenges and the things they have to go through; cyber bullying and the like, and succeeding against all odds. I don’t want to reveal everything about it; it’s a movie everyone needs to watch”.
Explaining why he is venturing into movie production, he explained, “It’s time when it’s time, you know. I’ve produced before but this is the first time in the new era, so to speak”.
Since launch in 2003, Globacom has carved a niche as the biggest corporate supporter of Nigeria’s entertainment industry. The company has signed on many musicians, actors and comedians as brand ambassadors, sponsored several entertainment reality shows including X Factor, Glo Naija Sings, Battle of the Year and Dance with Peter, and also hosted several music and comedy shows across Nigerian cities to avail talents in the industry the grace to their gifts.
Radio Voice is a motivational story of resilience, passion and transformation. It features notable Nollywood giants including Richard Mofe Damijo (RMD), who equally produced the movie; Nse Ikpe Etim, Nancy Isime, Deyemi Okanlawon, Damilola Adegbite and Timini Egbuson.
Radio Voice has the support of the Office of the Vice President as it is meant to complement the Federal Government’s investment in the Creative Arts and Digital Transformation.
Afrobeat music singer, Davido, has announced that his Church wedding with Chioma will take place in August, 2025.
The singer disclosed this in a recent interview with The Breakfast Club.
He likened the upcoming event with the traditional marriage in Nigeria, which he said was a “Carnival”.
Davido said: “I’m doing my white wedding in Miami (USA) in August. The wedding I did was traditional; it was like a carnival in Nigeria, like a holiday. The whole world stood still. Me and my wife’s relationship was in the public eye, especially after I did that one song.
“So, a lot of things happened. Even apart from losing our child, I messed up a lot of times so that full circle moment everyone was like finally she can get what she deserves.”
