Personality in Focus
When Legacy Meets Preparedness: Olusegun Alebiosu As CEO, FirstBank Group
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What happens when legacy meets preparedness? What results from such a combination? Let us not be in a hurry to put forward any answers yet. Instead, let us consider first the opposite situation: When legacy meets unpreparedness.
The world abounds in examples of this distressing situation. A dynasty that has built wealth from generation to generation, with its illustrious heirs providing generational leadership, finds itself in a strange phase where an ill-prepared heir takes over the reins and in that same generation, not the next, wipes out the entire family fortune built over several generations.
We see the same thing with nations. History is replete with examples of great nations built by great leaders, which slid into oblivion when they were hit by arguably the greatest misfortune that ever befalls humanity – bad leadership. It is the reason American author and leadership expert John Maxwell asserts, “Everything rises and falls with leadership.”
As with nations, so with organisations. We see organisations that have thrived for decades and over several generations, get a new leader who is not prepared for such leadership, and the leader pushes the organisation to the brink of collapse.
Contrast this picture with the situation at Nigeria’s most enduring corporate organisation with the most amazing legacies of firsts, First Bank of Nigeria Limited, which witnessed a leadership transition about a year ago. Faced with a number of quality options in and outside the then management team, the decision-makers at the bank and its parent company FBNHoldings, now First HoldCo Plc, had to be clear-minded about who could become the new Chief Executive Officer of FirstBank Group.
Equally important as the need for continuity was the non-negotiable requirement for capacity to manage the ship of the 130-years-plus institution to sustain its enviable legacies and consolidate the gains made in recent years. The search was for someone with a steady head and hands (talk of risk control and mitigation), in addition to an excellent track record of sterling performance and achievements.
Fortunately, fate was on their side. They did not have to look outside. Right there before them was someone who understood all kinds of risks and how to control and mitigate them. He had been with FirstBank since 2016 when he joined as Group Executive / Chief Risk Officer. Then in January 2022 he was elevated to Executive Director / Chief Risk Officer and Executive Compliance Officer.
This man has given nearly three decades of his working life to the banking and financial services industry. He has under his belt a rich tapestry of cross-functional experience in credit risk management, financial planning and control, credit and marketing, and trade. His cross-functional exposure also includes corporate and commercial banking, agriculture financing, oil and gas, transportation, including aviation and shipping, and project financing
Meet Olusegun Alebiosu, the man history had prepared and the one decision-makers chose among the quality options. He was appointed substantive Chief Executive Officer of FirstBank Group in June 2024, having acted in that capacity since April 2024 when the former CEO left.
Determined to build on the bank’s legacies while navigating the ever-changing landscape of the financial services industry, Alebiosu has shown unwavering commitment to lead the bank through a transformative period that places emphasis on strategic consolidation, technological advancement and market expansion.
Alebiosu’s approach to sustaining the legacies of firsts at FirstBank, which has been at the vanguard of accelerating Nigeria’s digital payments as the first bank to issue over 13 million cards to customers, draws from his vast professional experience which began with Oceanic Bank Plc, now Ecobank Plc, in 1991. Between then and joining FirstBank in 2016, he had worked at Coronation Merchant Bank as Chief Risk Officer, at African Development Bank Group as Chief Credit Risk Officer and at United Bank for Africa as Group Head, Credit Policy and Deputy Chief Credit Risk Officer.
Under one year of his appointment as substantive CEO of FirstBank, Alebiosu’s strategic consolidation efforts have demonstrated that he is a worthy successor, not an ill-prepared or unprepared one, proving the decision-makers right. Understanding the critical role of its human capital in sustaining the bank’s legacies, Alebiosu has invested himself and the bank’s resources in promoting staff welfare.
A comprehensive review of the bank’s compensation structure was undertaken to position it within the 75th percentile of the industry, making the bank more retentive of, and attractive to, the best talents. The highest number of staff promotions across various grades in the last five years has happened under Alebiosu’s watch, with 1,654 employees being elevated in one single promotion cycle.
Under his leadership, over 2,186 new hires have been recruited across key functions and subsidiaries, with a large number of them deployed to the sales function to ensure that retail customers are adequately served. Staff are now more engaged based on the high employee engagement score of 86% achieved in the April 2025 WorkBuzz survey, indicating remarkable progress in the bank’s multi-pronged efforts to promote a positive and inclusive workplace culture.
This drive to reinforce a culture of inclusion and recognition has been accentuated by the launch of a group-wide culture transformation initiative with the goal of embedding the core values of integrity, excellence and innovation. It has also been strengthened by a renewed focus on inclusion, collaboration and high performance. Also contributing was the staging of a FirstBank Employee Appreciation Day 2025 featuring, among others, a personalised appreciation video message from the CEO to all employees across the group throughout Africa and beyond. The inclusion message is further boosted by the launch of the inaugural edition of the bank’s pioneering initiative, Mandarin Language School, to bolster the bank’s expansion in the Asian market.
Expansion is a critical plank in FirstBank’s new strategic planning horizon, under Alebiosu’s leadership. Taking off this 2025, the plan seeks to reinforce the bank’s market dominance across all operational regions and it includes deliberate expansion into new markets within and outside Africa.
Beyond geographical and horizontal expansion, Alebiosu’s plan has also targeted a skyward expansion. Or how else does one describe the groundbreaking ceremony in March 2025 for the bank’s new green-certified, 44-storey iconic head office building in Eko Atlantic City, Lagos State?
Alebiosu is also prioritising the acceleration of process automation in recognition of the importance of digital transformation. It is a massive push for technological advancement that includes adopting robotics technology and artificial intelligence at scale, to give the bank an unassailable competitive advantage among its peers in the industry.
The bank has deployed digital tools to enhance seamless account opening and optimised backend systems and customer service delivery. Two additional Digital Experience Centres (DXCs) have been launched – one at Lekki Admiralty Way, Lagos State and the other at its UNN branch, Nsukka, Enugu State. Also, the bank’s agent network has expanded to over 280,000, a 50,000 increase from the 230,000 agents it had in 2023.
As expected, shareholders, among other stakeholders, have been observing the strides the bank has been making under Alebiosu’s leadership, with a keen eye on the numbers. Fortunately, again, the bank’s results for the financial year ended December 2024 speak volumes, with after-tax profit of its parent company rising to the highest point it has reached in the last 12 years, according to the company’s latest financial statement.
In recognition of his achievements within such a short period and his exemplary leadership, Alebiosu was honoured at the World Business Outlook Awards as “Banking CEO of the Year – Nigeria 2025”. He has also been honoured with the “Special African Banking Leadership Award” by African Leadership Magazine. This was in 2024.
The story of Alebiosu’s leadership at FirstBank has clearly been one of preparedness meeting legacy. Working with the board and management team, he has consistently sustained the bank’s legacies and also consolidated its recent gains in ways that will ensure the gains keep compounding. FirstBank, more than ever before, is poised for greater intra- and intercontinental growth and impact in the years ahead.
This piece is contributed by Aniekan Ezekiel
Personality in Focus
Ex-NTDA DG, Stakeholders Call for Improved Regulations, Transformation of AI
The former Director-General of the Nigeria Tourism Development Authority (NTDA), Mr. Folarin Coker, and other tourism stakeholders have called for improved Artificial Intelligence regulations and its transformation for sustainable growth in Nigeria’s tourism and travel sector.
The call was in sequel to the recent technical network glitch involving the Nigeria Centre for Disease Control (NCDC) and the Nigeria International Travel Portal (NITP), which disrupted travel operations and left thousands of inbound and outbound passengers stranded at airports worldwide.
The incident, which reportedly prevented passengers from boarding flights bound for Nigeria, has renewed concerns over the country’s reliance on digital systems and highlighted the need for stronger technological infrastructure, effective regulation and improved AI integration to ensure seamless travel operations and enhance the tourism experience.
Speaking on Villa Square, a special segment of Cre8tive 9Ja, a weekly tourism and culture magazine programme hosted by veteran tourism journalist Frank Meke and Bunmi Bade-Adeniji on Mainland 98.3 FM, Lagos, former Director-General of the Nigeria Tourism Development Authority (NTDA), Folarin Coker, said Nigeria should not confuse digitisation with transformation.
“We should not confuse digitisation with transformation. Putting a broken process online is not reform,” Coker said.
He noted that the country’s ambition should be to make travel easier, improve the productivity of tourism businesses and ensure better management of destinations.
Coker said there was a need to deconstruct the existing system and create an ecosystem in which the necessary structures work effectively before AI is deployed to deepen the passenger experience.
According to him, AI can improve various aspects of travel, including the embassy and visa processes, flight bookings, pricing, arrival experiences, transportation and cultural engagement.
“Artificial Intelligence and technology are being mistaken for true development. It is not about another app or website, but about fixing the things that need to be fixed and setting the standards,” he said.
Also speaking, the Managing Director of Global Links Service, Pastor Chinyere Umeasiegbu, said airline operators were often responsible for flight disruptions.
She urged airline operators to address the recurring issue of flight cancellations, stressing the need for sustainable reforms that do not rely solely on Artificial Intelligence.
Umeasiegbu also called for improved communication between airlines and passengers, advising travellers to take screenshots of messages relating to flight delays and submit them to the appropriate authorities when necessary.
Coker further stated that the government must address fundamental infrastructure challenges, including roads and security, while establishing standards for globally competitive hotel services rather than relying on AI as a substitute for broader development.
“A digitally driven tourism agenda is what most people are using. However, we have a gifted cultural expression that can help amplify our tourism agenda, from music, fashion and food to medical tourism,” he said.
He stressed the need for government to make Nigeria’s tourism experience more accessible by providing the necessary infrastructure and ensuring that tourism products and destinations are easily bookable without technological disruptions.
The Director-General of the National Council for Arts and Culture (NCAC), Obi Asika, disclosed that the council had established a Council for Creative Technology and would soon publish a digital roadmap outlining how Artificial Intelligence could be incorporated into the arts and culture sector.
“We need to enrich Artificial Intelligence with the elements of our culture, our history and our content. We need to do this and put the necessary systems in place because, if we don’t, Artificial Intelligence might not be able to see us,” Asika said.
He explained that the concern was partly linked to the data and content used to train AI systems, noting that African and Black tourism and cultural knowledge needed greater representation.
On the role of AI in food tourism and promoting Nigerian cuisine globally, Chef Shine said the technology could be used to properly document and promote the country’s culinary heritage.
“It is important for us to use AI to document our food properly. AI will not take over our food, nor will AI cook the food,” he said.
“This is the best time to discuss the digital agenda and Artificial Intelligence. We need to use AI to document our food and monetise our cuisine,” he added.
Speaking on the use of AI in promoting Nigeria as a tourism destination, travel and tourism journalist Okorie Uhuru said the technology was already transforming the way destinations and tourism products were marketed.
“The old order of doing things, like packaging a destination tour and marketing tourism, has faded because of Artificial Intelligence. AI has helped us market our tourism to a global audience,” he said.
Uhuru urged tourism stakeholders and individuals to adapt to the technology in order to remain competitive.
“As individuals, you have to make an effort to align with AI to sell your tourism product; otherwise, you will be left behind,” he said.
Professor Wasui Babalola called on the government to develop policies that would help translate technological advancement into economic value.
He said the digital transformation process must retain a human element if it is to contribute meaningfully to the development of Nigeria’s tourism sector.
“The knowledge of the digital process should be given with a human element, and that is when our tourism would improve,” Babalola said.
This piece is contributed by Onyeka Ezike
Personality in Focus
Jumoke Azeez @40: The Making of an Ibadan Fashion Entrepreneur
At 40, Jumoke Azeez has reached a milestone that offers her an opportunity to reflect on a journey defined by creativity, resilience, enterprise and an enduring passion for fashion.
The Ibadan-based fashion entrepreneur and Founder/Creative Director of Zeezdesigns clocks 40 on Friday, marking four decades of life and celebrating a growing entrepreneurial journey in Nigeria’s dynamic fashion industry.
For Jumoke, fashion is more than clothing. It is a means of expressing creativity, individuality, confidence and identity.
Through Zeezdesigns, she has steadily built a contemporary fashion brand offering bespoke tailoring, ready-to-wear fashion, fabrics, accessories and fashion training for both men and women.
The journey:
Building a fashion business requires considerably more than the ability to create beautiful clothes. It requires vision, discipline, consistency, customer understanding and the resilience to navigate the challenges of entrepreneurship.
These qualities have shaped Jumoke’s journey.
From her base in Ibadan, Oyo State, she has continued to develop Zeezdesigns as an expression of her creative vision and entrepreneurial ambition.
Her approach has been to combine contemporary style with quality craftsmanship, creating pieces that enable her customers to express their individual personalities while remaining connected to the evolving Nigerian fashion landscape.
Over time, Zeezdesigns has grown beyond the idea of simply making clothes. It has become a brand through which Jumoke continues to explore creativity, fashion and enterprise.
Building from Ibadan:
One defining feature of Jumoke’s story is the decision to build her fashion enterprise from Ibadan.
Nigeria’s fashion industry is increasingly attracting global attention, with Lagos, Abuja and other major cities serving as important centres of fashion and creative enterprise. Yet entrepreneurs such as Jumoke demonstrate that creativity and commercially viable fashion brands can also emerge from other parts of the country.
For her, Ibadan provides both a home and a market from which to develop her vision.
The city has a long history of entrepreneurship, commerce and culture, and Jumoke’s journey adds another dimension to that story: the emergence of contemporary creative businesses driven by individuals who are combining talent with enterprise.
More than a fashion label:
Zeezdesigns has evolved into more than a clothing label. Its offering spans bespoke clothing, ready-to-wear pieces, fabrics and accessories, while Jumoke has also incorporated fashion training into the brand’s activities.
This reflects an entrepreneurial philosophy that looks beyond the creation of individual garments towards building a sustainable fashion enterprise.
For Jumoke, every design represents an opportunity to translate an idea into something tangible — and every customer interaction provides an opportunity to strengthen the brand.
Her entrepreneurial journey has also received recognition, including the Excellence Enterprise Award, while her work and the Zeezdesigns story have attracted media and public attention.
A milestone, not a destination:
Turning 40 represents an important personal milestone, but for Jumoke it is also a moment to look ahead.
The fashion industry continues to change rapidly. Consumer preferences are evolving, social media is transforming how fashion brands reach customers, and Nigerian designers are increasingly looking beyond traditional markets.
These changes present both opportunities and challenges for entrepreneurs.
Jumoke’s ambition is to continue building Zeezdesigns into a distinctive Nigerian fashion brand while remaining faithful to the creativity, quality and individuality that have shaped its journey.
Her story also reflects a broader reality about entrepreneurship in Nigeria: many successful businesses begin with an individual’s talent and determination and gradually evolve into brands with the potential to create value, inspire others and contribute to the creative economy.
Looking ahead:
As she celebrates her 40th birthday, Jumoke Azeez can look back on the journey with gratitude while keeping her attention firmly on what lies ahead.
Her next chapter will be about deepening the Zeezdesigns brand, expanding its reach, developing new creative possibilities and continuing to build a business that reflects her vision.
At 40, the story of Jumoke Azeez is therefore not simply about reaching a birthday milestone.
It is the story of a woman who has chosen to turn creativity into enterprise, passion into a brand, and a personal vision into a growing fashion business.
And from her base in Ibadan, the journey continues.
ABOUT JUMOKE AZEEZ
Jumoke Azeez is a Nigerian fashion entrepreneur and the Founder and Creative Director of Zeezdesigns, a contemporary fashion brand based in Ibadan, Oyo State.
Born on 25th of September, 1986, Jumoke is a graduate of English at Lead City University, Ibadan, Oyo State
Zeezdesigns specialises in bespoke tailoring, ready-to-wear fashion, fabrics, accessories and fashion training for men and women.
Driven by creativity, elegance and exceptional craftsmanship, Jumoke has built Zeezdesigns around a vision of fashion that celebrates individuality, confidence and contemporary Nigerian style.
Instagram/TikTok: @zeezdesigns23
Location: 1, Irepodun Close, Opposite No 1 Hotel by Ososami Junction, Ring Road, Ibadan, Oyo State, Nigeria
Recognition: Excellence Enterprise Award
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JUMOKE AZEEZ AT 40: CELEBRATING FOUR DECADES OF CREATIVITY, STYLE AND ENTREPRENEURSHIP
Ibadan-based fashion entrepreneur and Founder/Creative Director of Zeezdesigns, Jumoke Azeez, clocks 40 on Friday, celebrating a milestone defined by creativity, resilience, enterprise and a passion for fashion.
For Jumoke Azeez, turning 40 is more than a birthday milestone. It is a celebration of a journey shaped by creativity, determination, consistency and an enduring commitment to excellence.
The Ibadan-based fashion entrepreneur is the Founder and Creative Director of Zeezdesigns, a contemporary Nigerian fashion brand offering bespoke tailoring, ready-to-wear fashion, fabrics and accessories for both men and women.
Over the years, Jumoke has steadily developed Zeezdesigns into a platform through which she expresses her creative vision and passion for fashion. Her work reflects a commitment to individuality, elegance and contemporary Nigerian style, with each creation designed to combine aesthetics with quality craftsmanship.
Her entrepreneurial journey has also been characterised by resilience. Building a fashion enterprise requires more than creativity; it demands discipline, customer understanding, business management and the ability to continually evolve with changing tastes and trends.
Through Zeezdesigns, Jumoke has continued to transform creative ideas into distinctive fashion pieces while building a brand that reflects her personality and values.
Her work has earned recognition, including the Excellence Enterprise Award, while her entrepreneurial and creative journey has attracted media and public attention.
At 40, Jumoke is also looking beyond the celebration of an individual milestone. Her journey represents the growing contribution of Nigerian entrepreneurs and creative professionals who are building businesses and brands outside the traditional commercial centres.
Based in Ibadan, Oyo State, Zeezdesigns demonstrates the possibilities that exist for creative entrepreneurs to build distinctive brands from Nigeria’s cities and connect with an increasingly sophisticated fashion market.
For Jumoke, fashion is not simply about clothing. It is a means of expressing personality, confidence and individuality.
As she marks her 40th birthday, she looks forward to the next chapter of her journey with the same creativity, determination and commitment to excellence that have defined the Zeezdesigns story.
Jumoke Azeez at 40 is therefore a celebration not only of a birthday, but of creativity, enterprise, resilience and the continuing evolution of a Nigerian fashion brand.
ABOUT ZEEZDESIGNS:
Zeezdesigns is a contemporary fashion brand based in Ibadan, Oyo State, Nigeria, founded and creatively directed by Jumoke Azeez.
The brand specialises in:
• Bespoke tailoring
• Ready-to-wear fashion
• Fabrics
• Fashion accessories
• Fashion training
Location: 1, Irepodun Close, Opposite No 1 Hotel by Ososami Junction, Ring Road, Ibadan, Oyo State, Nigeria
Instagram/TikTok: @zeezdesigns23
Award: Excellence Enterprise Award
Personality in Focus
Aigboje Aig-Imoukhuede @60: Reflecting on a Life of Building Institutions, People and Possibilities
Aigboje Aig-Imoukhuede, today, marks his 60th birthday with a deeply personal reflection on a life shaped by faith, family, service and an enduring commitment to building institutions, people and opportunities.
In a message shared on LinkedIn, Aig-Imoukhuede received the milestone with gratitude to God for life, grace, family, friendship and the privilege of living with purpose.
“Today, I turn 60,” he wrote. “I receive this milestone with profound gratitude to God, for life, for grace, for family, for friendship, and for the privilege of purpose.”
Looking back on the different chapters of his life, Aig-Imoukhuede identified one defining idea that has connected much of his journey: a calling to build.
“To build institutions. To build people. To build opportunities. To help build a stronger Africa,” he stated.
Beyond institutions and opportunities, he said the journey has also been about building a life anchored in faith, family, service and values that will endure beyond any one individual.
Aig-Imoukhuede acknowledged that whatever he has accomplished was made possible by the extraordinary people who accompanied him on the journey. He expressed appreciation to his wife, Ofovwe, their children, family members, friends, colleagues, partners and mentors who challenged, supported and shared in the work.
“Whatever has been accomplished has never been mine alone,” he said. “I have been blessed with extraordinary people who have challenged me, supported me and shared in the work.”
He also paid special tribute to his mother, Pastor Emily, and his close partner, Herbert, whose memories remain an important part of his journey.
Reflecting on his 50th birthday, Aig-Imoukhuede recalled describing himself at the time as “God’s Work in Progress”. A decade later, he said that description remained true.
“The building continues,” he declared.
Rather than regard his 60th birthday as the culmination of his journey, Aig-Imoukhuede sees it as the beginning of another decade of purposeful work and service.
As he looks to the future, his prayer is for God to grant him the grace, wisdom and strength to continue building more intentionally and generously, with an even greater commitment to leaving behind stronger institutions, wider opportunities and transformed lives.
The reflection presents his birthday not simply as a celebration of longevity or accomplishment, but as an opportunity to renew his commitment to service, purpose and impact.
For Aig-Imoukhuede, the work of building is therefore far from complete. His focus remains on creating institutions and opportunities that endure, empowering people and contributing to the emergence of a stronger Africa.
“Sixty years. Deeply thankful. Still building,” he concluded. “To God be all the glory.”
At 60, Aig-Imoukhuede is not looking back with a sense of completion. He is entering a new decade with gratitude for the journey so far and a renewed determination to keep building lives, opportunities and institutions that will outlast him.






