Personality in Focus
Why Presidency Should Call Musawa to Order – The Stakeholders Perspective
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By Adepetu John
A Yoruba adage says, “Bi a ba fi ogun odun pile were, ojo wo la fe bu ni je?” This means “If it takes one twenty years to prepare for madness, when will one start biting people?”
The essence of the proverb is for one to strike while the iron is still hot instead of waiting and planning endlessly.
More than a year after President Bola Tinubu appointed Ms Hanatu Musawa as the Minister of Arts, Culture and Creative Economy, stakeholders have expressed concerns that nothing has been achieved in the sector beyond rhetorics and grandstanding.
They said the actions of the Minister, exemplified more by flippant promises than concrete action, show she may not be well equipped to bring the much needed transformation to the Arts, Culture and the Creative Economy Sector.
Over the past years, economic experts and public affairs commentators have stressed that, as Nigeria grapples with economic challenges and strives to diversify its economic mainstay from oil, the creative sector is a veritable option.
Therefore, in August 2023, when President Bola Tinubu created a stand-alone Federal Ministry of Art, Culture and the Creative Economy (FMACCE), many Nigerians, especially industry players, saluted his courage.
They described the move as a genuine commitment to supporting the growth and development of the art, culture, and creative economy sector for national economic gains.
The creation of the ministry by President Tinubu was seen as a clear indication that he recognised the vital role that the sector can play in his “Renewed Hope Agenda”to secure national economic turn-around.
Tinubu’s vision is encapsulated in the 8-Point Renewed Hope Agenda, and the Art, Culture and Creative sector is captured in point seven of the agenda, which is, “accelerating diversification through industrialisation, digitisation, creative arts, manufacturing, and Innovation.
In the agenda, the Tinubu administration promised to bolster up the youths by exploiting the immense potentials in the entertainment, culture, tourism and arts sectors, particularly for job creation.
The stakeholders, therefore, viewed the creation of the ministry as a genuine commitment to supporting the growth and development of the art, culture and creative economy sector for national economic gains through job creation.
They, however expressed disappointment at Minister Musawa’s endless rhetorics, as all she has done since she was appointed is to peddle promissory notes on the creation of two million jobs for the youths, without any known steps taken to actualise the promise.
Two months after she assumed office, the minister, while addressing newsmen, promised to create two million jobs and shape the creative and cultural landscape of the nation. Nothing was done after that to actualise the promise as the Minister simply went underground.
In April, 2024, at the management retreat of the ministry which held about five months after the briefing referenced above, the minister again announced her intention to create two million jobs, without saying how or making any effort to make it happen.
“We are trying to diversify from oil through the creative industry. It is possible if we can get the support of those who know the creative industry very well and care about what the ministry is doing. We are looking at how to use the talents Nigerians have to bring value to the country.
“Job creation is key and we want to create and contribute 2 million jobs by 2027. We want to increase the GDP of Nigeria by 100 billion dollars by 2030.
“It is doable. We are going to work round the clock to ensure we are able to do that,” she said.
Speeches, promises as usual, no action. Meanwhile, the sector remains where it is.
The latest instance of plenty talk and no action came on Sept. 12, at a roundtable for local and international investors in Lagos, where Musawa reportedly “unveiled plans to generate at least 100 billion dollars and create over two million jobs from Nigeria’s creative economy yearly”.
In her speech, she lamented that despite its huge potential, Nigeria’s creative industry currently contributes just 5 billion dollars to the economy, with its different sub-sectors at various stages of development.
Perplexed Industry players have berated the Minister for lack of capacity to carry out the agenda set by the Tinubu administration to use the new ministry to create employment for the nation’s teeming youths.
Friday Ogunyemi, a member of Screen Writers Association of Nigeria, said that the new ministry needed peculiar leadership, someone who has been there, an industry player who understands in practical terms the challenges and the way forward for the sector.
“The Nigeria film and music industries have been described as self-made sectors, with little or no government input in its trajectory over the years.
“Now that there is a specific ministry for it, the first step should be to engage the industry players by bringing them together to discuss what affects them directly.
“This is why an industry person; someone who has been in the system, who understands the peculiar needs of the sector, is needed urgently to head the ministry,” he said.
Mathias Gimba, a member of Actors Guild of Nigeria, said although the pioneer minister has shown passion in ensuring that there is a turn-around in the sector, her lack of proper understanding of the sector and contact with stakeholders has been glaring in the last one year.
“She will do well in other areas of the Tinubu administration, but a more versatile and industry-oriented person is needed to drive the new art and culture and creative industry ministry,” he said.
Speaking in the same vein, an official of Actors Guild of Nigeria (AGN), who asked for anonymity, said the much anticipated turn-around that the creative space needs to create jobs, engage youths and contribute meaningfully to the GDP required more than jejune political statements and seminars.
According to the official, Nigeria has comparative advantages in the creative sector, for economic development, and the industry should not be left in the hands of a novice.
The official noted that the sector’s contribution of just 1.2 per cent to the GDP in 2022 is an aberration, whereas other African countries with less potentials and comparative advantages are doing better.
It was therefore, the consensus of the stakeholders that President Tinubu should rejig the leadership of the sector with a view to maximizing its potentials.
They warned that the promises being glibly made by Minister Musawa – which she has not taken any steps to actuate – will become an albatross around the neck of the Administration in 2027!
Personality in Focus
Ofala Festival: Igwe Achebe Applauds Globacom’s Enduring Cultural Partnership
The Obi of Onitsha, His Majesty Igwe Alfred Nnaemeka Achebe, has commended Globacom for its unwavering commitment to the preservation and promotion of Nigeria’s cultural heritage, noting that the telecommunications company’s sustained support has helped transform the Ofala Festival into a world-renowned cultural celebration.
Speaking on the 2026 edition of the festival, held at Ime Obi, Onitsha, Anambra State, on Friday, the monarch paid a glowing tribute to Globacom for its longstanding role as the principal sponsor of the festival, a partnership that has spanned fifteen consecutive years since 2011.
According to the monarch, “Their partnership has transformed the festival from a palace ritual to a world-renowned cultural festival owes a great deal to purposeful partnership. Since 2011, Globacom has stood with us as our principal partner – now fifteen consecutive years of unwavering commitment.” He added that “In good times and challenging times, Globacom has helped us preserve the authenticity of Ofala while enhancing its presentation, documentation, broadcast and global reach. They have helped take a living heritage to the global stage”.
Igwe Achebe also applauded the vision of Globacom’s Chairman, Dr Mike Adenuga Jr., whose commitment to cultural preservation, he noted, reflects a profound appreciation of the role of indigenous traditions in strengthening national identity and social cohesion.
“I thank Globacom and its Chairman, Otunba (Dr) Mike Adenuga Jr., GCON, a true man of culture, for his vision and belief that culture is not a luxury but a foundation for unity,” the monarch said.
Commenting on the theme of this year’s festival, “Igba Mbo, Iga N’Iru” — Strive and Advance — Igwe Achebe described it as a compelling call to diligence, excellence, self-improvement and collective progress. He explained that the theme embodied the enduring spirit of the forebears who built the Onitsha kingdom on the banks of the Niger, while challenging younger generations to preserve that legacy through enterprise, purposeful endeavour and a commitment to progress.
In his goodwill message to the monarch and the people of Onitsha, Dr Adenuga described Globacom’s association with the Ofala Festival “since 2011 has been much more than a corporate partnership. It has been a relationship which we cherish deeply and regard as a privilege”. He expressed profound appreciation to Igwe Achebe for the opportunity afforded Globacom to contribute to the preservation, celebration and wider projection of the community’s priceless cultural heritage.
He noted that the annual festival provides a valuable platform for showcasing the rich cultural traditions, dignity and enduring values of the Onitsha people to audiences across Nigeria, Africa and the wider world.
Through its longstanding partnership with Ofala, Globacom continues to demonstrate that corporate citizenship extends beyond commercial enterprise to the preservation of the cultural foundations that give communities their identity, strengthen their unity and connect generations.
Personality in Focus
Kardinal Takes Africa’s Business Travel Story to ECOWAS Startup Awards
Kardinal Business Travel, a travel technology company with African and global focus, was among 60 startups that pitched at the 2nd edition of the Economic Community of West African States (ECOWAS) Startup Awards, held at the ECOWAS Commission headquarters in Abuja recently.
The company’s Chief Executive Officer and Founder, Cornelius Ugwunwa, presented the company’s case at the three-day event. The awards was part of an ECOWAS initiative to help West African businesses and startups scale through digital transformation, regional integration and sustainable value chains, with the aim of widening access to global markets.
Temitope Kareem, founder of Nigerian healthtech firm HubPharm Africa, won the top prize of $30,000. Senegal’s Gaynako took home $20,000 as first runner-up, while Steve Bah Blesson’s MyOpinion from Côte d’Ivoire won $15,000 as second runner-up.
Speaking during his pitch, Ugwunwa said Africa needs a new system for business travel. He cited a market with $75 billion in inbound travel spending and a strong business travel component in 2025, while travel and tourism as a whole contributed $228 billion to the regional economy.
“When a company sends its employees across Africa for a business engagement, we at Kardinal noticed the challenges of countless inboxes, spreadsheets and emails, mostly after the trip.
Businesses keep asking: How much did we spend? Who did we spend it on? Was it above or below budget? Can we reconcile everything on one platform?” he said.
He described African business travel as a $30 billion market that is largely fragmented and overly dependent on manual processes.
According to him, many businesses lose over $1 billion to manual travel processing and cannot track spending in real time. “That is why Kardinal exists: to solve this entrenched problem,” he said.
Ugwunwa said GoKardinal is an artificial intelligence-driven platform built to track expenses for African businesses. It brings the entire business travel lifecycle (planning, budgeting, booking, financing and expense tracking) onto one platform, in real time.
“GoKardinal is not another travel platform. It is an infrastructure for business travel, powered by AI for expense management,” he said, adding that the idea is to help businesses move without delay from one location to another to do their best work, expand and make profit.
On the company’s performance, he said the platform serves over 51 businesses in Nigeria and across Africa, with estimated weekly profit of $10,000 and gross merchandise value of over $1 million, growing at 65 per cent annually. he added.
He noted that about 80 per cent of African businesses still run their business travel manually, without any form of expense tracking, in a market worth over $30 billion annually. “African business travel is not just travelling for the fun of it.
It is an ecosystem with the potential to generate over $70 billion when digitalised,” Ugwunwa said.
Personality in Focus
Ibadin Advises Military Personnel Against Unmanaged Anger
The President of Security Resources & Risk Management Academy, Lagos, Mr. Matthew Ibadin, has charged officers of the Nigerian Armed Forces and allied nations to practice emotional discipline, warning that unmanaged anger remains a greater threat to a Staff Officer than the enemy.
Ibadin, who is also a doctoral researcher at the Nigerian Defence Academy (NDA) and University of Abuja, stated this on Monday while delivering a lecture on “Emotional Discipline Under Pressure and Anger Management for Staff Officers” to participants of Senior Course 48 at the Armed Forces Command and Staff College (AFCSC), Jaji, Kaduna.
The lecture was attended by 436 officers comprising the Nigerian Army, Nigerian Navy, Nigerian Air Force and officers from eight friendly nations.
Describing anger as “a temporary madness that leaves a permanent record,” Ibadin warned officers that “the line between a respected officer and an inmate is thinner than you can imagine.”
“Anger may enter the room, but must never take command,” he said.
The Lion Principle
Illustrating his point with the parable of the lions, Ibadin noted that while both male and female lions roar, the female roars only when necessary and lives 15-18 years compared to 10-12 years for the male.
“She lives longer not because she is weaker, but because she is more disciplined. Many of us have become male lions in uniform – fighting juniors, spouses, traffic, minor disagreements even when no real threat exists. That constant agitation slowly destroys what you have built,” he said.
He therefore charged officers to “be a female lion in strategy and a male lion only when tactically necessary.”
Five Battlefields Where Anger Destroys
Ibadin identified five battlefields where undisciplined anger destroys officers: Health, Home Front, Office and Command, Career and Prison, and Relationships.
On health, he described anger as a silent killer that triggers hypertension, stroke and cardiac arrest, noting that many officers survive the war front but do not survive peacetime.
“At Jaji, your rank commands respect, but at home your rank is irrelevant. If you win at the office and lose at home, you have lost. An officer whose home is under emotional fire cannot think clearly at the command post,” he cautioned.
He warned that signatures appended in anger to operational orders, procurement papers and personnel assessments could lead to Boards of Inquiry, career ruin and mission failure.
He added that 70 percent of inmates in correctional centres for murder never planned to kill, but acted in a moment of unmanaged anger.
Practical Tools
Ibadin introduced practical tools including the 90-Second Rule and the S.T.O.P Protocol – Stop, Take a Breath (4-4-4), Observe, and Proceed with Discipline – for decisions under pressure.
He adopted Aristotle’s five tests for disciplining anger: Right Person, Right Reason, Right Time, Right Degree, and Right Manner.






