By Eric Elezuo

It is often said that the child that would be great begins very early to manifest the traits, and in doing so, takes along the entire community, who are awed by his acts. These are acts that are tested, and trusted to last ages. This is the story of FirstBank of Nigeria Plc; a financially oriented company that manifested the traits of glory, customer satisfaction and all round first from birth, and has not looked back ever since.

In March 1894, in the quiet corner of Broad Street, Lagos, the brand was conceived and given birth to for the public gain. It was the first of its kind in the country, and deservedly got the best name appropriate – FirstBank.

FirstBank as the oldest bank in Nigeria, spanning 125 years and still counting, has grown in leaps and bounds, creating new frontiers, breaking barriers, constantly coming up with diverse firsts, bringing smiles to families with its cut to size promos and products as well as forging an enviable image for the Nigerian nation, both from within and across the globe.

As the premier and leading banking institution, not only in Nigeria, but the entire West African sub-region, FirstBank has fully revolutionalised the banking business, developing tip of finger-like ease of doing business and accessing funds. Consequently, the bank manages with ease over 15 million customer accounts in well over 750 business locations globally from where it provides a comprehensive range of retail and corporate financial services. The customers are also availed of the more than 2700 Automated Teller Machines (ATMs) across the banks and other locations.

Among the very many firsts the bank is endowed with is the launch in 2011 of the first cash deposit ATM in Nigeria thereby granting customers the pleasure of depositing cash without entering the banking hall. This service has helped in reducing the handling of cash and supporting the Federal Government cashless policy.

The Chief Executive Officer, FirstBank, Dr. Adesola Adeduntan; Group Managing Director, FBN Holdings Plc., Mr. UK Eke; Group Chairman, FBN Holdings Plc., Dr. Oba Otudeko, CFR and Company Secretary, FBN Holdings Plc. Mr. Seye Kosoko, at the 7th Annual General Meeting of FBN Holdings Plc held in Lagos.

With its XploreFirst promo, FirstBank has also regenerated banking and savings culture in the day-to-day activities of many customers, especially the students who are rewarded with potent scholarships. Recently, about 18 students were rewarded with N150, 000 scholarship each. This, the bank has used in promoting financial inclusion at all levels with about 18, 000 agent banking spread across the country. That’s quite a huge statement in putting the customer first as the slogan goes – You First!

Little wonder, in the tradition of firsts, the company performed a historical flag hoisting on March 1, 2019 to mark its 125 years in existence. If FirstBank had been a Dutch oriented company, it would have been dubbed Royal FirstBank, having hit the 100 years mark.

Talking about firsts, FirstBank is among the first banks (no pun intended) in the country to launch whatsapp banking as an alternative channel to ease banking stress. This is in addition to firstmobile, FirstMonie and firstonline, which have proved to be veritable tools to making banking more like a past time, accessible from almost anywhere. With its *894# code, FirstBank has reduced banking to mere touch of buttons.

FirstBank’s innovations and consistency has earned it recognitions from far and wide, chiefly among it is being named “Most Valuable Bank Brand in Nigeria” for six consecutive times between 2011 and 2016 by the globally renowned “The Banker Magazine” of the Financial Times Group.

Again, between 2011 and 2017, the bank was recognized as the “Best Retail Bank in Nigeria”. The honour was bestowed by the Asian Banker International Excellence in the category of Retail Financial Services. And for 15 years in a row, it won the “Best Bank in Nigeria”, an award sponsored by Global Finance.

In the words of the Group Head, Marketing & Corporate Communications, Mrs. Folake Ani-Mumuney “Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.”

Lending credence to the heritage of firsts of FirstBank, the Group CEO, Dr, Adesola Adeduntan said that “it is one of the ways FirstBank puts you first and enables you to stay connected with your contacts, loved ones, friends and finances all on the go while you chat with them because at FirstBank, we are driven to bolster relationships on all fronts, anywhere and anytime.”

A global bank by all standard, FirstBank is the second bank in Africa, and by all means the first in Nigeria to issue 10 million cards, in addition to being recognized as the first financial institution in Nigeria to achieve 100 million sustained monthly transactions in electronic payment, by Interswitch. This feat was achieved in December 2015 and again in May 2016.

The many firsts of FirstBank cannot be over-emphasized as in 2008, against all odds, it became the first Nigerian Bank as well as the first quoted company in the country to hit N2 trillion market capitalization.

It is worthy of note that over the years, FirstBank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes.

To serve the customers better, the bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

For 125 years, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership.

The FirstBank Group is endowed with a rich blend first class human and material resources, which have helped in furthering the principle of placing the customer first ahead of every other thing. At the helm of affairs of FirstBank is Dr. Adesola Adeduntan, who is the Managing Director/CEO. The chairman of the group’s Board of Directors is Mrs. Ibukun Awosika while Oba Otudeko is the chairman, FBN Holdings.

Where would you rather bank? FirstBank…You First!