Business
FirstBank: Standing Strong on the Enviable Heritage of Firsts
By Eric Elezuo
It is often said that the child that would be great begins very early to manifest the traits, and in doing so, takes along the entire community, who are awed by his acts. These are acts that are tested, and trusted to last ages. This is the story of FirstBank of Nigeria Plc; a financially oriented company that manifested the traits of glory, customer satisfaction and all round first from birth, and has not looked back ever since.
In March 1894, in the quiet corner of Broad Street, Lagos, the brand was conceived and given birth to for the public gain. It was the first of its kind in the country, and deservedly got the best name appropriate – FirstBank.
FirstBank as the oldest bank in Nigeria, spanning 125 years and still counting, has grown in leaps and bounds, creating new frontiers, breaking barriers, constantly coming up with diverse firsts, bringing smiles to families with its cut to size promos and products as well as forging an enviable image for the Nigerian nation, both from within and across the globe.
As the premier and leading banking institution, not only in Nigeria, but the entire West African sub-region, FirstBank has fully revolutionalised the banking business, developing tip of finger-like ease of doing business and accessing funds. Consequently, the bank manages with ease over 15 million customer accounts in well over 750 business locations globally from where it provides a comprehensive range of retail and corporate financial services. The customers are also availed of the more than 2700 Automated Teller Machines (ATMs) across the banks and other locations.
Among the very many firsts the bank is endowed with is the launch in 2011 of the first cash deposit ATM in Nigeria thereby granting customers the pleasure of depositing cash without entering the banking hall. This service has helped in reducing the handling of cash and supporting the Federal Government cashless policy.
The Chief Executive Officer, FirstBank, Dr. Adesola Adeduntan; Group Managing Director, FBN Holdings Plc., Mr. UK Eke; Group Chairman, FBN Holdings Plc., Dr. Oba Otudeko, CFR and Company Secretary, FBN Holdings Plc. Mr. Seye Kosoko, at the 7th Annual General Meeting of FBN Holdings Plc held in Lagos.
With its XploreFirst promo, FirstBank has also regenerated banking and savings culture in the day-to-day activities of many customers, especially the students who are rewarded with potent scholarships. Recently, about 18 students were rewarded with N150, 000 scholarship each. This, the bank has used in promoting financial inclusion at all levels with about 18, 000 agent banking spread across the country. That’s quite a huge statement in putting the customer first as the slogan goes – You First!
Little wonder, in the tradition of firsts, the company performed a historical flag hoisting on March 1, 2019 to mark its 125 years in existence. If FirstBank had been a Dutch oriented company, it would have been dubbed Royal FirstBank, having hit the 100 years mark.
Talking about firsts, FirstBank is among the first banks (no pun intended) in the country to launch whatsapp banking as an alternative channel to ease banking stress. This is in addition to firstmobile, FirstMonie and firstonline, which have proved to be veritable tools to making banking more like a past time, accessible from almost anywhere. With its *894# code, FirstBank has reduced banking to mere touch of buttons.
FirstBank’s innovations and consistency has earned it recognitions from far and wide, chiefly among it is being named “Most Valuable Bank Brand in Nigeria” for six consecutive times between 2011 and 2016 by the globally renowned “The Banker Magazine” of the Financial Times Group.
Again, between 2011 and 2017, the bank was recognized as the “Best Retail Bank in Nigeria”. The honour was bestowed by the Asian Banker International Excellence in the category of Retail Financial Services. And for 15 years in a row, it won the “Best Bank in Nigeria”, an award sponsored by Global Finance.
In the words of the Group Head, Marketing & Corporate Communications, Mrs. Folake Ani-Mumuney “Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.”
Lending credence to the heritage of firsts of FirstBank, the Group CEO, Dr, Adesola Adeduntan said that “it is one of the ways FirstBank puts you first and enables you to stay connected with your contacts, loved ones, friends and finances all on the go while you chat with them because at FirstBank, we are driven to bolster relationships on all fronts, anywhere and anytime.”
A global bank by all standard, FirstBank is the second bank in Africa, and by all means the first in Nigeria to issue 10 million cards, in addition to being recognized as the first financial institution in Nigeria to achieve 100 million sustained monthly transactions in electronic payment, by Interswitch. This feat was achieved in December 2015 and again in May 2016.
The many firsts of FirstBank cannot be over-emphasized as in 2008, against all odds, it became the first Nigerian Bank as well as the first quoted company in the country to hit N2 trillion market capitalization.
It is worthy of note that over the years, FirstBank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes.
To serve the customers better, the bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
For 125 years, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership.
The FirstBank Group is endowed with a rich blend first class human and material resources, which have helped in furthering the principle of placing the customer first ahead of every other thing. At the helm of affairs of FirstBank is Dr. Adesola Adeduntan, who is the Managing Director/CEO. The chairman of the group’s Board of Directors is Mrs. Ibukun Awosika while Oba Otudeko is the chairman, FBN Holdings.
Where would you rather bank? FirstBank…You First!
Ecobank Nigeria, a subsidiary of the leading Pan‑African financial services group, Ecobank Group, has announced the fifth edition of the Adire Lagos Experience, its flagship cultural and creative industry showcase. The event will take place from June 11–14, 2026, at the Ecobank Pan African Centre (EPAC), Victoria Island, Lagos.
The 2026 edition is themed “Threads Across Borders,” celebrating the depth and global resonance of Adire as a uniquely Nigerian art form, while positioning it within Africa’s broader textile and cultural narrative.
Rooted in Nigeria’s rich heritage, the Adire Lagos Experience continues to serve as a gateway for cross‑border cultural exchange, reinforcing Ecobank’s Pan‑African vision through culture‑led commerce.
The four‑day event will feature over 100 vendors, with the exhibition remaining predominantly Nigerian, reflecting the country’s leadership as the home and heartland of Adire production. To enrich diversity and continental collaboration, 10 percent of participating vendors will come from outside Nigeria, offering complementary African textile expressions and creative perspectives that foster knowledge exchange and cross‑border partnerships.
Speaking on the upcoming event, Omoboye Odu, Head, SMEs, Partnerships and Collaborations at Ecobank Nigeria, highlighted the intentional balance between cultural authenticity and Pan‑African inclusion.
“Adire is proudly Nigerian, and this platform remains firmly anchored in celebrating our local artisans and creative enterprises. At the same time, Ecobank’s Pan‑African mandate allows us to thoughtfully open the space to creators from other African markets, encouraging collaboration, shared learning, and trade connections that elevate African craftsmanship as a whole,” she said.
Beyond the exhibition booths, the Adire Lagos Experience 2026 will offer indigenous cuisine, African music and cultural performances, alongside curated networking and business engagement sessions designed to strengthen linkages across the Adire and wider creative value chain—from artisans and designers to merchants, buyers, and cultural enthusiasts.
As part of its ongoing commitment to supporting SMEs and the creative economy, Ecobank has opened registration for prospective exhibitors, with selected applicants eligible to receive complimentary exhibition booths. Applications close on April 28, 2026.
Through the Adire Lagos Experience, Ecobank continues to champion Nigeria’s cultural leadership while advancing Pan‑African collaboration—transforming heritage into enterprise and reinforcing its role as a truly Pan‑African institution driving impact beyond banking.
As the Central Bank of Nigeria’s (CBN) recapitaliSation exercise came to an end March 31, 2026, most banks operating in the country rose to the challenge and met the requirement ahead of time.
However, Fidelity Bank’s proactive approach paid off, and it continued to demonstrate its commitment to growth and innovation. In a remarkable display of investor confidence, Fidelity Bank opened and concluded a private placement in just one day on December 31, 2025. Leading institutions, including AFREXIM Bank and its subsidiaries, invested in the bank, showcasing their faith in Fidelity’s vision and leadership.
With the CBN’s verification process complete, Fidelity Bank’s capital base now exceeds the required N500 billion threshold. This milestone positions the bank to expand its footprint, drive growth, and deliver returns to investors.
Market analysts stated that the successful completion of the private placement underscores strong investor confidence in the bank’s growth strategy, governance framework and long-term fundamentals, even amid tightening regulatory standards and evolving macroeconomic conditions.
The lender had announced to the investing public that it has surpassed the N500billion regulatory capital threshold following the successful completion of a N259billion private placement of ordinary shares.
The Company Secretary, Fidelity Bank, Ezinwa Unuigboje in a signed statement on Nigerian Exchange Limited (NGX) disclosed that the private placement, conducted with the approval of the Central Bank of Nigeria (CBN) and the Securities and Exchange Commission (SEC), was opened and closed on December 31, 2025.
According to her, the proceeds from the exercise lifted Fidelity Bank’s eligible capital from N305.5billion to N564.5billion, subject to final regulatory approvals.
The latest capital raise positions the lender comfortably above the new minimum capital requirement of N500billion for commercial banks with international authorisation, as stipulated by the apex bank under its banking sector recapitalisation programme. According to the bank, the private placement was carried out pursuant to the mandate granted by shareholders at its Extraordinary General Meeting held on February 6, 2025.
At the meeting, shareholders authorised the board to issue up to 20 billion ordinary shares through a private placement as part of measures to strengthen the bank’s capital base and enhance its capacity to support economic growth. The N259billion raised through the private placement builds on earlier capital-raising efforts by the bank. Fidelity Bank had stolen the show by taking a bold step in June 2024, launching a Public Offer and Rights Issue to raise capital.
Fidelity Bank successfully raised N175.85billion via a combination of a public offer and rights issue, which had increased its eligible capital to N305.5billion at the time. That exercise left a capital shortfall of N194.5billion relative to the new regulatory benchmark, a gap now fully covered by the latest transaction. Fidelity Bank’s strategic moves have set it up for success, and the stage is set for the bank to make significant strides in the Nigerian banking sector. Fidelity Bank noted that the strengthened capital position will enhance its balance sheet resilience, support business expansion, and enable it to play a more robust role in financing key sectors of the Nigerian economy, in line with regulatory expectations. The bank added that it remains focused on value creation for shareholders, prudent risk management and sustained profitability as it navigates the post-recapitalisation phase of the banking sector. Meanwhile, the stock price of Fidelity Bank closed trading April 10, 2026 at N19.50 per share on the NGX.
Access Bank Plc has been named Nigeria’s Most Valuable Brand for the fifth consecutive year by Brand Finance, reinforcing its leadership position in the country’s financial services sector.
Brand Finance announced this in its Nigeria 25 2026 report, which ranks the country’s strongest brands based on brand value, brand strength, and underlying business performance. According to the report, Access Bank’s brand value stands at ₦773.2 billion, maintaining its number one ranking despite short term macro-economic and market pressures.
It attributed the marginal year-on-year decline in brand value to a deliberate strategic shift, as the Bank continues to prioritise long term growth, regional expansion, and international scale over shortterm domestic margins.
Brand Finance pointed out that Access Bank’s sustained leadership reflects a longterm brand strategy anchored on scale, trust, and regional relevance, positioning the Bank to maintain brand strength and resilience as Nigeria’s economy continues its gradual recovery and the competitive landscape evolves.
It highlighted Access Bank’s transition from a local market leader to a cross continental financial infrastructure provider, noting that stronger contributions from its African operations helped offset a decline in Nigerian income during the period. This repositioning supports the Bank’s ambition of serving as a key gateway between Africa and global financial markets.
Importantly, the Brand Finance report also recorded a strengthening of the Access Bank brand, with the Bank rising to third place nationally on the Brand Strength Index (BSI), achieving a score of 88.7/100 and retaining an AAA brand rating. Brand Finance links this improvement to stronger brand coherence across markets and clearer strategic positioning following the consolidation of international acquisitions.
Commenting, Babatunde Odumeru, Managing Director, Brand Finance Nigeria, said, a defining shift in the business environment has been the movement from survival to resilience, with brands that invested through uncertainty now emerging stronger.
“This report highlights a key trend: trust is now the fundamental driver of business growth. With consumers now more cautious about how they spend their money, brands must offer a reliability premium in order to build trust, which is an essential foundation for customer loyalty. The brands that have achieved this have not just stood out but have consistently grown their brand value and maintained their lead in the Brand Finance rankings: If you are reliable, you are valuable.”
Odumeru noted that the rankings were dominated by the banking and manufacturing sectors, driven by homegrown resilience and digital savviness required to convert engagement into customer loyalty. This dynamic, he said, reflects a collaborative strength between the two sectors that continues to underpin Nigeria’s overall brand value.
The Brand Finance Nigeria 25 report is published annually and assesses Nigeria’s leading brands using a combination of brand value, brand strength, and comprehensive market analysis.
