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Food for Living: Exceed Expectations

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By Henry Ukazu

The first step in exceeding your customer’s expectations is to know those expectations – Roy H. Williams

Greetings Friends,

In today’s world, everybody wants to succeed. Nobody wants to fail. Hence, the saying, success has many fathers while failure is an orphan. The desire of every progressive and rational mind is to be successful. No company, organization, entrepreneur or even association wants to fail. No student wants to fail. This is the more reason every parent trains his/her child not only to be morally sound in character but also academically empowered. The same goes for every cooperate organization which provides training opportunities for their employees in order for them to be properly equipped to do the job.

Entrepreneurs on the other hand never give up in their struggle to succeed, especially when they look back to see how far they have come. They put in so much work by researching, learning, and unlearning in order to be relevant in our contemporary society. Service providers are not left out, they go all out to exceed their customers’ expectations by giving them the best of services.

During the course of this article, we shall be discussing in a holistic and detailed manner dynamic ways on how we can exceed expectations. But the bigger picture will be on how you can exceed your expectations, the expectations of your clients, and the expectations of naysayers who didn’t believe in you nor saw the big picture. You may have had dreams of becoming a distinguished Captain of an industry, you may even have a desire of going higher in cooperate ladder, but your supervisor or director tends to limit your opportunities due to roadblocks which has programmed to make you fail on arrival. You may have never had the desire of going over and beyond due to the limiting factors like your environment, financial circumstances, physical disability or even health condition which might have limited your capability. All these are the strange voice which might tend to limit your dreams or chances of succeeding in life.

To exceed is to go over and beyond expectations. It can even be an inspiration to someone.  It takes a lot of courage to exceed expectations just like it takes a lot to succeed in life and business.  In order to truly exceed expectation, you must create something of value which must be appreciated. When you create value or become a person of substance who addresses problems, the world will celebrate you. Value is the hallmark of exceeding expectations.  A typical example of someone who exceeded expectation is Jack Ma, the founder of Alibaba. Billionaire Alibaba founder Jack Ma was rejected from every job he applied to after college, even KFC. After college, Ma applied for 30 jobs in his home city of Hangzhou, China. He was rejected from every one. At KFC, 24 people applied for the job, and while 23 were hired — he wasn’t one of them. The same thing happened when he tried to be a cop. This time four of five applicants were hired, all except Ma. According to Jack Ma “My cousin and I waited for two hours in a long queue to be the waiter for the four-star hotel in my city, on a very hot day,”. “My cousin’s score was much lower than mine, but he was accepted and I was rejected!” Ma was even turned down by Harvard 10 times. Ma says the continued rejection was painful. But it prepared him for his entrepreneurial future. Ma believed in himself. His fortitude came in handy when he founded Chinese e-commerce site Alibaba in 1999. In the beginning, Ma heard “no” a lot, but never doubted his capacity to exceed expectations. According to Ma “When you share a lot of failure stories, you learn.”

Jack Ma turns 55 on Sept. 10, 2019, and is currently worth $38.2 billion. Yet Ma once made $12 dollar per month as an English teacher. His achievements are practically unbelievable considering his meager, humble beginnings. Along the way, he failed more times (and more spectacularly) than most of us could stomach in a lifetime.

Exceeding your expectations are not limited to only to you, but it also transcends to other people who have never believed you in you. We all have experienced one form of a disservice in one or way or the other. This can be either from an employee, an elderly person who never saw anything good in you, a friend, colleague or even a sibling or parent who had a form of doubt about your ability to succeed in life. In order for you to cast out their fears and doubts, the onus is on you to exceed their expectations by humbling them with your success.  According to Roy H. Williams, “The first step in exceeding your customer’s expectations is to know those expectations.”

We shall be discussing how to exceed expectations. The first step and requirement of exceeding expectation are believing in yourself. You just have to think positive regardless of the opinion people have around. Yes, sometimes it can be challenging when the odds are against you, for instance, you may have great ideas, but lack resources to execute it. Let me share a personal experience with you during my formative years in the USA, I had terrible writing skills. My writing skills were horrible, to say the least. I had “supposed mentors” who were meant to assist me in honing my writing skills, but the experience wasn’t rosy as expected. I was technically helpless, but fortunately, my networking and personal relationship skills connected me to resourceful mentors who look beyond my horrible writing skills to horn my writing skills. They were kind enough to edit my works at regular intervals. This process enabled me to learn and in turn improved my writing skills. The teachings and mistakes I made enabled me to write my first book. Mere looking back I can say, my supposed mentors wouldn’t believe I will come this far. I exceeded their expectations.

Let me share valuable tip on how to exceed expectations for business-minded people. You can exceed expectations by providing quality service to your customers. Nobody likes shady work. You can also exceed expectations with speed and accuracy. When you deliver great service to your clients, you gain not only their confidence but also their loyalty.  Another way of succeeding is by connecting with your customers by applying the three communication rule: 1. Golden Rule: Treat people the way you want them to treat you; 2. Platinum Rule: Treat people the way they wish to be treated and, and 3. The double-platinum rule which literary means give people more than they deserve. Your customers can literally be loyal if you connect with them. Don’t be interested only in their money, but also let them know they are appreciated. Moral: Try to think of something memorable you can do for every customer. Also if you ever get an opportunity to do more, then do it.

Further more, you can give value by doing more than is expected or required from you. Do more than expected. You can exceed expectations in quality or service. A great customer service leaves a lasting memory. The expectations you exceed today become the seed for new opportunities in the future. This may seem to be an obvious fact, but many people fail to connect today’s actions with future opportunities.

1.    Manage  Expectations:

Depending on where you work, you can exceed expectations by managing your boss expectations. You must make time to understand what your boss expects when it comes to project deadlines and deliverables.

2.    Keep your skills up-to-date

As technology evolves, so must professionals. Whether it is the latest version of the software or regulatory changes, “Staying abreast of the latest developments in your industry can show continuous improvement and help you become a more efficient and effective employee.”

3.    Differentiate yourself

Last but not least, identify what differentiates you professionally from the rest and make it a characteristic that your boss can depend on. Making small efforts such as routinely showing up to work early each day or consistently finding new, more efficient ways to accomplish everyday tasks can help you position yourself as a valuable resource to your boss and team. While many professionals may have the qualifications to do the job, differentiating yourself and what unique elements you can bring to the table will set you apart. You want to demonstrate to your boss that you can continue to add value to the team and its goals. Ask yourself each day ‘how can I make my boss’s job easier?’ and you can begin to meet and exceed their expectations.”

I’ll end this article by sharing some inspiring secrets about Jack Ma on his entrepreneurial journey to inspire you.

1. Didn’t give up after failing many exams at school; Surprisingly, Ma’s not alone. There’s a tradition of other great minds, including Albert Einstein, Winston Churchill, and Abraham Lincoln.

2. He scored 1 out of 120 points on the math portion of his college entrance exam.

3. He wasn’t deterred after being rejected from Harvard 10 times.

4. He stayed optimistic after being turned down for 30 jobs. After graduating from college, he applied to 30 different jobs and was subsequently rejected by all of them. He even applied to be a police officer, but he was rejected with three simple words: “You’re no good.”

5. He was the only interviewee (out of 24) rejected by KFC.

6. He couldn’t convince Silicon Valley to fund Alibaba: Even after he started Alibaba, he suffered multiple failures. It wasn’t profitable the first three years.

In summary, if Jack Ma can exceed expectations, you too can do succeed regardless of your setbacks. Jack Ma is a classic rags-to-riches, but even more impressive than his fabulous wealth is his uncanny level of persistence. He is proof that no series of failures despite how depressing can keep someone from achieving their dreams. What this shows us is that Ma is the paradigm of persistence. As Ma says: “If you don’t give up, you still have a chance. Giving up is the greatest failure.”

I will like to end by asking a question; what expectations would you like to exceed?

Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the author of the acclaimed book Design Your Destiny – Actualizing Your Birthright To Success.

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International Day of the Girl-Child: Pad Me A Girl Foundation Holds Menstrual Health Outreach in Ogun

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The Pad Me A Girl Empowerment Foundation has taken its menstrual health campaign to Igbesa High School (Junior), in Ado-Odo/Ota Local Government Area of Ogun State, providing free sanitary pads, menstrual hygiene pamphlets, exercise books and pens to over 100 schoolgirls to promote menstrual health, dignity and education.

The outreach, held on Wednesday, October 21, commemorated the 2026 International Day of the Girl Child, whose global theme is “End Child Marriage and Invest in Girls’ Rights!”

The programme brought together girls from Junior Secondary School (JSS) 1 to 3 who participate in the school’s reading clubs for mentorship, reading activities and menstrual health education.

It was convened by Oyelami Yetunde Anuoluwapo and Blessing Kappo, teachers and Teach For Nigeria Fellows at the school, following an appeal for sanitary products, learning materials and health education support. The Foundation’s founder, Theresa Moses, responded by providing the requested items and facilitating an interactive session on menstrual hygiene management.

Speaking at the event, Moses said she was inspired by the girls’ determination and aspirations, stressing the need for sustained investment in their health, education and future.

“Invest in girls and Nigeria will rise. Every girl deserves dignity, education and the right to dream beyond child marriage. That is why we are here; to ensure no girl misses school because of her period,” she said.

She emphasised that access to menstrual hygiene products and accurate information helps girls manage their periods confidently and participate fully in school activities.

In a letter of appreciation, Oyelami and Kappo described the outreach as impactful and inspiring, noting that it enhanced the girls’ understanding of menstrual health, hygiene and self-confidence. They also said the support would help promote the students’ hygiene, school attendance and dignity.

“You did not just give pads; you gave our girls confidence and hope,” the teachers wrote on behalf of the school community, expressing gratitude to the Foundation and hope for future collaboration.

Mrs Amarachi Eze, Assistant Divisional Commissioner of the Nigerian Girl Guides Association, Ado-Odo/Ota, Ogun State Branch, also commended the Foundation for supporting the girls’ hygiene needs and development.

“We sincerely appreciate the Management of Pad Me A Girl Foundation for joining hands with the Association in supporting our girls on hygiene management. May God Almighty continue to uplift your foundation. Thanks for joining hands in the development of girls in our schools. Bravo,” she said.

The Foundation’s Media Coordinator, Mr Oluwatosin Simon Faleye, called on corporate organisations, non-governmental organisations and well-meaning Nigerians to support initiatives that address period poverty and help girls remain in school.

“For over a year, we have been committed to ending period poverty and keeping girls in school. We call on corporate organisations and well-meaning Nigerians to support this cause for the betterment of Nigeria,” Faleye said.

The celebration also featured a student drama presentation highlighting the effects of child marriage, alongside reading and mentorship activities designed to encourage the girls to understand their rights, value their education and pursue their aspirations.

The Foundation also acknowledged the continued support of its sponsors and partners, including Access Bank, Pro Star Sports International, BL Consulting, Vita Baites Foods, Checkers, Senator Ireti Kingibe, representing the Federal Capital Territory (FCT) in the 10th Nigerian National Assembly, the Senate Committee on Women Affairs (SCOWAS), as well as individuals and media organisations whose contributions have supported its broader mission of ending period poverty, promoting menstrual health education and empowering girls and women.

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Otti Set to Flag Off Reconstruction of Two Major Roads in Aba

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Abia State governor, Alex Otti, is set to flag off the reconstruction of Uratta Road and Old Express Road in Aba, two major routes which poor condition has disrupted transportation, commercial activities and access to residential communities for years.

The governor’s media aide, Ferdinand Ekeoma, in a statement on Wednesday, said that work on the roads has begun ahead of the scheduled official flag-off.

The two roads are considered important to Aba’s commercial and industrial activities, with Uratta Road connecting several adjoining streets to Port Harcourt Road and Old Express Road. At the same time, Old Express Road serves as a key route within the city’s industrial layout.

Ekeoma said the roads had suffered neglect for more than 24 years, leaving some sections impassable and forcing residents and businesses to contend with difficult transportation conditions.

According to the statement, Uratta Road provides access to more than 100 adjoining streets. Its poor condition has affected residents, traders and small-scale manufacturers who depend on the road to transport goods and access their businesses.

The statement said the road had become waterlogged and overgrown with weeds, discouraging commercial motorcycle and tricycle operators from using it.

Similarly, the deterioration of Old Express Road forced heavy-duty truck operators, fabric merchants, spare-parts dealers and small businesses to use longer routes, increasing transportation costs and affecting productivity.

The government said the road reconstruction is part of its broader effort to restore Aba’s infrastructure and strengthen the city’s commercial base.

Aba, one of southeastern Nigeria’s major commercial centres, hosts manufacturing clusters, markets, and small and medium-sized enterprises that depend heavily on functional roads to move raw materials and finished products.

The government said the reconstruction would improve market access, reduce transportation costs, facilitate the movement of goods, and support businesses operating along the affected corridors.

Ekeoma cited the reconstruction of Port Harcourt Road as an example of the administration’s infrastructure programme, noting that improved road access encouraged shops to reopen, attracted manufacturing activities and increased property rents along the corridor.

The government also said the new projects would complement other road interventions in Aba, including works on Ohanku and Obohia roads, as part of efforts to improve connectivity within the commercial city.

Beyond road construction, the administration said its projects include drainage systems, solar-powered streetlights, and pedestrian walkways, which it described as necessary to improve safety, accessibility, and flood resilience.

Ekeoma said Governor Otti views infrastructure development as an economic strategy rather than merely a construction programme, arguing that better roads would help businesses operate more efficiently and create employment opportunities.

He also quoted the governor as saying at an earlier church event that his administration is shifting attention from basic infrastructure improvements to healthcare, education, technology and industrialisation.

The governor, a former bank chief executive, was elected in 2023 on the Labour Party platform, defeating candidates from the major established parties in a state historically dominated by the Peoples’ Democratic Party.

Otti has remained in the Labour Party despite the defection of its 2023 presidential candidate, Peter Obi.

His administration has made rehabilitating Aba roads and public infrastructure central to its governance agenda, presenting the city’s recovery as essential to reviving economic activity across Abia State.

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Kano Sports Clinic: MILO, Ahmed Musa Support 2500 Young Footballers

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MILO Nigeria, in partnership with former Nigerian national team captain and MILO Brand Ambassador Ahmed Musa, has concluded the inaugural MILO × Ahmed Musa Sports Clinic and Tournament in Kano, providing 2,500 young footballers with professional coaching, mentorship and competitive football experience.

Over two weeks, participants took part in 10 coaching sessions and competed in matches under the guidance of Ahmed Musa and experienced coaches. The programme combined practical football training with lessons in teamwork, discipline, resilience and confidence, equipping participants with skills and values that extend beyond the pitch.

The initiative culminated in a tournament at the Ahmed Musa Sports Complex in Kano, where Khamis Football Academy emerged as champions of the inaugural edition. Participants also received cash prizes, certificates and football equipment.

Speaking on the initiative, Gilbert Tweneboah-Koduah, Category Lead, MILO, said: “At MILO, we believe sport is a powerful platform for young people to discover their abilities, build confidence and develop values that extend beyond the field of play. Our partnership with Ahmed Musa brings together MILO’s longstanding commitment to sports development and the experience of an athlete whose journey from grassroots football to the highest level of the game can inspire the next generation. By combining his experience with structured coaching and competition, this programme has given young footballers in Kano an opportunity to develop their skills, learn from experienced professionals and better understand the commitment required to pursue their aspirations.”

For the participants, the clinic offered an opportunity to learn from an athlete whose football journey began in northern Nigeria and progressed to the highest levels of the sport, making his experience a source of inspiration for aspiring players.

Commenting on the partnership, Ahmed Musa said: “Nigeria has incredible football talent, but talent alone is not enough. Young players need good coaching, regular competition and people who will guide them. I am proud to partner with MILO and share some of what football has taught me. My message to these players is simple: keep training, listen to your coaches and work hard every day to improve.”

Musa also called for greater investment in grassroots football, emphasizing the importance of giving young players access to quality coaching, structured development and regular competitive opportunities.

The MILO × Ahmed Musa Sports Clinic and Tournament builds on MILO’s longstanding commitment to youth development through sports in Nigeria. Through its school-based and grassroots sporting initiatives, MILO continues to create opportunities for young people to participate in sports, develop their abilities and embrace values that can support them both on and off the pitch.

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