Personality in Focus
Jumoke Azeez @40: The Making of an Ibadan Fashion Entrepreneur
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At 40, Jumoke Azeez has reached a milestone that offers her an opportunity to reflect on a journey defined by creativity, resilience, enterprise and an enduring passion for fashion.
The Ibadan-based fashion entrepreneur and Founder/Creative Director of Zeezdesigns clocks 40 on Friday, marking four decades of life and celebrating a growing entrepreneurial journey in Nigeria’s dynamic fashion industry.
For Jumoke, fashion is more than clothing. It is a means of expressing creativity, individuality, confidence and identity.
Through Zeezdesigns, she has steadily built a contemporary fashion brand offering bespoke tailoring, ready-to-wear fashion, fabrics, accessories and fashion training for both men and women.
The journey:
Building a fashion business requires considerably more than the ability to create beautiful clothes. It requires vision, discipline, consistency, customer understanding and the resilience to navigate the challenges of entrepreneurship.
These qualities have shaped Jumoke’s journey.
From her base in Ibadan, Oyo State, she has continued to develop Zeezdesigns as an expression of her creative vision and entrepreneurial ambition.
Her approach has been to combine contemporary style with quality craftsmanship, creating pieces that enable her customers to express their individual personalities while remaining connected to the evolving Nigerian fashion landscape.
Over time, Zeezdesigns has grown beyond the idea of simply making clothes. It has become a brand through which Jumoke continues to explore creativity, fashion and enterprise.
Building from Ibadan:
One defining feature of Jumoke’s story is the decision to build her fashion enterprise from Ibadan.
Nigeria’s fashion industry is increasingly attracting global attention, with Lagos, Abuja and other major cities serving as important centres of fashion and creative enterprise. Yet entrepreneurs such as Jumoke demonstrate that creativity and commercially viable fashion brands can also emerge from other parts of the country.
For her, Ibadan provides both a home and a market from which to develop her vision.
The city has a long history of entrepreneurship, commerce and culture, and Jumoke’s journey adds another dimension to that story: the emergence of contemporary creative businesses driven by individuals who are combining talent with enterprise.
More than a fashion label:
Zeezdesigns has evolved into more than a clothing label. Its offering spans bespoke clothing, ready-to-wear pieces, fabrics and accessories, while Jumoke has also incorporated fashion training into the brand’s activities.
This reflects an entrepreneurial philosophy that looks beyond the creation of individual garments towards building a sustainable fashion enterprise.
For Jumoke, every design represents an opportunity to translate an idea into something tangible — and every customer interaction provides an opportunity to strengthen the brand.
Her entrepreneurial journey has also received recognition, including the Excellence Enterprise Award, while her work and the Zeezdesigns story have attracted media and public attention.
A milestone, not a destination:
Turning 40 represents an important personal milestone, but for Jumoke it is also a moment to look ahead.
The fashion industry continues to change rapidly. Consumer preferences are evolving, social media is transforming how fashion brands reach customers, and Nigerian designers are increasingly looking beyond traditional markets.
These changes present both opportunities and challenges for entrepreneurs.
Jumoke’s ambition is to continue building Zeezdesigns into a distinctive Nigerian fashion brand while remaining faithful to the creativity, quality and individuality that have shaped its journey.
Her story also reflects a broader reality about entrepreneurship in Nigeria: many successful businesses begin with an individual’s talent and determination and gradually evolve into brands with the potential to create value, inspire others and contribute to the creative economy.
Looking ahead:
As she celebrates her 40th birthday, Jumoke Azeez can look back on the journey with gratitude while keeping her attention firmly on what lies ahead.
Her next chapter will be about deepening the Zeezdesigns brand, expanding its reach, developing new creative possibilities and continuing to build a business that reflects her vision.
At 40, the story of Jumoke Azeez is therefore not simply about reaching a birthday milestone.
It is the story of a woman who has chosen to turn creativity into enterprise, passion into a brand, and a personal vision into a growing fashion business.
And from her base in Ibadan, the journey continues.
ABOUT JUMOKE AZEEZ
Jumoke Azeez is a Nigerian fashion entrepreneur and the Founder and Creative Director of Zeezdesigns, a contemporary fashion brand based in Ibadan, Oyo State.
Born on 25th of September, 1986, Jumoke is a graduate of English at Lead City University, Ibadan, Oyo State
Zeezdesigns specialises in bespoke tailoring, ready-to-wear fashion, fabrics, accessories and fashion training for men and women.
Driven by creativity, elegance and exceptional craftsmanship, Jumoke has built Zeezdesigns around a vision of fashion that celebrates individuality, confidence and contemporary Nigerian style.
Instagram/TikTok: @zeezdesigns23
Location: 1, Irepodun Close, Opposite No 1 Hotel by Ososami Junction, Ring Road, Ibadan, Oyo State, Nigeria
Recognition: Excellence Enterprise Award
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JUMOKE AZEEZ AT 40: CELEBRATING FOUR DECADES OF CREATIVITY, STYLE AND ENTREPRENEURSHIP
Ibadan-based fashion entrepreneur and Founder/Creative Director of Zeezdesigns, Jumoke Azeez, clocks 40 on Friday, celebrating a milestone defined by creativity, resilience, enterprise and a passion for fashion.
For Jumoke Azeez, turning 40 is more than a birthday milestone. It is a celebration of a journey shaped by creativity, determination, consistency and an enduring commitment to excellence.
The Ibadan-based fashion entrepreneur is the Founder and Creative Director of Zeezdesigns, a contemporary Nigerian fashion brand offering bespoke tailoring, ready-to-wear fashion, fabrics and accessories for both men and women.
Over the years, Jumoke has steadily developed Zeezdesigns into a platform through which she expresses her creative vision and passion for fashion. Her work reflects a commitment to individuality, elegance and contemporary Nigerian style, with each creation designed to combine aesthetics with quality craftsmanship.
Her entrepreneurial journey has also been characterised by resilience. Building a fashion enterprise requires more than creativity; it demands discipline, customer understanding, business management and the ability to continually evolve with changing tastes and trends.
Through Zeezdesigns, Jumoke has continued to transform creative ideas into distinctive fashion pieces while building a brand that reflects her personality and values.
Her work has earned recognition, including the Excellence Enterprise Award, while her entrepreneurial and creative journey has attracted media and public attention.
At 40, Jumoke is also looking beyond the celebration of an individual milestone. Her journey represents the growing contribution of Nigerian entrepreneurs and creative professionals who are building businesses and brands outside the traditional commercial centres.
Based in Ibadan, Oyo State, Zeezdesigns demonstrates the possibilities that exist for creative entrepreneurs to build distinctive brands from Nigeria’s cities and connect with an increasingly sophisticated fashion market.
For Jumoke, fashion is not simply about clothing. It is a means of expressing personality, confidence and individuality.
As she marks her 40th birthday, she looks forward to the next chapter of her journey with the same creativity, determination and commitment to excellence that have defined the Zeezdesigns story.
Jumoke Azeez at 40 is therefore a celebration not only of a birthday, but of creativity, enterprise, resilience and the continuing evolution of a Nigerian fashion brand.
ABOUT ZEEZDESIGNS:
Zeezdesigns is a contemporary fashion brand based in Ibadan, Oyo State, Nigeria, founded and creatively directed by Jumoke Azeez.
The brand specialises in:
• Bespoke tailoring
• Ready-to-wear fashion
• Fabrics
• Fashion accessories
• Fashion training
Location: 1, Irepodun Close, Opposite No 1 Hotel by Ososami Junction, Ring Road, Ibadan, Oyo State, Nigeria
Instagram/TikTok: @zeezdesigns23
Award: Excellence Enterprise Award
Kardinal Business Travel, a travel technology company with African and global focus, was among 60 startups that pitched at the 2nd edition of the Economic Community of West African States (ECOWAS) Startup Awards, held at the ECOWAS Commission headquarters in Abuja recently.
The company’s Chief Executive Officer and Founder, Cornelius Ugwunwa, presented the company’s case at the three-day event. The awards was part of an ECOWAS initiative to help West African businesses and startups scale through digital transformation, regional integration and sustainable value chains, with the aim of widening access to global markets.
Temitope Kareem, founder of Nigerian healthtech firm HubPharm Africa, won the top prize of $30,000. Senegal’s Gaynako took home $20,000 as first runner-up, while Steve Bah Blesson’s MyOpinion from Côte d’Ivoire won $15,000 as second runner-up.
Speaking during his pitch, Ugwunwa said Africa needs a new system for business travel. He cited a market with $75 billion in inbound travel spending and a strong business travel component in 2025, while travel and tourism as a whole contributed $228 billion to the regional economy.
“When a company sends its employees across Africa for a business engagement, we at Kardinal noticed the challenges of countless inboxes, spreadsheets and emails, mostly after the trip.
Businesses keep asking: How much did we spend? Who did we spend it on? Was it above or below budget? Can we reconcile everything on one platform?” he said.
He described African business travel as a $30 billion market that is largely fragmented and overly dependent on manual processes.
According to him, many businesses lose over $1 billion to manual travel processing and cannot track spending in real time. “That is why Kardinal exists: to solve this entrenched problem,” he said.
Ugwunwa said GoKardinal is an artificial intelligence-driven platform built to track expenses for African businesses. It brings the entire business travel lifecycle (planning, budgeting, booking, financing and expense tracking) onto one platform, in real time.
“GoKardinal is not another travel platform. It is an infrastructure for business travel, powered by AI for expense management,” he said, adding that the idea is to help businesses move without delay from one location to another to do their best work, expand and make profit.
On the company’s performance, he said the platform serves over 51 businesses in Nigeria and across Africa, with estimated weekly profit of $10,000 and gross merchandise value of over $1 million, growing at 65 per cent annually. he added.
He noted that about 80 per cent of African businesses still run their business travel manually, without any form of expense tracking, in a market worth over $30 billion annually. “African business travel is not just travelling for the fun of it.
It is an ecosystem with the potential to generate over $70 billion when digitalised,” Ugwunwa said.
The President of Security Resources & Risk Management Academy, Lagos, Mr. Matthew Ibadin, has charged officers of the Nigerian Armed Forces and allied nations to practice emotional discipline, warning that unmanaged anger remains a greater threat to a Staff Officer than the enemy.
Ibadin, who is also a doctoral researcher at the Nigerian Defence Academy (NDA) and University of Abuja, stated this on Monday while delivering a lecture on “Emotional Discipline Under Pressure and Anger Management for Staff Officers” to participants of Senior Course 48 at the Armed Forces Command and Staff College (AFCSC), Jaji, Kaduna.
The lecture was attended by 436 officers comprising the Nigerian Army, Nigerian Navy, Nigerian Air Force and officers from eight friendly nations.
Describing anger as “a temporary madness that leaves a permanent record,” Ibadin warned officers that “the line between a respected officer and an inmate is thinner than you can imagine.”
“Anger may enter the room, but must never take command,” he said.
The Lion Principle
Illustrating his point with the parable of the lions, Ibadin noted that while both male and female lions roar, the female roars only when necessary and lives 15-18 years compared to 10-12 years for the male.
“She lives longer not because she is weaker, but because she is more disciplined. Many of us have become male lions in uniform – fighting juniors, spouses, traffic, minor disagreements even when no real threat exists. That constant agitation slowly destroys what you have built,” he said.
He therefore charged officers to “be a female lion in strategy and a male lion only when tactically necessary.”
Five Battlefields Where Anger Destroys
Ibadin identified five battlefields where undisciplined anger destroys officers: Health, Home Front, Office and Command, Career and Prison, and Relationships.
On health, he described anger as a silent killer that triggers hypertension, stroke and cardiac arrest, noting that many officers survive the war front but do not survive peacetime.
“At Jaji, your rank commands respect, but at home your rank is irrelevant. If you win at the office and lose at home, you have lost. An officer whose home is under emotional fire cannot think clearly at the command post,” he cautioned.
He warned that signatures appended in anger to operational orders, procurement papers and personnel assessments could lead to Boards of Inquiry, career ruin and mission failure.
He added that 70 percent of inmates in correctional centres for murder never planned to kill, but acted in a moment of unmanaged anger.
Practical Tools
Ibadin introduced practical tools including the 90-Second Rule and the S.T.O.P Protocol – Stop, Take a Breath (4-4-4), Observe, and Proceed with Discipline – for decisions under pressure.
He adopted Aristotle’s five tests for disciplining anger: Right Person, Right Reason, Right Time, Right Degree, and Right Manner.
Veteran Nollywood actor, Pete Edochie has declared Chinua Achebe’s 1958 novel ‘Things Fall Apart’ as the greatest African book of all-time.
Speaking in a recent interview with TV3, Edochie explained that ‘Things Fall Apart’ is the greatest African book ever written because it tells the African story.
He stated that the book wouldn’t have been as popular as it is if it were telling the story of the colonisers.
He pointed out that many other African authors have also made efforts in telling African stories since ‘Things Fall Apart’ but none is as “strong” as it.
“The reason why ‘Things Fall Apart’ is the greatest book ever written on the African continent is because it is telling our own story.
“If it had been telling the story of the White man, it won’t be that popular. Many others have made efforts since then but not as strong as ‘Things Fall Apart’,” he said.
He urged African writers and creatives to focus on telling African stories, stressing that it would be their unique strength on the global stage.
The movie star, however, lamented that Africans were allowing their talents to be submerged by embracing foreign influences.
“We Africans permitted our talents to be submerged by overseas influences. I remember once upon a time I was being called Elvis Presley and John Wayne.
“I actually enjoyed answering those names but at some point I had to discard them and pick a name that’s culturally relevant to me. Then I went back to the root and started answering Uwadiegwu,” he added.
Source: DailyPost
