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Tourism and Culture: The Molue Crowd

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By Frank Meke

Cookies they say easily crumble, yet I wonder why some people love and relish cookies. And since Ms. Hilda Baci broke the world records for longest cooking hours, a crown she lost before the cookies could again crumble.

Trust Nigerians and our copy, copy Taiwanese mentality (some say we copy like the Chinese and there’s nothing wrong with good copying), everyone simply woke up to family cooking competitions even government agencies now go festive, cooking for hungry Nigerians, even when they know that they don’t have any business cooking food for over two hundred million Nigerians, many who poke, deride and nose up these new deceptive and clinically wasteful adventure.

So what exactly is wrong with us? While smart people, the oyinbos in our midst, will cook food and invite you to the table, these same guys will cleverly tie the eating to charity issues and get you to pay for it for the sake of helping the less privileged but to our wasteful father xmas government appointees who cook for their pockets in the name of feeding our hungry poor.

Now, I don’t have issues with feeding our poor, but I just wonder what the National Emergency Management Agency and Ministry of Humanitarian Affairs does with their budget. Abeg ooo, this does not mean that I am calling for the auditing of these agencies, but I am just wondering why food matters, cooking and distribution of food to select poor Nigerians is now the new game in town?

Now, if states governments budget and spend billions of naira on entertainment (buying tea, biscuits, sweets, and kolanuts), it should not be strange to know that prospecting for contracts and a possible manifestation of misappropriation and misapplication of funds through entertainment window, would gain ground.

One comedian poked at our new Culture and Entertainment economy for being at the head of this fanciful entertainment spending profligacy since Nigerians love fake lives, fake hair, fake plastic nose and sneeze out nonsensical and banal extravagant lifestyles.

Now, let me tell you my molue story. Hmmm, growing and indeed being born in Lagos, Nigeria is not an easy matter, particularly if your parents were patriotic and Catholic about being faithful to keeping their hands off the national purse. Please,  don’t ask me if my father was once the Accountant General of the Federation ooo.

All I know is that my late father, like others in his generation, was accountable during his time out at the Nigeria Ports Authority, where he held his duty post without fear or favour and for thirty five years, only came home at each end of the month with his well deserved pay, which couldn’t get me and my siblings to ride in posh cars to school.

Now to the Papa song, a welcome lullaby often the exclusive musical preserve of kids (not for this Gen z ones ooo), I only had Evening Times, a publication of Daily Times as my reward, no sweet, meat pie, or chicken and fried rice.

My dad taught me to read, every day, and through the influence of reading the newspapers, it became fashionable for me to welcome you to my house with newspapers well laid out before being entertained and that is if the contents and headlines don’t get you provoked on issue(s) that may annoyingly frustrate you, leading to your premature walk out.

Indeed, don’t ever read our national dailies at breakfast table if actually you don’t want to go out on empty stomach for the rest of the day. There is so much rubbish going on across the country in the name of national development and political achievements.

Okay, sorry for the digression. I don’t know how to describe the molue, but simply to say, it is one of the earliest homegrown public transportation systems in lagos, affordable to the masses, and could move passengers in numbers.

To the best of my knowledge, the molue crowd was very obedient to instruction and would shift from one point to another depending on where one would disembark during the very slow, laborious ride.

There were no car stereos in the molue then, but every driver and I must confess accidents were rare then, must be a lover of the music of late Ayinla Omowura, the apala music genre exponent.

As a young and unassuming primary school student, I will board the molue from Otun Oba, Mushin Road, and would take count of the number of passengers who would “shiftingly” and like a lamb disembark before me and honestly I do wonder why they don’t complain at task of making way for others even when it’s not necessary or convenient to do so.

So, at my Ishaga bus stop and location of my primary school, Christian Primary school, Ishaga, (now I hear it has been converted to moslem primary school), I would simply jump down, yes that is the right word as the molue itself has a high board attached to the body for the purpose of disembarkation.

So, the board or step, call it whatever, became a practice ground for my mischievousness. So all those who claimed to be Lagos boys or born, please come share your molue experience or forever remain silent.

Again, there’s one molue crowd trait unknown to many people. Since it was mandatorily compulsory for each passenger to have the right amount of fare as it’s sacrilegious to go against the molue’s “universal rules,” one may be at mercy of poisonous tongues of the molue crowd.

As a cultural community, though of our transportation genre then, the molue family was a kind of university or college its own. As students, we sometimes get assistance in various forms from elders we hardly know and when we err, trust the molue crowd to tongue lash you, sometimes with some, particularly mothers volunteering to visit our schools to report our misdemeanours for further disciplinary action or, where a student reportedly took ill during the ride, they would take it upon themselves to ensure that the school did the needful.

I recall a day that the molue broke down. It was a day the crowd decended on the driver and conductor without mercy. Molue drivers were like airline pilots hardly seen except for the privileged two passengers sharing the front seats with them, but the molue conductor was the king.

Most molue conductors were street boys, toughies, and potential kick boxers, and so were reverred and feared by all, but this day, power changed hands.

The conductor, who in total disregarded of the molue operational ecosystem, cleverly selected passengers in two or three as a group for refund, and hell was let loose.

As students, we saw the once high moral dispensing molue crowd literally beat hell out of the driver and conductor and instigated incendiary rebuke to molue drivers and conductors who felt the world belong only to their ilk.

Now, the same crowd seems to populate our tourism and culture space. It’s almost six months, and we gladly stand in the gap to excuse escapasism, laziness, and lack of direction to our industry since the coming of this administration.

Our two ministers, as molue drivers, simply exposed us to ridicule, divisiveness, and shame. Mrs Ayeni Lola Ade-John is sick, and we have prayed for her recovery, but must the ministry be grounded to ignominy and inefficiency?

It’s sad that almost six months into this government, we shiver around like lost sheeps, rudderless and prone to mockery because we have a ministry peopled by most undeserving work force.

Now I ask retrospectively that even if we have an incapacitated minister as political head of the ministry of tourism, do we also excuse the failed permanent secretary as the accounting task master of the ministry of tourism?

I just kind of wonder at this development and why the presidency is watching this critical sector go up in smoke and directionless.

If Mrs Ade-John on proper account of her best of health, is not fully fit to drive an active and result oriented ministry, Nigeria as a show of gratitude should pick her hospital bills, relieve her of the burden of leadership of ministry and find a replacement, not just political jobbers.

Unfortunately, Mrs Ayeni Lola Ade-John has the wrong molue crowd watching her back in the identified and focal agencies watching her back. It is human to break down, but it’s an unexplainable hazard to have subordinates who can not confidently take up the steering wheel in the event of a breakdown.

This country is bleeding despite huge resources at our doorstep, but we gladly tolerate deceptive characters, failures, and the worst of low bellies as seen in our tourism space.

Just take a look at the so called Nigerian Tourism Development Authority and you will poke at how a once vibrant and result oriented tourism promotion and marketing agency was brought to a place of tourism abbaitor and skined to the bones in less than six years.

Please juxtapose what is going on at our airports, immigration and other high flying agencies under this government in less than four months to the emetic failings and shame on-going at NTDA.

In the culture sector, Hannatu Musa Musawa is simply just confused and shouldn’t have been so perplexed by huge expectations in the sector. I have patiently waited for her to come to grips with the fast Pacing deliveries expected by the president and Nigerians on the culture economy but it’s seems to me that Hannatu isn’t sure of what to do and it’s sad.

Why am I worried? Hannatu has some of the most accomplished agencies leaders, men that could be described as culture strikers, and from evidence of verifiable deliveries on their mandates, should help Hannatu come to terms with her call to duty.

Let me boldly state here that the National Council for Arts and Culture under Segun Runsewe remains the key driver of that ministry mission agenda. Indeed, and I won’t debate with nay sayers because in Nigeria, we hate and envy those who are outstanding in public service and choose failures as our pals. Otunba Segun Runsewe is the godfather of Nigerian cultural rebirth, and as he did in tourism, he is aggressively pushing culture to its economic growth and potential metrics to national and international attention, birthing a new exclusive ministry by the President.

Ado Yahuza of National Institute For Cultural Orientation ( NICO) is another great go-getter in the Hannatu team, yet she is groping around in darkness. Ahmed Mohammed Ahmed, another cultural developmental specialist with deep knowledge of global expectations on culture and so progressively wooled, picked up the National Troupe of Nigeria from the gutters, cleaned it up and brought young and committed artistic influencers to flourish our dance Troupe, bringing global honours with vista to make huge foreign exchange from global and local engagements.

Today, the Nigerian dance troupe is in high demand outside our shores but needs a ministerial political head that could break grounds running and market our dances to a waiting world.

Four months ago and during the last international arts and culture expo, specifically dedicated to marketing Nigeria arts and crafts to the world, a gathering which with brand attraction to the international community in Nigeria, China and Turkey even Cuba promised to provide and assist in the training of the Nigerian youths and young persons with skills in the craft ecosystem.

Last week, Segun Runsewe unveiled the Nigerian crafts and arts village, a vision with desirable melting pot for marketing our huge and diverse arts and crafts works, showcasing our fashion, food and dances.

The mini theatre in the place, manifestly painted in our national colours, brings excitement to our creative economy and to add, affordable for culture entrepreneurs and startups.

I just kind of wonder how Hannatu Musa Musawa could just pretend that these realities do not exist and choose to waste time grandstanding at the villa before the vice president instead of going out to the streets to create jobs.

January would soon be here, and possibly time to assess leadership deliveries as expected by the president and Nigerians, so what these two sectors ought to have brought to the table should not be left to imagination.

I can see Hadiza Bala Usman, waiting with a sledge hammer, and let no one cry women not helping women. Hannatu has the best team in the system, but what she wants to do with them determines whether she would score culture goals or go down as an opportunity waster.

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Adron Homes Appoints New Executive Team, Emphasizes Commitment to Excellence

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In a strategic move to foster growth and elevate the quality of service delivery, the Management of Adron Homes and Properties has announced the appointment of exceptional staff members, who have exemplified remarkable professionalism and have significantly contributed to the advancement of the Adron brand.

The newly appointed leaders are: Adenike Ajobo as Managing Director, Olubunmi Akinfe as Deputy Managing Director, Ihuoma Azuru as Assistant Managing Director of Sales and Marketing (Lagos Nigeria), Barbie Ette as Assistant Managing Director of Sales and Marketing (Northern Nigeria), Odunola Ogundapo as Assistant Managing Director of Sales and Marketing (Western Nigeria), Olasumbo Oguntoye as Assistant Managing Director of Housing Nigeria, and Haastrup as Director General of Customer Service.

Together, the team is expected to drive the company’s mission forward and ensure continued excellence at Adron Homes.

Welcoming the new directors on board, Aare Adetola Emmanuel King, the Chairman and Group Managing Director of Adron Homes, issued an important directive, emphasizing the critical need for quality delivery in all aspects of their work.

Aare King highlighted that each director must align their actions and decisions with the overarching vision and mission of the organization. He urged them to remain committed to the company’s goals and to foster a culture of excellence, ensuring that their contributions not only meet but exceed the expectations set forth by Adron Homes.

Adenike Abosede Ajobo stands out as a highly regarded authority in the fields of corporate branding, public relations, business repositioning, and organizational strategy. She holds a degree in Linguistics from the prestigious University of Ibadan and has further enhanced her expertise with an Ordinary National Diploma (OND) in Marketing from The Polytechnic of Ibadan.

Her dedication to professional growth is reflected in her memberships with esteemed organizations, including the National Institute of Marketing of Nigeria (MNIMN), the Nigerian Institute of Public Relations (NIPR), and the Nigeria Institute of Personality Development and Customer Relationship Management (NIPD-CRM-dsgnt). These affiliations illustrate her unwavering commitment to continuous learning and excellence within her industry.

Adenike’s professional journey with Adron Homes commenced in January 2024 when she took on the role of Group Company Secretary. Her exceptional leadership skills and strategic vision quickly propelled her up the ranks, and she soon became the Deputy Managing Director of Southern Nigeria. Her impressive performance has now garnered her a well-deserved promotion to the position of Managing Director at Adron Homes, where she is set to steer the company toward a promising future, leveraging her insights and experience to craft innovative strategies for growth and development.

Akinfe Olubunmi Omolara is an esteemed leader and achiever, recognized for her dedication to maximizing her potential in every role she undertakes. She is a graduate of Obafemi Awolowo University, lle-Ife, Osun State, with a Bachelor of Science degree in Microbiology. Her career journey at Adron Homes and Properties, reflects her remarkable growth and commitment to excellence. She has progressed through a range of pivotal roles, from Deputy Group Sales Manager, District Sales Manager, and Deputy District Sales Manager to Deputy Group Customer Relations Officer, Regional Chief Operating Officer, and Chief Operating Officer. Her leadership and strategic acumen continued to shine through her promotions as the Director of Sales and Marketer and later promoted as the Director General of Sales and Marketing. She has now been promoted to the position of Deputy Managing Director , where she will drive growth and operational efficiency for Adron Homes.

Ihuoma Udodirim Azuru’s journey is a testament to exceptional leadership and dedication. Her academic prowess shines through with a B.Sc in Accounting, M.Sc in Business Management, MBA in Human Resources and currently studying Law at the Leadership City University, underscoring her commitment to ongoing personal and professional development. Her career with the company began as Group Head Admin and HR, where she showcased her adaptive leadership style. Subsequently, she transitioned to the role of Director of Sales and Marketing (Southwest). Moreover, she was promoted to the prestigious role of Director General for Sales and Marketing at Adron Homes. Her exceptional leadership, dedication, and strategic vision within the organization leads to her appointment as the Assistant Managing Director Lagos Nigeria.

Odunola Ogundapo is a highly regarded sales and marketing professional, celebrated for her steadfast dedication and strategic insight, which have contributed to her impressive track record of success in the industry. She holds a Bachelor of Science degree in Geology from Olabisi Onabanjo University, where she developed a strong foundational knowledge of earth sciences. Further enhancing her expertise, she earned a Master’s degree in Sedimentary and Petroleum Geology from the prestigious University of Lagos, a program renowned for its rigorous approach and focus on the energy sector. This combination of academic credentials allows Odunola to meld deep scientific understanding with strategic business acumen, enabling her to deliver exceptional results in her professional endeavors.

Odunola embarked on her career in 2017 at Adron Homes and Properties Ltd, starting as a Business Executive. In this role, she quickly demonstrated her innate talents and passion for sales and marketing, employing a goal-driven approach that not only set her apart but also paved the way for her rapid advancement within the company. Her commitment to excellence and her ability to forge strong relationships with clients and stakeholders led to her recognition as a rising star in the organization.

Currently serving as the Assistant Managing Director, Odunola plays a pivotal role in shaping and executing innovative strategies aimed at driving growth and enhancing the company’s market position. Her forward-thinking mindset and comprehensive understanding of market dynamics allow her to identify and seize new opportunities effectively. Under her leadership, the team is not only motivated but also encouraged to think creatively and push boundaries, resulting in increased productivity and morale.

Odunola’s leadership style is characterized by a unique blend of optimism and resilience, which fosters a collaborative and inclusive work environment. She prioritizes the development of her team members, nurturing their potential and empowering them to become future leaders in the organization. This commitment to mentorship and professional growth among her staff has created a culture of excellence that thrives on teamwork and innovation, ensuring that everyone is aligned with the company’s vision and goals. Through her unwavering dedication to her work and her ability to inspire those around her, Odunola Ogundapo continues to make a significant impact in the sales and marketing realm.

Aminat Olaniyan Haastrup is an inspirational customer service specialist, deeply committed to creating exceptional service experiences. With a strong educational background in Estate Management and Customer Experience, she earned her degree from Yaba College of Technology. An Associate Member of The Association of Business Practitioners (ABP) in the UK and a fellow of the Chartered Institute of Customer Relationship Management, Aminat’s journey began as the Director of Customer Services. Renowned for her dedication to customer-centric strategies, she passionately pursues unparalleled service excellence. Through transformative initiatives across the company’s customer relations landscape, Aminat has inspired those around her and achieved her new role as the Director General of Customer Service.

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Tinubu, Shettima, Akpabio Others Pay Homage As Lagbaja Receives Full Military Burial, Posthumous CFR Honours

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The late chief of army staff (CAOS) Taoreed Lagbaja has been buried.

Lagbaja was buried on Friday at the National Military Cemetery in Abuja.

He died at the age of 56 after battling an undisclosed ailment.

Funeral proceedings began on Thursday with a service of songs at the Army Headquarters Garrison Parade Ground, Mogadishu cantonment, Abuja. A funeral service was held on Friday at the National Christian Centre.

The highpoint of the funeral proceedings was the conference of posthumous award of the Commander of the Federal Republic by President Bola Tinubu, who was present at the event.

Lagbaja was appointed COAS by Tinubu on June 19, 2023.

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Miltary Top Brass Receives Body of Late COAS Lagbaja, Mounts Guard of Honour

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The body of late Chief of Army Staff (CoAS), Lieutenant General Taoreed Lagbaja, has arrived in Abuja where he will be buried on Friday.

The Nigerian Air Force plane NAF 918 carrying the body of the late CoAS landed at the presidential wing of the Nnamdi Azikiwe International Airport Abuja, at around 12:15pm.

The remains of the late CoAS left the Murtala Muhammed International Airport Lagos around 11am.

The military top brass were on ground to receive the remains of the late CoAS in Abuja, with military band playing to the loudest.

Upon arrival at the Abuja airport, a guard of honor was accorded to the body of the late CoAS and was taken down this red carpet in full view of Nigeria’s military top brass.

Lagbaja’s body will be interned on Friday at the national military cemetery, Abuja.

The CoAS died last week Tuesday, according to the presidency.

Lagbaja passed away in Lagos after a period of illness. However, the illness was not disclosed.

During this difficult time, President Bola Tinubu expressed his heartfelt condolences to the family and the Nigerian Armed Forces.

Born on February 28, 1968, Lagbaja served as the Chief of Army Staff for one year and four months following his appointment to the position by President Tinubu in June 2023.

His military career began when he enrolled in the Nigerian Defence Academy in 1987. On September 19, 1992, he was commissioned as a Second Lieutenant in the Nigerian Infantry Corps as a member of the 39th Regular Course.

Lt. General Lagbaja also served as a platoon commander in the 93 Battalion and the 72 Special Forces Battalion.

He played pivotal roles in numerous internal security operations, including Operation ZAKI in Benue State, Lafiya Dole in Borno, Udoka in South East Nigeria, and Operation Forest Sanity across Kaduna and Niger states.

An alumnus of the prestigious U.S. Army War College, he earned a Master’s degree in Strategic Studies, demonstrating his dedication to professional growth and excellence in military leadership.

Lt. General Lagbaja is survived by his beloved wife, Mariya, and their two children.

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