Metro
NIJ Student Emerges First Future Brand Idol
By: Ajibade Morakinyo
The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.
With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.
NIJ Advertising and Public Relations lecturer, Mr. Amaso Jack; the winner, Amisu Damilola; Founder Noah’s Ark, Mr. Lanre Adisa, & NIJ Marketing Lecturer, Mr. Akin Ojo
The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.
According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.
“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.
“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.
The Future Brand Idol team head, Ahmed Abdullahi, winner 2019 Future Brand Idol, Amisu Damilola, and Noah’s Ark Founder, Mr. Lanre Adisa, presenting the contest award to the winner
Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.
He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.
Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.
“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.
Group session of NIJ students and lecturers with the winner, Amisu Damilola
The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.
“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.
The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.
Globacom has entered into a strategic partnership with the Osun State Government to roll out 20,000 closed user group (CUG) lines for civil servants, teachers, local government staff and political appointees across the state.
The initiative, branded Imole Connect, is designed to foster seamless communication and collaboration among government workers, thereby improving efficiency and productivity.
Speaking at the official launch in Osogbo on Wednesday, Governor Ademola Adeleke commended Globacom for supporting the state’s digital drive. He described the project as a crucial step towards bridging communication gaps in the public sector.
“With the launch of 20,000 Glo Imole Connect lines today, we are taking a bold step towards improving our public servants’ linkage across the State. These lines, operating under a closed user group (CUG) arrangement, come with significantly reduced call and data rates,” Governor Adeleke noted.
He further explained that, “one of the challenges in public governance has always been the difficulty of seamless communication. Information does not always move quickly or efficiently and this has often led to avoidable delays and disconnections between agencies and officers across different levels. With this new arrangement, I am confident that we will begin to close those gaps and work in closer alignment.”
On his part, Globacom’s National Head, Enterprise Business Group, Mr. Adeniyi Odejobi, assured that the company was committed to enhancing service delivery in Osun State through efficient communication.
“Globacom has transformed from being just a telecommunications company to being a digital solutions provider where we offer enterprise solutions to large organisations, government and public sector organisations to enhance digital economy and enhance the operations of smart cities in some sub nationals,” he explained.
Desirous of promoting the love for sciences and pursuit of careers in Science, Technology, Engineering and Mathematics (STEM), the Glo Foundation, Globacom’s corporate social responsibility arm, is staking millions of naira to promote STEM among girls across the country.
This is part of its programme for the celebration of this year’s edition of the International Day of the Girl Child.
The Foundation has put in place the ‘Glo Innov8’ National STEM Competition for girls in Senior Secondary Schools across the country. The competition, a STEM-focused challenge, will see the winning schools carting home N5 million in prizes.
A statement from Glo Foundation explained that the ‘Glo Innov8’ National STEM Competition is aimed at enabling girls in secondary schools to “Compete, Innovate and Win” in the competition and also enhance the confidence and knowledge of the girl child.
It also added that the competition “is our modest way at Glo Foundation of celebrating and encouraging the girl child to focus more on the studies of STEM subjects and pursue careers in these areas in future so as to become problem solvers for the country”.
The overall winning school with the best idea walks away with N2,000,000 prize, while the 2 Students who will represent the school will get a laptop each, and the Teacher/Mentor/STEM Coordinator gets a token of N200,000. The students of the schools that come 2nd and 3rd, as well as the Teachers/Mentors/STEM Coordinators will also get consolation prizes.
The registration for the Glo Foundation National Stem Competition tagged “Glo Innov8”, which kicked off on the Monday September 15th, will end on October 5, 2025.
To register for a chance to win, all that schools across Nigeria have to do is visit https://glo-foundation.com/glo-innov8/ and fill the form, to STEM their way to N5,000,000.
Adron Homes and Properties Limited, one of Nigeria’s leading real estate companies, has reaffirmed its commitment to cultural preservation and community development by officially supporting the 2025 Olojo Festival themed “Tourism for Inclusive Growth with Cultural Rebirth.”
In a press conference held at the Palace of His Imperial Majesty, Oba Eniitan Adeyeye Ogunwusi, CFR, Ojaja II, the Ooni of Ife, the firm highlighted the festival’s enduring significance as a symbol of Yoruba heritage and a catalyst for economic and social development.
Representing the Chairman/CEO, Aare Adetola Emmanuelking, the Managing Director of Adron Group, Mrs. Adenike Ajobo, described the Olojo Festival as “more than a cultural gathering, a living heritage that connects the Yoruba civilization to the global stage, strengthening local economies, uniting people, and inspiring generational pride.”
She noted that Adron Group’s sponsorship aligns with its mission to build communities that honour tradition while creating sustainable opportunities.
“Tourism and housing share a common purpose which connects people, places, and possibilities. At Adron, we believe that true development must respect heritage while driving progress for future generations. Supporting Olojo Festival reflects our commitment to inclusive growth and cultural rebirth,” she stated.
The Olojo Festival, recognised as one of Africa’s foremost cultural events, continues to attract international attention while reinforcing Ile-Ife’s status as the cradle of Yoruba civilization. With the support of organisations like Adron Group, the festival is expected to further project Nigeria’s culture globally, boost tourism, and inspire unity across communities.
Adron Group extended prayers for the continued reign of His Imperial Majesty, Kabiyesi Ojaja II, and expressed optimism that the 2025 Olojo Festival would be peaceful, impactful, and a beacon of pride for Yorubaland, Osun State, and Nigeria at large.
