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NIJ Student Emerges First Future Brand Idol

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By: Ajibade Morakinyo

The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.

With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.

NIJ Advertising and Public Relations lecturer, Mr. Amaso Jack; the winner, Amisu Damilola; Founder Noah’s Ark, Mr. Lanre Adisa, & NIJ Marketing Lecturer, Mr. Akin Ojo

The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.

According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.

“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.

“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.

The Future Brand Idol team head, Ahmed Abdullahi, winner 2019 Future Brand Idol, Amisu Damilola, and Noah’s Ark Founder, Mr. Lanre Adisa, presenting the contest award to the winner

Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.

He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.

Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.

“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.

Group session of NIJ students and lecturers with the winner, Amisu Damilola

The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.

“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.

The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.

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Traffic Control: FRSC Special Marshals Fill Up Portholes, Ease Traffic Flow at Iyana Era

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In a bid to add humanity to their constitutional duty of traffic control, special marshals from the Iba Unit Command of the Federal Road Safety Corps (FRSC), have taken it upon themselves to add construction abilities to their duty in other to achieve free flow of traffic.

Speaking to members of the National Association of Online Security News Publishers (NAOSNP), who encountered them in action, the Head of the Special Marshal Unit, Olabisi Dennis, said nothing is too big to do for humanity, and to make life easy.

He said, “As part of the National Patrol Exercise and Eid Kabir Patrol Operation in Lagos State, Special Marshals sprang into action to alleviate heavy traffic congestion at Iyana-Era Junction, along the Lagos/Badagry Expressway, on June 15th, 2024.

“Despite their initial efforts, the traffic persisted. Undeterred, the team conducted a thorough Root Cause Analysis (RCA) and identified two deep potholes as the primary cause of the problem. Taking initiative, we sourced broken concrete blocks and sand from the nearby Tipper Garage bus stop, and patched up the potholes.

“Our efforts paid off, and the traffic congestion disappeared. We actually earned praise and gratitude from motorists.”

NAOSNP learnt that the operation, which lasted from 11:00 to 13:15 hours, was a resounding success, with the Special Marshals from Iba Unit Command receiving commendations from the motorists for a job well done.

This exemplary service demonstrates the dedication and proactive approach of the FRSC Lagos State Sector Command in ensuring the safety and convenience of road users, and sustaining the accident-free road agenda of Corps Marshal Shehu Mohammed.

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Eid-el Kabir: FRSC Felicitates with Nigerians, Deploys Massive Personnel, Logistics for Crash-Free Celebration 

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The Federal Road Safety Corps (FRSC) has felicitated with Nigerians on the Eid El-Kabr festival, assuring that modalities have been put in ace to ensure accident-free celebration.

It also said that over 743 patrol vehicles, 184 administrative vehicles, 92 ambulances, 23 tow trucks and 144 motorbikes are being deployed as part of the patrol logistics for a hitchfree festival.

The Corps made this known during a press conference addressed by the Lagos Sector Commander, Patrick Davou, who representated Corps Marshal Shehu Mohammed.

The Corps maintained that it has put every mechanism in place to checkmate overspending thereby reducing accidents on the nation’s various highways.

While identifying certain road traffic management issues, the Corps Marshal relayed strategies the Corps has put in place to ensure that roads are safe for all to use.

He itemized the collaboration with the Nigeria Bar Association and State Judiciaries for timely prosecution of drivers and vehicle owners caught contravening established traffic regulations like overloading, dangerous driving, and use of phone as well as speeding.

Additionally, he mentioned collaboration with Beer Sectorial Group, which has been able to make available adequate breathalyzers which have been deployed to motor parks and highways to check and stop drivers who control the wheels under influence of alcohol.

The Corps has also set up Inter-Agency Joint Task Force to enforce compliance against use of trailers to convey passengers as well as mitigate road traffic crashes, fatalities and injuries emanating from the lawlessness of trailer drivers, noting that the Corps has successfully arrested a total of 222 trailers loaded with 3169 passengers hanging on top of goods and animals

These efforts are in addition to the aggressive sensitisation campaigns for all road users including door to door awakening among many other mechanisms.

Reiterating that the objectives of the special operations are to achieve reduction in Road Traffic Crashes, Road Traffic Fatalities and Road Traffic Injuries, Corps Marshal Mohammed said that prompt response to road traffic crash victims; unhindered engagement in purposeful public education and speedy removal of obstructions from the highways, amongst others have been achieved to ensure accident-free Eid-el Kabir celebration.

It further informed that over 200 Mobile Courts have been set up to check

a. Speeding and Dangerous Driving/Overtaking.
b. Lane indiscipline/Route violation,
c. Road Obstructions,
d. Use of Phone while Driving
e. Overloading,
f. Seatbelt/Child restraint Use Violations,
g. Passenger’s Manifest Violation,
h. Operation of mechanical deficient and rickety vehicles,
i. Loading of trailers with passengers
j. Illegal use of the Spy Number Plates.

The Corps, while wishing the Muslim Ummah a happy Sallah, therefore called on the motoring public to adhere to laid down instructions to ensure an accident-free celebration.

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Gunmen Abduct Three Fouani Brothers in Lagos

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Three brothers who work for Fouani Nigeria Ltd have reportedly been abducted in Lagos state, according to a TheCable’s report.

Fouani Nigeria Ltd specialises in electronics and is the sole distributor of LG, Hisense and Maxi products in Nigeria.

The brothers; Abbas Fouani, Youssef Fouani and Amtal Fouani, were said to have been abducted around 6pm on Friday.

They were reportedly coming from their factory by boat when they were abducted.

The Lagos police command confirmed the abduction to TheCable.

“We got a report about the abduction and we have commenced investigations,” TheCable quoted Benjamin Hundeyin, the command’s spokesperson.

TheCable

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