By: Ajibade Morakinyo
The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.
With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.
The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.
According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.
“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.
“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.
Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.
He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.
Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.
“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.
The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.
“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.
The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.
Cult Clash in Lagos Claims Seven Lives
No fewer than seven people were reportedly killed during a violent clash between two rival cults in the Ijede area of Ikorodu, Lagos State.
The state Police Public Relations Officer, DSP Bala Elkana, who confirmed the incident, told theNews Agency of Nigeria in Lagos, on Wednesday, that the KK and Eiye confraternities were involved in the clash.
Elkana said the command immediately responded and arrested 10 suspects.
He explained that the fracas, leading to deaths, started when an argument ensued between two members of the groups, with one of the fighters stabbed.
The police spokesman said the gang, whose member was stabbed, believing him to be dead, launched a retaliatory attack on members of the rival group.
He said the state Commissioner of Police, Hakeem Odumisu, immediately called for an emergency meeting and summoned the Area Commander, Divisional Police Officers and the tactical commanders where the incident occurred.
According to him, the police chief also deployed the Special Strike Force men to arrest the cultists and deal with the situation.
Reacting to the development, the Chairman, Ijede Local Council Development Area, Mr Fatiu Salisu, said the clash started on Monday when a man was reportedly stabbed with a bottle and was rushed to the Ikorodu General Hospital.
Salisu said the man was rejected due to the nature of his injuries and he was later referred to a teaching hospital, where he was attended to.
According to him, members of his group thought that he had died, and thereafter embarked on a revenge mission in the community.
He stated, “I was at a meeting in Ikeja when I was called that a member of the Eiye Confraternity had been stabbed, and when I came, I saw one corpse at the roundabout.”
Man, 40, Lands in Police Net for Beating, Stabbing Wife to Death
The police in Ogun State have arrested a 40-year-old man, Bamidele Olanrewaju, for allegedly beating his wife, Adenike, to death.
Mr Olanrewaju allegedly committed the act in their home in Ofada community in the state.
Police spokesperson in the state, Abimbola Oyeyemi, confirmed the arrest on Monday. He said the incident occurred on Sunday and was reported at the Ofada Police Post by the 15-year-old son of the couple.
He said, the boy, Ayomide Olanrewaju, told the police that his mother had a misunderstanding with his father, leading to a fight between them.
He said his father hit her with a big stick until she fell into a coma, after which he allegedly stabbed her on the head with a screwdriver, resulting in the death of the woman.
“On the strength of the report, the officer-in-charge Ofada Police Post, DSP Akinfolahan Oluseye led his men to the scene at Bisodun village via Ofada where the suspect who had been held down by the people of the community was handed over to the police and he was immediately taken to Owode-Egba Divisional headquarters where he is currently being interrogated,” Mr Oyeyemi said.
He said preliminary investigation revealed that the suspect was fond of beating his wife. After finally beating her to death, Mr Oyeyemi said the suspect attempted to bury the corpse secretly when their children who saw him digging a grave by the side of their house alerted their neighbours.
“The corpse of the victim has been deposited at Olabisi Onabanjo Teaching Hospital Mortuary, Sagamu for autopsy, while the screwdriver and the stick which the suspect used to kill the victim have also been recovered,” the police spokesperson said.
Meanwhile, the Commissioner of Police, Kenneth Ebrimson, has ordered the suspect transferred to the Homicide Section of the State Criminal Investigation and Intelligence Department for further investigation and prosecution.
Police Arrest Notorious Female Armed Robber in Delta
Officers and men of the “Safe Delta” Unit of the Nigeria Police Force, led by CSP Anieteh Eyoh, on Monday morning, arrested a notorious female armed robber, Bella Lucky, and two other suspects of a criminal gang at McClivers market area in Warri, Delta State.
The armed robbery syndicate, who has been on the police wanted list, included two boys and a female. They are presently in custody at the Delta State Police Command in Asaba.
Daggers and some mobile phones were recovered from the suspects by the police operatives, who tracked the notorious female suspect down to a hideout after she allegedly stabbed and inflicted injuries on a yet-to-be-identified woman.
The PUNCH gathered that the notorious female armed robber specialises in luring victims to the criminal gangs terrorising Warri and its environs with a commercial tricycle, popularly known across the state as “Keke”.
Confirming the arrest of the armed robbery syndicate, the Delta State Commissioner of Police, CP Mohammed Hafiz Inuwa, told journalists in Warri that “three of them were arrested. One of them is a very young girl.”
Inuwa said, “These are armed robbers who were using a woman. It’s not a question of a notorious armed robber. It’s a gang using knife, stabbing people and robbing them.”
According to the police boss, the modus operandi of the syndicate is to use the female robber “to deceive passengers, engage them in a discussion, get them carried away, and rob them”.
“They’ve been arrested and they’re in our custody,”, the CP added.