By: Ajibade Morakinyo
The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.
With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.
The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.
According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.
“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.
“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.
Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.
He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.
Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.
“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.
The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.
“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.
The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.
Alaafin of Oyo Reportedly Marries New 23-Year-Old Bride
The monarch of the Oyo empire, and Alaafin of Oyo, Oba Lamidi Olayiwola Adeyemi III has reportedly got himself another beautiful young lady as a wife.
At over 80 years of age, the traditional ruler of Oyo who is reportedly known for his awesome fleet of young and beautiful wives added a younger wife to his harem.
It was gathered that the new wife is beautiful and alleged to be just 23 years of age. The monarch has a total of eight known wives.
Please Separate Fights from Afar: Peacemaker Stabbed to Death As Rivals Fight over Girlfriend in Lagos
A peacemaker, Muhammed Obadimeji, has been killed while separating a fight between two men, Eniola Ayodele and Kayode Babashola, in the Dopemu area of Lagos State.
PUNCH Metro gathered that Ayodele and Babashola were fighting over their girlfriend, Barakat Wasiu, when Obadimeji intervened to make peace.
While separating the rivals, it was learnt that Ayodele, who was armed with a sharp object, allegedly stabbed Obadimeji in the chest in an attempt to stab Babashola.
The impact of the stabbing made Obadimeji to fall to the ground, but as the 25-year-old was clutching on to life, some good Samaritans came to his rescue and rushed him to the Lagos State University Teaching Hospital, Ikeja, for urgent attention.
However, it was learnt that Obadimeji died in the process of being treated.
A resident of the area, who spoke on condition of anonymity, said Obadimeji had no relationship with Barakat, but played the role of a peacemaker between Ayodele and Babashola when they were fighting, adding that he was killed in the process.
He said, “The boyfriends were fighting over the girl and the person who came to separate them was killed. One of them stabbed the person, who wanted to separate them and the injury led to his death. The man knew nothing about the fight; he wasn’t the one in a relationship with the girl; he just intervened to stop the fight and that was it.
“The girl is a teenager and somebody was killed because of her. The police have arrested the two rival men and the girl. All of them are in the police station.”
PUNCH Metro gathered that Obadimeji’s corpse was deposited in the Yaba General Hospital’s mortuary for autopsy, while the suspects had been transferred to the State Criminal Investigation and Intelligence Department, Panti, Yaba, for discreet investigation.
When contacted, the state Police Public Relations Officer, Bala Elkana, said a good Samaritan reported the incident to the police, adding that one of the rival lovers stabbed Obadimeji, while trying to separate them.
Elkana stated, “On Sunday, August 9, 2020, around 1.30pm, information was received from a good Samaritan that one Eniola Ayodele, 28, was fighting with Kayode Babashola, 31, over a girl, Barakat Wasiu, all of who stay in the same address on Momodu Street, Orile-Agege.
“During the fight, Eniola Ayodele allegedly used a sharp object to stab one Muhammed Obadimeji, 25, who was said to have come to separate them, in the chest. The peacemaker was rushed to the LASUTH in Ikeja for treatment and later died.
“A team of policemen was mobilised to the scene of the incident, where Ayodele, Babashola and Barakat Wasiu were all arrested and brought to the station. Obadimeji’s corpse has been deposited in the mortuary of the General Hospital in Yaba for autopsy. Investigation is in progress and the case has been transferred to the SCIID, Panti, Yaba, for further action.”
Man Kills Self in Rivers After Lover Ended Relationship
A middle-aged man, popularly known as Tailor, has committed suicide after his lover allegedly jilted him in Rivers State.
The incident, it was learnt, happened around 10pm on Saturday at Omuokiri village, Aluu community, in the Ikwerre Local Government Area of the state.
It was gathered that the victim hung himself in the night after his lover abruptly ended their relationship.
An eyewitness, who spoke on condition of anonymity, said the man hailed from Kogi State, but lived in Aluu community, where he sew clothes for people.
The eyewitness added that the late tailor’s lover, whose name had yet to be ascertained, ended their relationship for reasons yet unknown after she visited him.
The source stated that neighbours tried to prevail on the lady to reconsider her decision to no avail, as she insisted on packing her belongings from the man’s apartment.
The source said, “The incident happened last night (Saturday). The young man was with his lover in the room when the problem started.
“The lady said she was no longer interested in the relationship. She packed her things and left the house. It was later that one of our neighbours found out that tailor had hung himself.
“As I speak to you, there is trouble in the compound, because the people of Aluu said what the tailor did was a taboo in the community. They have locked the gate and asked everybody to pack out till traditional cleansing is done in the compound.”
When contacted, the state Police Public Relations Officer, Nnamdi Omoni, confirmed the incident, adding that the police were investigating the circumstances that lead to the man’s death.