Metro
NIJ Student Emerges First Future Brand Idol
By: Ajibade Morakinyo
The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.
With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.
NIJ Advertising and Public Relations lecturer, Mr. Amaso Jack; the winner, Amisu Damilola; Founder Noah’s Ark, Mr. Lanre Adisa, & NIJ Marketing Lecturer, Mr. Akin Ojo
The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.
According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.
“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.
“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.
The Future Brand Idol team head, Ahmed Abdullahi, winner 2019 Future Brand Idol, Amisu Damilola, and Noah’s Ark Founder, Mr. Lanre Adisa, presenting the contest award to the winner
Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.
He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.
Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.
“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.
Group session of NIJ students and lecturers with the winner, Amisu Damilola
The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.
“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.
The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.
Gunmen suspected to be kidnappers have attacked a commercial bus operated by GUO Transport along the Benn-Ore expressway, killing the driver and abducting several passengers in what underscores Nigeria’s deepening insecurity on major highways.
Reports indicate that the assailants ambushed the South East-bound vehicle, opened fire on the driver, who died at the scene, and subsequently whisked away passengers to an unknown destination.
The incident is believed to have occurred along a notorious stretch of the highway linking the South-West to the South-South, long plagued by banditry and abductions.
While official confirmation from security agencies is expected, local sources and a circulating video showed that passengers might have forcefully been taken into nearby forests, a tactic commonly employed by kidnapping syndicates operating along the corridor. Similar attacks in the past have involved mass abductions, with victims later released after ransom payments.
The Executive Secretary/CEO of the Lagos State Security Trust Fund (LSSTF), Dr. Ayodele Ogunsan, on Thursday paid a high-profile courtesy visit to the Lagos Neighbourhood Safety Agency (LNSA), where he lauded the agency’s operational efficiency, technological advancement, and grassroots-driven policing model.
Dr. Ogunsan in company of the fund’s Director of Administration, Mr. Adegbola Lewis were received at the LNSA headquarters by the agency’s General Manager, Dr. Ifalade Oyekan, alongside top officials and personnel. In a ceremonious display underscoring the importance of the visit, the LSSTF boss was accorded a mounted guard of honour. He was also decorated with LNSA Medal of Honour and presented with a commemorative lapel pin in recognition of his contributions to strengthening Lagos’ security architecture.
The visit featured an extensive tour of the agency’s facilities, during which Dr. Ogunsan inspected a range of modern security assets, including surveillance drones, body-worn cameras, and other high-tech equipment deployed to enhance intelligence gathering and rapid response operations.
The Lagos Neighbourhood Safety Agency, established by the Lagos State Government as a community-based security outfit, plays a critical role in complementing conventional law enforcement agencies such as the Nigeria Police. Its core mandate includes grassroots intelligence gathering, routine patrols, crime prevention, and fostering peaceful coexistence within communities. Officers of the agency, largely drawn from the local population, leverage their deep knowledge of their respective neighbourhoods to monitor suspicious activities, mediate disputes, and provide actionable intelligence to security agencies.
Speaking after the inspection, Dr. Ogunsan expressed admiration for the strides recorded under Dr. Oyekan’s leadership, particularly highlighting the effectiveness of the agency’s community policing framework.
“The strength of the LNSA lies in its people-oriented approach. Having officers who live and serve within their communities builds trust, enhances intelligence gathering, and ultimately strengthens public safety,” he said. “What we have seen here today reflects strategic investment, innovation, and a clear commitment to safeguarding lives and property.”
He reaffirmed the commitment of the LSSTF to sustaining support for the Lagos Neighborhood Safely Agency (LNSA) and other security agencies across the state, noting that security remains a critical pillar for economic growth, social stability, and investor confidence in Lagos.
In his response, Dr. Oyekan expressed appreciation for the continued partnership and support that the agency has enjoyed over the years from the LSSTF, describing it as instrumental to the agency’s operational successes. He reiterated that the agency’s neighbourhood-based policing structure which is anchored on local familiarity and collaboration remains central to its mission of proactive crime prevention and effective security delivery.
The visit highlights the growing synergy between key security stakeholders in Lagos State, in a bid to strengthen intelligence-led and community-driven strategies to address evolving security challenges in Nigeria’s commercial nerve centre and West Africa’s economic hub.
Adron Homes and Properties Limited delivered a commanding performance at the grand finale of the 2026 Ibadan Cultural Festival, firmly establishing its dominance as Nigeria’s leading real estate brand. At the iconic Lekan Salami Stadium, Adamasingba, the company did not just sponsor the event, it took control of the narrative, transforming the cultural celebration into a powerful showcase of brand strength, innovation, and market authority.
With the presence of the Olubadan of Ibadanland, His Imperial Majesty, Oba Rashidi Adewolu Ladoja, alongside a distinguished assembly of traditional rulers, high chiefs, and top government dignitaries, Adron Homes leveraged the high-profile platform to reinforce its influence at the intersection of culture, community, and modern development. The royal commendation from the Olubadan, who openly praised the company’s contribution, further cemented Adron’s growing stature as a key driver of cultural and socio-economic advancement.
Speaking at the event, the Group Managing Director, Mrs. Adenike Ajobo, projected a bold and uncompromising vision, emphasizing that Adron Homes is not just building houses but creating ecosystems where heritage, lifestyle, and modern living seamlessly converge. She reaffirmed that the company’s presence in Ibadan is strategically positioned to redefine the city’s residential landscape while embedding the brand deeply within the cultural fabric of its people.
Adron Homes’ activation proved to be one of the most dominant features of the festival. The “Adron Experience” zone became the epicenter of engagement, attracting massive crowds through immersive brand interactions, including the viral 360-degree video booth that drove widespread digital visibility. Simultaneously, the Ibadan Sales Team executed a results-driven engagement strategy, converting high foot traffic into real business opportunities while showcasing Adron’s expanding portfolio of modern, world-class estates transforming the city’s iconic skyline.
By seamlessly integrating its “Home Festival” concept into the cultural celebration, Adron Homes blurred the line between tradition and innovation, delivering an unmatched brand experience that competitors could not rival. As the festival drew to a close, one message was unmistakable, Adron Homes did not just participate; it dominated, setting a new benchmark for corporate cultural investment and reinforcing its position as the brand defining the future of real estate in Nigeria.
