Metro
NIJ Student Emerges First Future Brand Idol
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By: Ajibade Morakinyo
The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.
With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.

NIJ Advertising and Public Relations lecturer, Mr. Amaso Jack; the winner, Amisu Damilola; Founder Noah’s Ark, Mr. Lanre Adisa, & NIJ Marketing Lecturer, Mr. Akin Ojo
The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.
According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.
“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.
“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.

The Future Brand Idol team head, Ahmed Abdullahi, winner 2019 Future Brand Idol, Amisu Damilola, and Noah’s Ark Founder, Mr. Lanre Adisa, presenting the contest award to the winner
Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.
He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.
Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.
“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.

Group session of NIJ students and lecturers with the winner, Amisu Damilola
The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.
“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.

The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.
Metro
International Day of the Girl-Child: Pad Me A Girl Foundation Holds Menstrual Health Outreach in Ogun
The Pad Me A Girl Empowerment Foundation has taken its menstrual health campaign to Igbesa High School (Junior), in Ado-Odo/Ota Local Government Area of Ogun State, providing free sanitary pads, menstrual hygiene pamphlets, exercise books and pens to over 100 schoolgirls to promote menstrual health, dignity and education.
The outreach, held on Wednesday, October 21, commemorated the 2026 International Day of the Girl Child, whose global theme is “End Child Marriage and Invest in Girls’ Rights!”
The programme brought together girls from Junior Secondary School (JSS) 1 to 3 who participate in the school’s reading clubs for mentorship, reading activities and menstrual health education.
It was convened by Oyelami Yetunde Anuoluwapo and Blessing Kappo, teachers and Teach For Nigeria Fellows at the school, following an appeal for sanitary products, learning materials and health education support. The Foundation’s founder, Theresa Moses, responded by providing the requested items and facilitating an interactive session on menstrual hygiene management.
Speaking at the event, Moses said she was inspired by the girls’ determination and aspirations, stressing the need for sustained investment in their health, education and future.
“Invest in girls and Nigeria will rise. Every girl deserves dignity, education and the right to dream beyond child marriage. That is why we are here; to ensure no girl misses school because of her period,” she said.
She emphasised that access to menstrual hygiene products and accurate information helps girls manage their periods confidently and participate fully in school activities.
In a letter of appreciation, Oyelami and Kappo described the outreach as impactful and inspiring, noting that it enhanced the girls’ understanding of menstrual health, hygiene and self-confidence. They also said the support would help promote the students’ hygiene, school attendance and dignity.
“You did not just give pads; you gave our girls confidence and hope,” the teachers wrote on behalf of the school community, expressing gratitude to the Foundation and hope for future collaboration.
Mrs Amarachi Eze, Assistant Divisional Commissioner of the Nigerian Girl Guides Association, Ado-Odo/Ota, Ogun State Branch, also commended the Foundation for supporting the girls’ hygiene needs and development.
“We sincerely appreciate the Management of Pad Me A Girl Foundation for joining hands with the Association in supporting our girls on hygiene management. May God Almighty continue to uplift your foundation. Thanks for joining hands in the development of girls in our schools. Bravo,” she said.
The Foundation’s Media Coordinator, Mr Oluwatosin Simon Faleye, called on corporate organisations, non-governmental organisations and well-meaning Nigerians to support initiatives that address period poverty and help girls remain in school.
“For over a year, we have been committed to ending period poverty and keeping girls in school. We call on corporate organisations and well-meaning Nigerians to support this cause for the betterment of Nigeria,” Faleye said.
The celebration also featured a student drama presentation highlighting the effects of child marriage, alongside reading and mentorship activities designed to encourage the girls to understand their rights, value their education and pursue their aspirations.
The Foundation also acknowledged the continued support of its sponsors and partners, including Access Bank, Pro Star Sports International, BL Consulting, Vita Baites Foods, Checkers, Senator Ireti Kingibe, representing the Federal Capital Territory (FCT) in the 10th Nigerian National Assembly, the Senate Committee on Women Affairs (SCOWAS), as well as individuals and media organisations whose contributions have supported its broader mission of ending period poverty, promoting menstrual health education and empowering girls and women.
Metro
Otti Set to Flag Off Reconstruction of Two Major Roads in Aba
Abia State governor, Alex Otti, is set to flag off the reconstruction of Uratta Road and Old Express Road in Aba, two major routes which poor condition has disrupted transportation, commercial activities and access to residential communities for years.
The governor’s media aide, Ferdinand Ekeoma, in a statement on Wednesday, said that work on the roads has begun ahead of the scheduled official flag-off.
The two roads are considered important to Aba’s commercial and industrial activities, with Uratta Road connecting several adjoining streets to Port Harcourt Road and Old Express Road. At the same time, Old Express Road serves as a key route within the city’s industrial layout.
Ekeoma said the roads had suffered neglect for more than 24 years, leaving some sections impassable and forcing residents and businesses to contend with difficult transportation conditions.
According to the statement, Uratta Road provides access to more than 100 adjoining streets. Its poor condition has affected residents, traders and small-scale manufacturers who depend on the road to transport goods and access their businesses.
The statement said the road had become waterlogged and overgrown with weeds, discouraging commercial motorcycle and tricycle operators from using it.
Similarly, the deterioration of Old Express Road forced heavy-duty truck operators, fabric merchants, spare-parts dealers and small businesses to use longer routes, increasing transportation costs and affecting productivity.
The government said the road reconstruction is part of its broader effort to restore Aba’s infrastructure and strengthen the city’s commercial base.
Aba, one of southeastern Nigeria’s major commercial centres, hosts manufacturing clusters, markets, and small and medium-sized enterprises that depend heavily on functional roads to move raw materials and finished products.
The government said the reconstruction would improve market access, reduce transportation costs, facilitate the movement of goods, and support businesses operating along the affected corridors.
Ekeoma cited the reconstruction of Port Harcourt Road as an example of the administration’s infrastructure programme, noting that improved road access encouraged shops to reopen, attracted manufacturing activities and increased property rents along the corridor.
The government also said the new projects would complement other road interventions in Aba, including works on Ohanku and Obohia roads, as part of efforts to improve connectivity within the commercial city.
Beyond road construction, the administration said its projects include drainage systems, solar-powered streetlights, and pedestrian walkways, which it described as necessary to improve safety, accessibility, and flood resilience.
Ekeoma said Governor Otti views infrastructure development as an economic strategy rather than merely a construction programme, arguing that better roads would help businesses operate more efficiently and create employment opportunities.
He also quoted the governor as saying at an earlier church event that his administration is shifting attention from basic infrastructure improvements to healthcare, education, technology and industrialisation.
The governor, a former bank chief executive, was elected in 2023 on the Labour Party platform, defeating candidates from the major established parties in a state historically dominated by the Peoples’ Democratic Party.
Otti has remained in the Labour Party despite the defection of its 2023 presidential candidate, Peter Obi.
His administration has made rehabilitating Aba roads and public infrastructure central to its governance agenda, presenting the city’s recovery as essential to reviving economic activity across Abia State.
Metro
Kano Sports Clinic: MILO, Ahmed Musa Support 2500 Young Footballers
MILO Nigeria, in partnership with former Nigerian national team captain and MILO Brand Ambassador Ahmed Musa, has concluded the inaugural MILO × Ahmed Musa Sports Clinic and Tournament in Kano, providing 2,500 young footballers with professional coaching, mentorship and competitive football experience.
Over two weeks, participants took part in 10 coaching sessions and competed in matches under the guidance of Ahmed Musa and experienced coaches. The programme combined practical football training with lessons in teamwork, discipline, resilience and confidence, equipping participants with skills and values that extend beyond the pitch.
The initiative culminated in a tournament at the Ahmed Musa Sports Complex in Kano, where Khamis Football Academy emerged as champions of the inaugural edition. Participants also received cash prizes, certificates and football equipment.
Speaking on the initiative, Gilbert Tweneboah-Koduah, Category Lead, MILO, said: “At MILO, we believe sport is a powerful platform for young people to discover their abilities, build confidence and develop values that extend beyond the field of play. Our partnership with Ahmed Musa brings together MILO’s longstanding commitment to sports development and the experience of an athlete whose journey from grassroots football to the highest level of the game can inspire the next generation. By combining his experience with structured coaching and competition, this programme has given young footballers in Kano an opportunity to develop their skills, learn from experienced professionals and better understand the commitment required to pursue their aspirations.”
For the participants, the clinic offered an opportunity to learn from an athlete whose football journey began in northern Nigeria and progressed to the highest levels of the sport, making his experience a source of inspiration for aspiring players.
Commenting on the partnership, Ahmed Musa said: “Nigeria has incredible football talent, but talent alone is not enough. Young players need good coaching, regular competition and people who will guide them. I am proud to partner with MILO and share some of what football has taught me. My message to these players is simple: keep training, listen to your coaches and work hard every day to improve.”
Musa also called for greater investment in grassroots football, emphasizing the importance of giving young players access to quality coaching, structured development and regular competitive opportunities.
The MILO × Ahmed Musa Sports Clinic and Tournament builds on MILO’s longstanding commitment to youth development through sports in Nigeria. Through its school-based and grassroots sporting initiatives, MILO continues to create opportunities for young people to participate in sports, develop their abilities and embrace values that can support them both on and off the pitch.






