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NIJ Student Emerges First Future Brand Idol

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7 years ago

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By: Ajibade Morakinyo

The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.

With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.

NIJ Advertising and Public Relations lecturer, Mr. Amaso Jack; the winner, Amisu Damilola; Founder Noah’s Ark, Mr. Lanre Adisa, & NIJ Marketing Lecturer, Mr. Akin Ojo

The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.

According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.

“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.

“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.

The Future Brand Idol team head, Ahmed Abdullahi, winner 2019 Future Brand Idol, Amisu Damilola, and Noah’s Ark Founder, Mr. Lanre Adisa, presenting the contest award to the winner

Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.

He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.

Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.

“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.

Group session of NIJ students and lecturers with the winner, Amisu Damilola

The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.

“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.

The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.

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Lagos Police Raid Dark Spots, Arrest 150 Crime Suspects, Recover Firearms, Illicit Drugs

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18 hours ago

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July 7, 2026

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The Lagos State Police Command has arrested 150 suspected criminals and recovered 100 unregistered motorcycles, firearms, suspected stolen property and illicit drugs during a coordinated raid on criminal hideouts in the Igando area of the State.

The operation, conducted under the Command’s ongoing Operation KO S’AYE, took place at about 5:45am on Sunday at Boolar, Okofilling Bus Stop, Igando, and other identified black spots within the Area M, Idimu axis.

According to the Police Public Relations Officer, SP Abimbola Adebisi, the raid followed credible intelligence and involved a joint team of operatives drawn from different formations of the command.

He said the operation was aimed at flushing out hoodlums and other criminal elements allegedly terrorising the area.

Adebisi said a total of 150 suspects were arrested during the raid, while officers recovered 100 unregistered motorcycles, 54 mobile phones, one double-barrel gun, two single-barrel guns, one locally made double-barrel short gun, two military camouflage uniforms, assorted charms, six generators suspected to have been stolen, as well as substances suspected to be Indian hemp and other illicit drugs.

“All the suspects are currently in police custody, while investigations are ongoing to determine their individual culpability. Those found to have committed criminal offences will be charged to court accordingly,” he said.

The Commissioner of Police (CP), Lagos State Command, Tijani Fatai, commended the operatives for what he described as their professionalism and dedication during the operation.

He reaffirmed the command’s commitment to sustaining Operation KO S’AYE across the State to deny criminals safe havens and improve public safety.

“The operation will be sustained across the State to deny criminals any safe haven and ensure the safety and security of all residents,” the police commissioner said.

He also appealed to residents to continue providing timely and credible information to assist the police in identifying criminal hideouts, apprehending offenders and enhancing security across Lagos State.

The command urged members of the public to report emergencies and credible information through its designated emergency telephone lines.

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Okonjo-Iweala Rocks with Igbo Cultural Dances at WTO Open Day in Switzerland

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18 hours ago

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July 7, 2026

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The masquerade stamped its feet to the escalating tempo of the drums, bringing the raw spirit of Southeastern Nigeria straight into the heart of global governance.

The crowd erupted in cheers as Okonjo-Iweala immediately caught the rhythm.

She matched the masquerade’s energy, rolling her shoulders and executing graceful, rhythmic steps that perfectly mirrored the cadence of the Ogene.

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The Inherent Power of Gift-Nurturing

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2 days ago

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July 5, 2026

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By Henry Ukazu
Greetings Destiny Friends,
The saying, the joy of life is not how happy you are, but how happy others can be because of you, is no fluke. The statement emphasizes the importance of building human relationships. Relationships are skills that need to be nurtured.
Building and maintaining relationships is a skill that everyone needs to learn. But importantly, one must be intentional in the kind of relationship they intend to build because failure to cross the t’s and dot the i’s can have devastating effects on a person.
As human beings, sometimes, we don’t know what we have until we lose them. It’s instructive to note that one of the major challenges Third World countries have is maintaining culture. These third world countries find it difficult to maintain their roads, schools, provide good health hospitals, or build infrastructural facilities for their citizens. Even as human beings, sometimes, we lack this mindset of not maintaining or developing what we have. This is because we might know how to sing, swim, dance, play soccer, write or even teach, but we don’t develop it.
It’s instructive to note that the world is usually attracted to strength and not weakness. Isn’t it true that nobody celebrates poverty, rather they eulogize successful and wealthy people. So, if you desire to be celebrated, endeavor to develop what’s inside of you.
Let me tell you, nobody can celebrate or talk about you if you don’t talk or celebrate yourself, and nobody can save you without you making an attempt to save yourself. According to a former President of Nigeria, Dr. Goodluck Jonathan, “you can’t wake a man who is pretending to be asleep”. That’s a powerful statement insinuating the power of self-determination. When you develop what you have, the world will resonate with you. This is what I mean by the power of maintenance.
The question we need to ask ourselves is how do we maintain what we have? Well, maintaining what we have is not as hard as it may appear. All that is necessary for one to be intentional in developing and adding value to their life.
Everyone has a gift or talent, but the challenge we have is that we don’t take time to groom it. Beloved, if you don’t groom your gift, nobody will do it for you. If you don’t speak about yourself, nobody will speak about you. Sometimes, we want glory, but we are not willing to pay the price.
Furthermore, in every sphere of life, maintenance culture is very important. Failure to do so can make one spend more. Imagine having a car with a minor break, if the car is not properly fixed, it will affect other parts of the car. The same principle is applicable if one has a house which needs repairs. The principle of the broken window tells us when a window is damaged, it will be better to pull it out or fix it so we can focus on other things otherwise, it will affect other components in the house.
This principle is also applicable to business, politicians, academics, spirituality, health and family. As a matter of fact, it is applicable in every area of our life. According to Myles Munroe “whatever we don’t manage we lose”. So, imagine what will happen if we don’t develop our skills and talent. The grave is considered the richest soil on earth because of the millions and billions of talents that have been buried inside the soil.
As a budding entrepreneur, we have been told about the power of consistency. When one is consistent, the universe has a way of showcasing us to the world. Let me share a practical example of how consistency works. In 2018, I was given an opportunity to publish weekly articles by Chief Dele Momodu on this online newspaper. I took up the challenge and have been consistently publishing inspirational and creative articles that will assist entrepreneurs and progressive minds to unleash their potential.
Here is the catch, I have received numerous opportunities and recognition globally from resourceful organizations, in addition to meeting great leaders of thought who have developed interest in my work. It’s important to note that I wasn’t a great writer at the initial stage, but over time, I have honed my writing skills by interacting and reading from resourceful minds
For business owners, if you have a business, consider learning all necessary information including taking certification classes, training and networking with the right people to acquaint yourself to the extent an opportunity presents itself. Also, sometimes we wait for people or big organizations to give you big opportunities to showcase your work to the world, but we fail to understand that we have what it takes to attract global attention which will bring the big names and organizations we desire to come to us. But we are not willing to pay the price.
I can remembered when I started my business, I had no clarity of what I was doing, but because I was intentional to learn, I attended many online trainings and today I can boldly say that by the special grace of God, my organization have partnered with global organizations and United Nations Development Programme to train youths in Rwanda on Leadership. The moral of this message is that I maintained my line, I maintained my skill, talent, I developed myself, but more importantly I didn’t give up on what I have inside me. I may not know your experiences or situations or expectations, but if you can stay focused and do the needful, I have no doubt the world will celebrate you in due time.
Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the founder of Gloemi. He’s a Transformative Human Capacity and Mindset coach. He is also a public speaker, youth advocate, creative writer and author of Design Your Destiny Design and Unleash Your Destiny . He can be reached via info@gloemi.com
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